Dream Housing’s rise to be a one-stop shop for property sector

Give us a brief overview of your business

Dream Housing was founded two years ago with a vision to revolutionise the property industry through integrated service delivery. What started as inspiration from my partner Daisy has evolved into London's most comprehensive property solution, built on over 30 years of combined industry experience. Unlike traditional estate agencies that focus on single transactions, we operate as a true onestop shop – covering sales, lettings, property management, maintenance, refurbishments, and innovative investment packages.

We are professionally qualified with Anti Money Laundering & CMP protection through UKALA, ensuring complete regulatory compliance and client protection. Recently, we opened our flagship office at 5 Chatterton Road, Bromley –a space designed with high-end finishes including chandeliers, oak wood panelling and a VIP sofa area that reflects our commitment to quality and professionalism. Currently, I lead the operation personally, ensuring every client receives direct attention from the founder, maintaining the personal touch that sets us apart in London's competitive market.

What are your plans for 2025 and beyond?

2025 marks our breakthrough year as we strategically expand our team with specialist builders, maintenance professionals and administrative support to scale our operations while maintaining our personal touch. This expansion is crucial as we are already seeing strong interest, with potential full management properties expected and client acquisition strategies extending beyond traditional methods.

Our geographic expansion beyond Bromley and South East London is already underway, with plans to establish Dream Housing as a UK-wide brand. We currently serve areas including Beckenham, Anerley and surrounding regions, but our vision extends far beyond these boundaries. By 2026, we're launching cleaning and removal services, completing our vision of handling every aspect of property transitions, while targeting £150,000 turnover.

The ultimate goal is redefining industry standards across the UK through innovation and genuine client-centric service. We're exploring virtual assistance and task delegation systems to ensure scalability without compromising the quality that has earned us exceptional customer reviews, particularly for our refurbishment work.

What are the key challenges for the business and the property sector as a whole and how are you working to combat them?

The property sector faces significant fragmentation – clients typically juggle multiple providers for sales, management and maintenance, creating inefficiencies and communication breakdowns. We combat this by offering truly integrated solutions under one roof, from initial property acquisition through ongoing management and eventual resale.

Brand awareness in London's intensely competitive market remains our biggest challenge. Traditional marketing methods like leaflet delivery face trust and reliability issues, forcing us to innovate our client acquisition strategies. Our approach focuses on building genuine relationships rather than competing solely on price. Our investment packages offering approximately 10 per cent returns provide clients with viable alternatives to transactions.

Market volatility affects everyone in our sector, but our diversified service model –spanning transactions, ongoing management, maintenance, refurbishments, and investment facilitation – provides resilience that singleservice agencies simply cannot match. This comprehensive approach ensures multiple revenue streams and reduces dependency on market fluctuations.

How do you stay resilient as a business?

Resilience comes from diversification, relationships and relentless focus on quality. While other agencies depend solely on transaction volumes, we've built multiple revenue streams through management services, maintenance contracts, refurbishment projects and investment facilitation.

Our client-first approach has generated exceptional reviews and testimonials, particularly for our refurbishment and maintenance work, where attention to detail and prompt issue resolution set us apart. Personal productivity and focus remain crucial – quality sleep, continuous learning through industry reading, regular coffee breaks for reflection, and maintaining an organised workspace keep me strategically focused rather than just operationally busy.

Most importantly, we are not just selling properties – we're building a community of property owners, investors and tenants who trust Dream Housing for their long-term needs. This community approach creates natural referral networks and repeat business that sustains growth even during challenging market conditions.

What help would you like to see from Government that would benefit your business?

Small, innovative agencies like ours would benefit tremendously from streamlined regulatory processes that don't inadvertently favour large corporate chains. Current bureaucracy often creates barriers that established players can navigate more easily, while emerging businesses struggle with compliance costs and complexity.

Support for local business networking initiatives and reduced bureaucracy for standard property transactions would help us focus resources on what we do best – serving clients rather than managing paperwork. Additionally, Government backing for alternative investment platforms could help more people access property investment opportunities, expanding the overall market and creating opportunities for specialised agencies like ours.

When and why did you join the Chamber? What are the key benefits?

Joining South East London Chamber of Commerce in April 2025 was strategically timed with our office opening, creating immediate credibility and networking opportunities. The connections with local businesses who understand our community have been invaluable, opening doors to partnerships and referrals that wouldn't have been possible as a standalone operation.

The credibility that comes with Chamber membership reinforces our commitment to Bromley and South East London, positioning Dream Housing as a serious, established local business rather than just another startup agency.

Tel: 0800 644 1989 www.dreamhousing.org