BENEFITZ NEWS - ISSUE 10 - 2012

ISSUE 10 – THE BENEFITZ MAGAZINE

IT MAKES SENSE WHEN YOU SEE WHAT WE DO… Billboard skins, truck sides, trailer billboards, footpath signs & flags.

Grand format digital printing.

Print on almost any substrate up to 50mm thick, print in white.

Magazines, books, publications, yearbooks, newsletters, brochures, posters, mailers, envelopes, business stationery, golf score cards.

Creative design and concepts using the latest technologies.

Web design, web hosting, Benefitz B-web CMS solutions, web video, web programming and development.

A key focus of our business is putting back into our community.

We do this through sponsorship, support for local not-for-profit groups and providing industry-related scholarships.

Flatbed digital printing.

Large format digital printing.

Building signage, building wraps, mega art backdrops for productions, backlit banners & display billboards. Vehicle wraps, pull-up stands, pop up curves, adhesives, banners, oversized posters.

Small format digital printing.

Volume offset printing.

Graphic design.

Web design.

Web development.

Personalised printing.

Display & exhibition.

Signage & router cutting.

Sponsorships.

Sustainability & the environment.

Processless and chemical-free systems, recycling, FSC certified papers.

Business cards, presentation folders, variable data (XMPIE) solutions, stickers, brochures, flyers, posters, direct mail marketing.

Variable data, personalised printing and promotions, cross-media campaigns, coding and numbering.

Design and build, banners, backdrops, signage, display stands, posters.

Buildings, vehicles, fabrication, installation, vinyl cutting and application, 3D lettering and images, cutting shapes, creasing and folding rigid substrates, grooving and etching.

Benefitz News is published by:Benefitz DMA Limited – 2 Parkway Drive, Mairangi Bay, Auckland, New Zealand.

PO Box 33-1630 Takapuna. Telephone +64 9 477 4700. www.benefitz.co.nz

Editorial

Thinking about

the Future

Welcome to our latest issue of BENEFITZ NEWS, our regular publication that’s packed full of news from Benefitz.

Benefitz Directors, from left – Aidan Bennett, Mike Nolan, Dallas Bennett, Michelle Bennett, Robert Johnson.

This issue we introduce our Future Thinkers branding. At Benefitz we are a business that tackles change every day. This change revolves around technology and the changing face of communication.

As a business we have been very good at ensuring that our offering to customers is always ahead of the times. This is Future Thinking. It’s something we have been doing constantly since Benefitz was founded 24 years ago. Looking at what is coming up and being prepared for it. The pace of this change has never been more ferocious.

As this issue was being put together, we were taking a great interest in the bi-annual DRUPA print show that’s held in the German city of Dusseldorf. One of the key areas of our business is print. It is an area we have been innovative in and will continue to be.

Volume printing is in decline, something that we have been adapting to for many years with the

development of our massive capability in digital printing. The replacement for volume offset printing appears to be high volume inkjet printing. This was evident at the PrintEx Show we went to in the UK two years ago and was reinforced by some interesting developments in this area at DRUPA 2012. The general consensus, however, is that truly commercially viable inkjet machines (to replace offset machines) are still two years or more away. There is no doubt though that volume inkjet technology is an area that Benefitz will be investing in. It looks like the future and will fit nicely into our overall offering. We will keep you informed.

As you will read in this issue of Benefitz News our investment in technology continues. Recent introductions have included two major pieces of equipment to strengthen our signage and display area: a Tekcel CNC Router and a brand new access truck with boom lift. We have invested in enhancements to our iGEN4 Digital Printing Press and commissioned brand new Mimaki large format printing machines.

We have also increased our volume printing capacity with a fourth machine – a Komori Spica five colour volume offset printing press. All aimed at being able to continue to deliver for our customers.

This coming year will be our 25th. We are proud that having been around for almost quarter of a century our focus remains on the future. Our Future Thinking philosophy will ensure that we remain a very valuable partner for our customers.

Enjoy the read.

– Aidan, Dallas, Mike & Robert aidan@benefitz.co.nz / dallas@benefitz.co.nz mike@benefitz.co.nz / robert@benefitz.co.nz

And another thing…

The 2012/2013 year is Benefitz 25th year of business. We think that’s something worth celebrating. The business has changed substantially since the Benefitz brand first came on the scene in August 1988!

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Web Design & Development

Benefitz web capability

growing at pace You don’t need to be a rocket scientist to understand that the Internet is changing the world. It is also changing the way we do business at Benefitz. it is a big part of our future and an area in which we are investing heavily. The Benefitz Web Development department is a growing part of our business.

Benefitz first entered the online space around a decade ago. We started by employing a web specialist to build websites. Ten years on, we have a team dedicated to all facets of web development – design, programming, development and hosting.

So we manage websites from the design right through to hosting the sites on our secure servers.

Recent projects have also included the development of business applications (APPS) and assisting clients in the Social Media space.

Websites are easy with BWEB. BWEB is our home grown Content Management System (CMS). Our own team designed and built BWEB to provide our customers with the best possible website solution - an advanced, feature rich product that gives you all the control. We’ve been developing and refining BWEB for many years, and our dedicated team of in-house programmers and developers continue to keep BWEB at the forefront of available website solutions.

BWEB is Flexible and Scalable

Whether you want the most basic of websites to advertise your “wares” or whether you need a high function “monster”, BWEB covers the lot. BWEB has a wide range of features that, with the help of our web team, can be customized to work around your requirements. BWEB is also highly scalable.

Our programmers can quickly develop additional tools or components for BWEB websites.

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Benefitz Web Development team, from left: Aaron Morrison, Ricky Lee, Leo Kitt Yeng, Xupan Jiang and Dustin Bisschoff.

Integration

Because we’ve built BWEB ourselves, using the best technologies and standards, we’ve been able to integrate BWEB with dozens of other systems.

Our clients use their BWEB websites to talk to other websites and services like real estate databases, car dealer databases, CRMs, the list goes on.

Feature Rich

We’ve included some of the most valuable and sought-after website features into our BWEB base package. We’ve made massive improvements to our administration area. We’ve given it a bit of a makeover, but we haven’t thrown out the familiar features, like our popular dashboard which makes all your site’s features just a single click away. We’ve enhanced the management of webpages and content categorisation, allowing you to manage a wider range of content in a single place.

Rock Solid Foundations: BWEB is built using mostly open source technology, a “LAMP” framework of PHP and MYSQL, all running on a rock solid LINUX platform. We continue to integrate latest standards and trends employing HTML5, CSS3 and AJAX technologies, where appropriate.

Site-wide searching: Let visitors search for absolutely anything on your website with our advanced search function.

News and RSS: Manage news feeds via webpages or RSS. Slideshows and Galleries: Our fully integrated gallery and slideshow features allow for slick image display. Show off your products and services on a homepage slideshow or detail them in a comprehensive gallery of images.

Blogging: We’ve included a lean, easy to use blog that will allow you to broadcast your opinions to the world.

Email Marketing

Newsletter lets you communicate with your tribe and connect with potential customers. Upload your database or collect a database on your site. If your database is smaller than 1000 subscribers, you can send unlimited “newsletters”, personalised and free.

Got more than 1000 subscribers? Call us to talk about our high volume, high function e-marketing solutions, available as part of Newsletter or as a stand alone product.

Online Store

Sell your products using BWEB’s Catalogue.

The catalogue, combined with an online payment gateway, can take your products global. Our

enhanced catalogue makes loading and managing product information ultra easy by allowing for: • dedicated SKU information • colour and size variants • product image management • stock level allocation • regular and discount pricing options • and heaps more…

Search Engine Friendly

We’ve gone to great lengths to keep the great Google happy, and we’ve given you the controls when it comes to setting vital keyword and meta information.

When it comes to Search Engine Optimisation, “content is king” so remember to talk to your Benefitz Account Manager or Web Guru about our inhouse copywriting service. We’ll help you tailor your copy to make the best marketing and SEO impact.

So let’s get Social… Follow us on Facebook and Twitter for regular news, tips and tricks about all things BWEB and Benefitz. We regularly post advice on evaluating website content, SEO tips and tricks, social media buzz and more. Don’t be put off by all that geek speak though, we also fill you in on the latest Benefitz News, Benefitz Team talk, and some good old fashioned fun stuff.

And another thing…

A real strength of the Benefitz proposition is combining this web development capability with the range of other design, advertising, print and signage production solutions that we have. We make the integration of print items with online activity very easy.

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Websites and New Media Services

Websites hosted and created

by Benefitz

All the websites graphically displayed and listed on these pages have been created by Benefitz and are hosted on our secure server. Many in the industry perceive us to be just printers. But as you see by this list we have been involved in developing some very significant websites.

The online space has been quietly playing a big part in the growth of our business for many years.

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amsl.com.au applecars.co.nz atlasevents.co.nz babycaterpillar.co.nz belgianbeercafetakapuna.co.nz bntnz.co.nz channelmag.co.nz chapel.co.nz coastaldesign.co.nz corporateaffairs.co.nz davenportsharbour.co.nz devonportwinefestival.co.nz dunninghams.co.nz enclosurebay.co.nz eventtraveloffice.co.nz fantasycostumes.co.nz flooringfirst.co.nz florriemcgreals.co.nz furnituretogo.co.nz getfitfast.co.nz godfreyhirst.co.nz goldenbay.co.nz goodandsave.co.nz

goodingslab.co.nz gqiso.co.nz harbourrugby.co.nz harboursidehomes.co.nz highschoolsnorthshore.co.nz intersea.co.nz invelop.co.nz keystonepeople.com lanta.co.nz mangawhaitavern.co.nz marshsc.co.nz mccollams.co.nz milford.org.nz milfordba.org.nz nhba.org.nz no8online.co.nz northharbourclub.co.nz nzdda.co.nz nzmrg.co.nz nzms.co.nz oneproperty.co.nz paanz.org.nz phdcleanse.co.nz

physioabsolute.co.nz plasweld.co.nz precision.net.nz professionaldrapegroup.co.nz realcold.com sale-st.co.nz shadetex.com shieldsbros.co.nz softball2013.com stpatricksgolftrust.co.nz surfbaby.co.nz symonite.co.nz tadda.com.au takapunabeach.co.nz tdda.com themckenziesproject.co.nz thewellnessdirectory.co.nz toyotamobility.co.nz trailequip.co.nz trailmaxx.co.nz westlakejubilee.co.nz westlakejubilee2012.co.nz

And another thing‌ At Benefitz due to our diversity we have inhouse resources that you won’t find at most web development companies.

One key resource is writers and journalists who can take care of the content for your website. This is often one of the hardest parts in creating a new website.

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Project Profile

Benefitz and the

Devonport Food, Wine & Music Festival Benefitz’s all round capability played a significant role in assisting the organisers of the Devonport food, Wine & Music festival to have one of their most successful events ever in 2012.

As publishers of Channel Magazine on the North Shore, the Benefitz team produced a pre-festival 12 page feature in the February magazine. Some of the content of this feature was also used for the 60 page A6 festival programme that was designed and printed by Benefitz.

“We added real value to these promotional items as we not only produced them, but we also sold the advertising that assisted in funding them,” explained Aidan Bennett of Benefitz. “Festival organiser Gavin Busch was thrilled with the finished items.”

Benefitz involvement in the 2012 Devonport Food, Wine & Music Festival actually started in mid-2011 when the Benefitz Web Development team built a brand new website (www.devonportwinefestival.co.nz).

We added real value to these promotional items as we not only produced them but we also sold the advertising that assisted in funding them…

This was designed and built using the BWEB platform and is also hosted by Benefitz.

“Our ability to not only design and produce the printed items, but also to create this very functional website, really shows the value that we can provide for event organisers,” added Aidan Bennett. “We also produced printed brochures, posters etc. that were used to promote the festival.”

The 2013 Devonport Food, Wine & Music Festival is being held on February 16th & 17th.

And another thing…

Benefitz makes the job easier for event organisers. The ability to design, produce and install a whole range of items – from small to massive – (including online elements), sets us apart from the rest. Due to the fact that we manufacture virtually all the items the cost is always affordable as well.

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Benefitz

Video for Websites

Goes hand-in-hand with our popular B-WEB website Content Management System (CMS) package.

Benefitz provides a very simple and cost-effective way to include a video on your website.

According to the latest market research, Internet Video is one of the fastest growing online marketing trends in the world. Our own New Zealand statistics indicate that over 75% of Kiwis are actively watching video online.

Web commercials are transforming the effectiveness of selling products and services online.

In fact consumers have been shown to be 73% more likely to purchase a product or service if they have seen a video on your website.

“We have had a video on our own website for the last seven years and it has proven to be a real selling point,” says Benefitz Managing Director Aidan Bennett. “The making of these videos is quite often viewed as being expensive, but with our Benefitz

options this is no longer the case. Our customers now have access to having Video on their websites at a fraction of the cost.”

ViDEOs CAn BE PRODUCED fOR lEss THAn $1000.

Video advertising will soon be on every website. So if you have been looking for a better way of explaining what you do, or the benefits of your service to your potential customers, you should definitely talk to us.

For more information contact your Benefitz Account Manager or Web Specialists Dustin Bisschoff (dustin@benefitz.co.nz) or Aaron Morrison (aaron@benefitz.co.nz).

And another thing…

A recent web video that the Benefitz team has put together is a simple introduction video for bathroom and kitchen factory shop chain Plumb’In. Their desire was to show potential customers visiting the website what Plumb’In is all about. The Benefitz made video does exactly that, take a look at... www.plumbin.co.nz

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Small Format Digital Printing

Xerox Colour Combined with iGen4, a Benefitz have made another significant investment in digital printing technology with the installation of the new Xerox Colour 1000 Press. The combination of this press, with the igen4 Press, means that Benefitz has the most powerful small format digital printing offering in the local market.

The Xerox Colour 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that further increases our ability to produce digital printed items much closer to offset printing quality.

One of the most significant advancements is the Clear Dry ink (overgloss-type) process on the Colour 1000 Press. This works like CMYK dry ink but without the colour pigmentation. Clear Dry ink can be applied as a flood coat (to the entire page) or selectively applied to the document (spot).

“In simple terms this allows us to spot overgloss or overgloss a digitally printed item at a fraction of

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the normal cost,” explains Benefitz Director Dallas Bennett. “It can also be used to create watermarks and other colourless images to support a design.”

Due to the low melting temperature of the new dry ink and the new transfer and fusing technology, Clear Dry ink also provides a smoother matte finish with stronger colour consistency on textured stocks.

Clear dry ink not only prints well on textured stock but it has the ability to create its own texture, from a two-dimensional page to a three-dimensional image. The Colour 1000 Press prints the ink on to a specific section of an image and then when re-printed numerous times, the section is raised without any discolouration or major visible difference to the image.

A change is only noticed when the image is touched.

For example, consider the texture of a basketball: raised and bumpy. Using dry ink, the Colour 1000 Press can create that same texture by applying the ink in a pattern and raising sections of the image,

Colour 1000 Advantages at a glance…

• • • • •

Prints on stocks up to 350gsm.

Spot Overgloss-like option.

2400 x 2400 dpi resolution.

Complements iGEN4 press.

Consistency and overall print quality.

1000 Press powerful package providing a tactile sensation.

As well as the advancement with Clear Dry ink, the Colour 1000 Press has a 2400 x 2400 dpi resolution from the patented laser technology, with 5,760,000 addressable dots. This ensures exceptional image quality and fine detail for smooth colour sweeps and crisp text.

“The Colour 1000 provides real advantages for us in terms of quality,” adds Dallas Bennett. “It’s a great machine on its own, but for us the combination with our iGen4 press is a very good one. They complement one another nicely and provide us with very significant press power in the small format digital printing space.”

Clear Dry ink: In simple terms this allows us to spot overgloss or overgloss a digitally printed item at a fraction of the normal cost.

And another thing…

The combination of this Colour 1000 Press and the iGEN4 Press is a very powerful one in the small format digital area. Throw in the options of our Komori, Screen Truepress and Heidelberg GTO Volume Offset Presses and we believe we have all the bases covered!

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Small Format Digital Printing This is a serious piece of kit that just chews through all sorts of digital printing projects very quickly and costeffectively…

iGen4 Press Enhanced bigger sheet size and matte toner As part of the company’s ongoing commitment to technology, Benefitz has recently invested in two significant enhancements to its Xerox igen4 Press.

These include an upgrade to increase the print size capability and a change to printing with matte toner to optimise quality.

A key driver in our decision to install the $1 million Xerox iGen4 Press – the most powerful digital production press available – were the advancements in technology, its environmental qualities and a whole range of advantages the machine offered, providing us with a real edge in the market.

Now this has been extended even further by increasing the print size capability. Benefitz iGen4 now prints to a sheet size of 371mm x 660mm, meaning that we can now print six page A4 gatefold digitally.

Benefitz Print Production Specialist Brent ‘Mop’ Moffat explains the advantages of the matte over the standard toner.

“The print is very close to the print achieved off the Komori (offset press) where as in the past the iGen4 print had a definite glossy look to it. There is a greater uniformity of the print, especially in prints that are a screen (not solid coverage). It appears that there is a

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much less streaky look. I also think that the toner adheres to the paper better and it is less likely to scratch or scuff off. Skin tones also appear more natural.”

“This is a serious piece of kit that just chews through all sorts of digital printing projects very quickly and cost-effectively,” adds Benefitz Director Dallas Bennett.

“The fact that it prints on a wider range of stocks, has the added qualities of the matte toner, and the large 371mm x 660mm sheet size – bigger than all other flat sheet digital machines – means it is a very valuable tool for us. Put all this together with our personalised printing capability and it is easy to see why our print volumes are continuing to grow.”

KEY ADVAnCEMEnTs AnD BEnEfiTs Of XEROX igen4…

Large Sheet Size – 371mm x 660mm Matte Toner – Increased quality, closer to offset printing.

Auto Density Control – Automatically detects and eliminates density variations and streaks, while the press is running. Streaks are inherent in most printing processes and often require operator intervention to resolve. With this new component, streaks are eliminated automatically.

Xerox iGen4 advantages at a glance…

• • • • • • •

Prints on stocks up to 350gsm.

Prints sheet size up to 571x364mm.

Improved environmental footprint.

More automated controls over colour Consistency and overall print quality. iGen4 is an environmentallybetter choice.

97% of components are recyclable or remanufacturable.

• Dry inks are non-toxic and have closed containers with a transfer efficiency rate of near to 100%.

• Doesn’t generate or use alcohols, chlorinated solvents, acids, or flammable materials.

Here, Right Now!

Carrier Dispensing System – New method of combining dry ink and carrier - in place of traditional developer - that yields consistent colour uniformity from the first print to the last, and from job to job.

High Definition Linearisation – Results in better production of neutral greys and highlight shadows.

It also improves photo smoothness, especially in faces, while maintaining sharp background details.

Advanced Colour Profiling – Innovation that enables

greater colour consistency and realism in objects such as faces and skies. This tool automatically adjusts colours to closely match offset printing standards in minutes.

High-speed Inline Spectrophotometer – Automatically creates colour samples on target sheets, registers them for accuracy, processes the data and takes the appropriate action to adjust the press. The results are offset and photo image quality, along with spot colour accuracy.

And another thing…

Benefitz has worked in partnership with Fuji Xerox for 15 years. A strength of our business is consistency and this is achieved through maintaining long term relationships. In this case our team know how the Xerox machinery works inside-out. The result is high quality and costeffective digital printing solutions for our customers.

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Signage

Members of the Benefitz signage team. From left: Craig Monk, Todd Ford, Luc Verstraeten, Mark Hobson, Sam Gribble, Rob Brind and Simon Hill.

Benefitz signage division

Going from strength to strength Benefitz signage division continues to go from strength to strength. The company has worked in the signage sector for the best part of a decade, but added the total signage solution with the purchase of premises at 28 Parkway Drive – just up the road from the main building – five years ago.

The Benefitz signage team outgrew those initial premises so the division was relocated to a bigger building at 18 Parkway Drive during 2011. This building has been fitted out with the latest state-of-the-art signage equipment.

Mark Hobson leads the Benefitz signage division, assisted

by Luc Verstraeten and long-time Benefitz signage specialist Simon Hill. All three have a wealth of experience in the industry, collectively over 50 years. Eight of the Benefitz 70+ team work from the signage division premises in Parkway Drive.

Early in 2012, a CNC Router and larger Rolls Roller application table was added to the resources that Mark and his team have at their finger tips. The most recent addition is the brand new boom lift signage installation truck that we feature in this issue.

“At Benefitz we quite clearly have the best print manufacturing capability in New Zealand for display and signage with our HP and Mimaki grand format machinery,” says Mark Hobson. “Now, with the resources we have assembled in our signage division, we have a total signage package that is second-to-none. Well ahead of any others in the industry.”

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Benefitz Managing Director Aidan Bennett (centre) with Mark Hobson (right) and Luc Verstraeten outside the signage division building in Parkway Drive.

New CNC Router Shaping Up! We are now able to do all of the cutting jobs inhouse that we once outsourced, such as 3D lettering…

Earlier this year a brand new Tekcel Enduro CnC Router was commissioned by the Benefitz signage division. This machine – the first of its type in new zealand – was purchased from Tekcel new zealand agents Blue Print imaging.

The Tekcel Enduro is a powerful CNC Router designed for companies looking for quality and accuracy. Its powerful 3.8kW or 8kW Spindle will route through a wide range of materials with ease and the automatic tool changing system makes multi-tool jobs very easy.

“Since the router was commissioned it has opened up a whole range of opportunities for us,” explains Benefitz Director Dallas Bennett, who visited Australia to view one of the machines in action before the decision was made to purchase. “We are now able to do all of the cutting jobs inhouse that we once outsourced, such as 3D lettering etc., and the machine is so versatile that we are discovering new things it can do every day. This is a serious CNC Router that is used overseas by cabinet makers, shopfitters and joiners as well as sign makers.”

“It does everything you want it to do, and more. It can crease and cut and it heavily supports substrates

that come off our flatbed digital printing machinery.

It can process card, corflute, stainless steel. All the substrates that, nine times out of 10 are not that easy to cut. It is accurate. For instance, when a sheet feeds through slightly off-square, the router will still cut and follow the correct line. It has a camera that will pick up its point and cut it in the correct place.”

Boasting digital servo motors and ball leadscrews on all axes, the Benefitz Tekcel Enduro offers accurate cutting and superb repeatability. The automatic tool length sensor ensures cutting depths are accurate and with user friendly controls means operation is relatively easy.

The Detail… Benefitz Tekcel Enduro CNC Router:- Cutting area – 2500mm x 1540mm; Maximum Cutting Speed – 24 Metres per Minute; Positioning Speed – 24 Metres per Minute; Maximum Material Thickness – 120mm.

Also: 3.8kW Auto Tool Change Spindle; 6 Tool Static Rack; High Speed Light Weight Knife system; Reciprocating Buzz knife; Folding/Creasing wheel system; Opticam print registration system; Zoned Vacuum Hold Down Table Top; Automatic Tool Length Sensor High Velocity Dust Extractor Foot; Sheet/Part Registration Positioning Pins.

And another thing…

Benefitz has also installed a new XLD 170 FOTOBA poster cutter. This is designed to work with both printed ROLLS and SHEETS, it is the perfect solution to trim all the big images printed on flexible media. With True Edge Tracking this machine always produces perfectly squared posters.

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Signage

Benefitz gets new

Boom Lift Truck

Benefitz have recently taken delivery of a brand new Hino Truck equipped with a 15 metre Snorkel and Elevating Work Platform. This new vehicle will enable the company to install signage and big images more efficiently.

The boom extends so work can be carried out at a height of up to 15.80 metres. The fibreglass basket floor extends to 13.80 metres. The basket can carry two people up to a safe total working load of 200kg. The boom is powered by a Honda petrol engine.

The Hino 300 truck is brand new. It is powered by a four litre turbo-charged engine.

“We have been involved in the installation of our large images that we print for many years,” explains Benefitz Director Mike Nolan. “To have our own boom-lift truck has become a necessity due to the growth in this part of our business. We looked at second-hand options but decided that a brand new vehicle was the most desirable due to safety and technology considerations.

And of course it had to be black.”

The truck was supplied to Benefitz by Hino Distributors (NZ) Ltd and the boom-lift by ‘Snorkel’ based in Levin.

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Benefitz launching

Fusion Year Books

In keeping with our ‘Future Thinkers’ strapline Benefitz is introducing the innovative Fusion School Yearbook System into the New Zealand market. This is an innovative system, first developed in Australia, that allows schools to create their own yearbooks online and then have them printed and bound in high quality by Benefitz. fusion Books started off from a simple thought...

Why are yearbooks being created in such an old fashioned way?

Everyone loves using social networking sites like Facebook and sharing photos with friends and family, so why should creating a yearbook be any different?

Fusion Books’ founders wanted to change this by creating a simple-to-use system, which enables everyone to express their personal style and create a professional looking yearbook, whether they are a complete beginner or a seasoned designer. They wanted the system to be as collaborative and fun as Facebook and as simple to use as Apple products. Not a small feat!

After years of research and development, the Fusion Books system is now used by hundreds of schools across Australia and is loved by thousands

of students and staff. Fusion Books recently made their international debut in France and Benefitz are bringing the concept alive in New Zealand. Fusion Books will also be launching in more countries across the globe.

“We first looked at the system around three years ago and have watched the development with interest,” says Benefitz Director Robert Johnson, who is driving the project in New Zealand. “The growth in Australia has been very impressive with schools obviously appreciating how easy the system is and the fact that it simplifies the entire process.

We are excited about the potential in New Zealand.”

For more information contact: Robert Johnson, Email: robert@benefitz.co.nz, Phone: 0800-99-55-00, Visit: www.fusionbooks.co.nz

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Project Profile

Channel Channel is popular on coffee tables all over the Shore.

a big hit on

Benefitz monthly magazine for the North Shore, Channel, continues to go from strength to strength, recently celebrating its second birthday.

Recent issues have been up to over 150 pages in size. 23,000 copies are printed each month resulting in an estimated monthly readership of over 80,000 people.

Channel Magazine is North Shore’s Monthly Magazine for news, views, events and people. The glossy magazine is distributed free to over 18,000 homes and 5,000 businesses on the North Shore. It is also available in cafes and from dump bins in several locations around the North Shore.

“We are thrilled with what we have achieved with this magazine,” says Benefitz Managing Director Aidan Bennett. “We have taken it from an idea to a strong brand in two years and it continues to go from

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strength to strength. Advertising support has been strong in what has been a pretty soft period for the economy.”

A feature of Channel Magazine is positive stories and news from the North Shore. These include feature articles, interviews, business profiles and regular columnists.

The magazine is also supported by a comprehensive website which includes magazine content and more.

“Being our own ‘baby’ this has been a great opportunity for our team to let their creative juices flow,” adds Aidan Bennett. “So we have been innovative with the magazine. An example is our most recent ‘BUY LOCAL & WIN’ promotion that will result in a new car worth over $25,000 being given away.”

Channel Magazine is published by Benefitz monthly (11 issues a year) – on the first Friday of every month.

Visit: www.channelmag.co.nz

Magazine the Shore!

The Business Channel Hot on the heels of our success with the monthly Channel Magazine, Benefitz also produces a bi-monthly business focussed magazine for the market north of the Harbour Bridge. Five issues are produced each year, in March, May, July, September and November. Over 11,000 copies of The Business Channel are distributed via mail to a business database and to cafes and businesses throughout the region.

For more information contact Aidan Bennett: aidan@benefitz.co.nz

And another thing‌ A strong focus of Channel Magazine is the community. Working to highlight the great things that not-for-profit organisations are doing and the important part they play in the community.

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Project Profile

Benefitz signage for A project Benefitz has been thrilled to be part of is providing the total display and signage solution for the redevelopment of the Millennium Institute of Sport in Mairangi Bay. This was a great facility when it was first built over a decade ago, but with the current redevelopment it is truly world class. While construction is continuing, some very impressive parts of the ambitious upgrade opened early in 2012 – including the new gym, a spacious new entry area and foyer, as well as the new AUT University offices. Working with head contractor Argon Construction and architects Pacific Environments, Benefitz have produced and installed all the impressive new signage for the project.

The Millennium Institute of Sport and Health was established in 2002 to assist more New Zealand athletes to win on the world stage and to help the community lead fitter, healthier, longer lives. The establishment of the facility was driven by Graeme Avery (who was then heavily involved in North Harbour Bays Athletics), the North Shore Swimming Club (which had a desire for a 50 metre swimming pool), Northsport (weightlifting) and Sir Stephen Tindall, who was involved in local water polo. Rangitoto College, under the leadership of the late Allan Peachey, was also involved from the perspective that the athletics field was on Ministry of Education land.

“After 10 years the facility was quite clearly at capacity. The number of people who used the pool, gym and track were exceeding what it was built for,” explains CEO Mike Stanley. “The fact also that the community was sharing facilities with our high performance athletes meant that each sector was being compromised. Within the community we need to cater

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Benefitz News

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for high numbers of people, while the high performance athlete’s needs are more specific.”

The Millennium is also now officially the National Training Centre for High Performance Sport. The facility is referred to often as the AUT Millennium. The arrangement started with AUT being a tertiary partner. They were a contributor of funds to the initial facility. They have now formed a 50/50 joint venture with AUT that is called the AUT Millennium Ownership Trust (AMOT), which owns the entire facility. Hence why the entire facility is known as the AUT Millennium. AUT University is the Millennium Institute’s principal tertiary education and applied Sport Science services and research partner.

Closely aligned with the AUT University is the amazing new gym for New Zealand’s high performance athletes.

Here top athletes will be able to train in a world class facility, surrounded by world class equipment and have virtually all the support services they need. You can almost smell gold medals as you walk through the place. Another real boost for the facility – and the North Shore – is the decision by High Performance Sport New Zealand (HPSNZ), a new subsidiary of SPARC, to have their national base at AUT Millennium.

This body is responsible for developing and supporting the country’s elite athletes.

“If you haven’t had a look at the changes that have been made at AUT Millennium, then it is worth going for a browse,” says Benefitz MD Aidan Bennett. “A striking feature is the facade of the new four level building that has been built on the Northern end of the facility. The new main entrance is appropriately black with a silver fern. Images all produced and installed by Benefitz. Once you are in the main entrance, you are greeted with images of many of New Zealand’s most successful athletes. Striking images and signage are also in the brand new Millennium Gym, on the first floor. Our signage team have done a great job and this signage really emphasises our all round capability.”

This is all stage one of the $43 million development. Stage two involves the building of a second 10 lane/50 metre pool, as well as a warm up and learn-to-swim pool, on the site

World Class that is currently the main car park. This will complete the Auckland Regional Aquatic Centre. As a result there will be more international swimming meets, with two 50 metre pools enabling growth in swimming and water polo.

Benefitz signage at AUT Millennium: Digitally printed on clear adhesive and applied to windows; Wall graphics; Digitally printed images tensioned around alloy frame and installed in changing rooms; Frosting and vision strips throughout; Apply DiNoc vinyl faceted panels; Fabricate and install aluminium box section signs for MISH and High Performance NZ on facade of building; Manufacture and installation of directory boards; Apply

Facility

honeycomb (blue) graphics to windows in gym. Cut and apply Silver Fern graphic under entrance canopy; Supply and install several slimline lightboxes to concourse block wall inside main entrance and at AUT University on level two; Supply and install brushed stainless 3D logo and lettering to building; Supply and install Large 1.8m high WC pictograms outside gym area; Supply and install gym reception sign; Supply and install stainless lettering to faceted walls in stairwell on all three levels.

And another thing‌ Just to demonstrate the complete package that Benefitz offers this stage of the Millennium project was completed with the installation of the massive 30 metre long printed skin on the end of the northern end of the exterior pool wall. This skin was printed on the Benefitz XP5300 five metre wide billboard printing machine – the biggest machine in the country – and installed by the Benefitz team.

www.benefitz.co.nz

Benefitz News

21

Project Profile

Golf Score Cards

24 years of g lf

for Benefitz

This year Benefitz is celebrating its 24th year of producing score cards for golf clubs throughout New Zealand. During this time it is estimated we have printed up to 60 million score cards.

The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett spotted an opportunity to enhance the quality of the score cards being used by golfers at each club.

“I was playing golf one day and was scoring on this shabby single colour card and it dawned on me that score cards could become a powerful promotional vehicle,” explains Aidan Bennett. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached AMP, who were big sponsors of golf back then, and they loved the concept. With 100% sponsorship from

AMP, we rolled the new full colour Benefitz score card out across virtually all of the Auckland golf clubs.

The concept was then picked up by AMP’s network of agents throughout New Zealand and it went nationwide.”

By the early ‘90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south.

“After quite a few years of sponsorship AMP decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan Bennett. “Many of the AMP agents stayed involved and we still have some involved today. But over the last decade we have been essentially printing for the individual clubs and their locally sourced sponsors and advertisers.”

The larger golf clubs in New Zealand use up to 100,000 score cards a year. An average club will use 30,000 to 40,000.

Benefitz still prints golf score cards for over 200

Anna Yu preparing golf card files for print in Benefitz graphic design department. Jono Gates printing golf score cards on the Benefitz Truepress Hybrid Volume

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Benefitz news

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clubs from all over the country. The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs.

Benefitz prints most of these cards colour on one side and the laser printing is done on the other side at the clubs.

“The introduction of our Truepress Hybrid Printing Machine has provided us with real flexibility when printing these score cards,” explains Aidan Bennett.

“Previously we printed all these score cards monthly,

in one run, on our Komori press. Now, with the Truepress, we have the flexibility to print them virtually on demand just as economically.”

The longevity of the project is something that Aidan Bennett is very proud of. “To be still going strong in this golf market after 24 years is something that warms my heart,” says Aidan. “This type of longevity with many customers and different projects is what has laid the foundations for the business we have today at Benefitz.”

Visit: www.benefitz.co.nz/golfcards

Previously we printed all these score cards monthly, in one run, on our Komori press. With the Truepress, we have the flexibility to print them virtually on demand just as economically.

And another thing…

As well as printing the score cards for the golf clubs, the Benefitz team also works closely with the clubs and their sponsors to ensure each score card is designed exactly to their satisfaction. In fact we design 95% of the score cards we print.

Press with Managing Director Aidan Bennett looking on.

www.benefitz.co.nz

Benefitz news

23

Pre-press & Workflow

Processless CTP Plate Advantages at a glance…

Benefitz Pre-Press gurus Rob Gunston and Anna Yu with the Benefitz Processless CTP System.

• • • • • •

Environmentally very friendly.

No imaging performance loss.

1-99% dot at 200 lpi.

FM & Hybrid screening-capable.

Up to 100,000 impressions.

HD emulsion for wider exposure latitude without quality loss.

Processless plate system proves

environmentally friendly Printing Plates for the Benefitz volume offset printing machines are made on a screen PT-R4300 B2 platesetter. This processless system was provided by fujifilm, the agents for screen in new zealand.

“This machine has now been in operation for over three years and has proven to be fantastic for our business,” advises Benefitz Managing Director Aidan Bennett. “With the Screen PT-R4300 B2 platesetter, our volume offset machines operate without the need for chemicals which is very pleasing. Apart from the environmental advancements the machine is also much more reliable and efficient than the previous technology it replaced. It is more automated and is able to produce plates much faster, which has been excellent given the growth we have had in this part of our business.”

The Screen PT-R4300 platesetter has been developed specifically for those who demand the very highest in both print and environmental performance.

It requires no finishing unit, and the chemistry, water and waste by-products of traditional plate production are eliminated completely. There is no compromise to either the quality or productivity achieved when compared to traditional thermal systems.

And another thing…

The Screen PT-R4300 platesetter that makes printing plates for our Komori and The Benefitz Truepress (offset press) is also a very environmentally friendly and unique machine that utilises a thermal multi-array laser diode imaging system to expose a new processless plate. The synthetic plate is made on the press and no chemical processing is required.

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Benefitz news

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Sustainability & the Environment

Benefitz now

recycling corflute waste With the ability to print directly on to virtually any substrate, Benefitz is a significant consumer of Corflute. Corflute is lightweight, durable fluted polypropylene, ideal for signage, display and exhibition.

We are thrilled to announce that we can now sell Corflute in the knowledge that it is a fully recyclable product.

As one of the key flute customers of one of Australasia’s leading suppliers, Benefitz has been involved in helping to trial a recycling program for the product. The recycling initiative was trialled over a six month period and proved to be very successful.

The supplier of the product offers a service that involves collecting the waste or used product from us. This product is then recycled.

“We are thrilled with this system that is now in place,” says Benefitz Managing Director Aidan Bennett. “The volume of Corflute we get through

Stage 1 – The waste Mulflute® gets picked up from Benefitz in bags and brought to Mulford’s Warehouse in Mt Wellington.

Stage 2 – The waste product is converted to compacted bales before being reground back to pallet form at a New Zealand recycling plant.

means that there is a great deal of waste which can now be recycled, which is a very good result for all concerned.”

Benefitz prints corflute on the HP FB6100 Flatbed Digital Printing Machine. This machine can print an image up to three metres x two metres in size and on substrates up to 50mm thick.

Choosing 9LIVES PAPER to help protect our natural environment Benefitz is one of the largest users of 9lives paper. This range of coated (gloss or satin matt) and uncoated papers is one of the most sustainable in the market. it is up to 55% recycled fibre (30% pre consumer, 25% post consumer), includes 45% fsC certified virgin pulp and is Process Chlorine free (PCf). it is supplied to Benefitz via spicers Paper through an isO 14001 accredited supplier.

“We made a decision a couple of years ago to concentrate our efforts on sustainable papers and 9lives really foots the bill for our every day use,” explains Benefitz Managing Director Aidan Bennett.

“We use it and recommend it in a big way for projects in both our digital and volume offset printing

departments. It is used as our standard paper range.”

9lives gloss or satin matt art paper is available in the following weights 115gsm, 130gsm, 150gsm, 170gsm, 200gsm, 250gsm, 300gsm, 350gsm, 400gsm. 9Lives uncoated is available as 80gsm, 90gsm, 120gsm, 280gsm.

The added bonus for those who are environmentally conscious is that every purchase you make of 9lives from Benefitz is recorded and for every tonne of paper sold, Spicers Paper donates $20 to WWF-New Zealand projects that help protect our unique environment. To date this has raised over $120,000 for WWF-New Zealand.

Visit: www.9livesfund.org.nz

And another thing…

Benefitz is constantly investing in new technology. This investment plays a big part in continually reducing the business’s environmental impact. This is a key consideration in the choice of new technologies.

www.benefitz.co.nz

Benefitz news

25

Grand Format Digital Printing

5 Metre Billboard Machine proves

big is best!

5 metres wide Billboard & Banner Printer. Up to 300 square metres per hour! Up to 360dpi as standard.

UV-curable pigmented inks, and will print on recyclable substrates.

The Benefitz HP XP5300 five metres wide Billboard and Banner printing machine is the biggest and without doubt the best Billboard & Banner printing machine in the country. not only does it print to five metres wide, and any length, but also up to 300 square metres per hour, 360dpi as standard with UV-curable pigmented inks and it can also print on recyclable substrates.

Since it was installed brand new, the XP5300 has offered real advantages in speed and quality, as well as vastly improving the Benefitz environmental situation. The commissioning of this machine saw Benefitz completely move away from using hard-solvent inks. It can also print on much more environmentally friendly substrates.

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Benefitz news

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The XP5300 has two print modes: High speed (up to 300 square metres an hour using specialty ink for billboards, banners and outdoor signage) and a Standard speed (up to 90 square metres an hour for higher resolution and internal application). The HP Scitex XP5300 will print on PVC Banner Vinyl, Backlit Vinyl, Mesh Vinyl, polyethylene, synthetic paper and textiles up to five metres wide.

Members of the Benefitz Grand Format Digital Printing team beside the HP Scitex XP5300 five metres wide billboard printing machine. This is the biggest billboard printing machine in New Zealand.

From left: Gerrard Zohs, Stu Faussett, Dan Pritchard and Haydn Rodrigues.

“The decision to go with this machine was really driven by our desire to get away from printing with hard-solvent inks,” explains Benefitz Director Dallas Bennett. “It was essential that we offer our customers an environmentally sound solution for their grand format printing and the XP5300 is that solution. We can now print billboard skins on completely recyclable media using UV-curable inks.

There have been some real added bonuses over the older machinery in that the XP5300 prints up to six times faster than our previous machinery – at higher resolutions.”

“We have also discovered that it is a very versatile machine due to its speed, low cost consumables

It was essential that we offer our customers an environmentally sound solution for their grand format printing and the XP5300 is that solution.

XP5300 advantages at a glance…

• • • • • •

Prints up to 360dpi as standard.

Prints up to 300 square metres per hour.

2 print modes high speed and standard.

Great for Point of Sale work & posters.

Uses UV-curable pigmented inks.

Will print on recyclable substrates.

and ability to print on a range of substrates. An example is that as well as billboards and banners we are now printing economical point-of-sale posters (A1, AO etc) on the machine on synthetic and paper stocks. We have been able to price these posters at a rate which competes with traditional solutions such as screenprinting, and the quality is better. An example is a recent campaign we did for a leading Australian retail group. There were over 2000 instore banners and posters required. These were all printed, finished and despatched within a few days by doing the whole campaign on this very fast, efficient and cost-effective machine.”

And another thing…

No other grand format print supplier in our part of the world can print any wider than 3.2 metres. With this XP5300 we can print up to 5 metres wide. Very few have also invested in new technology that enables them to print onto environmentally friendly substrates.

www.benefitz.co.nz

Benefitz news

27

Large Format Digital Printing

4 Machines!

Up to 1440 dpi!

From 1.6 to 3.2 metres!

New Mimaki

machinery Recently the team at Benefitz have increased the number of Mimaki large format printing machines from three to four, dramatically increasing the large format printing capability.

“We understand that our original Mimaki 1.6 JV5 was the busiest Mimaki machine in the southern hemisphere,” explains Benefitz Director Dallas Bennett. “Apparently this has been gauged from the ink usage of the machine. So it is fair to say that the machine was pretty well worn out. We decided to replace that machine with two machines. Now the extra machine is flat out as well.”

Benefitz is one of New Zealand’s leading large

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Benefitz news

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format printing operations. We print point of sale and promotional posters, we print exhibition and display banners, we print adhesives for signage and application, we print canvas and PVC vinyl, we print backlit lightbox skins and a whole lot more.

For a great deal of these projects we use one of our four state-of-the-art Mimaki machines.

“We work closely with the brand’s New Zealand agents Blue Print Imaging to ensure these machines deliver to their maximum,” adds Dallas Bennett. “We are thrilled with what we have achieved with our Mimakis. They have certainly played a big part in our success.

“Over the last decade we have been the big movers in producing large images for display, event and architectural applications. This Mimaki machinery has taken the possibilities to a

Mimaki Power!

installed completely new level. Throw in the print quality of our five metres wide HP machine and Flatbed and we have the best large and grand format solutions in the country by far.�

The four Benefitz Mimaki printing machines include a 3.2 metre wide grand format printing machine and three 1.6 metre wide large format printing machines.

We also have a Mimaki vinyl cutter in our signage department. The printing machines all print at up to 1440dpi which is virtually photo-quality resolution.

We are thrilled with what we have achieved with our Mimakis. They have certainly played a big part in our success.

And another thing‌ A big reason for choosing Mimaki was the lower consumable costs which have resulted in more favourable pricing for our customers. At the time of commissioning the cost of Mimaki inks from Blueprint Imaging was 40% less per square metre than the ink provided by a previous supplier for the machines they superseded.

www.benefitz.co.nz

Benefitz news

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Flatbed Digital Printing FB6100 advantages at a glance…

• Prints up to 1270dpi.

• Prints up to 3.2 x 2 metres.

• Prints up to 100 square metres per hour.

• Prints on substrates up to 50mm thick.

• Has roll-fed (roll to roll) function.

• Prints White.

Benefitz Flatbed

prints on just The HP scitex fB6100 flatbed printing machine has had a massive impact at Benefitz since installation as it can print up to 100 square metres an hour, has superb resolution and can print white.

The FB6100 prints to a resolution of up to 1270 dpi. It can produce a wide range of brilliant 8-color output with 28 picoliter ink drops. The printing system, with this small 28 picoliter drop size and accurate registration, produces incredible high-quality images. The FB6100 also converts from a flatbed to a roll-fed printer. It will print at up to 100 square metres an hour (4-colour) and 52 square metres an hour (8-colour). It can print flatbed images up to 3.2 metres x 2 metres. The FB6100 can print on both rigid and flexible media. It will print directly on virtually any rigid, thick, or heavy specialty media, including Benefitz operator Mike Webb and the Benefitz HP Scitex FB6100 Flatbed Digital Printing machine.

Has a three metre by two metre bed and prints on virtually any substrate that’s 50mm thick or less.

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about anything! glass, wood, metals, or more conventional media such as foam board, PVC, corflute and signage board up to 50mm thick. A massive advantage is its ability to print white ink.

“The machine has opened up new opportunities for us in many different areas,” advises Benefitz Director Dallas Bennett. “With a speed of up to 100 square metres an hour and a resolution of 1270dpi this machine can compete with screen-printing and the quality is superior.”

“Printing is also taking over many parts of the signage industry and this flatbed is speeding up this change. It

can print on virtually anything that is less than 50mm thick so the possibilities are limitless. Since installation we have printed directly on to lots of signage substrates like ACM board and signboard with excellent results.

These can be protected with coatings to provide added protection in harsh environments or for long-term signage. There are obviously economies to be gained by printing directly on to substrates and not having to go through the traditional and more time consuming process of printing onto adhesives, laminating and then applying to signboard.”

And another thing…

The addition of the Benefitz Tekcel CNC Router completes a handy package for the Benefitz team. Items can be printed on the Benefitz FB6100 Flatbed and then cut accurately to shape on the router. Not many others have this total capability.

www.benefitz.co.nz

Benefitz news

31

Digital and Volume Offset Printing

Digital or volume offset - we’ve got it covered If you want 1 copy we’ll do it. If you want 500,000 copies we’ll do it!

All under one roof on Constellation Drive…

1. iGen4 Digital

Up to 2000 impressions It’s the number one digital machine in the market. featuring the large 660mm x 364mm sheet size.

We call it our Digital Beast. The iGen4 gobbles up graphics files and spits them out economically in lots of 50, 100, 200, 500 or more, in sharp printed living colour. No other Small Format Digital Printing machine offers the sheet size of iGen4. This large 364mm x 660mm size opens up a whole range of options. You can gang more up for economy and you can print bigger images.

It enables us to print diecut presentation folders and more…

2. Colour 1000

Up to 2000 impressions The combination of this new press, with the iGen4 Press, means that Benefitz has the most powerful small format digital printing offering in the local market. The Xerox Color 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that increases further our ability to produce digital printed items much closer to offset printing quality.

Large 660 x 364mm sheet size popular The Benefitz igEn4 ‘Beast’ provides a big advantage over others in the market due to the larger sheet size. Virtually all others can only print to A3 or sRA3 in size. The Benefitz igEn4 is able to print to a sheet size of 364mm x 660mm.

“This is a real point of difference for us,” explains Benefitz Director Dallas Bennett.

“There are numerous advantages in being able to print to this size on a commercial small format digital press. We are able to gang up more items for economy and the size means we can also print items such as 6 page gatefold brochures as well as Presentation Folders – with pockets and business card slits – very economically.”

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3. Truepress Hybrid Up to 20,000 copies

Benefitz broke new ground for printing technology in New Zealand with the installation of a brand new Hybrid Offset Machine – the Screen Truepress – in January. The press combines the efficiency of the set-up time associated with digital printing with the process and quality of offset printing. Very simply it images synthetic printing plates on the press very quickly and then prints with conventional printing inks. Totally integrated and automatic.

Maximum sheet size: 460x340mm

4. Komori Nl528 Offset 20,000 to 500,000!

The true workhorse in our Volume Offset Printing area, the Komori NL528 press can print a sheet size of up to 720 x 510mm and 15,000 sheets per hour. Its versatility doesn’t stop there. The Komori has five print units so can print up to 5 colours in one pass. That can be cyan, magenta, yellow and black plus a special colour or an overgloss or seal. We purchased the machine brand new in 2005 from Komori agents in New Zealand, CPI Graphics, and it hasn’t missed a beat.

5. Komori Spica 529P Offset 20,000 – 500,000!

The newer cousin of the NL528, the Komori Spica press offers the latest in automation features to shorten makeready, reduce costs and lighten the workload for operators. The Komori press features a precision ink key system for outstanding print quality. Prints up to 13,000 sheets per hour with a maximum sheet size of 530 x 750mm.

6. Heidelberg GTO52 Stationery, business forms, 1-3 colour, numbers, perfs

It’s not the prettiest or newest printing machine in the Benefitz stable but it’s one of the best. It knocks over stationery projects, business forms and NCR books in no time, is very cost-effective and can also number and perforate. Our GTO52 is a 2-colour printing machine with a maximum sheet size of SRA3.

And another thing…

At Benefitz we have also invested over $200,000 on the world’s best Personalised Printing (or Variable Data) software and server. Combine these with our Digital Printing capability and we have the most powerful variable data printing package in the market. For more information read the article on page 10.

www.benefitz.co.nz

Benefitz news

33

Offset Volume Printing

New Volume Offset Machine Installed Benefitz has recently installed an ex-demo model Komori Five Colour Offset Volume Printing Press, (Komori Spica 29) to keep pace with the company’s growing volume printing workload.

The installation of the new machine has resulted in the doubling of volume printing capability. it has been installed alongside Benefitz’ existing Komori press that was purchased brand new just a few years ago.

“We certainly needed to make an investment to ensure we were continuing to satisfying our customers,” explains Benefitz MD Aidan Bennett.

“Medium-term we have our eyes on volume inkjet technology but following two of the most recent global print Shows, it appears that, in reality, this technology is still three or more years away from our shores. We therefore needed to bridge a gap and

we believe this Komori Spica 29 machine will do that perfectly.”

The Komori Spica press offers the latest in automation features to shorten makeready, reduce costs and lighten the workload for operators. The Komori press features a precision ink key system for outstanding print quality.

“We believe we have a pretty good balance now with our two Komoris and the Screen Truepress Hybrid volume offset machines, complemented by our FujiXerox Digital Presses – the iGEN4 and Colour 1000. Our ability to print the large sheet size digitally on our iGEN4 fits nicely.”

The new Benefitz Komori Spica 29 Volume Offset Press Advantages at a glance…

• • • • •

34

Reduced operator workload due to extensive automation Cuts waste of time and increases production efficiency Space-saving compact design Multifunctional press in compact design with outstanding cost-performance Full CIP4 data compatibility allows implementation of advanced digital workflow.

Benefitz news

www.benefitz.co.nz

Project Profile

Benefitz designs and produces

Westlake Jubilee Rugby Book long serving Westlake Boys High school mathematics teacher and rugby coach Tony Vinicombe had spent his every spare moment over a two year period dedicated to writing a history of Westlake Rugby. Benefitz has helped Tony and the school produce this as a high quality printed item.

The 228 page book was launched at a function at the school in mid-May 2012.

WESTLAKE RUGBY: THE FIRST 50 YEARS commemorates the school’s 50th Jubilee and features over 100 photos and mentions thousands of Westlake rugby players, coaches and supporters from the past 50 years and details performances at all grades, not just the First XV. The stats and facts section is amazing in its detail, including such statistics as most championships won by family members.

The book was designed by Eddie van den Broek of Benefitz under the direction of Managing Director Aidan Bennett who has a great deal of experience in book publishing. It was printed on Benefitz 5-Colour Komori offset press.

“The only part of the book we didn’t do was the binding,” said Aidan Bennett proudly as the book was being launched. “Eddie is a fantastic designer and worked very closely with author Tony Vinicombe to produce an outstanding book.

Author Tony Vinicombe (second from left) and Westlake Boys High School Headmaster David Ferguson are pictured with copies of the book as they rolled off the Benefitz printing press. Also pictured are Benefitz MD Aidan Bennett (left) and Graphic Designer Eddie van den Broek (right).

The cover design is a real beauty.”

Author Tony Vinicombe explains how he really appreciated how Benefitz made his book come to life.

“Benefitz did a great job in taking my manuscript and photos and turning them into a fantastic book.

Eddie was a very skilled and easy designer to work with. I particularly love the cover he designed. Being able to work with one entity through the design, proofing and printing stages made the entire process very easy. The book looks absolutely fantastic, a great credit to Benefitz.”

And another thing…

Just to show off a bit we produced this life-size copy of the cover of the book for the launch.

This is now proudly on display in the Westlake Boys’ reception area.

www.benefitz.co.nz

Benefitz news

35

Project Profile

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Customer Radar

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20c each (in

cl GS T).

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Real Live Customer Feedback Benefitz XMPIE variable data printing a key ingredient Benefitz variable data printing capability is playing a part in helping to deliver an innovative customer feedback programme, called Customer Radar, developed by Auckland technology company Digital Dynamite.

Customer Radar uses mobile technology to give your customers an anonymous voice to express compliments, complaints and insights for improvement based on their real-time experience. in addition, it provides an avenue for businesses to manage any concerns quickly and efficiently, to retain future business. for Digital Dynamite, the programme has been three years of development and following the early success in New Zealand, is expanding offshore.

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The product was developed to help companies view their business through their customers’ eyes.

Customer Radar enables companies to treat every customer as though they were a mystery shopper and actively invite them to share their views. The response rates provide accurate information right down to a location level, which enables more accurate decisions to be made on improving the business. In addition, the accuracy of data and anonymous nature of the customer feedback means the information is trusted throughout the organisations that use it.

The part Benefitz is playing is printing large volumes of branded small slips that are used at the point of purchase to prompt the feedback. Each of these slips has a unique code that the customer providing the feedback uses when responding via the Customer Radar website. This coding is done via a database in conjunction with Benefitz state-of-the-art XMPIE variable data software. The printing is done on Benefitz volume offset and digital printing machinery.

CUsTOMER RADAR HElPs MUffin BREAK Win CUsTOMER sATisfACTiOn AWARD The New Zealand wide cafe chain, Muffin Break, have been acknowledged as providing the best customer service in coffee shops in New Zealand by Roy Morgan Research, having been awarded “Coffee Shop of the Year, 2011”.

The award actually means that Muffin Break can lay claim to providing the best customer service in their industry for 2011. We all know it’s a tough market and we’re pretty fussy when it comes to criticising coffee shop customer service.

Garry Croft, General Manager of Foodco NZ, the owners of the Muffin Break franchise, has credited Customer Radar as playing a key part in their success, “Customer Radar sharpened our focus on our service dynamics”. The ability to measure customer satisfaction levels and be able to see the results live allowed all Muffin Break stores to see where they could improve.

The award is the result of Muffin Break management committing to making Customer Service a point of difference in a highly competitive industry.

They committed to a programme of measurement and training that has become the Muffin Break way and continues to keep customer service as a key focus. Please join us in congratulating each and every one of Muffin Break’s employees, management and leaders in achieving this level of recognition for clearly, a job well done!

BP RAPiDlY COllECTing liVE CUsTOMER fEEDBACK liKE nEVER BEfORE BP launched Customer Radar nationwide across all their company owned stores in April of this year.

Every BP Connect customer had the opportunity to provide feedback on their in-store experience enabling all outlets to see how they are delivering on their customers’ experiences in real time.

With a new innovation from Customer Radar, BP can see live trending issues from the data, which means they can track and manage issues and opportunities as they happen.

After trialling Customer Radar in 5 stores, the full roll out across the company’s BP Connect stations has presented BP with an opportunity to gather more customer feedback than they have ever had in every store.

The high response rate provides BP with accurate data and a low margin of error in every store, allowing them to confidently use the data for benchmarking customer experience and managing performance improvement every day of the week.

To find out more about Customer Radar go to www.customerradar.com or call 09 376 5000

The Facts...

AT Benefitz we have invested in the world’s leading variable data printing (VDP) software - XMPie. XMPie was founded with a vision to integrate the world of print and electronic media, and make it easier for customers to create and produce personalised communications. With XMPie solutions, effective personalised communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive return on investment. XMPie is a growing software business unit of Xerox. Benefitz is a key VDP Certified Partner of Fuji Xerox in New Zealand and as such can call on the huge resource of this world-wide leader in digital printing and related services.

In simple terms, with XMPie, Benefitz can take files that have been designed/created in Adobe InDesign, combine this with virtually any database, and produce personalised printing. The impact is not just limited to print. XMPie enables your promotion to extend to web, email or text messaging. This is also an excellent tool for simple variable requirements such as numbering and unique coding of digitally printed items.

BEnEfiTz XMPiE sOfTWARE COnsisTs Of fiVE ElEMEnTs… uPlan: This is the planner. Used to define the business “rules” for each campaign. The WhoWhat-Why logic that defines the target audience and the variable offers. uCreate: This is the design component, a plug-in for InDesign for print and for web-design software. uImage: This enables variable items to extend to those created in Photoshop. A powerful tool that has extended the creative capabilities of XMPie. uProduce: This is the production dashboard which merges design, data and business logic from a central server to any output format you choose.

You can view PDF or HTML proofs, and generate full-colour, fully variable one-to-one communications – for print, email, web and mobile. uStore: This allows service providers, creative agencies and corporate marketing departments to quickly build e-commerce-enabled stores for ordering everything.

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Benefitz Brag

What’s new‌ Recent projects from Benefitz Samsung SIII Presentation Case Details: Design & Produce Presentation Case For Galaxy SIII Launch using both Offset (Komori) and Digital (FlatBed) Printing.

Design: Ryan McLachlan of Benefitz.

Account Manager: Mike Nolan.

Printing: Benefitz Komori Offset & HP Scitex FB6100 Flatbed Printing Machinery.

Bruce Mason Centre Advertising Billboards Details: Built Frames on side of building (3), printed and installed large printed billboard skins (10x4m and 6x3.5m).

Account Managers: Aidan Bennett and Blake Douglas.

Design: Chelsea Johnston of Benefitz.

Printing: Billboards Printed on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

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Golden Bay News 16-24 Page regular newsletter for Golden Bay Cement Details: Write, design, print and distribute industry newsletter/magazine for Golden Bay Cement.

Copywriting: Aidan Bennett & Michael Campbell.

Account Manager: Aidan Bennett. graphic Design: Jared Trice of Benefitz.

Printing: On Benefitz Komori NL528 5 Colour Volume Offset Press.

Waitemata District Health Board Van Signage

TV3 Rugby World Cup Presenters Set Backdrop

Details: Printed and vinyl cut graphics applied to 4 vans (1 each day over 4 day period).

Account Managers: Aidan Bennett and Blake Douglas.

Design: Chelsea Johnston of Benefitz.

Printing: On Benefitz Mimaki large format printing machinery.

Application: Benefitz Signage Team.

Details: Backdrop digitally printed and anti glare film applied to print. Welded edges with eyelets for mounting backdrop to Scaffolding.

Account Manager: Dallas Bennett.

Printing: Printed on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

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Benefitz Brag

Wilson Home Jubilee Books Details: From files supplied, Benefitz printed 88 Page & 96 Page (2) Perfect Bound Books.

Account Manager: Cameron Harrison.

Printing: On Benefitz Komori 5 Colour Volume Offset Printing Machinery.

Millennium Institute of Sport Equipment Trailer Signage Details: Wrap trailer in digitally printed graphics.

Account Managers: Aidan Bennett and Blake Douglas. graphic Design: Chelsea Johnston.

Printing: Graphics printed on Benefitz Mimaki machinery.

Installation: Benefitz Signage Team.

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Ruby List Vehicles – Signwritten Details: 2 Vehicles, delivery truck and Mini, were fully wrapped in digitally printed graphics, with vinyl cut text and logos applied. graphic set-up: Chelsea Johnston (from supplied creative).

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Graphics printed and vinyl cut using Benefitz Mimaki machinery.

Application: Benefitz Signage team.

Millennium Institute of Sport, 2012 London Olympics Display Details: Design, Print, Create & Install Display. Benefitz printed and created a ‘London Olympics 2012’ themed area.

Design: Chelsea Johnston.

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Graphics printed on Benefitz Mimaki & Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery. installation/application: Benefitz Signage team.

The Orthodontic Group (TOG) 3D Reception Signage Details: Design and produce 3D Acrylic sign to go behind reception wall.

Router cut, paint and mounted to wall.

Account Manager: Aidan Bennett. graphic Design: Charlotte Clare.

Printing: Graphics printed on Benefitz Mimaki machinery.

Router Cutting, Painting & Application: Benefitz Signage team.

Crown Relocations Vehicles – Signwritten Details: 10 Vehicles (various colours) were fully wrapped in red vinyl, with vinyl cut text and logos applied by Benefitz Signage Team. Vehicles supplied by Albany Toyota.

Account Managers: Aidan Bennett and Blake Douglas.

Application: Benefitz Signage team.

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Benefitz Brag

Auckland Connected 170 page Hard Cover Book Details: From files supplied printed quality 170 page book written by AECOM Global Cities Institute that “identifies affordability as a key challenge and recommends that Auckland Council be ruthless in its prioritisation of projects that will drive transformational change.

Account Manager: Dallas Bennett.

Printing: Printed on Volume Offset Machinery.

Skoda Fabia Rally Car for Giltrap Skoda, Newmarket Details: Graphically make standard vehicle look like Hayden Paddon’s Rally Car. Digitally printed graphics, with vinyl cut text and logos applied by Benefitz Signage Team. graphic Design: Chelsea Johnston of Benefitz.

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Graphics printed and vinyl cut using Benefitz Mimaki machinery.

Application: Benefitz Signage team.

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Smales Farm Christmas Present Display Details: Turned a plain block structure into a Christmas present.

Account Manager: Aidan Bennett and Blake Douglas. graphic Design: Chelsea Johnston of Benefitz.

Printing: Printed on Matt PVC Vinyl on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

Kaleidoscope Magazine Design & Printing of 64 Page Full Colour Kristin School Magazine Details: designed and printed regular magazine from copy and images supplied. graphic design: Eddie van den Broek of Benefitz.

Account Manager: Gareth Wheeler.

Printing: On Benefitz Komori NL528 5 Colour Press.

World Cup ‘Rugby Zone’ in Takapuna Details: Benefitz produced and installed signage for the Hurstmere Road Bars in Takapuna to celebrate the RWC (Belgium Beer Cafe, Florrie McGreals & The Elephant Wrestler).

Account Manager: Aidan Bennett and Blake Douglas. graphic Design: Rob Gunston of Benefitz.

Printing: Graphics printed on Benefitz Mimaki & Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

Corelli School of the Arts Billboard on School Building Details: Built Frame on side of building, printed and installed large printed billboard skin (3x4.5m).

Have since done 4 changeouts. graphic Design: Chelsea Johnston of Benefitz.

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Mesh Banner skins on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

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Benefitz Brag

The Department Store Takapuna 6 Metres x 5 Metres Billboard Skins Details: From files supplied, Print Billboards for The Department Store in Takapuna for Karen Walker / Top Shop / Black Box Boutique / Stephen Marr / Nature Baby.

Account Managers: Aidan Bennett and Blake Douglas.

Printing: Billboard skins on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Westlake Boys High School 50th Jubilee BusBack Advertising Details: Designed, printed and applied graphics to two Richies Buses.

Design: Karen McKinlay of Benefitz Account Manager: Cameron Harrison.

Printing: Graphics printed on Benefitz Mimaki machinery.

Installation: Benefitz Signage Team.

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Netball North Harbour Onewa Arena Billboard Details: Benefitz built alloy frame and stretched a PVC Banner around and hung frame on outside of new Onewa Arena structure facing on to motorway offramp. graphic Design: Dallas Bennett.

Account Manager: Dallas Bennett.

Installation: Benefitz Signage Team.

“Northside” Magazine 100 page plus annual glossy magazine for North Harbour Club Charitable Trust Details: Published annually by Benefitz for the North Harbour Club Charitable Trust. Fully funded through advertising sales.

Writing: Aidan Bennett and Catherine Murray.

Advertising Sales: Aidan Bennett. graphic Design: Chelsea Johnston of Benefitz.

Account Manager: Aidan Bennett.

Printing: On Benefitz Komori NL528 5 Colour Offset Press.

Prestige Real Estate Roadside Real Estate Signs Details: Designed and built reusable sign structures that get changed out and are easy to install.

Account Manager: Dallas Bennett.

Printing: Graphics printed on Benefitz HP Scitex FB6100 Digital Flatbed.

Installation: Benefitz Signage Team.

Rugby World Cup 2011 Banners & Corflutes Details: From files supplied Benefitz printed massive images at both Eden Park and North Harbour Stadium.

Account Manager: Mike Nolan.

Printing: On Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

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Benefitz Brag

Sky Television Olympic Billboard Campaign Details: From supplied creative print 30+ billboards for Sky Olympic Campaign printed and sent all over the country for installation.

Account Manager: Robert Johnson.

Printing: On Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Bruce Mason Centre Life Size Corute Brochure Holder Details: Designed and produced Brochure Holder Stand for BMC Kids Shows.

Account Manager: Aidan Bennett and Blake Douglas. graphic Design: Chelsea Johnston of Benefitz.

Printing: On Benefitz HP Scitex FB6100 Flatbed Digital printing machinery.

Smales Farm Bus Station Printed Wall Graphics Details: From files supplied, Benefitz printed and applied images to inside walls of Smales Farm Busway Station to show the history of the Smales Farm site.

Account Managers: Aidan Bennett and Blake Douglas Printing: Graphics printed on Benefitz Mimaki machinery. installation & Application: Benefitz Signage Team.

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Playtech 5.2m x 3m & 3m x 1.6m Printed Window Images Details: Produced big Digitally Printed Images on PVC Mesh, installed using Benefitz ESR Tensioned Railing System.

Advantage is that light still comes in and you can see through windows from the inside.

Account Manager: Cameron Harrison (above).

Printing: On Benefitz 5 Metre Wide HP Scitex XP5300 Billboard Printing Machinery.

Installation: By Benefitz signage team.

Prime Television ‘Upstairs Downstairs’ Billboard Campaign Details: From supplied creative print 20+ Billboards for ‘Upstairs Downstairs’ Campaign printed and sent all over the country for installation. Up to 20 x 10 metres in size.

Account Manager: Robert Johnson.

Printing: On Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

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Benefitz Brag Bruce Mason Centre Outdoor Lightboxes & Skins Details: Supplied and installed custom made outdoor lightboxes, including printed skins, for the Bruce Mason Centre, Takapuna.

Account Managers: Aidan Bennett and Blake Douglas. graphic Design: Chelsea Johnston.

Printing: Skins printed on Benefitz Mimaki large format printing machinery.

Installation: By Benefitz Signage Team.

In2 It Trailer Signage Details: Wraped white trailer in black vinyl and applied digitally printed graphics.

Account Manager: Blake Douglas.

Mac Work: Chelsea Johnston.

Print: Graphics printed and vinyl cut using Benefitz Mimaki machinery.

Plumb’In Web Video Details: Introduction Video for Plumb-In website produced by Benefitz. Filmed on site at Plumb’In outlet in Albany. Edited and combined with existing Plumb’In jingle soundtrack. filming & Editing: Aaron Douglas.

Account Manager: Cameron Harrison.

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Les Mills World of Fitness New Lynn 10m x 9m Billboard

Details: 10m x 9m MESH Banner with welded reinforced edges and eyelets.

Account Manager: Dallas Bennett.

Printing: Printed on Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery.

Installation: Benefitz Signage Team.

Watties Cans Details: Designed and produced Lifesize collapsible promo cans for Watties.

Account Manager: Mike Nolan. graphic Design: Lee Darby of Benefitz.

Printing: On Benefitz HP Scitex FB6100 Flatbed printing machinery.

Constructed by: Benefitz Signage team using new Tekcel Router.

College Hill Apartment - Glass Walls Print Details: A very cool effect achieved by converting a wallpaper print into a white printing file. Then printed in white on Benefitz flatbed onto clear substraight and laminated. 2 x Bedroom, 1 x wardrobe, 1 x Shower Wall. The shower wall was a concern but a 5mm border to edge has proved to be water resilient after a 3 month review. All to match an exsisting wall.Urban living made cool and private by the Benefitz Team.

Account Manager: Gareth Wheeler. graphic Design: David Cooper of Benefitz.

Printing: On Benefitz HP Scitex FB6100.

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Benefitz Brag

Nissan New Zealand SpeedShow Stand Details: Design and build 10 x 10 metre Exhibition Stand for SpeedShow. Designed, printed and installed all signage and display items. Created huge 4-sided 5 x 3 metre cube of banners to hang above stand. Central floor cube that housed 4 large screens. Put together a promotional video that constantly played on the screens throughout the show.

Account Managers: Aidan Bennett and Blake Douglas.

Design: Rob Gunston of Benefitz. Video Editing: Aaron Douglas.

Printing: On Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery and HP Scitex FB6100 Flatbed Printing Machinery. installation & Build: By Benefitz Signage Team.

Westlake Girls High School Entrance 3D Signage Project: Router cut Westake Girls High School lettering on Benefitz Tekcel CNC Router. Install on site at School.

Complete project by Benefitz.

Account Manager: Dallas Bennett.

Production: Lettering cut to shape on Benefitz Tekcel CNC Router.

Installation: Benefitz Signage Team.

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Takapuna Grammar Sports Hall Upgrade Using Massive Printed Images 110 x 3.6 metres Details: Design, print and install massive printed images in Takapuna Grammar Sports Hall to provide cost-effective upgrade of older building interior.

Total of 110m x 3.6m Printed PVC Vinyl Banners installed using Benefitz ESR Tensioned Railing System.

Account Manager: Robert Johnson.

Design: Karen McKinlay of Benefitz.

Printing: On Benefitz 5 metre wide HP Scitex XP5300 Billboard printing machinery. installation & Build: By Benefitz Signage Team.

Benefitz logo

& brand design McKenzies Project Takapuna Details: Benefitz designed and produced high quality brochure for this new development in Takapuna. Also produced were the development website and the large 20 metre long banner used to promote McKenzies development during early construction stage.

Account Manager: Aidan Bennett.

Design: David Cooper of Benefitz.

Web Development: Dustin Bisschoff.

Printing: Brochure Printed on Benefitz 5 Colour Komori Volume Offset Machinery.

Banner printed on Benefitz 5 metre wide HP Scitex XP5300 Billboard Printing Machinery.

A key ingredient of ‘the Benefitz offering’ is design.

We have a 20-strong team of skilled graphic and web designers/developers. As we have covered in this issue we are celebrating our 25th year of business.

Over this time we have created a significant number of logos/brands. Cost-effectively taking customer briefs from concept through to reality. These are some recent examples of logos that have been developed by the Benefitz Design team.

Vsl Events Designer: Lee Darby

Computer specials Designer: Daniel MacKinnon

Trailmaxx Designer: Jared Trice

invelop Designer: Daniel MacKinnon

XRT Designer: Ryan McLachlan

Shadetex Sails Designer: Jared Trice

Les Mills Life Size Cut-outs Details: As part of total campaign produced life-size cut-outs for use as POS promo items promoting “4 Weeks Free”. Benefitz also produced other items for promotion, including DM pieces.

Account Manager: Dallas Bennett.

Printing: On Benefitz HP Scitex FB6100 Flatbed Digital Printing Machinery.

Finishing: Cut to shape on Benefitz Tekcel CNC Router.

Electrical systems Designer: Lee Darby

The Millennium institute of sport & Health Benefitz has also recently assisted The Millennium to refresh their branding.

Retaining the ‘flame’ they have used for a decade, in an enhanced form.

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Project Profile

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Innovative display Benefitz all-round capability is firmly on display at the Auckland head office of amphibious boat company Sealegs. Sealegs were looking for a simple and cost-effective display in their impressive workshop. As you can see in the accompanying photographs Benefitz design and print capabilities provided just that. Graphic design by Ryan McLachlan of Benefitz. Account Manager was Mike Nolan. Elements included…

1. CEILING Created by a large full colour printed 12m x 8m PVC Mesh banner printed on Benefitz 5 metre wide HP Scitex XP5300 grand format machine. Installed by the Benefitz sign team.

for Sealegs Routered on Benefitz Tekcel CNC Router. Installed by the Benefitz sign team.

Also... 2.4m by 1.2m “brushed stainless steel look” ACM panels printed full colour and then hung by a ‘wire and clip’ finish. Two panels have ‘split photo focus’ on the ‘Sealegs wheel unit’. Printed on Benefitz HP Scitex FB6100 digital Flatbed printing machine. Installed by the Benefitz sign team.

2. FLOOR GRAPHIC Large 12m x 8m floor graphic created by printing full colour on adhesive with a non slip laminated finish and then laid by Benefitz signage team. Printed on Benefitz Mimaki large format machinery.

4. INFORMATION STANDS 1.5m by 400mm “brushed stainless steel look” ACM panels printed full colour explaining Sealegs design. ‘Router and fold’ finish then supplied with base to free-stand. Printed on Benefitz HP Scitex FB6100 digital Flatbed printing machine. Routered on Benefitz Tekcel CNC Router. Installed by the Benefitz sign team.

3. WALL PANELS 2.4m by 1.2m ACM panels printed full colour and then hung by a ‘wire and clip’ finish. Two panels were router beveled to create 90 degree folded finish. Nine boards in total. Printed on Benefitz HP Scitex FB6100 digital Flatbed printing machine.

Benefitz also designed and produced a range of brochures to support the showroom display with infomation on the various Sealegs models available.

Due to the success of this display, a second display has been produced and shipped to the Sealegs Sydney office in Australia.

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Benefitz People

Dallas Bennett Dallas is a director and shareholder of Benefitz.

He joined the business a couple of years after it was started by Aidan, his brother, in the late ‘80s.

The business is now in its 25th year which means Dallas has over two decades of experience in the industry. As well as assisting Aidan with managing the business, Dallas loves ‘delivering’ for his wide range of customers – some of whom he has been working with for the best part of two decades. He is married to Ulla (who also works in the business on Channel Magazine), they have a daughter Ella (20) and a son Taylor (16). Their home is in Takapuna. We twisted his arm to answer these questions for us...

Q: What did you do before you started with Aidan at Benefitz?

Dallas: I did one year of an engineering course before moving into sail making with a company called Lidgard Sails. I completed an apprenticeship in sail making before moving into Sales. I then went sailing all over the world, mainly match racing with Chris Dickson, and also spent a period looking after and maintaining high performance keelers. I did a year or two of boat building along the way as well.

Q: You had some success as an international sailor as well?

D: Yes, I was fortunate to be part of Chris Dickson’s match racing crew during a period when he was one of the hottest sailors in the world. I was his mainsheet trimmer. We won the World Match racing title as well as the Admiral’s Cup. I still love sailing now, for enjoyment mainly, although every now and then I get invited to do a regatta in some exotic place and it is hard to say no. Last year it was Sardinia in Italy.

Q: What made you give all that up to move into the design, advertising and printing business?

D: The nomadic lifestyle of an international sailor was more suited to being a single person. I had met Ulla and decided it was time to settle down and have a family. Aidan had started Benefitz and needed some help and asked me to join him. 23 years later I am still here!

Q: You must have seen many changes in the industry?

D: Yes, one of my first roles with the business was to get us into what was called desktop publishing back then. I think our first machine was called a MacPlus and I was the first Mac Operator for Benefitz. Back

Dallas and Ulla Bennett.

then, none of our customers had the capability to do computer graphics so we did it all for them.

Times have certainly changed and the change has never been faster than it is right now. The great thing is we still have relationships with customers that were with us in those early days.

Q: What do you love about working at Benefitz?

D: I love the fact that every day is different. We are in a vibrant industry and have such a diverse offering so it is hard to get bored! We have a great team of people and a very good business culture – so Benefitz is a fun place to work as well.

Q: Benefitz has continued to grow despite massive change in the industry and pretty soft economic times. What has made Benefitz the success it has been?

D: We have a customer focus which delivers the solution and the service.

Q: Who is the sports person you admire the most for their achievements?

D: Russell Coutts – He is a total professional and the next America’s Cup will be a sporting spectacular.

Q: Tell us a few of your favourite things: D: Food – Steak, eggs and chips, and lamb roasts; Drink – beer and bourbon; Sport – Yachting, golf, surfing; Holiday spot in NZ – Omaha; Holiday spot overseas – Hawaii and Cabo San Lucas; Thing to relax – going Surfing and watching rugby and golf; Sports Team – Love watching the mighty All Blacks!

Q: Complete the following... in my next life i’m going to come back as a...

D: A stock market and foreign exchange analyst/ investor.

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Sponsorship & the Community

Benefitz

Award W

inners

Celebrating Business Excellence BUsinEss EXCEllEnCE. For many years Benefitz has been a key supporter of the Westpac Business Excellence Awards, as the sponsor of the Best Startup Business Award.

Spice n Easy was the winner of the Benefitz Best Startup Business Award for 2011.

Spice n Easy is a fast-growing business that was established by husband and wife team Vibha and Sanjay Soni based around the idea of packaging spices in a step-by-step kit to make the cooking process very easy and convenient.

Taking the guesswork out of making great Indian food. There are now 37 different products in the Spice n Easy range. Their sales growth in the previous 12 months had been a staggering 340% and it is stocked in most New Zealand supermarkets, is sold online, and there are plans to export to other countries. Visit: www.spiceneasy.co.nz

Benefitz Best Startup Business Award: Gareth Wheeler of Benefitz (award sponsor), Vibha Soni and Sanjay Soni of Spice n Easy (award winner).

Rewarding Young Enterprise YOUng EnTERPRisE. Benefitz has also been a sponsor of the Young Enterprise Scheme for many years. YES – as it is often referred to – is a school-based business programme that is run internationally, and in New Zealand secondary schools at years 12/13. It fosters tomorrow’s entrepreneurs, giving them the opportunity to form a company, create a business plan, and produce goods or services to sell. Students learn all aspects of running a business including budgeting, decision making, identifying and managing risk, market research, marketing, selling, and annual financial reporting. Benefitz produces a YES Handbook and also sponsors the prize for the best business card design, as well as the Benefitz Award for Excellence in Motivation.

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Gareth Wheeler (right) was on hand at the North Harbour Stadium to present the 2012 YES Benefitz Best Business Card Design Awards for the three YES regions – North: Sector Solutions (Takapuna Grammar), South: Paradigm, Central: Mark Up Tutors, and West: Rangitahi Productions.

Benefitz Graphic Design

Scholarships Benefitz is playing its part in developing new talent for the industry by providing annual Graphic Design Scholarships to the value of $5000 across five North Shore Schools.

William Anderson of Westlake Boys receiving his scholarship from Benefitz Managing Director Aidan Bennett.

A $1000 Benefitz graphic Design scholarship is awarded annually to each of the top graphic Design students at Kristin school, Rangitoto College, Westlake Boys, Westlake girls and Takapuna grammar.

One key criteria is that applicants must intend to pursue a career in the graphic design industry.

In 2009 scholarships were awarded to William Brooks (Kristin School), Ting Yan (Jamie) Kwan (Rangitoto College), Jessica Lim (Takapuna Grammar), Yuan Xing Lisa Liu (Westlake Girls High School) and David Duan (Westlake Boys High School).

The 2010 Benefitz Graphic Design Scholarships were awarded to Elizabeth Askew (Kristin School), Kathryn Barker (Rangitoto College), Naawie Tutugoro (Takapuna Grammar), Tahlia Northcoft (Westlake Girls High School) and Max Vosloo (Westlake Boys High School).

The 2011 Benefitz Graphic Design Scholarships were awarded to Karen Goedeke (Kristin School), George Howes (Rangitoto College), Sophie Walker (Takapuna Grammar), Felicia Chandra (Westlake Girls High School) and William Anderson (Westlake Boys High School).

Each of these students were presented with a certificate and a cheque for $1000 which went towards their studies in 2012.

Benefitz Director Robert Johnson with Karen Goedeke, Kristin School scholarship recipient.

Benefitz Director Dallas Bennett and Rangitoto College scholarship recipient George Howes.

Aidan Bennett and Felicia Chandra, scholarship recipient from Westlake Girls High School.

Takapuna Grammar scholarship recipient Sophie Walker with Robert Johnson.

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Sponsorship & the Community

2011 North Harbour Club AIMES Awards Winners.

2011 AIMES Emerging Talent Awards Winners.

Benefitz continues to

support the AIMES Awards For 15 years Benefitz has been supporting the North Harbour Club with the supply of web design, graphic design, advertising, printing, display and signage – at no charge.

The north Harbour Club – and its annual AiMEs Awards – have been around since 1995. since that time, over $1.4 million has been provided in awards (grants) to young people of the north Harbour region who are deemed to be achieving excellence.

These prestigious awards provide the recipients – all North Harbour residents aged 13 to 25 years – with unconditional cash to celebrate their exceptional achievements and a helping hand to the next stage of their promising careers.

AIMES winners receive a share of over $100,000 annually. The awards are presented in six categories: The Arts (sponsored by ASB); IT, Innovation and Science (sponsored by Massey University); Music (sponsored by Albany Toyota); Education (Sponsored

by Kristin School) ; Sport (sponsored by AUT Millennium); and Service to the Community (sponsored

by Auckland Council). In addition, Hayes Knight Emerging Talent Awards are given to young people with considerable promise in any of the award categories, and are selected as part of the AIMES process.

North Harbour Club President Matthew Bellingham says: “The North Harbour Club’s awards are all about giving recognition to the extraordinary young people that live in our community. They not only recognise the remarkable talent of the recipients, but also acknowledge the phenomenal determination and hard work that has made them stand out in their chosen field. It gives us enormous pleasure to reward their outstanding efforts with cash grants to help them towards their brilliant futures. ” Winners are announced every October at two special

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awards ceremonies – the Hayes Knight Emerging Talent Awards evening, and the annual North Harbour Club AIMES Awards gala dinner.

Benefitz Managing Director Aidan Bennett is also a Trustee and Vice President of the North Harbour Club & Charitable Trust.

THE 2011 nORTH HARBOUR ClUB AiMEs AWARDs WinnERs:Overall AiMEs & MAssEY UniVERsiTY iT, innOVATiOn & sCiEnCE Award Winner Richard Stebbing ($20,000) AsB AiMEs ARTs Award Winner: Elliot Christensen-Yule ($10,000) AlBAnY TOYOTA AiMEs MUsiC Award Winner: Moses MacKay ($10,000) KRisTin sCHOOl AiMEs EDUCATiOn Award Winner: Blake Hansen ($10,000) AUT MillEnniUM AiMEs sPORTs Award Winner: Thomas Abercrombie ($10,000) nORTH sHORE CiTY AiMEs sERViCE TO THE COMMUniTY Award Winner: Amanda Judd ($10,000) nORTH HARBOUR ClUB AiMEs Judges special Award Winner: Alisha McLennan ($10,000) nORTH HARBOUR ClUB AiMEs HAYEs KnigHT EMERging TAlEnT Award Winners: Alexandra Foster, Adam Gerrett, Seok Jun Bing, Aine Kelly-Costello, Lydia Ko, Rebecca Dubber ($5,000 each)

We love the part we play in the community At Benefitz we enjoy giving back to the community. We do this through a range of sponsorships of not-for-profit organisations and events. Our policy, where possible, is to provide ongoing support and sponsorship. This is good for the entities we are sponsoring and good for our business.

Advertising trailers

for hire

Key sponsorships include: • North Harbour Rugby • Netball North Harbour • North Harbour Club & Charitable Trust • Auckland North Business Excellence Awards • Takapuna Beach Business Association • Milford Business Association • Takapuna Boating Club • Takapuna Cricket Club • North Shore Golf Club • Pupuke Golf Club • Campbells Bay Tennis Club • Northcote Tennis Club • St Patricks Day Golf Trust • Forrest Hill Milford Football • Les Mills Charity Bootcamp • Millennium Institute of Sport • Young Enterprise Scheme • Kristin School • Takapuna Grammar • Westlake Boys High School • Westlakers • Westlake Girls High School • Northcote College Affair of the Art • Greenhithe School Fair • Campbells Bay Primary • Bruce Mason Centre • NZ Body Art Awards • The Anglican Trust for Women & Children • NZ Sculpture on Shore • Devonport Food, Wine & Music Festival • Mairangi Arts Centre Christmas • Sustainable Coastlines/Love Your Coast • Hospice North Shore • Plunket • Birkenhead Northcote Glenfield Community Facilities Trust • North Harbour Basketball • Kenzies Gift • KidsCan • Stellar Trust • Life Education Trust • Project Litefoot • iGolf Academy • The Outlook for Someday • Crafty Knitwits Knitathon for Child Cancer Foundation

if you are looking for a short term portable billboard solution, for a campaign, event, promotion or product launch, the team at Benefitz have the answer.

OPTION 1 - 6x3 TRAILER 6 metres wide x 3 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $1000

OPTION 2 - 4.8 x 2.4 TRAILER 4.8 metres wide x 2.4 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $900

OPTION 3 - SMALL TRAILER OR STAND ALONE A-FRAME 2.2 metres wide x 2 metres high

Indicative Rental Rates: Daily $50, Weekly $200, Monthly $500 Skin costs (2 = 1 each side) = $370

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Display & Exhibition

BeneďŹ tz Display & Exhibition Solutions If you are looking for a display or exhibition unit then a visit to the Benefitz showroom in Constellation Drive to see the range, or to www.benefitz.co.nz to view the range, is a must. Benefitz has a selection of cost effective portable display units and virtually every digital printing solution to complete the job. Benefitz can also design and print virtually anything you need for exhibitions or point of sale display. Key products in the Benefitz Display & Exhibition range include...

Benefitz Roll-Up Display Units

These are very easy to use compact display units that roll away into a small cylinder. They are very easy to transport on planes, in motor vehicles etc. The Benefitz Roll-Up Display Stands are available in 3 sizes: 600w x 1800h mm 850w x 2150h mm 1200w x 2150h mm

Benefitz Pop-Up Curves These are big display units that burst out from a case on wheels. If you want to fill up a big slice of your display stand and make an impact then the Benefitz Pop-Up Curves are the answer. These are modular units that can be made either 3 metres, 2.35 metres or 1.55 metres in height and are 3.3 or 4 metres wide (including curved ends).

Benefitz Lightboxes Benefitz stock a range of lightboxes available in stock sizes. They have very easy front loading snaplock mechanisms and are specially designed to distribute light evenly. They are also fully compliant with New Zealand requirements. Benefitz can supply the lightbox and also print the images. The total lightbox solution.

And another thing‌ With the massive printing and manufacturing resource we have, our team at Benefitz can custom-build a display and exhibition stand to suit your exact requirements. There are no limits.

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Benefitz Footpath Signs & Wobblers All printed on the Benefitz FB6100 Flatbed very economically! now 4 options…

CliP fRAME with ‘spring’ legs.

BlADE with water base.

BlADE with rubber base.

A-fRAME with rock-solid metal frame.

PR & EVENT BACKDROP

Benefitz Large A-Frames

We have this 2.4 metre x 2.4 metre transportable backdrop structure available to rent for any events, press conferences, prize givings, product launches, photo shoots etc. We can deliver and pick up.

All that’s required is two 2.4 x 1.2 metre sheets printed by Benefitz.

The stand is only available for use when panels are produced by Benefitz.

Very large & sturdy at 1.8 metres x 1.2 metres.

Perfect for shows.

Easy to transport.

Takes 2x printed corflute sheets.

Available to buy or rent as you need them.

3 METRE WINDBLADE FLAG

5 METRE WINDBLADE FLAG

2 METRE TEARDROP FLAG

3 METRE TEARDROP FLAG

As part of our Display & Exhibition range Benefitz supplies printed portable windblade flags & teardrop flags. The Benefitz Windblade Flags are available in 2 standard sizes; 3 metres and 5 metres. Benefitz Teardrop Flags are available in 3 standard sizes; 2 metres, 3 metres & 4 metres.

4 METRE TEARDROP FLAG

Benefitz Portable & Teardrop Flags

For further information contact your Benefitz Account Manager or Aidan Bennett: aidan@benefitz.co.nz or 021-500-997.

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Corner Constellation & Parkway Drive, Mairangi Bay, North Shore, Auckland, New Zealand. Phone 09 477 4700.