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Marketing Plan: How it helps a business thrive

by Jennifer Germain, Marketing Director

A marketing plan is an invaluable tool for a business to use Not only will it help you to project out your company ' s best practices, but it allows you to take a full scope of what your market consists It allows the business to develop strategies and campaigns that will inevitably sell your products or services Understanding your overall market will give you insights on the best ways to reach your target audience

Here are the typical elements of a marketing plan:

Establish Marketing goals

Conduct a marketing audit, as well as market research

Analyze the results of your market research identify your target audience

Determine a budget that will fulfill your marketing goals

Develop marketing strategies that will achieve your goals

Implement a schedule for your strategies

The Chamber has great ways to market your business to our membership Contact me today to learn more about the opportunities are available

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