ELEVATE Taking Your Real Estate Brand To The Next Level
INTRODUCTION Part of being a real estate agent is being a branding and marketing guru. This is very overwhelming for many! Where and how to start? There are so many ideas and methodologies! How can an agent be sure they are getting the most for their marketing dollars? Will they be expected to spend most of their time on marketing and not critical time actually selling? How can marketing be streamlined or simplified? Elevate was created as a system that can break down the steps to branding marketing and business management so that any agent or team, from any starting position, can grow at their pace incrementally. The Elevate system includes three levels, with à la carte options. An agent can immediately start building their business and then progressively introduce more personalized branding initiatives, create and deploy more intersectional campaigns across various platforms and track analytics to always keep an eye towards improvements and efficiencies.
Even more, systems were created to keep these
initiatives simple and manageable. Ultimately, an agent can understand how marketing can truly build their business, even while they sleep!
ELEVATE
THE STEPS Every agent navigates their businessbuilding differently. Californian Estates has advanced marketing systems to meet where you are at and will take you further with our Elevate marketing system. Elevate is a system that allows an agent to comfortably start with beautiful templates to fuel their marketing campaigns and allows them to advance, at their own pace, to a more full service marketing suite. Continue with the program and become a full fledged marketing guru with a systemized business plan in hand! Let our team be your sherpa, showing you all the paths to achieve your unique goals.
STARTER
ELITE
EXECUTIVE
START HERE
Let's take a closer look at the steps to ELEVATE
JUST GET STARTED
GET VISIBILITY WITH YOUR CALIFORNIAN ESTATES SITE
work with the marketing team to get all
start your digital presence with our templated
your Californian Estates branded
website, preloaded with content but customizable.
marketing materials
BUILD A CUSTOMIZED WEBSITE WITH MARKETING FUNNELS
MOVING INTO ELITE WITH BRAND BUILDING
build a customized website with lead
find your niche, creating your brand, define
generation in mind, vetting leads and
your avatar and craft how you want to be
focusing on 5-star prospects
seen
CREATE A MARKETING STRATEGY
MOVE TO EXECUTIVE LEVEL WITH ADVANCED ANALYTICS & BUSINESS PLAN BUILDING
with branding in place and a website
with branding in place and website to
to capture traffic, design and deploy
capture traffic, design and deploy a digital
a digital media marketing strategy
media and print marketing strategy
SUCCESS!
EMPOWER & STREAMLINE YOUR BUSINESS Executing marketing, tracking and analytic to keep costs down and efficiencies way up! !
STAR
TER
Californian Estates provides a suite of editable templates for almost all marketing needs, including a website. An agent can easily maintain a media presence while beautifully presenting themselves and their properties. Get yourself started and work up to more advanced and integrated systems as time and budget allows.
Your Starter Package includes:
Business Cards - 500 quantity Open House Signs / Post Signs Website - Landing Page Digital Listing Presentation CMAs Seller Marketing Plan Templates Resource Guides Brochure & Mini Magazines Flyer Templates Social Media Email Campaigns (Exposure to 18,000 Buyers & 28,000 Agents through SoCal & Growing)
*Agents are Responsible for Printing Materials Fees
YOUR CALIFORNIAN ESTATE WEBSITE
CMAs
SOCIAL MEDIA
BROCHURES & MINI MAGAZINES
BUSINESS CARDS
STARTER LISTING PRESENTATION
FLYER
EMAIL CAMPAIGNS
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RESOURCE GUIDES PREP
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FOR SALE & OPEN HOUSE SIGNS
*Agents are Responsible for Printing Materials Fees
ELI TE Taking an agent's brand and business to the next level, the Elite program offers a personalized, a la carte menu of options to design a brand, define a niche and target an audience. Start by defining your unique value proposition as a real estate professional. Build a custom website designed to capturing leads through funnel marketing. Create and deploy media campaigns to grow and maintain your messaging, brand visibility, community engagement and keep your brand top of mind as the expert within your niche. You can leverage our skilled marketing team through our different strategies and packages best suited to your goals. We will cater to your design needs and build the foundation of your brand.
S OC I AL ME DI A MANAGME NT
C U S T OMI Z E D WE B S I T E F OR GE NE R AT I ON L E AD
A L A C AR T E MAR KE T I NG S E R V I C E S
C U S T OMI Z E D B U S I NE S S B R ANDI NG
C U S T O MI Z E D B U S I N E S S B R A N D I N G We understand how important it is to be seen and heard. Our customized business branding service enables you to stand out and connect to your audience. Our marketing team is here to help you thrive and grow as a unique business. We will help create guidelines to ensure your brand stays consistent and speaks to your niche. A branding that will help you speak out to your clients in all types of marketing.
A L A C A R T E MA R K E T I N G S E R V I C E S You name it, we got it here for you. We have different marketing packages to custom fit your real estate needs. Our expert designers can provide aesthetic and luxurious pieces that attract more customers and leads. Whether digital or traditional marketing, we can beautifully create marketing pieces to help you close that sale! We will help you achieve your goals.
C U S T O MI Z E D WE B S I T E F O R L E A D G E N E R A T I O N Be the expert in your field and then make sure you have tools to amplify the message. Make sure you are able to capture leads, funnel them through to sift out the garbage leads from the prospects that will make you money. That is that we call a full web and digital solution.
S O C I A L ME D I A MA N A G E ME N T We know how difficult it is to stay current and updated on your social media channels. We will help you stay on top of your social media needs. Our team is here to help you manage your social media channels while you focus on closing those deals. From content strategy and planning to scheduling posts, we can manage it for you. All you have to do is sit tight, approve, and relax. Our team can take it from here!
ELI TE
The Elite Tier offers A La Carte Packages Including:
Logo & Brand Identity
Commercial Marketing
Agent Promotion
Social Media Strategy & Implementation
Pre-Listing & New Listing
Monthly Marketing
*Agents are Responsible for Package Fees & Any Print Materials
EXECUTI VE
LEVERAGE TRACK DIRECT MAIL
The Executive level teaches you how to truly be a CEO and Director of Marketing for your own business. It focuses on systemizing and scaling your marketing strategies whether building a personal brand or team. Create marketing schedules with the right resources in place means your marketing can work for you while you sleep. Measurability is also key so that you can manage the power of every ad dollar that is spent. Understanding the numbers of your business means that you have more control and more predictability... something every agent (and entrepreneur) wants! This deeper dive into managing campaign analytics means you can better convert leads to prospects and, ultimately, to more closings. Leveraging them into a cohesive and comprehensive business and marketing plan means that you are really taking control of your career and earning more money.
LEVERAGE In a hypercompetitive industry, identifying your brand and having a website is only half the battle. Leverage is a consulting and implementation program that is designed to automate your marketing and lead generation process. From developing your niche to launching and improving your targeted marketing strategies, our dedicated team of experts will work with you to build the machine that will allow you to scale your business. After all, this is a key to longevity.
Niche Development Productized Service Developing Authority KPI Reporting Worksheets Social Media Content Content Cadence Consulting Sales Funnel Training Sales Funnel Optimization Predictability Systems Nurture Flow Facebook Ads Training
Automations
SURVEY A holistic analysis of your business provides us with a clearer picture of which departments need to be improved upon.
STREAMLINE Develop and strategize a plan that will align your real estate goals with an established timeline to accurately measure milestones and progress within your business.
SYSTEMATIZE It's all about establishing longevity. We will help you build a machine that will allow you to scale your business effectively and efficiently.
CALL TRACKING
LEAD GENERATION
SOCIAL MEDIA ADVERTISING
GOOGLE KEYWORDS
Track Direct Mail is an innovating system that integrates the power of direct mail with the modernized analytics of digital media. During a
FEATURES:
SOCIAL MATCH
month-long campaign, your target audience will
MAIL TRACKING
receive mail and follow-up digital ads throughout
INFORMED DELIVERY
their social media and internet browsing with Google
CALL TRACKING
keywords. Track who is coming to your site and
ONLINE FOLLOW-UP
their browsing behavior. Download these leads with
SOCIAL MEDIA FOLLOW UP
contact information and turn your database into hot
LEADMATCH
leads ready for conversion.
TRACK DI RECT
MAI L
TARGETED
MARKETI NG
WWW.CALIFORNIANESTATES.COM
ELEVATE YOUR BUSINESS WITH CALIFORNIAN ESTATES
PHONE
323.719.7779 EMAIL
Marketing@CalifornianEstates.com ADDRESS LOS ANGELES9255 W. SUNSET BLD. SUITE 1000, LOS ANGELES, 90069 SAN DIEGO: 4225 EXECUTIVE SQUARE, #600, LA JOLLA, CA 92037
Los Angles - 9255 Sunset Blvd. Suite 1000, Los Angeles, CA 90069 San Diego - 4225 Executive Square, #600, La Jolla, CA 92037