HEMA
Nienke van der Veen


Hollandse Eenheidsprijzen Maatschappij Amsterdam

Founded in 1926 by
Leo Meyer en Arthur Isaac

A better everyday life, round the clock, complete Twelve moments, around the clock, all year round, always and everywhere





























écht weer HEMA












the world around us is changing..
How does HEMA approach this?
strategy)
digital product passport

5G’s of HEMA
five customer promises for a better everyday life in a more beautiful world












it starts with a good idea


CO2-impact


ingredients and materials production processes

packaging

CO2-impact 2019
impact mainly in scope 3 (92%)


CO2-impact 2023


CO2-impact breakdown 2019


CO2-impact breakdown 2019


What have we done so far?
reducing & eliminating



What have we done so far?
reducing & eliminating



What have we done so far?
reducing & eliminating







What have we done so far?



reducing & eliminating























What have we done so far?
reuse & refill



What have we done so far?
reuse & refill




What have we done so far?
reuse & refill




What have we done so far?
reuse & refill



What have we done so far?
reuse & refill







What have we done so far?







we done
far?









What have we done so far?




What have we done so far?




What have we done so far?



What have we done so far?



What have we done so far?



What have we done so far?



What have we done so far?



What have we done so far?



Problematic packages…












next steps


what we want (HEMA strategy)
what we must do (regulation)

2030 packaging strategy
what we must do (regulation) what we want (HEMA strategy)

2030 strategy
We focus on four key points: reducing & eliminating, reuse, the use of recycled and renewable materials, and the recyclability of all packaging.
reducing & eliminating unnessecary pckaging reuse recycled & renewable materials

PPWR our approach
• Read the actual legislation
• Follow many, many webinars
• Ask questions to the authorities (instead of google or AI)
• Inform internal and external stakeholders on time
• Don’t wait on the delegated acts or deadline












any questions

Link to our sustainability report

