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Railway operator supporting businesses to travel smarter
A railway operator has helped one agency save over 23,000kg of CO2 through smarter rail travel.
London Northwestern Railway and West Midlands Railway is supporting businesses in making smarter, more sustainable travel choices - and creative agency Anything is Possible is a standout example of what’s possible with Just Business.
Since joining the Just Business platform, the Brightonbased agency has transformed the way it manages staff travel.
More than 1,000 journeys have already been made through the platform, saving over 23,000kg of CO2 compared to petrol car travel and cutting the burden of expense claims.
Launched in 2019, Just Business is London Northwestern Railway and West Midlands Railway’s free-to-use platform that simplifies corporate train travel.
It gives businesses of all sizes a single portal to book, manage and track journeys across the entire UK rail network, with no transaction fees.
For companies like Anything is Possible, that means complete flexibility for staff and full visibility for finance teams.
Ndeshi Shipanga, People and Culture Partner at Anything is Possible, explained why they made the switch: “We had ongoing challenges with our previous provider from app issues and unreliable pricing to staff having to pay out of their own pocket.

“Just Business removed all of that. Our team can now book travel easily, and we’ve regained control over costs with the platform’s clear parameters and reporting tools.”
With 76 employees using Just Business and an average journey cost of £45, the savings add up fast not just in terms of money, but time and carbon emissions too.
The platform automatically finds the lowest available fares across all train operators and even allows employees to use their own Railcards for extra discounts.
Beyond cost savings, Just Business delivers meaningful support for corporate sustainability goals.
“We’ve saved more than 23,000kg of CO2 compared to car travel,” said Ndeshi. “And the platform makes it easy to access that data, which is invaluable for our sustainability reporting.”
Another key benefit is the human touch. The dedicated Just Business help desk offers real-time support with no chatbots or delays - just friendly, expert advice when you need it.
Ndeshi added: “It’s refreshing to speak to real people who respond quickly. That personal service is a major reason we recommend Just Business to other businesses.”
From Hull to Bournemouth, the agency’s team now travels with confidence and ease whether heading to client pitches, agency meetings in Brighton, or welcoming international colleagues visiting from South Africa.
Just Business is helping businesses across the country to cut emissions, reduce admin, and simplify travel. In 2024 alone, it helped thousands of users secure the best end-toend fares while supporting their environmental targets.
To find out how Just Business can help organisations take control of travel costs and carbon, visit www.westmidlandsrailway.co.uk/tickets-discounts/ business-travel or www.londonnorthwesternrailway.co.uk/ tickets-discounts/business-travel.