An Independently Owned Brokerage
O P TI O N S
&
O P P O RT UN IT IES
"APPROAC H RE AL E S TAT E D IF F ER EN T LY. PROV I DE MAX I MU M VA LUE TO C L IEN TS . STA ND OU T W I TH MO R E S O P H IS T IC AT ED S K IL L S. THI S CREATE S A C AREER TO BE P RO UD O F ! O UR A DVANC E D TRAIN IN G A N D P ROV EN T EC H N OLO GY TOOLS W E RE D ES IG N ED TO EM P OW ER AG EN TS TO ACCOMP L IS H T H ES E G OA L S ." — B ET H A N Y WO O L F, B RO KE R
TRAD ITIONAL VALUES NOT A TRADITIONAL AGENCY A real estate agent builds their own business and brand. The traditional model leaves all the duties up to the agent: They have to be their own marketer, branding executive, lead generator, CFO - all while being expert at their contracts, managing clients and keeping transactions on track for closing. It's hard to be good at everything, much less have the time for it all. Californian Estates uses a different model, valuing the unique needs of each agent and their strategy for growing their business. Lead generation and marketing support are available for agents. Advanced tools are provided with our proprietary software, called REulti, which identifies and analyzes development properties and produces beautiful and informational marketing solutions to help clients make informed deciscions. Advanced training is provided to help agents build their business and manage their client base to the full potential. Broker support is personal and unique to each agents' needs. As a boutique and independently-owned brokerage, we can be nimble with marketing and supportive strategies. It's a brokerage model that consistently invests in its agents to support their marketing and business building endeavors for lasting success. We look at our agents as highly valuable clients and looks to serve their needs with quality care and attention. We strive to maintain a positive, and cooperative environment in which agents feel like they are part of a family.
Our Vision Ever y c l i ent and agent ac hi eves hi ghest val u es a n d ul ti mate retur ns by l evera gi ng tool s and anal ysi s th at transfor m compl ex i nfo rm a ti on i nto c l ear and ef f icient wi nni ng strategi es
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A N INDEPENDENT, BOUTIQUE R EAL ESTATE BROKERAGE WITH A BOLD APPROACH
THE CALIFORNIAN GROUP A Fu l l y Inte g rate d Rea l Es tate Bro kera ge CALIFORNIAN ESTATES A boutique residential and commercial real estate brokerage specializing in off-market assets, development properties and luxury sales.
CALIFORNIAN COMMERCIAL A residential and commercial real estate brokerage specializing in off-market assets, development properties and luxury sales.
CALIFORNIAN ESTATES INTERNATIONAL With 30+ years experience in marketing, developing and transacting real estate across the globe, we have the unique resources, networks and ability to market and sell real estate internationally.
CALIFORNIAN PRODUCTIONS An in-house production company is a one stop service for property photography, video, drone, Matterport 3-D tours, floorplans and websites.
REULTI A software and listing lead generation system that identifies development properties and produces a REulti Report to evaluate project profitability.
+500 18 FOUNDATIONS An advanced training program designed to amplify agents' understanding GRPS of development, investment, commercial and other advanced real estate concepts.
THE COMMUNITY PROJECT Californian Estates supports the local communities and the agents’ endeavors to be brand ambassadors within their communities.
C A L I F O R N I A N I N V E ST IN G
IN
E S T A T E S YO U
MARKETING SUPPORT
REULTI- DEVELOPER ORIENTED TOOLS
Our team will customize and pro-
REulti is a proprietary software that
Monthly desk fees and other random
duce your marketing materials for
helps identify and analyze value-add
training and /or brokerage fees can
your properties and will send them
properties across the LA region,
rack up and be especially cumbersome
through a cycle of email and social
including those with ADU poten-
when an agent is in between sales.
media marketing.
tial. Laser focus on your developer
We will also help you produce mar-
COMPETITIVE SPLITS WITH NO MONTHLY FEES
clients' need and find the properties
Our company invests in its agents
that can build your pipeline.
and never charges monthly fees. Instead, agents are only charged based
keting materials for farming and lead generation. A marketing portal is
Produce reports for on or off-mar-
on transactions and commission
also available to design and profes-
ket properties that analyze the
splits are competitive.
sionally print beautiful mini-maga-
financials proformas of a property's
zines, brochures, postcards, letters
highest and best use. Impress your
We hope that this allows agents to
and a personalized listing presenta-
developer clients with your in-depth
invest more in their careers to build
tion.
understanding of developments and
business for the future.
their profit potential. Marketing support allows you to do what you do best: working with
REulti also has a list lead generation
clients and generating sales!
component for those interested in working an assigned region.
INTERNATIONAL MARKETING
HANDS ON MENTORSHIP
TECHNOLOGY WITH CRM TOOLS
Real Estate is global as much as it
Training doesn't just take place
While nothing replaces old-fashion
is local! Californian Estates has a
in a classroom setting. The most
relationship-building and face-to-
mirrored website that offers Chinese
relevant and applicable training is
face to communication, technology
language translation for all proper-
hands-on in a real-life situational
can help organize and facilitate a
ties and marketing through China's
setting.
systematic strategy.
Our team, and especially our CEO
Yet overly complicated CRMs keep
Established global listing platforms
and Broker, take this duty seriously
agents in front of their computers
are also used to leverage interna-
are always available for help on
and not in front of their clients.
tional markets places in diverse
transactions, contracts or managing
languages.
a tricky situation.
With over 30 years in the global real
Have a question or a creative idea
that keeps an agent's business
estate arena, our databases extend
about building your business? Set
organized in an easy and efficient
to 300,000 international buyers.
up a meeting for some one-on-one
fashion.
Cross marketing with affiliate
time.
biggest social media platform.
Californian Estates offers a super simple client management system
agencies worldwide and working exclusively with overseas direct marketing agencies will get your listings in front of family offices worldwide.
"PEO P LE DON' T C A R E H OW M UC H YO U K N OW UN T IL THE Y K NOW H OW M UC H YO U C A R E." — M AUR IC E WO O L F, CEO
CREATING R ELATIONSHIPS A HIGHER LEVEL OF SERVICE CONVERTS SALES & BUILDS LASTING PIPELINES
LEADS LEADS
—a re a cri t i cal part to bu ildin g yo u r bu s in e s s ! Does your brokerage g i ve you l ea d s? Or a met hod to convert t hem to s a l es? C ali forni an Est ates has bui lt a wh o l e system fo r lead ge n erat io n .
Our system breaks fro m the traditio nal bro kerage m o del that leaves it up to the agent to do al l of their own lead generatio n, m arketing , brand ing and business building (a lo ng with al l t h ei r other duties). For qualified agents, Califo rnian Estates will provi de a system of lead generatio n based o n areas, a unique listing appro ach and will partner with tho se agents to service and m arket t h ose leads, co nverting leads to sales.
REAL TOOLS BRING OPPORTUNITIES COMMITTED ATTITUDES CREATE REAL RESULTS
LEVERAGE — int u it ive s of t ware for today’s changing m arket pl ace t hat deli vers qu alit y res ults fo r enhanced servi ce for com mi t ted age nts wh o want to dr ive bu s in es s and st and o ut f ro m t he t radi t i onal agent . REulti,o ur pro prietary software so lutio n, identi f i es, analyzes and lead generates value-add si ngl e fam ily and m ulti-fam ily pro perties. With listing, m arketing and sales to o ls at yo u r f i ngertips, win the listings and target the best i nvestm ent deals to so lidify develo per and i nvesto r clients’ loyalty with co nstant deal f l ow and create pipelines fo r co ntinued business.
R EULTI DEVELOPMENT SOFTWARE In d entif y i ng Hi dden Va lu e
Ca l i fo r n i a n Est ates i s powered by REulti, a pro prietary software so lutio n t hat i dent ifie s a n d a n al yzes val ue-add opportunities fo r investm ent and inco m e potenti al fo r s i n g l e fa m i l y devel opment , accesso ry dwelling units (ADU) expansio ns and mu l ti - fa m i l y devel opment . Th is p owe r f u l s of t ware eval uates pro perties’ hidden value and their highest and best u s e fo r d eve l opment . Fi nan c i al pro -fo rm a m o deling co m pares varying investment
SI NG L E FA M ILY
ADU
m o d e l s w i th RO Is an d IRRs an d fo recasts exit strategies fo r m axim um profi t po te nt i a l . R Eul t i Repor t s provi de easy to understand pro perty info rm atio n and fi n an c i a l p ro - for ma es t i mates s o that both develo pers and ho m eowners can effi cie ntl y a n d th orou gh l y un ders t and the develo pm ent value of a pro perty. Ou r a p p ro a c h i s s t r i ki n gl y di f ferent to the traditio nal real estate agents' l i sti ng m o d e l a n d we ac hi eve resu l t s and value fo r o ur clients. Please read o ur testi mo n ial s at : w w w. c al i for ni anes t ates.co m /co m pany/testim o nials/
MULT I FAMI LY
MARKETING S UPPORT Wi n L i s t i ng s, Bui l d Clientele an d Market to Im pres s . Our marketing portal & personal support empowers you to create stunning marketing materials with ease. Customized Property Flyers
We will create the one-page marketing flyers to help you publicize your listings.
Email Marketing Campaigns
Consistent marketing to buyers and agents enures that your listing doesn't get buried underneath new propetry that comes to market. We will create your email campaigns and deploy a email marketing schedule.
Social Media Marketing
Image and video rich marketing materials will be created and pushed through various social media platfroms.
Magazine Quality Booklets
Printed on high quality stock, these mini-magazines feel as good as they look. Doesn't your listing deserve that level of quality?
Tri-Fold Brochures
When postcards just won't do, we create beautiful trifold brochures that make the home "pop."
Mini-Magazines
Let potential buyers leave a showing with something that feels like a "piece of the home." You can create different versions of marketing so that your listing stays top of mind.
Post Cards
Create glossy postcards to keep your listings, your successes and your branding relevant to your farm.
Need Something Special? Just Ask!
DIGITAL MARKETING
Break Thro ug h Th e No is e With Dyn ami c Ma r ket i n g Fo r a New Era
VIRTUAL TOURS
Creating E x pe r i en ce Th roug h V i r t ua l Rea lity Technology drives new ways of selling and in the era of Covid-19, it's more important than ever to leverage 3D virtual tours
It's Just Like You Are There! Pictures may say a thousand words but 3D virtual reality (VR) tours, with 360° orientation, allows a buyer to also feel the experience of living in your home through their computer or smart phone.
Experience The Home's Flow & Spatial Context Spin the "dollhouse" model around with 360° control to view all the floors, rooms, stairways, entries, exits and open spaces. Help your client imagine their furniture in a home? Measure any floor space for accuracy.
Win More Listings This means that sellers are inconvenienced minimally and showings are done with only serious homebuyers!
CALIFORNIAN PRODUCTIONS Yo u r In - Ho use Mar keti ng So l ut i o n
PHOTOGRAPHY Beautiful photography creates the "wow" factor.
VIDEO Videos captures the home's lifestyle qualities.
3-D VIRTUAL TOURS Virtual tours and video bring an experiential quality of home to any buyer's laptop.
AERIAL PHOTOGRAPHY Aerial drone video and photography gives the home an environmental context and a capture the scope of the property from a rare vantage point.
FLOOR PLANS Floor plans lets a buyer experience the flow of home.
PROPERTY WEBSITE A customized website wrap all these audio visual elements into one online destination to showcase the property's best attributes.
SHOWCASE — to p qu alit y audi o vi sual market i ng mate ri al s present you r li st i ng s i n t he m o st b e au t if u l, im pact f u l an d e x per ie nt ial co ntex t to enhance m arket i ng st rateg i es, cre ate a vi rt ual experi ence and generate inte rest . C alifo rnian Pro ductio ns offers agents a sui te of dynam ic, so phisticated and sleek m arketi ng materials to showcase their listings with total co nvenience. C alifo rnian Estates will pay fo r all m arketin g materials pro duced by Califo rnian Pro ductio ns fo r al l applicable MLS listings
GET AN EDGE ON COMPETITION IN-HOUSE PRIVATE LISTINGS OFFER YOUR BUYE RS MORE OPTIONS
OFF-MARKET — p riva te l is t in g s offers m ore opt i ons i n today's crowde d m a r ket p l a ce. Bu yers l ove t he feelin g of exclu s iv it y t hat a l l ows t h em to h ege t he com pet i t i on. Sell ers can t ake a d va nt a ge of te s t in g t h e m ar ket place w i t h pri ci ng an d m a r ket in g s t rat egi es. A h i gh percent age of pro perties are so ld privately. The savv y i nvestor or compet itive ho m ebuyer wants to be the first to bu y a proper t y before i t’s o n the MLS. Develo pers alm o st exclusi vel y want pr i vatel y-t raded pro perty. Sellers can sell their ho m e di sc reet l y an d beat t he DOM clo ck. Ou r i n -h ous e Pr i vate Listings m arketplace m eans that yo ur cl i ent s c an benef i t f ro m a system that allows trem endo us o pp o rtu n i t y, w hi l e agent s benefit fro m m o re client loyalty.
MASTERY —of you r professi on m eans t hat you are mo re valu able to your cli ent s and can p rov id e a h igh e r s tan dard of s e r v ice t hat wil l at t ract consi stent busi ness.
In C al ifo rnia, there are over 3 0 0 ,0 0 0 real est ate agents (and a lot of disloyal clients). How do you stand o ut in a saturated m arket? We have created a series of training co urses c al led FOUNDATIONS with the belief and commitm ent that advanced educatio n, in the c l as s ro o m and in the field, is the basis fo r a s ol i d career.
FO U NDAT I O NS courses are desi gned for advancement BE A MORE SOPHISTICATED AGENT
Think like a developer/investor
IDENTIFY HIDDEN VALUES
Analyze property upsides
BE AN ENTREPRENUER
Build your business for growth
LEVERAGE OFF-MARKET OPPORTUNITIES
Employ strategic marketing for clients' competitive edge
FARM WITH LASER FOCUS
Drive technology to produce better results
MASTER A NICHE
With proficiency in other areas llike commercial, residential and developments.
MAURICE WOOLF CEO
BETHANY WOOLF COO | Broker of Record
DREW JACOBSON REulti Sales Director
LAUREN SHEPHERD Luxury Sales Divsion
YAN-YAN ZHANG EVP, International Division
LARK GWARTNEY Certified Divorce Real Estate Expert (CDRE)
DRE #01959295
DRE #01895959
DRE #01959296
DRE #01361685
DRE #01831497
DRE #01974496
JOSIAH RANSOM Sales & Acquisitions DRE #02054853
SHAUNA RANSOM Sales & Acquisitions DRE #02070380
AARON MOCHKIN Sales & Acquisitions DRE #01999397
ADAM BACHENHEIMER REulti Sales Director DRE #02016236
KELLEY CHRISTINE Broker Associate- Residential & Income Properties
JEFFERSON COX Sales & Acquisitions DRE #01964957
DRE #01346986
D I V E R S I T Y. C O L L A B O R AT I O N . P O S I T I V I T Y
O U R C U LTU RE I S YO U
SANDRA YAP Broker AssociateAREAA-GLA Board Member DRE # 01894383
QUAN CARPENTER Sales & Acquisitions DRE #01964264
EMMANUEL LAO CTO, REulti
WHAT ARE MY GOALS NOW? HOW WILL I GET THERE?
WILL MY CURRENT DIRECTION TAKE ME WHERE I WANT TO BE? As an accomplished agent and business person working in one of the most dynamic markets in the country, surely you reassess your business model and goals to remain competitive and to consitently reach higher.
THE ANSWER RELATES TO ANOTHER SIMPLE QUESTION: If you were trained on a proven model of success, had a partner in your brokerage who provided you tools, resources, lead generation and support (while charging no monthly or annual fees), do you think you could significantly amplify your business and sales volume?
D I S COV E R
T H E
P O SSIB IL IT IES
W E ' D B E H A P PY TO S H OW YO U A RO U N D C A L I FO RN I A N E S TATES A N D O U R SYS TE MS.
9255 West Sunset Blvd, #1000 West Hollywood, California, 90069 Office: 323.719.7779 Maurice: 323.303.4491 Bethany: 31.928/8072 info@californianestates.com | www.californianestates.com
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C A L I F O R N I A N
E S T A T E S
9255 W Sunset Blvd, #1000, West Hollywood, CA 90069 | 323.719.7779 www.californianestates.com | info@californianestates.com