Creating safer spaces through digital awareness

The Ambulance Staff Charity (TASC), a national charity based in Coventry, has launched its new online Sexual Safety Support Service, developed to raise awareness and provide vital resources to support ambulance staff across the UK. With a strong commitment to the wellbeing of emergency responders, the new online hub provides guidance, reporting pathways, and access to support services for individuals affected by sexual violence, harassment, or misconduct within the ambulance community.

Having worked closely with TASC for a number of years from an initial discovery audit, to brand strategy, development, website, online shop and social support, Midlands creative agency Rawww recently worked with their team to help bring this important topic to the forefront, designing and building a new digital space that informs, empowers, and supports those in need.

Emilly Fallen, Marketing and Communications Manager at TASC, said: “Having worked with the Rawww team for a number of years, we were confident that they were the best partner to help us achieve our goal to provide more support to the UK’s lifesaving ambulance community.”

The new section of TASC’s website is designed to be clear, compassionate, and easy to navigate, whether accessed via mobile or desktop. With helpful signposting, simple language, and a tone that balances authority with empathy, the page provides reassurance while encouraging users to take action, whether that’s reading more, seeking help, or reporting concerns.

"We worked very closely with the TASC team to ensure the sensitivity of the message and service was aligned to the overall brand values, and designed in a way to be inclusive and easy to use”, said Alison Rowley, Head of Projects at Rawww.

Explore the Safe Space Service here: https://www.theasc.org.uk/safespace/ Learn more about Rawww’s work at https://rawww.com/