Coventry-born, bred and building a business

In a world where careers often pull people far from their hometowns, it’s a proud moment when two Coventryborn professionals reunite with a shared vision and an unwavering ambition to build something truly exceptional. That’s exactly what happened when Jenny Forbes and James Gould joined forces to create EXOVA Events.

Having built successful careers across the UK in their respective fields, both James and Jenny bring diverse experience to the business. James’ journey began behind the lens, where a background in photography and videography shaped his creative instincts and sharpened his eye for detail.

A move into hospitality taught him the value of hard graft, resilience, and putting the customer first – traits that would later become essential in his successful transition into the exhibition world. Over the years, James has evolved into a multi-skilled operator, known for his technical excellence, hands-on expertise, and unwavering commitment to perfection.

Jenny’s path was very different and took her into the high-performance world of Olympic and Paralympic sport, where she led commercial operations and brand activations for rights holders, agencies, and global brands. From world stages to stadiums, those experiences shaped a savvy commercial mind and a passion for delivering client service at the highest level.

Together, they’ve grown EXOVA Events from its origins in Kenilworth to a Coventry-based production powerhouse. EXOVA delivers everything from modular and custom-built exhibition stands to brand activations, pop-up events, and permanent installations, all created by their full in-house production team and facility, including their own CNC machining capability for precision cutting and custom fabrication.

The business also offers 3D render designs, technical drawings, logistics and transport, and a large warehouse facility for safe asset storage and full pre-build capabilities. Every project, large or small, is handled with creativity, care, and technical excellence.

What sets the business apart isn’t just the technical skill or industry experience, it’s the vision. A vision built on teamwork, creativity, and the shared belief that with the right people, anything is possible.

To find out more about EXOVA Events, get in touch at team@exovaevents.co.uk.