2015 beresford Home Moving Trends

BERESFORD RESIDENTIAL EXECUTIVE SUMMARY

HMT2015

Q1 Are you: Answered: 45

Skipped: 0

Female

Male

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Female

51.11%

23

Male

48.89%

22

Total

45

1 / 53

HMT2015

Q2 How old are you?

Answered: 45

Skipped: 0

20 or younger

21-29

30-39

40-49

50-59

60-69

70+

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

20 or younger

0.00%

0

21-29

11.11%

5

30-39

15.56%

7

40-49

20.00%

9

50-59

24.44%

11

60-69

13.33%

6

70+

15.56%

7

Total

45

2 / 53

HMT2015

Q4 When did you put your property up for sale?

Answered: 36

Skipped: 9

In the last 3 months

Between 3 and 6 months ago

Between 6 months and a...

Over a year ago

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

In the last 3 months

33.33%

12

Between 3 and 6 months ago

27.78%

10

Between 6 months and a year ago

27.78%

10

Over a year ago

11.11%

4

Total

36

4 / 53

HMT2015

Q5 Did you put your property on the market for sale...

Answered: 35

Skipped: 10

When I found a property to buy

Before I found a property t...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

When I found a property to buy

17.14%

6

Before I found a property to buy

82.86%

29

Total

35

5 / 53

HMT2015

Q7 Which price bracket does the property you are selling/sold fall into?

Answered: 35

Skipped: 10

Up to £125,000

£125,001 £250,000 £250,001 £400,000 £400,001 £500,000 £500,001 £600,000 £600,001 £800,000 £800,001 £1,000,000

Over £1m - £2m

£2m +

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Up to £125,000

2.86%

1

£125,001 - £250,000

25.71%

9

£250,001 - £400,000

37.14%

13

£400,001 - £500,000

11.43%

4

£500,001 - £600,000

5.71%

2

£600,001 - £800,000

8.57%

3

£800,001 - £1,000,000

5.71%

2

Over £1m - £2m

2.86%

1

£2m +

0.00%

0

Total

35

8 / 53

HMT2015

Q8 Have you posted the property you are selling on your social media platforms e.g.

Facebook?

Answered: 34

Skipped: 11

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

2.94%

1

No

97.06%

33

Total

34

9 / 53

HMT2015

Q9 What is the primary reason for selling your property?

Answered: 36

Skipped: 9

Downsizing

Retirement/ill health Divorce/separat ion

Bereavement

Upsizing

Wanted a bigger home

Growing family

Schools

Inheritance

Relocation by personal choice Wanted a nicer home I have no choice but t...

Financial pressures

Investment

Job relocation

Crime rate

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Downsizing

13.89%

5

Retirement/ill health

5.56%

2

Divorce/separation

5.56%

2

10 / 53

HMT2015 Bereavement

0.00%

0

Upsizing

8.33%

3

Wanted a bigger home

16.67%

6

Growing family

2.78%

1

Schools

0.00%

0

Inheritance

2.78%

1

Relocation by personal choice

27.78%

10

Wanted a nicer home

8.33%

3

I have no choice but to sell

0.00%

0

Financial pressures

0.00%

0

Investment

8.33%

3

Job relocation

0.00%

0

Crime rate

0.00%

0

Total

36

11 / 53

HMT2015

Q10 Did you buy your property from the estate agent who is now selling it?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

27.27%

9

No

72.73%

24

Total

33

12 / 53

HMT2015

Q11 How many estate agents did you ask to give you an appraisal/valuation?

Answered: 33

Skipped: 12

1

2

3

4

5+

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

1

18.18%

6

2

36.36%

12

3

39.39%

13

4

3.03%

1

5+

3.03%

1

Total

33

13 / 53

HMT2015

Q12 Did you visit estate agents' websites before inviting them to give a valuation?

Answered: 32

Skipped: 13

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

56.25%

18

No

43.75%

14

Total

32

14 / 53

HMT2015

Q13 Did you consider selling your property through an online agent only (one without a high street office)?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

24.24%

8

No

75.76%

25

Total

33

15 / 53

HMT2015

Q14 Did you read the literature left by the agents you invited to value your property?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

100.00%

No

0.00%

Total

33 0 33

16 / 53

HMT2015

Q15 Did you choose the agent who offered the lowest fee?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

24.24%

8

No

75.76%

25

Total

33

17 / 53

HMT2015

Q17 Did you read reviews on your selling agent?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

39.39%

13

No

60.61%

20

Total

33

19 / 53

HMT2015

Q18 Did you visit the office of your selling agent?

Answered: 33

Skipped: 12

Yes, prior to selling

Yes, during the selling...

No I did not visit the...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes, prior to selling

21.21%

7

Yes, during the selling process

45.45%

15

No I did not visit the agent's office

33.33%

11

Total

33

20 / 53

HMT2015

Q20 Did another estate agent offer a lower fee?

Answered: 32

Skipped: 13

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

37.50%

12

No

62.50%

20

Total

32

22 / 53

HMT2015

Q21 Have you changed from one estate agent to another?

Answered: 33

Skipped: 12

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

21.21%

7

No

78.79%

26

Total

33

23 / 53

HMT2015

Q22 How would you rate the service that you've received from your agent?

Answered: 32

Skipped: 13

Communication

Quality of photos,...

Marketing of your propert...

Conducting viewings Negotiating with buyers Progressing the sale Problem solving (if...

Politeness and manners

OVERALL

0

1

2

Excellent Communication

Quality of photos, floorplan, description

Marketing of your property online

Conducting viewings

Negotiating with buyers

Progressing the sale

Problem solving (if applicable)

Politeness and manners

OVERALL

3

4

Good

5

6

Satisfactory

7

Poor

8

9

Very poor

Total

50.00%

31.25%

15.63%

3.13%

0.00%

16

10

5

1

0

43.75%

43.75%

9.38%

3.13%

0.00%

14

14

3

1

46.88% 15

43.75% 14

9.38% 3

40.63% 13

43.75% 14

45.16% 14

10

Weighted Average

32

3.28

0

32

3.28

0.00% 0

0.00% 0

32

3.38

9.38% 3

3.13% 1

3.13% 1

32

3.31

32.26% 10

22.58% 7

0.00% 0

0.00% 0

31

3.23

35.48% 11

38.71% 12

12.90% 4

12.90% 4

0.00% 0

31

2.97

37.50% 9

25.00% 6

33.33% 8

4.17% 1

0.00% 0

24

2.96

71.88% 23

25.00% 8

3.13% 1

0.00% 0

0.00% 0

32

3.69

43.75% 14

43.75% 14

9.38% 3

3.13% 1

0.00% 0

32

3.28

24 / 53

HMT2015

Q23 On a scale of 0-10 how likely are you to recommend your estate agent to a friend or colleague? (0 not likely, 10 very likely) Answered: 32

Skipped: 13

0

1

2

3

4

5

6

7

8

9

10

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

0

0.00%

0

1

0.00%

0

2

0.00%

0

3

3.13%

1

4

3.13%

1

5

6.25%

2

6

0.00%

0

7

6.25%

2

25.00%

8

15.63%

5

8 9

25 / 53

HMT2015 40.63%

10 Total

13 32

26 / 53

HMT2015

Q24 Please rank in order the websites you expect your property to be marketed on (1 being the most important and 4 being the least important).

Answered: 32

Skipped: 13

Rightmove

Zoopla

PrimeLocation

On The Market

0

1

1 Rightmove

Zoopla

PrimeLocation

On The Market

2

3

2

4

5

3

6

4

7

8

Total

9

10

Weighted Average

86.67% 26

6.67% 2

0.00% 0

6.67% 2

30

1.27

7.14% 2

67.86% 19

10.71% 3

14.29% 4

28

2.32

0.00% 0

15.38% 4

42.31% 11

42.31% 11

26

3.27

3.57% 1

14.29% 4

46.43% 13

35.71% 10

28

3.14

27 / 53

HMT2015

Q25 Would you pay your estate agent an extra ÂŁ100 for your property to be advertised in the local paper?

Answered: 32

Skipped: 13

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

6.25%

2

No

93.75%

30

Total

32

28 / 53

HMT2015

Q26 How important was it to have a floor plan when selling your home?

Answered: 32

Skipped: 13

Essential

Very useful

Nice to have

Not important

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Essential

43.75%

14

Very useful

34.38%

11

Nice to have

9.38%

3

Not important

12.50%

4

Total

32

29 / 53

HMT2015

Q27 Are you buying/have you bought another property?

Answered: 32

Skipped: 13

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

90.63%

29

No

9.38%

3

Total

32

30 / 53

HMT2015

Q28 Which price bracket does the property you are looking for/have found fall into?

Answered: 30

Skipped: 15

Up to £125,000

£125,001 £250,000 £250,001 £400,000 £400,001 £500,000 £500,001 £600,000 £600,001 £800,000 £800,001 £1,000,000

Over £1m - £2m

£2m +

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Up to £125,000

0.00%

0

£125,001 - £250,000

26.67%

8

£250,001 - £400,000

36.67%

11

£400,001 - £500,000

20.00%

6

£500,001 - £600,000

10.00%

3

£600,001 - £800,000

6.67%

2

£800,001 - £1,000,000

0.00%

0

Over £1m - £2m

0.00%

0

£2m +

0.00%

0

Total

30

31 / 53

HMT2015

Q30 How long did you look at properties for sale before you first contacted an estate agent to view a property?

Answered: 30

Skipped: 15

Less than 24 hours

1-3 days

1 week

1 month

3 months

6 months

12 months

24 months

Over 2 years

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Less than 24 hours

10.00%

3

1-3 days

23.33%

7

1 week

16.67%

5

1 month

33.33%

10

3 months

10.00%

3

6 months

3.33%

1

12 months

0.00%

0

24 months

0.00%

0

Over 2 years

3.33%

1

Total

30

33 / 53

HMT2015

Q31 Did you visit individual estate agents' websites to view properties for sale?

Answered: 30

Skipped: 15

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

53.33%

16

No

46.67%

14

Total

30

34 / 53

HMT2015

Q32 A number of estate agents and house builders now produce property videos - did you watch any?

Answered: 30

Skipped: 15

None

A few

Several

Lots

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

None

63.33%

19

A few

36.67%

11

Several

0.00%

0

Lots

0.00%

0

Total

30

35 / 53

HMT2015

Q33 How important was a floor plan when searching for your new home?

Answered: 31

Skipped: 14

Essential

Very useful

Nice to have

Not important

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Essential

41.94%

13

Very useful

45.16%

14

Nice to have

6.45%

2

Not important

6.45%

2

Total

31

36 / 53

HMT2015

Q34 Are you or would you consider buying a brand new home?

Answered: 32

Skipped: 13

I only want to buy a new home

I would prefer a new home b...

I prefer preowned...

I wouldn't consider a n...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

I only want to buy a new home

3.13%

1

I would prefer a new home but I am looking at preowned homes too

34.38%

11

I prefer preowned properties but would consider a new home

43.75%

14

I wouldn't consider a new home

18.75%

6

Total

32

37 / 53

HMT2015

Q35 If you were to buy a brand new home would it matter who the builder was?

Answered: 31

Skipped: 14

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

74.19%

23

No

25.81%

8

Total

31

38 / 53

HMT2015

Q36 Are you a landlord/do you own another property as an investment?

Answered: 32

Skipped: 13

No

Yes, 1 other property

Yes, 2 other properties

Yes, 3 other properties

Yes, 4 other properties

Yes, 5 or more other...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

No

78.13%

25

Yes, 1 other property

18.75%

6

Yes, 2 other properties

0.00%

0

Yes, 3 other properties

0.00%

0

Yes, 4 other properties

0.00%

0

Yes, 5 or more other properties

3.13%

1

Total

32

39 / 53

HMT2015

Q37 Which of the following services have you considered/would you consider using by recommendation from your estate agent? (Please tick all that apply) Answered: 22

Skipped: 23

Surveyor

Conveyancer/Sol icitor

Mortgage broker

Removal firm

Interior design firm

Builder

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Surveyor

54.55%

12

Conveyancer/Solicitor

63.64%

14

Mortgage broker

31.82%

7

Removal firm

40.91%

9

Interior design firm

0.00%

0

Builder

13.64%

3

Total Respondents: 22

40 / 53

HMT2015

Q38 If you have taken out a mortgage this year, how did you choose your mortgage provider?

Answered: 18

Skipped: 27

Current/previou s mortgage...

Via a mortgage broker that ...

I carried out my own resea...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Current/previous mortgage provider

38.89%

7

Via a mortgage broker that my estate agent recommended

11.11%

2

I carried out my own research and found my own provider

50.00%

9

Total

18

41 / 53

HMT2015

Q39 Did you take financial advice for obtaining a mortgage: Answered: 25

Skipped: 20

Prior to finding the...

Once I found the property...

I did not need financial...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Prior to finding the property I am buying/have bought

16.00%

4

Once I found the property I am buying/have bought

16.00%

4

I did not need financial advice

68.00%

17

Total

25

42 / 53

HMT2015

Q40 How did you choose your conveyancer/solicitor?

Answered: 31

Skipped: 14

Estate Agent recommended

Friend recommended

Previous customer

Searched online

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Estate Agent recommended

29.03%

9

Friend recommended

25.81%

8

Previous customer

35.48%

11

Searched online

9.68%

3

Total

31

43 / 53

HMT2015

Q41 Please put these descriptors in order of importance to you when selecting a conveyancer/solicitor Answered: 32

Skipped: 13

Good communicator...

Pro-active

Problem-solving

Price

0

1

Really important Good communicator/rapport

Pro-active

Problem-solving

Price

2

3

4

Quite important

5

6

Not that important

7

8

Really not important

9

10

Total

Weighted Average

50.00% 14

35.71% 10

10.71% 3

3.57% 1

28

1.68

25.00% 6

41.67% 10

25.00% 6

8.33% 2

24

2.17

20.00% 5

16.00% 4

56.00% 14

8.00% 2

25

2.52

20.69% 6

17.24% 5

0.00% 0

62.07% 18

29

3.03

44 / 53

HMT2015

Q42 How would you rate the service that you received from your conveyancer/solicitor?

Answered: 31

Skipped: 14

Communication & ability to...

Speed and proactivity

Problem Solving

Value for money

45 / 53

HMT2015

Doing what they said th...

0%

10%

Excellent

20%

Good

30%

40%

Satisfactory

Excellent Communication & ability to speak in a simple way

Speed and proactivity

Problem Solving

Value for money

Doing what they said they would do

50%

60%

Poor

Good

70%

80%

90%

100%

Very Poor

Satisfactory

Poor

Very Poor

Total

40.00%

26.67%

26.67%

6.67%

0.00%

12

8

8

2

0

34.48%

20.69%

31.03%

10.34%

3.45%

10

6

9

3

1

34.48%

27.59%

31.03%

3.45%

3.45%

10

8

9

1

1

32.14%

32.14%

25.00%

10.71%

0.00%

9

9

7

3

0

43.33%

30.00%

20.00%

3.33%

3.33%

13

9

6

1

1

46 / 53

30

29

29

28

30

HMT2015

Q43 Did you choose the conveyancer/solicitor who quoted the cheapest fee?

Answered: 32

Skipped: 13

Yes

No

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Yes

9.38%

3

No

90.63%

29

Total

32

47 / 53

HMT2015

Q44 How often should your conveyancer/solicitor keep in touch during the conveyancing process?

Answered: 32

Skipped: 13

Several times a day

Once a day

2-3 times a week

Once a week

Once every 2 weeks

Only when there is...

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Several times a day

3.13%

1

Once a day

3.13%

1

2-3 times a week

28.13%

9

Once a week

40.63%

13

Once every 2 weeks

15.63%

5

Only when there is something to report even if this is weeks since the last contact

9.38%

3

Total

32

48 / 53

HMT2015

Q45 What was your preference for receiving updates from your conveyancer/solicitor?

Answered: 31

Skipped: 14

Telephone

Email/online

Text

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

Telephone

12.90%

4

Email/online

87.10%

27

Text

0.00%

0

Total

31

49 / 53

HMT2015

Q47 On a scale of 0-10 how likely are you to recommend your conveyancer/solicitor to a friend or colleague? (0 not likely, 10 very likely) Answered: 31

Skipped: 14

0

1

2

3

4

5

6

7

8

9

10

0%

10%

20%

30%

40%

Answer Choices

50%

60%

70%

80%

90%

100%

Responses

0

3.23%

1

1

0.00%

0

2

6.45%

2

3

6.45%

2

4

3.23%

1

5

9.68%

3

6

3.23%

1

7

9.68%

3

8

12.90%

4

9

12.90%

4

51 / 53

HMT2015

32.26%

10 Total

10 31

52 / 53

Thank you for taking part in our survey The Property Academy analyses the data from our surveys in a lot more detail and the findings and what this means are presented within our seminars and training.

Please contact us on 01372 370847 for more information or visit propertyacademy.co.uk for a full list of our upcoming events and training that may be of interest to you.

For further information please contact nicky@propertyacademy.co.uk

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