CONTENTDURINGTHE -anunlikelyhero
Fortunately,Iwasn’ttheonlyone.Podcast consumptionintheUShadgoneupby18%,withover 31% ofGenZadults-us-havingexperiencedan increaseintheirlisteningactivity.Imean,Iguessthere issomethingspecialaboutanearlymorningbaking sessionwithpeoplechortlinginyourearoverajokein yourfavouritebook.
That That’stheattraction.It’snotjustyourfavouritebook, it’salsotheirs.Thatissomethingyouandtheperson ontheotherendofthemicrophonesharetogether. Thatpointofconnectioniswhat,manywouldargue, keepsuscomingback.
Mo Moreformally,thisisconsideredparasocial interaction.It’sapsychologicalrelationshipthe audiencedevelopswiththeperformerinmassmedia. Nowonder,consideringtheyearwehad.Inaperiodof extremelonelinessandashockeddetachmentfrom familiarsocialcircles,it’snotasurprisethatpeople haveturnedtotheslightlymanufactured conversationstheycanfindontheinternet.Anything isbetterthannothing.
Butthatdoesn’texplainthesustainedinterestin podcasts.Theworldiscautiouslyopeningbackup, andpeoplehavebeenfloutingtherulesforawhilenow anyway.Allthistosay,thesocialneedisn’taspressing anymore.Whydopeoplekeeplisteningthen?
Asimpleanswerwouldbesustainedmomentum.If you’vealreadystartedlisteningtopodcastsandare investedinaseries,there’snoreasontostop.Makes senseandwouldholdupasanexplanation.
Personall Personally,Idon’tthinkitcapturesthefullstory.The joyoffindingsomeonewhosharesyourinterestsandis verywillingtotalkforhoursaboutthem is underrated.Findingsocialinteractionthatalsocaters toyourdeeplyheldinterestsisdifficult,andoften limitedtoclosefriendshipsandrelationships.The intimacythatpodcastsandtheirhostsprovideis valuable–ahiddent valuable–ahiddentreasureinaprettyshittytime.
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