“Our family started manufacturing kitchen appliances in Italy in 1882, building a reputation for quality of engineering and passion for good food.
Today, our products stand out because of their unique blend of authentic Italian design and superior appliance technology. It is the purpose of this design guide to convey this promise through a tangible, branded in-store experience.”
Paolo Bertazzoni
Introduction
The success of a brand is - among other things - the result of how consistently and accurately it is presented to existing and future customers in all venues - physical and digital.
This guide sets the ground rules for creating impactful showroom presentations of the Bertazzoni brand and its products.
While adaptable to the specific characteristics of each location and project, respecting these guidelines will ensure that the equity of the brand, its heritage and its authenticity are reflected as best as possible in your showroom.
The complete kitchen
Bertazzoni believes a beautiful kitchen should not only look good, it should also work supremely well.
Every design detail and engineering innovation in Bertazzoni’s distinctive cooking appliances have enhanced your kitchen and your cooking experience. This approach embraces the entire kitchen, with cooking at its heart and other appliances fitting seamlessly around this fundamental need. Everything you need to create a high performance Bertazzoni kitchen is here including refrigerators, dishwashers and ventilation systems, all available in matching styles.
This is innovation with purpose. Bertazzoni’s engineers advance technology and engineering by rethinking every aspect from the user’s point of view. This means considering everything from the customers’ perspective and how they wish to use their kitchens.
Professional Series
Bringing professional styling and performance home
The award-winning Professional Series offers a modern fusion of exceptional engineering, confident design and the latest technology. The Series combines an innovative approach to form and function with distinctive and desirable styling. The iconic look features clean and clearly defined lines, elegant control knobs, ergonomic handles and sophisticated colour choices.
Modern Series
Contemporary elegance, timeless style
With its range of built-in machines the Modern Series tells a very Italian story of design and style. Combining glass and precious metals, the Series is crafted by many years of knowledge and passion that have made the Bertazzoni approach an art as much as a science.
Master Series
Beautifully elegant and exceptionally efficient
The Master Series has a style that’s all its own, with a sophisticated monochrome colour palette that turns your kitchen into a work of art. It blends the best of commercial kitchen-inspired style with advanced technology and fine Italian design.
Heritage Series
Authentic
style and 21st Century innovation
The magnificent Heritage Series is built around the traditional style of the cooking ranges
Napoleone Bertazzoni would recognise from the late 19th Century. Designed for the 21st Century, these modern classics are driven by innovation and engineering, with full respect to Bertazzoni’s heritage. We are proud to recognise and celebrate our past in the exclusive “Bertazzoni Serie Limitata” serial number plate that features on each freestanding range.
Inspiring Spaces
Finish
Inspired by the elegant finishes of Casa Bertazzoni in Italy, this moodboard is designed to highlight the supreme quality of the stainless steel and the colors of each appliance.
Cabinets Matt black lacquered or laminate
Appliances finish
Stainless steel (as example of Bertazzoni finish)
Floor
Natural oak wooden staves
Suggested
The recommended floor finishes and materials are suggestions in case a reflooring of the identified space is possible.
“to cook beautifully” is part of the logo. Do not change font, proportion, size or distance
Font: Berthold Akzidenz Grotesk BE - bold
Bertazzoni T-stand
Stainless steel freestanding logo
Dimension: 17x25cm
Colors and Finishes Panel
Panel with brushed aluminium finishing direct printed with Bertazzoni colors and finishes sample
Dimension: 51x102cm
Bertazzoni Introduction text panel
COLORS AND FINISHES
Panel with brushed aluminium finishing direct printed with logo and intruduction text
Dimension: 51x102cm
Inspired by the local landscape in the Reggio Emilia province. Developed in partnership with experts in the Italian luxury automotive industry. Applied to each product by highly skilled craftspeople. The
bertazzoni.com/colors-and-finishes
ENAMEL
AUTOMOTIVE
Bertazzoni
Bertazzoni Series text
Vinylic sticker pre-spaced applied on cabinet’s panel
Font: title Berthold Akzidenz Grotesk BE - bold
subtitle Berthold Akzidenz Grotesk BE - regular
Bertazzoni Introduction text
3D text (or vinylic sticker pre-spaced) applied on painted wall
Font: Berthold Akzidenz Grotesk BE - bold
Window stickers TO COOK BEAUTIFULLY TO COOK BEAUTIFULLY
to be adapted by each project
IMPORTANT:
“to cook beautifully” is part of the logo. Do not change font, proportion, size or distance
Size to be adapted by each project
Bertazzoni Logo
Vinylic sticker pre-spaced applied on the window
Color: white or black
Size
Font: Berthold Akzidenz Grotesk BE - bold
Bertazzoni Logo - Horizontal version
Vinylic sticker pre-spaced applied on the window
Color: white or black
Font: Berthold Akzidenz Grotesk BE - Md
Lighting & Props
Recessed spotlights
Color: black or white
Cylindrical spotlights
Color: black or white
Spotlights track
Color: black or white
Stool - suggestions
Tap - suggestions
Modern stool - with or without backrest
Color: black or chromed steel
Tap
Color: chromed or matt black
modern inox cookware
white modern not decorated ceramic set
Branded Tools –Product Personalization
Literature & POS Assets
Bertazzoni
Colour Box
Catalogue
Collezione Metalli
Bertazzoni Heritage Series Décor Set
Collezione Metalli Decor Set
Collezione Metalli Bruchure
Photography:
Giuseppe Brancato, Federico Cedrone, Julian Anderson, Phil Sayer, Alessandro Zoboli
Fratelli Bertazzoni, Bertazzoni and the winged wheel brand icon are registered trademarks of Bertazzoni SpA.
Disclaimer:
While every effort has been made to insure the accuracy of the information contained in this brochure, Fratelli Bertazzoni reserves the right to change any part of the information at any time without notice.
