Beresfords Sales Presenter

Move with confidence A superior service as standard

Welcome to Beresfords

Beresfords are a privately owned, award winning independent estate agent that has been successfully operating since 1968.

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• One of the largest independent estate agents in the South East. • Offices throughout Essex and into Greater & Central London. • A family run business where core family values are applied across all our services.

Traditional values with a modern approach

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More than just an estate agent

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Residential Sales

Surveying

C ountry Homes

Re

C ommercial

Rent Reviews

Mortgages & Financial Services

Services

esidential Lettings

As well as selling residential property, we have highly experienced teams who specialise in the following areas: • Country Homes • Residential Lettings • Land & New Homes • Commercial • Rent Reviews & Lease Renewals • Surveying • Mortgages

& Lease Renewals

Buy to Let

• Financial Services • Buy to Let

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Estate agency professionals We understand the importance of having suitably qualified staff who will act in your best possible interest. This is why we are members of all the recognised professional bodies, at both corporate and staff level.

National Association of Estate Agents

Association of Residential Letting Agents

Office of Fair Trading

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The

Royal Institu

Property Ombudsman

ution of Chartered Surveyors

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A A14

M11

Halstead

Great Bardfield A131

A12

Stansted Mountfitchet

A120

Braintree Great Dunmow

A120

A120

01277 212111

Essex

Bishop’s Stortford

01708 878540

A10

01708 222200

A12

Sawbridgeworth

01245 397475

Tiptree

M11

Pleshey

A1016

020 7839 0888

A133

Brightlingsea

Hatfield Broad Oak

01277 889313

Clacton-on-Sea

Witham

A131

West Mersea

Wickham Bishops

Hertford Country Homes

A130

Harlow

Chelmsford

Writtle

Heybridge

A1016

M11

A120

Colchester

Danbury

A414

A414

Maldon

A414

Epping

A12

Ingatestone

Stondon Massey

M25

A130

Shenfield Brentwood

A10

Burnhamon-Crouch

Billericay

Hullbridge

M11

Chingford

Wickford Gidea Park

A406

London

Upminster

Dagenham

A13

London Office

City of London

A127

Hornchurch A12

Barking Stratford

M25

Rainham

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Basildon

A127

Rayliegh Thundersley Southend-on-Sea

A13

South Ockendon

Stanford-leHope

Canvey Island

A network of offices working for you

Local, national and international coverage With offices throughout Essex and into Greater & Central London, we are well placed to serve the interests of clients throughout the county.

• Serious potential buyers are referred between local branches.

• From our data we know that up to 40% of purchasers are not from your property’s local area but are moving from other areas across Essex. We will therefore access all the potential buyers registered across our branch network and

market your property to them, via our state-ofthe-art software.

• The London Office in St James’ refers London and International based clients to us who are interested in moving to Essex.

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Taking property marketing to the next level As you’re no doubt aware technology is constantly evolving.

We understand the importance of being one step ahead which is why we adopt many of the latest technological advances.

• Award winning website which receives on average over 30,000 visitors every month.

• Pioneering Beresfords.tv site which brings properties to life through video walkthroughs.

• All Beresfords websites can be viewed on Smartphones.

• Property updates and company news via Twitter, Facebook and Google+.

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Award winning, state-of-the-art website A superior service as standard l 11

Attracting thousands of potential purchasers every day 12 l Move with confidence

Property portals covered

Complementing our own websites are the leading property portals which attract thousands of potential purchasers every day. As you would expect we fully embrace these advertising mediums.

• Advertising on Rightmove, Primelocation, Zoopla and Country Life to name but a few.

• Regular use of Premium Displays on Rightmove makes properties ‘stand out from the crowd’.

• Your property walkthrough and brochure will be viewable via the property listing on each portal.

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Tailored property details Every property is unique which is why we carefully consider your needs before we prepare comprehensive brochures and details.

• Different styles of property details and brochures are available to choose from.

• Access to wide angle camera lenses which capture rooms in their best possible light.

• Details and brochures feature the property’s floorplan.

• Professional photography is available.

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Personalised details to suit you and your property

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Advertising across all the traditional mediums 16 l Move with confidence

Newspaper and magazine advertising

From our data we know that up to 60% of people looking to move are from the local area. This is why we advertise in all the leading local newspapers and magazines.

• Full page advertisements within the property supplements.

• Properties are carefully laid out to ensure they are promoted in the best possible way.

• Advertising opportunities in regional and national publications such as Essex Life, Country & Townhouse Magazine and Country Life.

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Going that extra mile Marketing is one of our strengths which is why we have developed many innovative campaigns that are exclusive to us.

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• We are the only agent in Essex to produce a dedicated property magazine which is distributed to over 300,000 homes throughout Essex and into Greater London.

• Essex Homes & Style is our own glossy lifestyle magazine which features articles from leading journalists accompanied by a collection of prestige properties.

• Our London based PR Agency can secure coverage for your property in both the national and local press.

• Dedicated marketing team working from our Head Office whose sole responsibility is to look at the best possible way to promote your property.

Bespoke marketing initiatives exclusive to Beresfords

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Matching the right buyer with the right property 20 l Move with confidence

Qualifying buyers

Before a viewing takes place, a potential purchaser’s circumstances are carefully considered to ensure that they are best suited to your property.

• Relevant information is sourced which enables our negotiators to match serious buyers to suitable properties.

• Those individuals who are less suited to your property are identified before they progress with a sale.

• For security purposes, we will carefully register all interested parties before they view your property.

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Bespoke services to meet your needs We have established a range of services to help cater for your individual needs.

• Discreet Marketing - a property is not publicly advertised but personal contact is made with carefully selected, registered buyers. Ideal if you do not wish for your moving plans to be public knowledge.

• Open Days - by working together with yourself we will establish a suitable period to host an open house whereby we arrange viewings over an agreed period.

• Guide Price - certain properties have a unique appeal and often command a premium.

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By advertising a property with a ‘Guide Price’ allows the property to find a suitable level based on what a purchaser is prepared to pay.

• Informal Tenders - the property is marketed with a guide price for a specified period. After which, all interested parties are invited to submit their best and final offer, along with supporting information regarding their financial situation.

All offers remain strictly confidential and on the specified date, they are submitted to you, along with our recommendations for your consideration.

Offering you something a little different

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Providing you with independent mortgage advice

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Highly experienced in house advisors Beresfords can offer you independent financial advice for all your mortgage and insurance needs.

• As we are not tied to any one lender, products can be sourced from the whole of the market.

• We have access to many exclusive deals which are not available to the public direct.

• Our dedicated Mortgage Service Centre will work closely with all parties concerned to keep you fully informed on the progress of your application.

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An honest and accurate service Before providing you with a market appraisal of your property, we will thoroughly research the market to ensure that we are providing you with the best possible advice.

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Information is drawn from: • Our comprehensive understanding of the local market • Current sales agreed on comparable properties • Previous sales agreed on comparable properties • Comparable properties that are for sale but not yet sold All of the above will help you achieve the best possible price for your property.

Right advice, right price!

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With you every step of the way

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Working for you

From the outset and all the way through to completion, you will receive the highest possible levels of customer service.

• Regular contact will be maintained throughout the moving process and you will receive feedback from all viewings.

• Should you need to arrange a survey or require mortgage or insurance advice, we are on hand to help.

• Our dedicated employees will liaise with all parties involved to successfully progress a sale from under offer through to completion.

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Prestige homes As you will appreciate the marketing of prestige homes requires a specialist approach.

Beresfords retain the experience, expertise and a comprehensive range of marketing initiatives to ensure a successful move.

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• Bespoke property brochures are produced which feature professional photography and floorplans.

• Advertising is secured via local and national property magazines such as Country Life, Essex Life and Country & Townhouse Magazine.

• Editorial coverage is possible in titles such as The Sunday Times, Mail on Sunday and The Guardian.

A dedicated service as standard

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We look forward to working with you 32 l Move with confidence

Why Beresfords?

We offer a unique approach to selling property and pride ourselves on the quality of service that we offer, whether you are selling a studio apartment or a country house.

• Offices open 7 days a week allowing you to conduct your business at a time that suits you.

• Family run business where core family values are part of everything that we do.

• Members of all the recognised professional bodies.

• Property tours on our own Internet TV station, Beresfords TV.

• Network of branches throughout Essex and into Greater & Central London, capturing both local and out of area demand.

• Award winning website alongside advertising on all the leading property portals.

• Bespoke marketing initiatives exclusive to Beresfords which attract 1000’s of potential purchasers.

• Full colour property brochures which are designed with your input.

All of the above has been designed to get you the best possible price at a very reasonable fee.

• Over 45 years of local market knowledge and experience.

• Regular newspaper and magazine advertising in all the leading local and regional publications.

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Client Testimonials “Beresfords have performed

“Thank you for the very speedy

“Beresfords have been the

“I have been very pleased with

magnificently and your modern and proactive approach to the promotion of our property has made the difference.”

and efficient way you dealt with the sale of my property. I will always remember my dealings with you with admiration and respect.”

most helpful estate agents by far, everyone has gone out of their way to get back to me as soon as possible. It has not escaped my notice that you also seem to have the most houses on your books so I am assuming that your reputation is not just limited to me.”

the service that I have received at Beresfords and would not hesitate to market a property through you in the future, or to recommend Beresfords as an estate agent.”

Mr D Payne

Ms R Clayton

Ms G Stewart

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Ms E Barrowclough

www.beresfordsgroup.co.uk

Contact Billericay

01277 626262

Romford

01708 878540

Braintree

01376 348444

Shenfield

01277 212111

Brentwood

01277 231515

Upminster

01708 222200

Chelmsford

01245 500555

Wickford

01277 889313

Colchester

01206 764444

Witham 01376 386774

Gidea Park

01708 730255

Writtle 01245 420880

Great Dunmow

01371 876868

Country Homes

01245 397475

Hornchurch

01708 474034

The London Office

020 7839 0888

Ingatestone

01277 350505

www.beresfordsgroup.co.uk Š Beresfords Group 2014