Bringing People Together

Newtown Square Friends & Neighbors

Why Do Our Advertising Sponsors Have Great Reputations? Because Bringing People Together is Purpose-driven!

Think of any local business in Newtown Square, or just beyond in nearby Marple, Edgmont, Willistown, Upper Providence or Radnor townships. Now consider if that business could remain in business year after year, if they didn’t work to guard and to improve their reputation, particularly in the local communities they know are important to their financial success? No, of course not. Because if they did not, the business would slide towards failure. We’d likely say: “They’ve lost me as a customer.” The short reason why is because the business lost their purpose.

When a business begins to recognize it’s losing more customers than it’s gaining, the most common reason is because top-of-themind awareness of the business has faded from the memory of too many of its past customers, whose failed memory causes them to no longer talk about the business with purpose to their friends and neighbors, making it even harder to gain needed new customers. How can this all be turned around? The same way top-of-the-mind awareness of any business is fueled – by the business being noticed as a business with recognized purpose!

In recent years consulting firms have come to the rescue to improve business reputations by sourcing new Internet content that claims higher search engine directory rankings over less favorable content about a business, which can also leap over favorable content about a competitive business. Such wizardry is technical subterfuge that can fulfill an intended purpose to improve the reputation of a business by manipulating search engine rankings, but can do so even more when the elevated online reputation of the business includes its social purpose that impacts society, in turn impacting the social perception of the business.

Social purpose demonstrated by a business has become the gateway of business reputation

Studies show that the majority of Americans expect the companies they do business with, to lead with purpose, and are ready to reward those companies that are Purpose-driven, with their stronger loyalty, which builds deeper customer bonds and more favorable widespread business reputation to more quickly increase a customer base, particularly with the kind of customers more willing to be brand advocates of the business.

The 2018 Porter Novelli/Cone purpose Study: How to Build Deeper Bonds, Amplify Your Message & Expand Your Consumer Base, revealed that 78% of Americans believe businesses must do more than just make money; they must positively impact society as well. It also showed that 77% of Americans feel a stronger emotional connection to Purpose-driven companies, while 66% would switch their buying habits to buy from Purpose-driven companies and 68% are more willing to share that company’s content with their social networks. (See: www.PorterNovelli.com)

Newtown Square Friends & Neighbors is Purpose-driven. Our purpose is our mission and magazine motto: Bringing People Together. We do that through our unique brand of social-mediain-print we extend into our local community in partnership with local Purpose-driven businesses through the advertising seen on these pages, that make your hometown magazine possible.

We honor our advertisers as our hometown Sponsors, because they are certainly doing more than just making money from doing business in our community. How? By what you’re holding in your hands. We have them and their Purposedriven investment to thank for making it possible for our hometown magazine to create social impact in our community as stakeholders with you and through our mission to be Bringing People Together in Newtown Square.

If you enjoy reading each new issue of Newtown Square Friends & Neighbors magazine, please reward our advertising Sponsors by choosing to do business with them first for reinvesting profits gained by doing business in our community, back into our community, through their Purpose-driven partnership with the mission of your hometown magazine to create social impact by Bringing People Together with each new issue. N S

Bob Blaisse

Publisher, Newtown Square Friends & Neighbors

WANTED: Local Purpose-Driven Business Owners

interested in supporting positive social impact for the benefit of Newtown Square residents as a Sponsor of Newtown Square Friends & Neighbors magazine, with advertising benefit that assists page count growth leading to a greater number of monthly feature articles about Newtown Square history, residents, organizations and businesses. Contact Bob Blaisse at 610-453-5536 or email at: BBlaisse@BestVersionMedia.com.

by Holly Stupak

Photos courtesy of Waterproofing