Master marketing. Lead
At Bethany College, our marketing program is a specialized track of the business administration degree designed to equip you with the knowledge and skills needed to make informed marketing decisions. Dive deep into the key aspects of marketing: product development, consumer behavior psychology, channel strategies, and the fundamentals of promotion and pricing.
By choosing Bethany, you’ll gain a solid foundation in marketing principles and practical experience that prepares you for success in the dynamic world of marketing. Our program is committed to helping you elevate your career and achieve your professional goals. We make that possible through small, discussion-based classes that give you meaningful one-on-one access to professors who are invested in your success.
ABOUT BETHANY COLLEGE
Bethany College, founded in 1840, is the oldest private college in West Virginia. The Bethany experience focuses on academic excellence in the area of liberal arts and prepares future leaders for a lifetime of work and a life of significance.
Our campus is located on 1,300 beautiful acres in the foothills of the Allegheny Mountains, just one mile from Pennsylvania and five miles from Ohio. Bethany is served by Pittsburgh International Airport, just 45 minutes from campus. The College is located 39 miles from downtown Pittsburgh, 22 miles from Washington, Pa., and 14 miles from Wheeling.
For more information, contact:
31 E Campus Dr Bethany, WV 26032
Tracks & Minors:
Marketing (Track, Minor)
What Can You Do with a Degree in Marketing?
Marketing Manager
Brand Manager Product Manager
Digital Marketing Specialist Market Research Analyst
Business Development Manager CRM Specialist
Social Media Marketing Manager
Content Marketing Strategist
Advertising Account Executive
OppOrtunities & innOvatiOn
Hands-On Learning Experience
Hands-on learning is central to our marketing program. You’ll develop key skills like time management, accountability, leadership, and teamwork—essential qualities for navigating the diverse opportunities in the marketing world and building a standout professional resume.
Internship Opportunities
Completing a marketing internship lets you put essential skills like time management, accountability, leadership, and teamwork into real-world practice. It also offers a deep, hands-on exploration of the marketing field, preparing you for success in your career.
Learn more about our marketing program.
