A Boutique & Independently Owned Brokerage
C A L I F O R N I A N
E S T A T E S
refine your vision, EXCEED YOUR GOALS
"APPROAC H RE AL E S TAT E D IF F ER EN T LY. PROV I DE MAX I MU M VA LUE TO C L IEN TS . STA ND OU T W I TH MO R E S O P H IS T IC AT ED S K IL L S. THI S CREATE S A C AREER TO BE P RO UD O F ! O UR A DVANC E D TRAIN IN G A N D P ROV EN T EC H N OLO GY TOOLS W E RE D ES IG N ED TO EM P OW ER AG EN TS TO ACCOMP L IS H T H ES E G OA L S ." — B ETH A N Y WO O L F, BROK E R
TRAD ITIONAL VALUES NOT A TRADITIONAL AGENCY A real estate agent builds their own business and brand. The traditional model leaves all the duties up to the agent: They have to be their own marketer, branding executive, lead generator, CFO - all while being expert at their contracts, managing clients and keeping transactions on track for closing. It's hard to be good at everything, much less have the time for it all. Californian Estates uses a different model, valuing the unique needs of each agent and their strategy for growing their business. Lead generation and marketing support are available for agents. Advanced tools are provided with our proprietary software, called REulti, which identifies and analyzes development properties and produces beautiful and informational marketing solutions to help clients make informed deciscions. Advanced training is provided to help agents build their business and manage their client base to the full potential. Broker support is personal and unique to each agents' needs. As a boutique and independently-owned brokerage, we can be nimble with marketing and supportive strategies. It's a brokerage model that consistently invests in its agents to support their marketing and business building endeavors for lasting success. We look at our agents as highly valuable clients and looks to serve their needs with quality care and attention. We strive to maintain a positive, and cooperative environment in which agents feel like they are part of a family.
Our Vision Ever y c l i ent and agent ac hi eves hi ghest val u es a n d ul ti mate retur ns by l evera gi ng tool s and anal ysi s th at transfor m compl ex i nfo rm a ti on i nto c l ear and ef f icient wi nni ng strategi es
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A N INDEPENDENT, BOUTIQUE R EAL ESTATE BROKERAGE WITH A BOLD APPROACH
THE CALIFORNIAN GROUP A Fu l l y Inte g rate d Rea l Es tate Bro kera ge CALIFORNIAN ESTATES A boutique residential and commercial real estate brokerage specializing in off-market assets, development properties and luxury sales.
CALIFORNIAN COMMERCIAL With 30+ years experience in marketing, developing and transacting real estate across the globe, CE has the unique resources, networks and ability to market and sell real estate internationally.
CALIFORNIAN ESTATES INTERNATIONAL A boutique residential and commercial real estate brokerage specializing in off-market assets, development properties and luxury sales.
REULTI A software and listing lead generation system that identifies development properties and produces a REulti Report to evaluate project profitability.
+500 An advanced training program18 designed to amplify agents' understanding of development, investment, commercial and other advanced real estate concepts. GRPS FOUNDATIONS
THE COMMUNITY PROJECT Californian Estates supports the local communities and the agents’ endeavors to be brand ambassadors within their communities.
I N V E ST IN G
IN
YO U
MARKETING SUPPORT
REULTI- DEVELOPER ORIENTED TOOLS
Our team will customize and pro-
REulti is a proprietary software that
Monthly desk fees and other random
duce your marketing materials for
helps identify and analyze value-add
training and /or brokerage fees can
your properties and will send them
properties across the LA region,
rack up and be especially cumbersome
through a cycle of email and social
including those with ADU poten-
when an agent is in between sales.
media marketing.
tial. Laser focus on your developer
We will also help you produce mar-
COMPETITIVE SPLITS WITH NO MONTHLY FEES
clients' need and find the properties
Our company invests in its agents
that can build your pipeline.
and never charges monthly fees. Instead, agents are only charged based
keting materials for farming and lead generation. A marketing portal is
Produce reports for on or off-mar-
on transactions and commission
also available to design and profes-
ket properties that analyze the
splits are competitive.
sionally print beautiful mini-maga-
financials proformas of a property's
zines, brochures, postcards, letters
highest and best use. Impress your
We hope that this allows agents to
and a personalized listing presenta-
developer clients with your in-depth
invest more in their careers to build
tion.
understanding of developments and
business for the future.
their profit potential. Marketing support allows you to do what you do best: working with
REulti also has a list lead generation
clients and generating sales!
component for those interested in working an assigned region.
INTERNATIONAL MARKETING Real Estate is global as much as it is local! Californian Estates has a mirrored website that offers Chinese language translation for all properties and marketing through China's
HANDS ON MENTORSHIP
TECHNOLOGY WITH CRM TOOLS
Training doesn't just take place in a classroom setting. The most relevant and applicable training is hands-on in a real-life situational setting.
While nothing replaces old-fashion
Our team, and especially our CEO and Broker, take this duty seriously are always available for help on transactions, contracts or managing a tricky situation.
Yet overly complicated CRMs keep
relationship-building and face-toface to communication, technology can help organize and facilitate a systematic strategy.
biggest social media platform. Established global listing platforms are also used to leverage international markets places in diverse languages.
agents in front of their computers and not in front of their clients. Californian Estates offers a super simple client management system
With over 30 years in the global real estate arena, our databases extend to 300,000 international buyers. Cross marketing with affiliate agencies worldwide and working exclusively with overseas direct marketing agencies will get your listings in front of family offices worldwide.
Have a question or a creative idea about building your business? Set up a meeting for some one-on-one time.
that keeps an agent's business organized in an easy and efficient fashion.
"PEOP LE DON' T CA R E H OW M UC H YO U K N OW U NT IL THE Y K NOW H OW M UC H YO U C A R E." — M AU R I C E WO O L F, CEO
Win L i s t i n g s , Bu i l d C liente le a n d Mar ket to Impre s s OUR MARKETING PORTAL & PERSONAL SUPPORT EMPOWERS YOU TO CREATE STUNNING MARKETING AND SEND WITH EASE. Customized Property Flyers
We will create the one-page marketing flyers to help you publicize your listings.
Email Marketing Campaigns
Consistent marketing to buyers and agents enures that your listing doesn't get buried underneath new propetry that comes to market. We will create your email campaigns and deploy a email marketing schedule.
Social Media Marketing
Image and video rich marketing materials will be created and pushed through various social media platfroms.
Magazine Quality Booklets
Printed on high quality stock, these mini-magazines feel as good as they look. Doesn't your listing deserve that level of quality?
Tri-Fold Brochures
When postcards just won't do, we create beautiful trifold brochures that make the home "pop."
Mini-Magazines
Let potential buyers leave a showing with something that feels like a "piece of the home." You can create different versions of marketing so that your listing stays top of mind.
Post Cards
Create glossy postcards to keep your listings, your successes and your branding relevant to your farm.
Need Something Special? Just Ask!
MARK
KETING SUPPORT
VIRTUAL TOUR
RS
Buyers Experience Your Home Through Virtual Reality 3D Tours OUR AGENTS CAN ENJOY DISCOUNT PRICING BRINGING MORE VALUE TO THEIR CLIENTS
It's Just Like You Are There! Pictures may say a thousand words but 3D virtual reality (VR) tours, with 360° orientation, allows a buyer to also feel the experience of living in your home through their computer or smart phone.
Experience The Home's Flow & Spatial Context Spin the "dollhouse" model around with 360° control to view all the floors, rooms, stairways, entries, exits and open spaces. Help your client imagine their furniture in a home? Measure any floor space for accuracy.
Win More Listings This means that sellers are inconvenienced minimally and showings are done with only serious homebuyers!
REAL TOOLS BRING OPPORTUNITIES COMMITTED ATTITUDES CREATE REAL RESULTS
LEVERAGE — int u it ive s of t ware for today’s changi n g m a r ket place t hat del i vers qu alit y re s u lt s fo r enhanced servi ce for commi t ted age nts wh o want to dr ive bu s in e s s and st and out f ro m t he t radi t i onal a gent . REu lti,o ur pro prietary software so lutio n, identi f i es, analyzes and lead generates value-add si ngl e fam ily and m ulti-fam ily pro perties. Wi t h listing, m arketing and sales to o ls at yo u r f i ngertips, win the listings and target the best i nvestm ent deals to so lidify develo per and investor clients’ loyalty with co nstant deal flow and create pipelines fo r co ntinued business.
MASTERY —of you r professi on m eans t hat you are mo re valu able to your cli ent s and can p rov id e a h igh e r s tan dard of s e r v ice t hat wil l at t ract consi stent busi ness.
In C al ifo rnia, there are over 3 0 0 ,0 0 0 real est ate agents (and a lot of disloyal clients). How do you stand o ut in a saturated m arket? We have created a series of training co urses c al led FOUNDATIONS with the belief and commitm ent that advanced educatio n, in the c l as s ro o m and in the field, is the basis fo r a s ol i d career.
FO U NDAT I O NS courses are desi gned for advancement BE A MORE SOPHISTICATED AGENT
Think like a developer/investor
IDENTIFY HIDDEN VALUES
Analyze property upsides
BE AN ENTREPRENUER
Build your business for growth
LEVERAGE OFF-MARKET OPPORTUNITIES
Employ strategic marketing for clients' competitive edge
FARM WITH LASER FOCUS
Drive technology to produce better results
MASTER A NICHE
With proficiency in other areas llike commercial, residential and developments.
CREATING R ELATIONSHIPS A HIGHER LEVEL OF SERVICE CONVERTS SALES & BUILDS LASTING PIPELINES
LEADS
— a re a cri t i cal part to bu ildin g yo u r bu si n e s s! Does you r brokerage g i ve you l ea ds? Or a met hod to convert t hem to s a l e s? C al i forni an Est ates has bu i lt a wh o l e system fo r lead ge n erat io n .
Ou r system breaks fro m the traditio nal bro kerage m o del that leaves it up to the agent to do all of their own lead generatio n, m arketin g , branding and business building (a lo ng with al l t heir other duties). For qualified agents, Califo rnian Estates will provide a system of lead generatio n based on areas, a unique listing appro ach and will par tn er with tho se agents to service and m arket t hose leads, co nverting leads to sales.
WHAT ARE MY GOALS NOW? HOW WILL I GET THERE?
WILL MY CURRENT DIRECTION TAKE ME WHERE I WANT TO BE? As an accomplished agent and business person working in one of the most dynamic markets in the country, surely you reassess your business model and goals to remain competitive and to consitently reach higher.
THE ANSWER RELATES TO ANOTHER SIMPLE QUESTION: If you were trained on a proven model of success, had a partner in your brokerage who provided you tools, resources, lead generation and support (while charging no monthly or annual fees), do you think you could significantly amplify your business and sales volume?
D I S COV E R
T H E
P O SSIB IL IT IES
CO N TAC T M AURI CE O R BE TH A N Y WO O L F FO R I N FOR M ATI O N O N J O I N I N G CAL I FO R N I A N ES TATE S
9255 West Sunset Blvd, #1000 West Hollywood, California, 90069 323.719.7779 info@californianestates.com | www.californianestates.com
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C A L I F O R N I A N
E S T A T E S
9255 W Sunset Blvd, #1000, West Hollywood, CA 90069 | 323.719.7779 www.californianestates.com | info@californianestates.com