izzyPR comes home to ellenor

Faversham-based PR & marketing agency izzyPR has been working with ellenor – the hospice in Gravesend that’s close to their heart.

The short contract for interim PR manager was to cover a planned sickness absence, to ensure that the hospice’s stories were still being told.

Agency founder Sarah was especially pleased to be asked to provide interim help – almost 25 years after her grandad died at ellenor. Following his death, she also became a volunteer on the ward, serving the evening meal twice a week, plus, she organised and supported fundraising events.

The first job in November saw agency founder Sarah Hawes going back to her reporting roots, covering the opening of the new wellbeing centre, built to offer therapeutic and wellbeing services to patients and their families too – because a life-limiting condition isn’t limited to affecting just the patient…other people need support too.

Sarah spent the day interviewing guests and accompanying Good Morning Britain’s Charlotte Hawkins, to show her around and introduce her to some of the families who were looking forward to using the centre. The opening was seen on BBC South East and stories in local publications were also secured. izzyPR also produced and launched a new 24-page magazine, which they page planned and wrote, before taking care of design, proofing, print and distribution of 15,000 copies.

The brief was to shed more light on what ellenor provides for people locally, from retail shops, to counselling, to volunteering to the new night nurse service; to show that ellenor’s hospice care is much wider than supporting the last few weeks or days of life.

Visit ellenor’s website to read the magazine – ellenor.org.