4 minute read
AI CONFERENCE
FRIDAY 14TH NOVEMBER
FIELDER CENTRE, HATFIELD BUSINESS PARK
09.00-16.00
MEMBER RATE - £159.00 +VAT
NON MEMBER
Join Hertfordshire Chamber of Commerce for an inspiring and futurefocused AI Conference, at The Fielder Centre, Hatfield Business Park, on Friday 14th November, exploring how artificial intelligence is shaping the way we work, communicate and grow our businesses.
We are delighted to announce that the 2025 conference is proudly sponsored by Google, Stevenage Bioscience Catalyst and the Univesity of Hertfordshire.
This full-day event will bring together business leaders, technology experts, educators and innovators for a series of thought-provoking sessions, hands-on workshops and exhibition stands.
Located in Hertfordshire, UK, the new facility is set to deliver highperformance, low-latency cloud infrastructure to British businesses and represents a major milestone in Google Cloud’s strategy to support enterprise AI workloads across the UK market.
The University of Hertfordshire
Artificial intelligence is reshaping the way we live, work and create, and at the University of Hertfordshire it sits at the heart of teaching and research. From innovative degree programmes that prepare students to apply AI across science, engineering and the creative industries, to cutting-edge facilities where ideas move rapidly from theory to practice, the focus is always on impact and imagination.
This session will explore how the University of Hertfordshire is nurturing the next generation of AI talent while pushing the boundaries of what intelligent systems can do. It will touch on the everyday presence of AI in our lives and the pioneering blue-sky research that makes it possible, from robots that live alongside us to creative tools that are transforming storytelling. Join us for a glimpse into how the University is shaping an AI future that is as practical as it is visionary.
Stevenage Bioscience Catalyst
The Future of AI in Drug Discovery at Stevenage Bioscience Catalyst
Andrew Waters, Interim CEO and CFO
Highlights of the day include:
Keynote speech from Lucy Hawking, author, science educator and daughter of the renowned physicist Stephen Hawking, talking about the benefits and risks of AI in a creative context.
Keynote speech from Jamie Claret, Founder, Autonomate: The Cup of Tea Problem: Why Most AI Projects Fail – And How to Actually Make Them Work
An eye-opening session that demystifies AI and automation, explains why so many projects miss the mark and shows leaders how to spot opportunities and make AI and automation actually work in their business.
In this keynote, Jamie takes business leaders on an entertaining, jargon-free and real-world journey that cuts through the hype and explains what really matters.
The Conference programme includes:
• Two plenary sessions with keynote speakers.
• A number of influential and insightful speakers from a wide range of backgrounds, who will share their stories and reveal what they believe brought them success in their careers and their lives.
• Panel discussion on the opportunities and ethical challenges AI presents.
• Six breakout sessions focused on practical AI tools for marketing, productivity and customer service.
• Exhibition stands including local start-ups and AI innovators.
• Networking opportunities with professionals, entrepreneurs and digital leaders.
• Breakfast, lunch and refreshments included.
Whether you’re just starting to explore AI or already integrating it into your operations, this conference will equip you with the insights, tools, and connections to move forward with confidence.
Breakout sessions
There will be a choice of two breakouts from a total of six sessions and we are delighted to have our first breakout sessions confirmed:
Xpertex
Cyber Threats: Securing Your Organisation in the AI Era
Douglas Fergusson, Security Controller, and Spencer West, Technical Consultant
As cyber threats grow more advanced, people and organisations are facing a new wave of risks powered by AI. Tools like deepfakes and AI-generated phishing emails are making it increasingly difficult to tell what’s real and what’s not – putting people and businesses at risk. This session will explore how AI is transforming the cyber threat landscape and what that means for your organisation. Join us to learn how to stay ahead of these evolving threats and build resilience in the age of AI.
Government of Canada
Sanjay Purohit, Lead on Canada’s work in technology, AI and innovation
The Government of Canada will present an interactive workshop, highlighting AI tools and adoption expertise (e.g. in CRM) and use cases in the professional services, accountancy and legal domains. Attendees will also be able to learn about Canada’s technology sector and strengths for those looking to export or form new partnerships with Canada’s technology ecosystem. The workshop will share some practical tips and insights on how to get started.
IT Builder
Productivity Without Compromise: Leveraging AI Safely in the Workplace
This interactive session will explore how businesses can harness the power of AI to unlock significant productivity gains, streamlining workflows, enhancing decision-making and automating routine tasks – while remaining fully compliant with security and data governance obligations. The aim is to empower business leaders to embrace AI confidently, with clear strategies to maximise value while minimising risk.
Carlsberg
Britvic
AI as Your Everyday Companion: Enhancing Productivity and Creativity
Shaun Keya – Senior AI & Automation Manager
At Carlsberg Britvic, we see artificial intelligence not as a replacement, but as a trusted companion in the workplace. This breakout session will explore how AI can be applied across industries to support day-to-day work, streamline processes, and unlock new creative opportunities. Rather than hindering innovation, AI is designed to amplify human capability— helping individuals and teams work smarter, more efficiently, and with greater impact. Join us to discover how AI can become a practical partner in your own professional journey.
Rob Finlay
AI-Enhanced Creativity: Human Intuition Meets AI ToolsExplore how AI can be embedded into the creative workflow to expand rather than replace human insight. Drawing on inspiration, it will cover:
• The rationale behind integrating AI from early ideation to final delivery to move faster, think wider, and deliver sharper visual storytelling.
• Practical examples of using AI to generate visual ideas.
• Benefits illustrated across sectors: startups gaining more creative impact on tight budgets; brands experimenting boldly at lower risk; and content creators/podcasters crafting short-form AI-assisted reels and animated stings.
• A brief, interactive demonstration where attendees compare traditional vs AI– assisted ideation. By the end, participants will feel equipped to weave AI tools into their workflows in ways that enhance creativity, speed, and scale—without losing human essence.
Exhibition Stands include:
