Cut through the noise: Using AI where it actually matters

Kent-based branding and graphic design agency DayOne isn’t just experimenting with AI – it’s putting it to work. DayOne sees AI as another tool in the kit. It’s powerful, fastmoving technology, but it still needs a trained eye and a steady hand to get the best out of it, say the company’s designers.

DayOne is using AI “to support the creative process, not replace it,” saying it gives designers more freedom to explore ideas and push visual boundaries, helping them to deliver work that feels fresh and original. But, they add, it’s vital to understand that getting good results from AI isn’t a shortcut. It takes skill, time and judgement. And that’s where DayOne could help your company.

AI may not always save time or cut costs, but DayOne aim to use it to add value where it matters, by understanding its strengths, its limitations and how to keep quality front and centre.

To find out whether you could benefit, see dayonedesign.co.uk