Reaching audiences in Coventry and the region - with impact

Businesses are being given the opportunity to create tailored advertising campaigns aimed at Coventry residents, commuters, and visitors – including through a number of premium new assets in high-impact locations across the city.

Coventry City Council is offering businesses and organisations the chance to amplify their brand’s visibility through an expanding network of advertising platforms – including some of the most prominent and recognisable spaces in the region.

Top of the list are two exclusive opportunities to brand landmark Ring Road bridges at Junctions 5 and 8 – visible to over 40,000 vehicles every morning during rush hour. With limited availability and the potential for the bridge to become synonymous with a brand, these sites offer unrivalled longterm exposure and powerful geographical association.

Also newly available are striking digital boundary signs on key arterial routes into the city – an ideal platform to demonstrate an organisation’s connection to Coventry, its people, and its future.

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In the city centre, the first-ever D96 digital screen in Coventry will soon be live at Junction Six of the Ring Road, near the Friargate Business District, train station, and bus interchange – delivering highly visible, tactical marketing opportunities to the same daily audience of 40,000 vehicles. A brandnew D48 digital format is is now active at Central Six Retail Park on Warwick Road.

These high-footfall sites offer standout reach for both regional and national brands.

Complementing this are newly launched lamppost advertising opportunities in War Memorial Park – perfect for sustainability messaging or targeting family audiences –alongside proven platforms including digital 6-sheets in city neighbourhoods (CV1–CV6), roundabout signage, Broadgate and Transport Museum flags, and more.

While each platform is managed by a delivery partner, Coventry City Council works directly with businesses to craft integrated, strategic campaigns aligned to specific goals – from brand awareness and recruitment to product promotion and sales growth.

Martin Clarke, Head of Commercial Partnerships at Coventry City Council, leads the programme and brings over 20 years of commercial experience, including as former Marketing Director at the NEC.

He said: “Our focus is on giving businesses the tools to reach real audiences in high-footfall locations – and to make a real impact.From branding a key gateway into the city to placing your message in front of tens of thousands of commuters every day, these opportunities deliver standout visibility in a growing and ambitious city.”

Find out more at www.coventry.gov.uk/ commercialopportunities or contact Martin at martin.clarke@coventry.gov.uk