Individual Giving Groups Quarterly Call #1 | Winter 2021
Friendship Walk & State Development Team Stuart Kaul Senior Director, National Friendship Walks
Arden Stone Director, National Friendship Walks
Will Macon Manager, State Development & Communications
Senior Director Director, State Development
Katie Rose Director, Champion of the Year
Kristen Starcher Director, State Development
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Individual Giving
Committee
Linda Kordek-Milton State Director, Texas
Matthew Fernandes, Chair State Director, New Jersey
Catlin Skufca State Director, Ohio
Andi Allen State Director, Florida
Molly Whalen State Director, Capital Region
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Purpose of Individual Giving Groups Hear about national individual giving initiatives Develop a wishlist of supportive materials Share resources, ideas, and successes
Share struggles and strategize to find solutions Hold each other accountable to set the bar high!
Developing our monthly giving program with a corresponding promotional plan, staff resources, stewardship & reporting
Best Buddies International’s
Monthly Giving Program
Program Opportunity Monthly donation programs provide a reliable and sustainable source of revenue, which improve the long-term financial health of an organization.
Diversify Revenue Streams Improve Predictability Cash Flow Improve Net Income • Donors who set up recurring monthly gifts give 42% more per year than onetime contributors
Improve Donor Retention
Improve Donor Experience
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Donor Perspective Impact at a deeper level Convenient & hassle-free payments Insider access
Program Opportunity ď ą Diversify revenue streams
ď ą Improve Donor Retention (Source: Fundraising Effectiveness Project)
45.5%
vs.
90+%
Average Donor
Monthly Donor
retention rate
retention rate
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Increase Net Income (Goal is to increase individual gifts revenue stream to 14-15%, giving the pie chart more balance)
About a $1 million increase in monthly giving (in combination with other individual gift types) would bring
individual gifts to about 14-15% of our total budget (same as the special events and grants portions of the pie chart)
If each state office recruited 10 new monthly donors per year (at the minimum $19.89/month) would
put us at $1 million in 2030. With a goal of recruiting about 360 monthly donors in 2021, at the minimum monthly payment, we would bring in more than what Giving Tuesday or the End of Year campaign brought in in 2019.
Note for Comparison: Giving Tuesday 2019: 822 donors, 56,585.40 | End of Year 2019: 225 donors, $36,628.01
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Powerful Story Sharing
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Implementation: Marketing Target Audience Current Donors o Recurring o First-time o About to be Lapsed
o Gifts of $100 or less
Promotional Plan Email Campaign (launch March) o National kick-off email o 2nd National email (summer) o Complimentary local email templates o Cross-promotions • BB Graduation
Generation Z o BB Alumni o Outside the org
• Workplace Giving Lunch & Learns
• Giving Tuesday & EOY Social Media series
o National o Local
ď ą Young donors gravitate to monthly contributions ď ą Monthly donations were more prevalent among lower-income respondents ď ą The household income bracket reporting the next highest rate of monthly contributions was the $200,000+ income bracket, at 41%.
*Survey from Data Axle
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Giving habits remain strong during the pandemic.
*Survey from Data Axle
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Proposed Additional
Revenue Enhancers A t-shirt for the first year and possibly some alternate prizes for each following year? (Order through Will Enterprises)
An exclusive town hall / Zoom gathering hosted by David Quilleon with Anthony and possibly an Ambassador as special guests
Emails/postcards/videos highlighting participants stories
Implementation: Stewardship (proposed) Engagement Donor Experience
 National Stewardship o Email from participant(s) with impact story & info about shirts o Participant post card & shirt o Email invitation to town hall (including participant video) o Email with town hall recording, impact story & year-end summary
Reporting  Data Team sends updated monthly donor lists organized by state to staff every month & prospect lists quarterly
Website Updates (proposed) Launch new splash page to incorporate powerful storytelling
and imagery Adding the Monthly Giving option from the general Donation landing page Donate to Best Buddies -Best Buddies International
One monthly giving form with a drop down for states/national that has monthly giving levels pre-selected and the monthly option the default
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Individual Giving Group Sharing
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A Win
Area of Opportunity
Area of Support
What is one past success or something you’re currently working on that is going well?
What are you struggling with (past or present)?
What support or additional resources would you find helpful?
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