Four ways public relations will benefit your business

Have you ever told your family, friends, or colleagues that you’ve received exceptional service from a business and that you would highly recommend them? Or have you had a terrible customer service experience and made sure everybody knows about it? Such instances are based on your experience and perception of a particular company and whether your business is large or small, your reputation is key to your success and ultimately your company’s longevity.

Great PR will help your business in the following ways:

1.

If your company features on popular websites and has backlinks from these, Google will reward you with strengthened SEO which helps increase brand awareness.

2.

PR helps build trust with your customers. As PR is endorsed by third parties this makes any information about your company unbiased increasing the credibility of your brand.

PR helps to explain in a unique way why someone should use your product or services and helps build trust in your brand. Tools to deliver this may include media articles, social media content, blogs etc. Demonstrating your knowledge and sharing this with customers allows you to position yourself as an expert in your industry.

PR is a great tool for building brand awareness and if you get it right, your company may appear on TV, print or online media and radio reaching potentially thousands of customers.

Of course, PR needs to be carefully considered and, as with any form of marketing, must target the correct audience for your business to deliver your key messages at the right time.

For more information visit https://brandspacemedia.co.uk/

The importance of employee wellbeing has never been more crucial. Oak Creative, part of the Holiday Extras group of businesses, shares first hand their experiences of how an employer brand can unite a workforce.

Recently, the Oak Creative team had the privilege of participating in the Holiday Extras’ ‘Connect’ week. This is a dedicated initiative designed to foster team cohesion and prioritise the holistic wellness of employees.

Laura Bevan, Oak Studio Director says ‘The week-long event proved to be a vibrant amalgamation of activities, orchestrated with the intention of bringing the team closer together. In a time when virtual interactions have become the norm, the opportunity to connect in person was truly invigorating.’

From the engaging Crystal Maze game, where Oak Creative secured a commendable 9th position, to the series of inspirational talks and discussions centred on sharing the company’s direction, every aspect of the week was thoughtfully curated to promote a sense of belonging and shared purpose.

Emphasising holistic wellbeing, the week also incorporated sessions dedicated to the physical and mental health of the employees. Providing access to wellness resources and promoting healthy practices, the week highlighted the company’s commitment to nurturing a supportive and thriving work environment.

As a leading branding agency in Kent, Oak Creative explains the significance of a robust employer brand. Jessica Banks, Marketing Manager says ‘Ultimately, a strong employer brand that prioritises workplace wellbeing contributes to the overall success and growth of the organisation. It serves as a powerful tool for attracting and retaining top talent, fostering a positive work environment, and promoting employee engagement and satisfaction.

Cultivating a workplace where employees feel valued, supported, and motivated to contribute their best efforts. This starts with the employer values and a communications strategy for your internal stakeholders.