Merchandise Branding expands European operations with new Estonia hub

Merchandise Branding, a specialist company in branded merchandise and promotional product solutions, are pleased to announce the official opening of a new branch office in Tallinn, Estonia. This will serve as a logistics and customs hub for the company’s operations in the European Union (EU), supporting its continued growth and commitment to providing seamless, compliant service to clients across the continent.

The new office will enable Merchandise Branding to manage all EU customs procedures internally, creating a more efficient and scalable fulfilment process for clients who distribute promotional products and branded merchandise throughout the European market. By establishing a physical presence within the EU customs zone, the company can now offer faster delivery, reduced shipping complexity, and full regulatory compliance for customers, particularly in light of evolving trade requirements following Brexit.

“Our expansion into Estonia is a pivotal moment for our efficiency in the European Marketplace,” said Director Nicholas Lane. “As more of our clients scale internationally, we are committed to removing friction from the process of distributing branded merchandise across borders. Estonia offers the ideal mix of logistics infrastructure, technological advancement, and ease of doing business within the EU. This positions us to deliver more value and certainty to our customers.”

The branch office will allow an easier process for customs documentation and clearance, VAT management and fulfilment across the EU. This will ensure that products not only meet brand standards but are also shipped efficiently and in full compliance with EU regulations.

Estonia was selected for its advanced digital infrastructure, progressive e-governance policies and strategic location as a gateway to Northern and Central Europe. The country’s efficient customs systems, transparent regulations, and investor-friendly business environment make it an ideal base of operations for merchandise and logistics management.

“We already have some of our suppliers based in Estonia, so we are fully aware of the country’s forward-thinking approach to logistics and technology,” added Nicholas. “This move will allow us to optimise costs, reduce delivery lead times, and most importantly, provide a frictionless experience for our European customers.”

European clients of Merchandise Branding will see immediate advantages from the new set up, including faster, duty-free shipping across the EU, improved compliance and transparency, expanded warehousing and fulfilment capabilities, and post-Brexit solutions for UK and EU trade.

“We’re more than just a merchandise supplier – we’re a brand experience partner,” said Nicholas. “This investment in Estonia empowers us to better deliver that promise to our clients across Europe.”