New Development Case Study

2021

™ M A R K E T I N G

CASE STUDY: NEW DEVELOPMENT

INTRODUCTION

Tailored for Ultra-Luxury

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Bespoke Marketing is a fully integrated branding and marketing agency.

Powered by industry-leading creative, research, and strategy; we provide turnkey access to the most coveted and capable network of ultra-high-net-worth individuals.

Bespoke Marketing has fueled the marketing and branding for leading new development projects, premier international real estate, and luxury brands in hospitality, yachting, aviation, design and architecture.

BRANDING / PRODUCTION / MARKETING / ACCESS

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Spread across 400 acres on the eastern tip of Virgin Gorda and embraced by the turquoise waters of the Caribbean Sea, Oil Nut Bay offers freehold property ownership and villa rentals in a setting that is distinctly refined, exceptionally private, and consciously preserved. The developer of Oil Nut Bay contracted Bespoke Marketing to completely re-imagine the Oil Nut Bay brand. We are currently finalizing all content for the project, including the launch of a conceptual spec home for $100M.

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BRAND ARCHITECTURE

M A R K E T I N G S T R AT E G Y

B R A N D S T R AT E G Y

C O M P E T I T I V E A N A LY S I S

BRAND IDENTITY

DATA & R E S E A R C H

MESSAGING

SOCIAL MEDIA

C O P Y- W R I T I N G

ADVERTISING

SIGNAGE

EMAIL MARKETING

C O L L AT E R A L D E S I G N

D I G I TA L M A R K E T I N G

WEB DESIGN

DIRECT MAIL

PHOTOGRAPHY

U H N W G LO B A L N E T W O R K & DATA B A S E

PHOTO-REALISTIC RENDERING

D I G I TA L & S O C I A L P L AT F O R M S

RENDERING VIDEOS

P R I N T P U B L I C AT I O N S

VIDEOGRAPHY

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

PRINT PRODUCTION

BROKER OUTREACH

WEB DEVELOPMENT

E V E N T I N T E G R AT I O N

BESPOKELUXURYMARKETING.COM

Photography for Oil Nut Bay, British Virgin Islands

BRANDING / PRODUCTION / MARKETING / ACCESS

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Rendering for Oil Nut Bay, British Virgin Islands

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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BESPOKELUXURYMARKETING.COM

Digital Advertising for Oil Nut Bay, British Virgin Islands

BRANDING / PRODUCTION / MARKETING / ACCESS

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Photography for Oil Nut Bay, British Virgin Islands

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Half Moon Bay, Antigua is set on over 132 acres with 3,200 linear feet+/- of beachfront property. Rooted in Rosewood’s luxury hospitality sense, this premier resort is the brand’s apex project in the Caribbean.

Together in partnership, Replay Destinations, Rosewood, and Studio Piet Boone united to create this one-of-a-kind resort and residence experience.

Bespoke Marketing was commissioned by the prestigious team to unveil the residences and estate parcels to our network of ultra-high-net-worth individuals. Through the development of sophisticated collateral and seamless marketing touch-points, we educated our qualified clients on the exclusive opportunity and paid tribute to Antigua's natural beauty and storied past.

B R A N D S T R AT E G Y

SOCIAL MEDIA

MESSAGING

ADVERTISING

COPYWRITING

EMAIL MARKETING

C O L L AT E R A L D E S I G N

D I G I TA L M A R K E T I N G

WEB DESIGN

U H N W G LO B A L N E T W O R K & DATA B A S E

PRINT PRODUCTION

D I G I TA L & S O C I A L P L AT F O R M S

WEB DEVELOPMENT

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

M A R K E T I N G S T R AT E G Y

BROKER OUTREACH

C O M P E T I T I V E A N A LY S I S

E V E N T I N T E G R AT I O N

DATA & R E S E A R C H

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BESPOKELUXURYMARKETING.COM

Branding Collateral for Half Moon Bay, Antiqua

BRANDING / PRODUCTION / MARKETING / ACCESS

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Digital Advertising for Half Moon Bay, Antigua

BRANDING / PRODUCTION / MARKETING / ACCESS

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Branding Collateral for Half Moon Bay, Antiqua

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Jumby Bay is a privately owned, three-hundred-acre Caribbean island just two and a half miles off the coast of Antigua, comprised of 56 individually owned estates. It is an island of wide-open spaces and understated elegance, colorful wildlife and pure white beaches, complete exclusivity, and an air of casualness.

Bespoke has discretely articulated this rarefied Caribbean gem's sought-after attributes and offerings through a suite of distinct visual curations, delivering a finely-tuned message to a very select audience that has and will soon call Jumby Bay home.

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B R A N D S T R AT E G Y

C O M P E T I T I V E A N A LY S I S

BRAND IDENTITY

DATA & R E S E A R C H

MESSAGING

SOCIAL MEDIA

COPYWRITING

ADVERTISING

C O L L AT E R A L D E S I G N

EMAIL MARKETING

WEB DESIGN

D I G I TA L M A R K E T I N G

PHOTOGRAPHY

DIRECT MAIL

PHOTO-REALISTIC RENDERING

U H N W G LO B A L N E T W O R K & DATA B A S E

VIDEOGRAPHY

D I G I TA L & S O C I A L P L AT F O R M S

PRINT PRODUCTION

P R I N T P U B L I C AT I O N S

WEB DEVELOPMENT

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

M A R K E T I N G S T R AT E G Y

BROKER OUTREACH

BESPOKELUXURYMARKETING.COM

Brochure Design for Jumby Bay, Antigua

BRANDING / PRODUCTION / MARKETING / ACCESS

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Brochure Design for Jumby Bay, Antigua

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Social Media Story Design for Jumby Bay, Antigua

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Photography for Jumby Bay, Antigua

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BESPOKELUXURYMARKETING.COM

BRAND ING

/

PR ODUCTI ON

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M A R KETI N G

/

AC C E S S

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BRANDING / PRODUCTION / MARKETING / ACCESS

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Website Design for Jumby Bay, Antigua

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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Towering above Museum Park, One Thousand Museum is an architectural masterpiece by world-renowned Architect Zaha Hadid.

The magnificent structure complements its artistic location with views overlooking the Patricia and Phillip Frost Museum of Science and the Perez Art Museum of Miami that rest on the iconic waterfront.

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BRAND IDENTITY

SOCIAL MEDIA

MESSAGING

ADVERTISING

COPYWRITING

EMAIL MARKETING

C O L L AT E R A L D E S I G N

D I G I TA L M A R K E T I N G

PHOTO-REALISTIC RENDERINGS

DIRECT MAIL

PRINT PRODUCTION

U H N W G LO B A L N E T W O R K & DATA B A S E

M A R K E T I N G S T R AT E G Y

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

C O M P E T I T I V E A N A LY S I S

D I G I TA L & S O C I A L P L AT F O R M S

BESPOKELUXURYMARKETING.COM

Rendering for 1000 Museum, Miami

Digital Advertising for 1000 Museum, Miami

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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BESPOKELUXURYMARKETING.COM

Branding Collateral for 1000 Museum, Miami

BRANDING / PRODUCTION / MARKETING / ACCESS

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RENEGADE An Exclusive Private Community in Wyoming

Renegade Wyoming offers the only private real estate possible along Grey’s River, featuring 19 home-sites overlooking illustrious mountains, rivers, and wildflower meadows.

Bespoke Marketing worked with the project developer to brand and market the rare real estate opportunity. Understanding the profile of Renegade’s prospective buyer, the Bespoke team created a distinct brand and designed poignant marketing materials to run across our hyper-targeted distribution systems, reaching our UHNW audience.

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BRAND IDENTITY

C O M P E T I T I V E A N A LY S I S

MESSAGING

SOCIAL MEDIA

COPYWRITING

ADVERTISING

C O L L AT E R A L D E S I G N

EMAIL MARKETING

WEB DESIGN

D I G I TA L M A R K E T I N G

PHOTOGRAPHY

DIRECT MAIL

VIDEOGRAPHY

U H N W G LO B A L N E T W O R K & DATA B A S E

PRINT PRODUCTION

I N F L U E N C E R & B R A N D PA R T N E R S H I P S

WEB DEVELOPMENT

D I G I TA L & S O C I A L P L AT F O R M S

M A R K E T I N G S T R AT E G Y

E V E N T I N T E G R AT I O N

BESPOKELUXURYMARKETING.COM

Branding Collateral for Renegrade, Wyoming

BRANDING / PRODUCTION / MARKETING / ACCESS

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Digital Advertising for Renegade, Wyoming

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BESPOKELUXURYMARKETING.COM

BRANDING / PRODUCTION / MARKETING / ACCESS

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BESPOKELUXURYMARKETING.COM

Branding Collateral for Renegrade, Wyoming

BRANDING / PRODUCTION / MARKETING / ACCESS

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Photography for Renegrade, Wyoming

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BESPOKELUXURYMARKETING.COM

BRAND ING

/

PR ODUCTI ON

/

M A R KETI N G

/

AC C E S S

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BRANDING / PRODUCTION / MARKETING / ACCESS

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I N V I TAT I O N

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