Area Focus: Coventry - Mid Warks - North Warks - Major boost for business event venues with revitalised regional offer

Coventry and Warwickshire’s convention bureau is relaunching with a new name and platform which will bring a major boost to conference, exhibition and meeting venues across the region.

Meet Coventry and Warwickshire is a not-for-profit organisation that supports venues with bringing in new leads and event organisers with planning incredible business events.

The organisation, formerly known as Conference Coventry & Warwickshire, has introduced a new sector-leading website which will provide impactful showcase opportunities for venues and a one-stop-shop for event organisers.

It aims to bring more conferences, exhibitions and meetings into the region –bringing growth to the visitor economy and the businesses it supports.

The new website, which underpins the renewed strategy for Meet Coventry and Warwickshire, transforms the experience for event organisers by providing a venue enquiry service, event planners guide and a wealth of easily accessible information about hosting events in Coventry and Warwickshire.

It will support a smoother visitor experience too by featuring travel information, places to eat and drink, things to do, shopping options and a what’s on guide.

It will benefit all businesses in the visitor economy, not only business events venues, by including attractions, restaurants, pubs, bars and hotels in its delegate experience section.

Meet Coventry and Warwickshire is part of destination management organisation (DMO) Destination Coventry which supports the city’s visitor economy.

Paul McMahon, Managing Director at Destination Coventry, said: “This is a fresh start for our business events offer and will support us in our ultimate goal of accelerating growth for businesses through excellent destination marketing.

“Our revitalised Meet Coventry and Warwickshire platform will provide return on investment for all our partners and ensure that venues are positioned directly in the flow of enquiries when they come into the region from event organisers.

“The new platform is grounded in strong SEO to ensure its content is reaching the right audiences and when people are looking for the destination for their next event, Coventry and Warwickshire is front and centre.”

The DMO recently launched a new website for its leisure tourism offer, www. visitcoventry.co.uk, which provides further opportunities to enhance visibility for venues and reach new audiences locally, regionally, nationally and internationally.

This includes opportunities for free listings of events with businesses across Coventry already submitting updates.

“We’ve seen excellent engagement from the region’s business community since launching the new Visit Coventry platform, but to make it the best it can be we need all businesses across our visitor economy to get involved,” added Paul.

“This will allow us to better tell the story of Coventry and Warwickshire and showcase our region on the national and international stage.

“The new Meet and Visit websites are at the core of our new marketing approach and partnership model. We are confident they will set the foundations for a positive future across all areas of our visitor economy.”

To find out more about Meet Coventry and Warwickshire visit www.visitcoventry.co.uk/ meetcoventryandwarwickshire