Area Focus: Coventry - Mid Warks - North Warks - South Warks Call to Coventry businesses to get behind festival’s return

Following a hugely successful debut in 2024, Streets of Cov – Imagineer Productions’ new outdoor arts festival – is set to return in 2025, bringing energy, colour and creativity to the city centre. But to make it happen, the festival is calling on Coventry’s business community to step forward as sponsors.

In its first edition last summer, the festival welcomed more than 10,000 people across multiple venues and featured 46 performances by 20 companies and 82 artists. After that first year, the festival won silver at the West Midlands Tourism Awards and was a proud finalist in the Coventry and Warwickshire Community and Business Awards.

From circus and dance to storytelling, theatre and live music, Streets of Cov delivered a street-stopping, eye-popping programme of free, inclusive cultural events that animated the city and boosted local pride. Now, with preparations underway for the 2025 edition, local businesses have an opportunity to align themselves with one of the city’s most impactful cultural initiatives — and gain exceptional visibility on investment in the process.

Sponsorship packages range from £1,000 to £60,000, with all levels offering brand exposure across print, digital, press, and citycentre activations. Sponsors benefit from:

• High-visibility branding and promotional tie-ins with a feel-good event

Recognition for corporate social responsibility and community investment

Engagement with a diverse, city-wide audience

Opportunities to network with civic and creative leaders

Last year Streets of Cov attracted support from Arts Council England, Coventry City Council, Coventry BID and Destination Coventry. Local organisations including Hotel Indigo, the Ramada, mCreat and Severn Trent also backed the programme.

In a city striving to drive footfall, reimagine public space and champion inclusive