Benefitz News Issue 12

Future Think

B2 INKJE

WHAT’S THE DIFFERENCE BETWEEN A1 & B2?

NOT MUCH. JUST THE PRICE. AS WE CAN PRINT B2 DIGITALLY ON OUR JETSX INKJET PRESS.

benefitz.co.nz

ISSUE 12 | THE BENEFITZ MAGAZINE

facebook.com/benefitzdma

IT MAKES IT MAKES SENSE SENSE WHEN WHEN YOU YOU SEESEE WHAT WHAT WEWE DO… DO… Billboard Billboard skins,skins, trucktruck sides,sides, trailertrailer billboards, billboards, footpath footpath signssigns & flags. & flags.

Grand Grand format format digital digital printing. printing.

Print Print on almost on almost any any substrate substrate up toup 50mm to 50mm thick,thick, print print in white. in white.

Magazines, Magazines, books, books, publications, publications, yearbooks, yearbooks, newsletters, newsletters, brochures, brochures, posters, posters, mailers, mailers, envelopes, envelopes, business business stationery, stationery, golf score golf score cards. cards.

Creative Creative design design and and concepts concepts usingusing the the latestlatest technologies. technologies.

Flatbed Flatbed digital digital printing. printing.

Large Large format format digital digital printing. printing.

Small Small format format digital digital printing. printing.

Volume Volume offset offset printing. printing.

B2 B2 Volume Volume inkjet inkjet printing. printing.

Graphic Graphic design. design.

Web Web design. design.

Web Web development. development.

Personalised Personalised printing. printing.

WebWeb design, design, web web hosting, hosting, Benefitz Benefitz B-web B-web CMSCMS solutions, solutions, web web video, video, web web programming programming and and development. development.

Building Building signage, signage, building building wraps, wraps, megamega art backdrops art backdrops for productions, for productions, backlit backlit banners banners & display & display billboards. billboards.

Vehicle Vehicle wraps, wraps, pull-up pull-up stands, stands, pop pop up up curves, curves, adhesives, adhesives, banners, banners, oversized oversized posters. posters.

Business Business cards, cards, presentation presentation folders, folders, variable variable datadata (XMPIE) (XMPIE) solutions, solutions, stickers, stickers, brochures, brochures, flyers,flyers, posters, posters, directdirect mail mail marketing. marketing.

Variable Variable data,data, personalised personalised printing printing and and promotions, promotions, cross-media cross-media campaigns, campaigns, coding coding and and numbering. numbering.

Display Display & exhibition. & exhibition.

Signage Signage & router & router cutting. cutting.

Sponsorships.

Sponsorships.

Design Design and and build,build, banners, banners, backdrops, backdrops, signage, signage, display display stands, stands, posters. posters.

Sustainability Sustainability & the & the environment. environment.

A keyA focus key focus of our of business our business is is putting putting backback into our into community. our community.

We do Wethis do through this through sponsorship, sponsorship, support support for local for local not-for-profit not-for-profit groups groups and and providing providing industry-related industry-related scholarships. scholarships.

Processless Processless and and chemical-free chemical-free systems, systems, recycling, recycling, FSC FSC certified certified papers. papers.

Buildings, Buildings, vehicles, vehicles, fabrication, fabrication, installation, installation, vinyl vinyl cutting cutting and and application, application, 3D lettering 3D lettering and and images, images, cutting cutting shapes, shapes, creasing creasing and and folding folding rigid rigid substrates, substrates, grooving grooving and and etching. etching.

Benefitz Benefitz News News is published is published by:-by:Benefitz Benefitz DMA DMA Limited Limited – 2 –Parkway 2 Parkway Drive, Drive, Mairangi Mairangi Bay,Bay, Auckland, Auckland, NewNew Zealand.

Zealand.

PO PO BoxBox 33-1630 33-1630 Takapuna.

Takapuna.

Telephone Telephone +64 +64 9 477 9 477 4700.

4700. www.benefitz.co.nz www.benefitz.co.nz

editorial

EXCITING TIMES AHEAD ON THE BACK OF OUR CONTINUING

INVESTMENT IN PEOPLE AND TECHNOLOGY Welcome to this latest issue of Benefitz News. This is our regular publication highlighting all the interesting things that we are involved in at Benefitz.

So what do we do at Benefitz you might ask, prior to reading through these 60-70 pages? The answer is we provide a wide range of solutions that help entities communicate. Our origins were in design and content. Over the years this has expanded to include manufacturing, and evolved in to a wide range of capabilities, many of which are quite unique.

In this issue we profile our growing capability in web development and providing tailored online solutions. We have been in this space for well over a decade and our offering continues to evolve as the internet becomes more important to business.

We have a dedicated team of web developers and designers who continue to amaze us all with their innovation and knowledge. This online strength, combined with our design and printing resource really sets us apart from the rest.

Recently we have made further investments in our printing technology. In following pages we profile our newest piece of digital printing technology – the

iGEN150 Press. This is our third generation iGEN Press from Xerox. Put it together with all our other printing, personalisation and finishing technologies and you can see why many customers use us as their ‘one-stop-shop’.

Our ability to print images for display and signage is well known. With state-of-the-art machinery that can print up to 5 metres wide and virtually any length, combined with the resource of our signage and installation team, there isn’t too much that we can’t tackle. We highlight this capability in this issue.

While we have been around since 1988, we remain an agile business that is tackling the future head on.

This is demonstrated in the many interesting projects we are involved in that are highlighted in these pages.

So sit back and enjoy reading about the special business that is Benefitz. We are hugely proud of our success and the investments we continue to make in both people and technology, and the part we play in our community.

– The Benefitz Team

The Benefitz team that owns and runs the business. From left: Robert Johnson (director); Mike Nolan (director); Dallas Bennett (director); Aidan Bennett (managing director); Michelle Bennett (director).

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BENEFITZ NEWS

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fusion yearbooks

FUSION

YEARBOOKS

With Fusion, Benefitz makes School Yearbooks very easy...

In keeping with our ‘Future Thinkers’ strapline Benefitz introduced the innovative Fusion School Yearbook System into the New Zealand market in late 2012. This is an innovative system, first developed in Australia, that allows schools to create their own yearbooks online and then have them printed and bound in high quality by Benefitz.

Fusion has developed this innovative “Online to Print” System over five years and it is now used by hundreds of schools in Australia. Benefitz have been successful in introducing it into New Zealand with a number of schools using it over the past 24 months.

So how does the Fusion Yearbook System work?

• The system completely removes the need for schools to invest in expensive graphics software to produce the finished artwork for the Yearbook.

The artwork is totally produced online using the Fusion Web-based Platform that has been cleverly developed and continues to be refined.

• The school can assign its Yearbook Coordinator as the “Administrator” of the system with simple password access. Then access can be provided to others who can make contributions to specific aspects of each Yearbook. For example, each Student can personally upload their own information to the Yearbook.

• Like traditional graphics software the Fusion Yearbook System allows users to be creative with the book. The difference is that it is much easier to learn and operate. Photos and images can be uploaded and positioned very easily.

• If the school starts early in the year, the Yearbook content can be compiled during the year, eliminating most of the “rush” usually involved in getting it produced towards the end of the year.

the facts • • • • • •

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Online system for Yearbooks.

Creates pdf files from which Yearbooks can be printed.

No other software required.

Low cost which is built in to total package.

Exclusive in NZ to Benefitz.

Makes producing Yearbooks very easy!

BENEFITZ NEWS

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Robert Johnson.

What costs are involved in using the Fusion Yearbook System?

• The costs of using the Fusion Yearbook System are no more than producing theYearbook by contracting somebody to design and produce the artwork for the book and then contracting a printer to print it.

• Benefitz is providing each school with the opportunity to use the Fusion Web-based Platform to design and compile the content for the Yearbook and will then print the Yearbook from a pdf file generated by the system once it is completed.

• It is very easy for the school. They receive one invoice for the total production of the book, inclusive of the use of the Fusion Web-based Platform.

• This cost includes any technical support needed for the school when using the online system.

For more information contact: Robert Johnson, Email: robert@benefitz.co.nz, Phone: 0800-99-55-00, Visit: www.fusionbooks.co.nz

I T ’ S A L L P O S S I B L E B E CA US E O F Y O UR

NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEW

22,250

www.channelmag.co.nz

22,250 copies distributed to homes and businesses in Devonport, Belmont, Takapuna, Milford, Forrest Hill, Westlake, Castor Bay, Cam Mairangi Bay, Murrays Bay and to selected businesses outside the

Websites and New Media Services

web design & development

THE WEB IS EASY WITH

BENEFITZ BWEB CMS SYSTEM Our clients use their BWEB websites to talk to other websites and services like real estate databases, car dealership databases, CRMs, Courier barcode systems, the list goes on.

BWEB is our home grown Benefitz Content Management System (CMS). We designed and built BWEB to provide our customers with the best possible website solution – an advanced, feature rich product that gives you all the control. We’ve been developing and refining BWEB for over five years, and our dedicated team of in-house programmers and developers continue to keep BWEB at the forefront of available website solutions.

BWEB is Flexible and Scalable

Whether you want the most basic of websites to advertise your “wares” or whether you need a high function “monster”, BWEB covers the lot. BWEB has a wide range of features that, with the help of our web team can be customised to work around your requirements.

BWEB is also highly scalable, our programmers can quickly develop additional tools or components for BWEB websites. BWEB can also utilise the mighty power of Bootstrap and transform your website to be responsive.

Meaning your website will display beautifully not only on desktop computers but also across mobile devices like tablets and smartphones.

Rock Solid Foundations

BWEB is built using mostly open source technology, a “LAMP” framework of PHP, MYSQL all running on a rock solid LINUX platform. We continue to integrate latest standards and trends employing HTML5, CSS3 and AJAX technologies where appropriate.

Integration

Because we’ve built BWEB ourselves, using the best technologies and standards, we’ve been able to integrate BWEB with dozens of other systems.

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Benefitz Directors. from left: Robert Johnson, Mike Nolan, BENEFITZ NEWS Aidan www.benefitz.co.nz Dallas Bennett, Bennett, Michelle Bennett.

BWEB FEATURES Content Management

BWEB gives you almost full control of your website’s content. This means that you can add and edit content as and when you need to without having to wait for anyone to action it for you. We’ve recently given BWEB a bit of a makeover, but we haven’t thrown out the familiar features, like our popular dashboard which makes all your site’s features just a single click away.

We’ve enhanced the management of webpages and content categorisation allowing you to manage a wider range of content in a single place. The BWEB base system comes with a full set of features for most promotional style websites. If you need to sell your products online, the BWEB Online Store component will give you a shopping cart and online payment facility.

Online store

Sell your products using BWEB’s Catalogue.

Catalogue, combined with an online payment gateway can take your products global. Our enhanced catalogue makes loading and managing product information ultra easy by allowing for: • • • • •

Dedicated SKU information Colour and size variants Product image management Stock level allocation Regular and discount pricing options and more.

As many pages as you want

With BWEB you can add as many webpages as you want. Each webpage allows you to add custom meta information to assist with Search Engine Optimisation.

Pages can also accommodate special features like banner images, galleries and downloadable files.

Editing this content is a cinch using a state of the art WYSIWYG editor.

Online forms

Allow visitors to your website to submit, contact or enquire via the BWEB web forms. You can create as many forms as you like and customise these to mine specific data about your customers. Find out more about how people found your website, run competitions or ask them what they think of your product range. You can keep a close eye on the submission of forms in BWEB and can even download all form data as a CSV file that can be imported into many third party database applications like Microsoft Excel.

Searching on both ends

All this content means you’ll need a way to find it easily. BWEB has a search function in the management area of the CMS as well as “on the front” of the website. You will be able to easily find content when editing it and your customers will be able to easily find what they’re looking for on your website.

Members area

The member management area allows restricted access to website content. Give members exclusive access to certain webpages and information or require visitors to sign up to become members in order to access products or other sensitive information.

Blog, News, RSS, and Event Calendar

Manage news feeds via webpages or RSS and blog to your hearts content with the blog component. Our new calendar feature is an intelligent calendar that has a wide range of options for displaying recent news and/or upcoming events.

Email Marketing, anyone?

Newsletter lets you communicate with your tribe and connect with potential customers. Upload your database or collect a database on your site. If your database is smaller than 1000 subscribers, you can send unlimited “newsletters”, personalised and free.

Got more than 1000 subscribers? Call us to talk about our high volume, high function e-marketing solutions, available as part of Newsletter or as a stand alone product.

Search Engine Friendly

We’ve gone to great lengths to keep the great Google happy and we’ve given you the controls when it comes to setting vital keyword and meta information. When it comes to Search Engine Optimisation, “content is king” so remember to talk to your BENEFITZ Account Manager or Web Guru about our in-house copywriting service. We’ll help you tailor your copy to make the best marketing and SEO impact.

Number Crunching your thing?

All BWEB websites come set up with Google Analytics and are also submitted to Google for faster indexing. Google Analytics will help you to find out all the juicy marketing information required to help you make your website a success. Get reports on how many people visit your website per day, where in the world they accessed your website or even find out what device they used to view your website plus much, much more.

Slideshows and Galleries

Our fully integrated gallery and slideshow features allow for a slick image display proven to work on any device. Show off your products and services on a homepage slideshow or detail them in a comprehensive gallery of images.

the facts • • • • • •

Total Website Content Management System.

Developed and supported by Benefitz.

Uses mostly open source technology.

LAMP framework of PHP, MYSQL on LINUX platform.

Search engine friendly.

Comes with Google Analytics as standard.

Benefitz Web Development team, clockwise from left: Aaron Morrison, Rob Gunston, Cameron Harrison, Xupan Jiang, Ricky Lee, Leo Kitt Yeng.

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web & new media services

WEBSITES HOSTED AND CREATED

BY BENEFITZ

All the websites displayed and listed on these pages have been created

by Benefitz and are hosted on our secure servers. Many in the industry perceive us to be just printers. But as you can see here, we have been involved in developing some very significant websites. The online space has been quietly playing a big part in the growth of our business for many years.

7daystyres.co.nz absgym.co.nz airzonenz.co.nz amsl.com.au applecars.co.nz aqualine.co.nz argus.co.nz argusrealcold.com babycaterpillar.co.nz bayadventurer.co.nz beachsidegrill.co.nz belgianbeercafetakapuna.co.nz belloro.co.nz biodecon.co.nz biodeconsolutions.com.au budgetbins.co.nz camcalkoen.com channelmag.co.nz chapel.co.nz coastaldesign.co.nz commercialmetals.co.nz compassagrispray.co.nz corporateaffairs.co.nz

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crosscut.co.nz datamars.com.au/agri-id davenportsharbourlawyers.co.nz diggabits.co.nz enclosurebay.co.nz ersnz.co.nz fantasycostumes.co.nz fijieventmanagement.co.nz flooringfirst.co.nz florriemcgreals.co.nz furnituretogo.co.nz getabin.co.nz getfitfast.co.nz gillandgundry.co.nz glassvice.com goblue.co.nz goldenoldiessports.com goodandsave.co.nz goodingslab.com greenbins.co.nz greenhithegardentour.org greeonline.com harbourrugby.co.nz

harboursidehomes.co.nz highschoolsnorthshore.co.nz hmmotorsport.co.nz hobsonvillepoint.school.nz homeproducts.co.nz idealwheels.co.nz intersea.co.nz informsport.co.nz johnkaspercarpets.co.nz kalessi.co.nz keystonepeople.co.nz keriglass.co.nz lakehousearts.org.nz lanaboutique.co.nz lannanbythesea.co.nz lanta.co.nz lasvegas.co.nz mangawhaitavern.co.nz marinedynamics.co.nz mccollams.co.nz mckaybowman.co.nz metrofootball.org.nz microsilica.co.nz

Give New Website Traffic the Green Light with Benefitz and AdWords milford.org.nz milfordshops.co.nz moana-blue.com myfirstschool.co.nz nhba.co.nz northharbourclub.co.nz nslc.co.nz nzmrg.co.nz nzms.co.nz paanz.org.nz pacificgolf.co.nz photolife.co.nz physioabsolute.co.nz physioconnect.co.nz plasweld.co.nz poolchemicalsdirect.co.nz poolwizard.co.nz precision.net.nz professionaldrapegroup.co.nz rawessentials.co.nz redwoodstreehouse.co.nz reidtrailers.co.nz sagprivate.co.nz savvyfood.co.nz schnauer.com scottchem.biz scottydoors.co.nz sealy.co.nz shadetex.com shieldsbros.co.nz simplyclean.me sprayshop.co.nz stpatricksgolftrust.co.nz sulkem.co.nz sunshinebags.co.nz swimminglypools.co.nz symonite.co.nz takapunabeach.co.nz takapunaboating.org.nz takapunacricket.co.nz tdda.co.nz thebusinessengine.co.nz thedrugdetectionagency.com thinkgames.co.nz thetinsoldier.co.nz toyotamobility.co.nz veron.co.nz vslevents.com wheeliebincompany.co.nz winenetwork.co.nz yesdisability.org.nz

We have recently become Google™ AdWords certified at BENEFITZ and we think that you should take full advantage of that fact! As a valued customer of our ever growing website stable we not only wanted to share this exciting news with you but also let you know what it means and how it can be a real help with increasing your website traffic.

Google™ AdWords are the ads people see when they are searching on the Google Search Network. There are heaps of advantages to placing ads this way and it can it can mean a real boost to your website traffic.

We have outlined a few key points about using Google™ AdWords and why we think you could benefit from this great new service we offer.

Are you hitting the mark?

Advertising your website with Google AdWords is very targeted. This means that your ads will only appear infront of people that are looking for something relevant to your brand, product or service. Imagine having a relevant captive audience to talk to.

Want to get more customers?

Businesses of all types and sizes use Google AdWords to sell more online, get more leads or phone calls, or simply drive interested people to their websites and you only pay when someone clicks on your ad and visits your website.

Know your customers?

Google AdWords is completely trackable, with several reports that let you understand your customers. Which ads are the most popular, which have been seen the most and most importantly which are resulting in a sale, lead or site visit for you. What works for your customers made easy.

So, why not give Google™AdWords a try?

It seems like a GREAT idea to us but, to make it even easier to get you started advertising on Google with AdWords, we have a come up witgh a little incentive. You can get $100 in advertising credit when you spend $25 within 31 days of us creating your account and starting your first AdWords campaign* Contact your friendly web team at BENEFITZ today and lets get the traffic flowing the right direction...your direction. Phone 09 477 4712 or email cam@benefitz.co.nz

*Terms and conditions apply.

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web & new media services

THE BENEFITZ

SOCIAL MEDIA TOOLKIT Social media is very important to any business as it will strengthen your brand image and ultimately will make you money through exposure to a wider customer base, but only if handled properly.

You should be making regular posts to all of your social media networks. These need to be engaging, interesting and of a high quality. This is where the BENEFITZ Social Media Toolkit comes in.

We can manage and schedule all your social media posts and feedback from one place, as well as build and run fully customised Facebook promotions, surveys, offers etc., all optimised for PC, Mac, smartphone and iPad… Plus all posts can drive traffic back to relevant pages on your website with sales driven calls to action.

Pick and choose the social media platforms to suit YOU, and we will work with you to understand your customer base and help you plan your social

media strategy accordingly, ensuring everything is of the highest standard and falls within the rules and regulations of the social media marketplace.

B-Analytics

Benefitz social media analytics provide clear feedback on how successful your online activity is, down to a per-user level. Our reports are easy to digest with a personalised summary written in plain English.

BENEFITZ MOVES IN TO

THE CLOUD Adobe Creative Cloud, Microsoft Office 365, New HP Servers and Ultra Fast Broadband Benefitz continues to invest heavily in cutting edge technology solutions for its creative, production and account management teams.

To keep such a large group of graphic designers, web developers, production operatives and account managers all working in harmony, their individual skills and specialties must be backed up by a robust technology infrastructure. Following on from recent investments in new Apple iMacs and MacBook Pro Laptops, Benefitz is moving away from conventional software licences to cloud based services.

Adobe Creative Suite is the ultimate toolkit for print, web, video and audio design. Through Adobe Creative Cloud, the Benefitz creative team has direct access to every single Adobe application as and when they need it, including automatic upgrades to keep them at the forefront of the design industry in

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BENEFITZ NEWS

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the years ahead.

Communication is key in any business, and the Benefitz account managers new desk in the cloud is Microsoft Office 365. With it’s anywhere-access to email, contacts, calendars and more, the information required to get the job done Rob Gunston, leader of Benefitz creative and web development, is always at their fingertips. working with the latest ‘cloud’ This cloud mentality based software. is backed up by an ongoing commitment to the latest hardware with new installations of powerful HP servers and Ultra Fast Fibre Optic Broadband to ensure Benefitz remains at the vanguard of new technology.

BENEFITZ

VIDEO FOR WEBSITES Goes hand-in-hand with our popular B-WEB website Content Management System (CMS) package.

Benefitz provides a very simple and cost-effective way to include a video on your website.

According to the latest market research, Internet Video is one of the fastest growing online marketing trends in the world. Our own New Zealand statistics indicate that over 75% of Kiwis are actively watching video online.

Web commercials are transforming the effectiveness of selling products and services online.

In fact consumers have been shown to be 73% more likely to purchase a product or service if they have seen a video on your website.

“We have had a video on our own website for the last eight years and it has proven to be a real selling point,”

says Benefitz Managing Director Aidan Bennett. “The making of these videos is quite often viewed as being expensive, but with our Benefitz options this is no longer the case. Our customers now have access to having Video on their websites at a fraction of the cost.”

VIDEOS CAN BE PRODUCED FOR LESS THAN $1000.

Video advertising will soon be on every website. So if you have been looking for a better way of explaining what you do, or the benefits of your service to your potential customers, you should definitely talk to us.

For more information contact your Benefitz Account Manager or Web Specialists Aaron Morrison (aaron@benefitz.co.nz) or Cameron Harrison (cam@benefitz.co.nz).

And another thing…

The clever creative team at Benefitz can also weave their magic to put video content together from supplied footage using tools such as Final Cut as well as Adobe’s latest video editing suite. A recent project was editing and putting together a two minute high definition montage video for Nissan, using various footage and graphics from around the globe. They loved it!

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benefitz people

XUPAN JIANG

WEB GURU

Xupan Jiang leads the clever programming team that is a key ingredient in the Benefitz web development offering. Many businesses will outsource this element to others or to offshore businesses. We don’t. We have a great programming team on staff who are always on hand to provide expertise and support for customers. Xupan has been instrumental in developing the Benefitz ‘BWeb’ Content Management System (CMS) since joining the business back in early 2007. Almost eight years on he still loves his work and explains that life has become busy busy busy with the addition of two young children to his life in the past five years.

Tell us a bit about your background?

XJ: I recieved my Bachelor of Science Degree from Sun Yat-Sen University and worked as network engineer for Agriculture Bank of China before coming to study in New Zealand. I recieved my Graduate Diploma of Science from the University of Auckland in 2003, got certified as a Java Programmer from Sun Micro Systems and obtained an A+ Certificate from CompTIA during study.

I then worked as web developer for the harness racing industry portal site harnesslink.com and did some freelance web programming work before joining Benefitz.

How did you come to join Benefitz?

XJ: After my wife Sharon and I got married, we both left our jobs to experiment working back in China.

But we later decided to come back to New Zealand because it is a much better place to live, work and bring up a family that we were planning.

At that time Benefitz was advertising for a website designer position on TradeMe, I submitted my CV and got the interview. Everything went well….and I became a Future Thinker. :-)

I like the people here, it’s like a big family. And there are always some new exciting projects to work on.

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What do you love about the place?

XJ: I like the people here, it’s like a big family. And there are always some new exciting projects to work on.

Tell us about the family you now have after deciding to call New Zealand home?

XJ: Sharon and I now have two very active boys who keep us very busy! Max and Oscar. Max is five, and Oscar is three and half years old now.

What piece of machinery/technology excites you the most at Benefitz?

XJ: It’s a little bit away from what I do in the business, but the CNC Router. It can cut to all kinds of shapes once you have set up the templates.

Best place you’ve ever visited and why?

XJ: Japan. I grew up watching Japanese cartoons and it felt good to be actually in there to experience the culture, and I love the food.

Any advice for budding web developers/ programmers?

XJ: Try to learn something new every day, even though it looks very simple. It applies not only to programming, it can be anything such as how to cook a perfect hard boiled egg. (Easier said than done, but I am trying hard to keep it up).

Project profile

BOOK PRINTING

MADE EASY!

With the installation of three key pieces of new technology, Benefitz is making it realistic and affordable for publishers and writers to print their books right here in New Zealand. These machines are the JetSX B2 Inkjet Printing Press, Horizon PUR Perfect Binder and Horizon Hard Case Book Binder.

Benefitz JetSX B2 Inkjet Printing Press is the only machine of its type in Australasia and the second installed world-wide. The Benefitz JetSX is the perfect printing machine to print short to medium run books.

It is a digital printing press so printing plates are not required. It has a sheet size of 740mm x 530mm (B2), the biggest of any flatsheet digital press in Australasia.

The inkjet ink is durable, very similar to offset printing inks. The Press can print black and white and full colour in duplex (2 sides of a sheet at once). A big advantage is books can be printed stacked, meaning no extra costs for collating are incurred.

Benefitz Horizon BQ-470 PUR Perfect Binder (pictured) enables the Benefitz team to take the printed sheets from the Benefitz JetSX B2 Inkjet Press and produce finished square spine (PUR bound) books of virtually any shape or size. The BQ-470 is a fullyautomated perfect binder, producing up to 1,350 superior-quality perfect bound books per hour. The BQ-470 binder features a LCD touch-screen and can bind books of virtually any thickness and paging.

For those who wish to have their books with the hard cover finish we are able to do this on our Benefitz Horizon HCB-2 Hard Case Binder.

The HCB-2 is the Ideal solution for producing ‘On Demand’ case bound books. The binding system is designed with an ergonomic concept to increase productivity and efficiency. It features simple setup and operation, advanced automation and higher productivity.

Complex case binding steps are simplified with easy touch screen operation and advanced automation.

This is the perfect solution for short to medium run books to be printed locally. Benefitz can also help with getting books printed offshore should that be the more cost-effective solution due to size, print quantity and time availability.

A happy author...

When I finished writing my book, ‘Parenting Yadults’, I was excited with speaking engagements lined up. I wanted to have the book available for my audience and not have to wait nearly three months to get it from overseas.

Benefitz turned the book around in a week! Not only were they a dream to work with, the book is stunning quality and I couldn’t be happier. What an awesome service – thanks Aidan and your team.

– Yvonne Godfrey (Parenting Young Adults)

the facts • • • • • • •

All elements done at Benefitz.

Printing and Binding.

Offset and Digital Printing.

PUR/Perfect Binding.

Hard Case Binding.

Cost effective and efficient.

Self Publishing made easy!

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Small format digital printing

E W Z T I F E N E B 0 5 1

N E IG

O F T L BUI

IT L A U RQ

RO P D Y AN

During the second half of 2014 Benefitz installed a brand new Xerox iGen150 press, the third generation iGen press that the company has taken delivery of over the past decade.

“We decided on the new iGen150 as it is a great machine, but also because it really compliments the other machinery we have in the small format digital and volume offset space,” says Benefitz Managing Director Aidan Bennett. “We have operated an iGen now for many years, so the addition of a more refined machine was really a no-brainer. It is a great fit with our two Komori offset presses, the B2 JetSX Inkjet digital press and the Xerox Colour1000 press. The combination gives us significant press power and flexibility.”

Built on Xerox’s proven, award-winning iGen platform, the iGen150 is a digital cut-sheet colour press built for productivity. The new press offers the Benefitz digital printing team increased speed of up to

And another thing…

IT V I T DUC

25% over the iGen4 that it has replaced. At the same time it reduces time and effort needed to achieve consistent high-quality output resulting in quicker turnaround on jobs.

Benefitz new iGen150 press can also handle a range of paper stocks such as textured, translucent and heavy cover-weight papers.

Members of the Benefitz digital printing team with the new iGen150 Press, from left: Brent Moffet, Mitchell Hallet, Yeping Jin and Tim Wi.

Benefitz has worked in partnership with Fuji Xerox for 18 years. A strength of our business is consistency and this is achieved through maintaining long term relationships. In this case our team know how the Xerox machinery works inside-out. The result is high quality and cost-effective digital printing solutions for our customers.

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Features of the new press include:• A 2400 x 2400 dpi imaging system—the most precise resolution available on an iGen system to date. New line screen delivers refined shape, sharp detail and text quality.

• An Auto Density Control System to detect and correct streaks before they occur.

• Automated Color Maintenance, which replaces and eliminates manual steps by analysing colour and notifying the operator when the press is ready for production.

Xerox’s iGen150 Press is recognised as one of the most productive digital cut-sheet colour printing presses available. It uses patented image-on-image technology and matte dry ink for vivid color digital prints. The use of matte dry ink has achieved print quality comparable to traditional offset printing, and thus expands possible applications to include prints that require high quality, such as catalogues and photo albums.

“This new press really is very close to offset printing,” adds Aidan Bennett. “Like any press it has its strengths and the iGen has certainly come a long way since the iGen3 which we installed almost a decade ago. Every new generation machine has seen enhancements that bridges the gap between digital and offset printing. Our real advantage, however, is the flexibility of having three ways to skin the cat – digital (iGen150 or 1000Press), offset (Komori’s) or B2 Inkjet (Truepress JetSX). It really is the full package.”

We have operated an iGen now for many years, so the addition of a more refined machine was really a no-brainer. It is a great fit with our two Komori offset presses, the B2 JetSX Inkjet digital press and the Xerox Colour1000 press. The combination gives a significant press power and flexibility.

the facts • Image quality 2400 x 2400 dpi.

• Prints on Paper Stocks up to 350gsm.

• Prints on range of Paper Types - Coated, uncoated, textured, specialty stocks, recycled, labels, synthetics etc.

• Paper size 660mm x 364mm, so can print 6-page A4 Gatefold.

• Improved environmental footprint.

• 97% of components are recyclable or re-manufacturable.

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Volume B2 Sheetfed Inkjet Printing

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Printer Jono Gates operating the B2 JetSX Inkjet press.

Printer Jono Gates (left) with Mr. Takaaki Taniguchi – Manager, Global Business Section of Screen (manufacturers of the B2 JetSX Inkjet press). Also pictured is Aidan Bennett and Peter Scott, Australasian Manager for Screen.

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At the time of this issue going to press, Benefitz remains the only company in New Zealand to invest in B2 Inkjet Digital Printing, with the installation of the Screen Truepress JetSX during 2013. Since its installation the machine has proven to be a workhorse, opening fresh new opportunities.

“We have made a habit of being leaders in technology and we really stuck our necks out with this one,” says Benefitz Managing Director Aidan Bennett.

“But we are thrilled that almost 20 months since we took delivery of the $2 million dollar machine, the advantages of the press are really paying dividends for us. These advantages include the sheet size – being able to print volume B2 digitally – and also being able to print that size as variable data or personalised images. Another advantage is being able to print on stocks up to .6mm in thickness, meaning the machine is great for short run packaging as well.”

In the past 12 months Benefitz has moved into being one of New Zealand’s largest manufacturers of photo books. These are being produced on the Benefitz B2 JetSX Inkjet machine and Aidan explains that the inkjet press is a key ingredient of this new business.

“It is a real advantage having a sheet size of B2 (740mm x 530mm) as we are able to lay items such as these books up several times for economies of scale. The machine prints photos very sharply so provides a great solution all round.”

Overseas, Inkjet is rapidly becoming a serious

T E alternative to offset production for a wide range of applications. The Benefitz Truepress JetSX uses a single pass inkjet head unit and has a feeder and delivery system very similar to that of an offset press.

The machine can print a sheet one side (simplex), or two sides (duplex).

Aidan says the machine complements the fact that Benefitz is one of New Zealand’s leading exponents of Personalised Printing – or printing unique items from databases.

“We have invested heavily in this area of our business. Our powerful solution is achieved by pairing the magical XMPIE Personal Effect software with our printing technology. XMPIE is a product of FujiXerox.”

“The neat thing is the machine has also offered fresh challenges and retraining for members of our offset printing team. It is operated on a rotational basis by our printers who also work on our Komori offset machinery. It is no secret that this is technology of the future and through our investment our team are being exposed to this very early.”

And another thing…

Due to the inkjet process – as opposed to toner – the printed images are much more robust, as durable as offset inks. Laminate adheres to the printed sheet in a much better way as well.

The neat thing is the machine has also offered fresh challenges and retraining for members of our offset printing team. It is operated on a rotational basis by our printers who also work on our Komori offset machinery. It is no secret that this is technology of the future and through our investment our team are being exposed to this very early.

the facts • • • • • • •

Four Colour Inkjet Digital Press.

Only B2 Digital Flatsheet Volume Press in NZ. Prints Digital Sheet Size on 740mm x 530mm.

Prints stocks up to .6mm thick, great for packaging etc.

Inkjet ink as durable as Offset inks.

Prints one side (simplex), or two sides (duplex).

Prints on standard offset papers - uncoated or coated/gloss.

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benefitz people

JONO GATES

PRINT OPERATOR

Above all else, it’s the people that drive any business and in this feature we share a bit of behind the scenes goss on the people who make Benefitz tick. Next up it’s the turn of printer extraordinaire, Jono Gates. Jono started with the business as a two colour printer and he is now running multiple machines, including the latest inkjet digital technology that has really given Benefitz an edge in the market.

How long have you been at Benefitz Jono?

JG: I joined the company on April 16th 2007 – so eight years is coming up!

What had you done previously?

JG: I left school at the end of 6th form, Mum said I had to have a job in order to be able to leave school, so I went full time at my butchery job. I got offered an apprenticeship at that, but it wasn’t for me. I did some plumbing and boat-building and got offered apprenticeships in those too. It wasn’t until my Dad got me an interview in a print shop that I took an interest in printing and started an apprenticeship in offset printing.

How did you come to join Benefitz?

JG: At the time it was scary, but the print company I worked for was going under and I heard that Benefitz was looking for a GTO operator, so I walked in the door with a portfolio of some of my work and the rest is history!

What do you love about the place?

JG: It’s been said before, but the people! Also the opportunities that I have been given to drive my career forward with new machinery and technology. It is the technology that really sets us apart.

It’s been said before, but the people! Also the opportunities that I have been given to drive my career forward with new machinery and technology. It is the technology that really sets us apart.

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At the moment I have the satisfaction of operating the Komori 5 Colour Press – a conventional offset printing machine – and then I also spend a lot of time on our JetSX B2 Inkjet Press. Now that is a beast, a digital inkjet machine that’s capable of printing a sheet size and quality pretty much like offset. We are the only business in the country with one of these types of machines. I love the variety of going between the two and helping out in other areas as well.

What are your interests outside of work?

JG: Anything motorsport! I love a day at the track! And also my family - it’s taken time to realise, but family is everything.

Which piece of machinery/technology excites you the most at Benefitz?

JG: I’m going to have to favour the machines I run I’m all about the new technology so JetSX B2 Inkjet Press! It’s technology that really does set us apart from the rest.

Can you tell us about the best place you’ve ever visited and why?

JG: I will always remember going to the Gold Coast for the Indy race in Surfers Paradise – that was an amazing experience.

If I wasn’t a Printer I would be...?

JG: A chef - I love food and trying new things!

small format digital printing

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Print Production Manager Brent (Mop) Moffat operating the Benefitz fujiXerox 1000 Press.

The Xerox Colour 1000 SRA3 digital Press is a key ingredient of the Benefitz printing operation. The combination of this press, the brand new iGen150, the new Screen JetSX and the Komori and Heidleberg offset machines means that Benefitz has the most powerful digital and volume printing offering in the local market.

The Xerox Colour 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that further increases our ability to produce digital printed items much closer to offset printing quality.

“The Colour 1000 really compliments the iGen150 Press,” explains Benefitz Director Dallas Bennett. “This gives us the versatility of transferring projects between our machinery depending on the specific finish the customer is looking for. The added advantage of being able to do a spot or full ‘overgloss-style finish’ has also proven to be popular with our customers.”

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As well as the advancement with Clear Dry ink, the Colour 1000 Press has a 2400 x 2400 dpi resolution from the patented laser technology, with 5,760,000 addressable dots. This ensures exceptional image quality and fine detail for smooth colour sweeps and crisp text.

“The Colour 1000 provides real advantages for us in terms of quality,” adds Dallas Bennett. “It’s a great machine on its own, but for us the combination with all our other presses is a very good one. They complement one another nicely and provide us with very significant press power in the digital and volume printing space.”

The Colour 1000 provides real advantages for us in terms of quality... It’s a great machine on its own, but for us the combination with all our other presses is a very good one. They complement one another nicely and provide us with very significant press power in the digital and volume printing space.

the facts • • • • •

Prints on stocks up to 350gsm.

Spot Overgloss-like option.

2400 x 2400 dpi resolution.

Complements iGEN4 press.

Consistency and overall print quality.

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personal communications

PERSONALISED COMMUNICATIONS WITH BENEFITZ CLEVER XMPIE SOFTWARE helpful and

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With the installation of the JetSX B2 Inkjet printing press the Benefitz personalised communications offering just became more powerful.

Benefitz offering combines clever software (XMPIE) with both print and online resources to offer the best all round personalised marketing solutions in the country.

“With all these resources at our finger tips we are able to provide personalised solutions for both print and online,” says Benefitz Managing Director Aidan Bennett. “We have the skill and we have invested heavily in the technology – software and machinery – to ensure we have all the bases covered.”

Two ongoing examples of this at work is with the Customer Radar project for Digital Dynamite and a Home Insurance Renewal project for leading insurer Aon. Customer Radar Benefitz variable data printing capability is playing a part in helping to deliver an innovative customer feedback programme, called Customer Radar, developed by Auckland technology company Digital Dynamite.

Customer Radar uses mobile technology to give your customers an anonymous voice to express compliments, complaints and insights for improvement based on their real-time experience.

In addition, it provides an avenue for businesses to manage any concerns quickly and efficiently, to retain future business.

The product was developed to help companies view their business through their customers’ eyes.

Customer Radar enables companies to treat every customer as though they were a mystery shopper and

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STEP 1. Text this unique code:

5 = EXCELLENT 4 = ABOVE AVERAGE 3 = AVERAGE 2 = BELOW AVERAGE code: 1 = POOR STEP 1. Text this unique

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rate your in-store E. PER CODy? e Ytoda ONE ENTR experienc each (incl. GST).

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WIN AN iPAD

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ONE ENTRY PER CODE. Texts cost 20c each.

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SEND TEXT TO:

203

actively invite them to share their views. The response rates provide accurate information right down to a location level, which enables more accurate decisions to be made on improving the business. In addition, the accuracy of data and anonymous nature of the customer feedback means the information is trusted throughout the organisations that use it.

The part Benefitz is playing is printing large volumes of branded small slips that are used at the point of purchase to prompt the feedback. Each of these slips has a unique code that the customer providing the feedback uses when responding via the Customer Radar website. This coding is done via a database in conjunction with Benefitz state-of-the-art XMPIE variable data software. The printing is done on Benefitz volume offset and digital printing machinery.

To find out more about Customer Radar go to www.customerradar.com or call 09 376 5000.

Aon Home Insurance Renewal With major changes in the home insurance renewal process, Aon, New Zealand’s leading insurance broker, has been challenged with communicating with thousands of customers and providing them with information about their properties. The challenge was that some customers may have multiple properties covered under one facility.

Benefitz has worked with Aon to develop a system where each customer can receive a personalised single document that has information on all their properties, enabling them to easily provide renewal information around the new requirements. The Benefitz web development team have written a script that when combined with the XMPIE software can cater for customers who have one property or those with up to 20 properties. These are all printed on the fly, at normal speed, irrespective of how many properties each customer has.

THE FACTS...

Benefitz offers customers the option to put many of their print, direct marketing and related ordering online via our Benefitz uStore Web-to-Print Solution.

REDUCE OVERHEADS AND LOWER COSTS ASSOCIATED WITH EVERY PRINT ORDER BENEFITZ uStore is the best-in-class Web-to-Print solution for creating and managing online stores and marketing portals. By putting your print inventory online (such as Business Cards etc.) you can make it accessible to staff or customers 24/7 where they can conveniently and securely place orders online at any time of day or night. This system includes making changes, automated proofs and final approvals all done very quickly and efficiently online.

MORE VERSATILITY, MORE CONTROL BENEFITZ uStore enables end-users to easily upload and order their own static documents, or select and order variable documents from your storefront catalogue. Customers can also optionally intermix both variable and static pages within the same document, enabling a rich set of products from flyers and brochures, to booklets and more. Adding personalised copy and other customised options allows for unprecedented versatility and added value in producing and fulfilling print orders.

BUILT FOR GROWTH BENEFITZ uStore is developed in partnership with XMPie, an entity with a heritage of robust solutions and innovations in the areas of Web-to-Print, dynamic publishing and cross-media marketing solutions, meaning you can be assured of a cost-effective path to scale operations as your relationship with us grows.

BENEFITZ WEB-TO-PRINT: THE FACTS • Complete Work Flow for Web-To-Print and Direct Mail • Tight integration with your existing systems.

• Mobile-friendly storefronts.

• Easy inventory set-up and maintenance.

• Familiar interface that requires minimal training.

• Upgradable to include Cross-media.

• Little or no cost when ordering items through Benefitz.

AT Benefitz we have invested in the world’s leading variable data printing (VDP) software - XMPie. XMPie was founded with a vision to integrate the world of print and electronic media, and make it easier for customers to create and produce personalised communications. With XMPie solutions, effective personalised communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive return on investment. XMPie is a growing software business unit of Xerox. Benefitz is a key VDP Certified Partner of Fuji Xerox in New Zealand and as such can call on the huge resource of this world-wide leader in digital printing and related services.

In simple terms, with XMPie, Benefitz can take files that have been designed/created in Adobe InDesign, combine this with virtually any database, and produce personalised printing. The impact is not just limited to print. XMPie enables your promotion to extend to web, email or text messaging. This is also an excellent tool for simple variable requirements such as numbering and unique coding of digitally printed items.

BENEFITZ XMPIE SOFTWARE CONSISTS OF FIVE ELEMENTS… uPlan: This is the planner. Used to define the business “rules” for each campaign. The WhoWhat-Why logic that defines the target audience and the variable offers. uCreate: This is the design component, a plug-in for InDesign for print and for web-design software. uImage: This enables variable items to extend to those created in Photoshop. A powerful tool that has extended the creative capabilities of XMPie. uProduce: This is the production dashboard which merges design, data and business logic from a central server to any output format you choose.

You can view PDF or HTML proofs, and generate full-colour, fully variable one-to-one communications – for print, email, web and mobile. uStore: This allows service providers, creative agencies and corporate marketing departments to quickly build e-commerce-enabled stores for ordering everything.

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digital and volume offset printing

DIGITAL, INKJET OR VOLUME OFFSET

WE’VE GOT IT COVERED

If you want 1 copy we’ll do it. If you want 500,000 copies we’ll do it! All under one roof on Constellation Drive…

IGEN150 DIGITAL UP TO 2000 IMPRESSIONS

It’s the number one digital machine in the market. Featuring the large 660mm x 364mm sheet size.

We call it our Digital Beast. The iGen150 gobbles up graphics files and spits them out economically in lots of 50, 100, 200, 500 or more, in sharp printed living colour. No other Small Format Digital Printing machine offers the sheet size of iGen150. This large 364mm x 660mm size opens up a whole range of options. You can gang more up for economy and you can print bigger images.

It enables us to print diecut presentation folders and more…

COLOUR 1000 UP TO 2000 IMPRESSIONS

The combination of this new press, with the iGen4 Press, means that Benefitz has the most powerful small format digital printing offering in the local market. The Xerox Color 1000 Press contains the latest technological advances, which highlight the improvements in dry ink and machine structure that increases further our ability to produce digital printed items much closer to offset printing quality.

LARGE 660 X 364MM SHEET SIZE POPULAR The Benefitz iGEN150 ‘Beast’ provides a big advantage over others in the market due to the larger sheet size. Virtually all others can only print to A3 or SRA3 in size. The Benefitz iGEN4 is able to print to a sheet size of 364mm x 660mm.

“This is a real point of difference for us,” explains Benefitz Director Dallas Bennett.

“There are numerous advantages in being able to print to this size on a commercial small format digital press. We are able to gang up more items for economy and the size means we can also print items such as 6 page gatefold brochures as well as Presentation Folders – with pockets and business card slits – very economically.”

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TRUEPRESS BJETSX B2 VOLUME INKJET UP TO 20,000 COPIES!

The machine – the JetSX – is the first machine of its type installed in NZ or Australia, and only the second in the world. It is capable of printing high volumes and a sheet-size that is much bigger, B2 – is 740mm x 530mm. Prints personalised (or variable) sheets up to this size, also resulting in economies of scale for smaller personalised items due to the fact that more can be printed at once on a sheet.

Prints on standard offset papers – uncoated or coated/gloss – as well as much thicker stocks (up to 0.6mm). So it opens up opportunities in the packaging market and personalised packaging.

KOMORI NL528 OFFSET 20,000 TO 500,000!

The true workhorse in our Volume Offset Printing area, the Komori NL528 press can print a sheet size of up to 720 x 510mm and 15,000 sheets per hour. Its versatility doesn’t stop there. The Komori has five print units so can print up to 5 colours in one pass. That can be cyan, magenta, yellow and black plus a special colour or an overgloss or seal. We purchased the machine brand new in 2005 from Komori agents in New Zealand, CPI Graphics, and it hasn’t missed a beat.

KOMORI SPICA 529P OFFSET 20,000 – 500,000!

The newer cousin of the NL528, the Komori Spica press offers the latest in automation features to shorten makeready, reduce costs and lighten the workload for operators. The Komori press features a precision ink key system for outstanding print quality. Prints up to 13,000 sheets per hour with a maximum sheet size of 530 x 750mm.

HEIDELBERG GTO52

STATIONERY, BUSINESS FORMS, 1-3 COLOUR, NUMBERS, PERFS

It’s not the prettiest or newest printing machine in the Benefitz stable but it’s one of the best. It knocks over stationery projects, business forms and NCR books in no time, is very cost-effective and can also number and perforate. Our GTO52 is a 2-colour printing machine with a maximum sheet size of SRA3.

And another thing…

At Benefitz we have also invested over $200,000 on the world’s best Personalised Printing (or Variable Data) software and server. Combine these with our Digital Printing capability and we have the most powerful variable data printing package in the market. For more information read the article on page 18.

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Print finishing

IT’S ALL ABOUT

FINISHING STRENGTH Benefitz has made a significant investment in state-of-the-art finishing equipment that offerssignificant advantages for the company and its clients. Virtually all of these items are completely new technology that will enable a higher percentage of items to be finished in house by Benefitz. “It is essential that our finishing capabilities keep pace with our growing manufacturing power,” explains Benefitz Director Dallas Bennett.

“For that reason we have put in a whole range of equipment that will enable us to be more efficient and have more control over ensuring the final item is the very best quality.” These new finishing items include:

NEW

Horizon BQ-470D Perfect PUR Binder The BQ-470 is a fully-automated perfect binder, producing up to 1,350 superior-quality perfect bound books per hour. The BQ-470 binder features a LCD touch-screen and can bind books up to 2.5” thick. Benefitz is using the BQ-470 with PUR to produce top quality books.

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NEW

MBO T535 High Speed Folding Machine & Muller Martini Presto Saddle-stitcher

This brand new folding machine is in the 50 x 70 cm format size and includes “perfection” features and automation to significantly reduce set-up times. The machine is very easy to operate possible flexibility for adjustments to individual job structures. This machine combines seamlessly with the Presto A90 Saddle Stitcher. With speeds of up to 9,000 cycles per hour this is one of the fastest solutions in the market. Not only is it fast, it is also highly efficient as it is equipped with numerous quality controls ensuring that production is not halted.

NEW Horizon HCB-2 Hard Case Binder The HCB2 is the Ideal solution for producing On Demand case bound books. The binding system is designed with an ergonomic concept to increase productivity and efficiency. It features simple setup and operation, advanced automation and higher productivity. Complex case binding steps are simplified with easy touch screen operation and advanced automation.

NEW

Graphic Whizard UV Coater The Graphic Whizard UV Coater is a low maintenance ultra violet cured coating system that produces a high quality finish to the printed sheet.

By producing richer and more vibrant colors on digitally or offset printed pieces the Graphic Whizard offers the on-demand print market the opportunity to have more effective and expressive printed products at a great cost due to the speed of up to 2700 sheets per hour (530mm wide).

Stretch Master Canvas Stretcher The Stretch Master makes the production of Canvas Prints very easy. It is designed to help produce high volumes at a high rate of speed – a stretched canvas can be completed in just 30 seconds.

NEW Fotoba XLD 170 Poster Cutter

NEW

This is designed to work with both printed ROLLS and SHEETS, it is the perfect solution to trim all the big images printed on flexible media. With True Edge Tracking this machine always produces perfectly square posters.

And another thing‌

In addition to these newest machines Benefitz production facility includes:- Diecutting, Guillotining, Creasing, Numbering, Wiro Binding, Laminating and more!

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grand format digital printing

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Stuart Faussett operating the Benefitz new Uvistar Pro8.

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S S E N I S U B

Benefitz new Fujifilm Uvistar Pro8 eight colour five metres wide grand format printing machine has been a real boost for the business since being installed.

This was the first machine of this kind installed in the local market. The machine is made in Israel by Mattan and marketed in partnership with Fujifilm, whom Benefitz enjoys a strong relationship with.

“The versatility of the machine has proven to be everything that we thought it would,” reflected Benefitz Director Dallas Bennett when reviewing its first 12 months of operation in the Benefitz XL printing division at 18 Parkway Drive. “It can print billboard skins and banners very quickly in the four colour mode, then in approximately five minutes can be switched to the eight colour option and be capable of printing high quality items suitable for instore point of sale. We got all the bells and whistles with the machine, meaning it can also print rigid materials like a flatbed printing machine.”

The Uvistar Pro8 delivers superb graphic print quality using the eight colour print mode which introduces a light colour ink set to great effect.

It is capable of matching much closer to spot colour than previous technology. It also produces strong punchy and vibrant colours in the four colour mode.

A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option.

“A big advancement of this Uvistar Pro8 over previous models and other options on the market is its automated double side print option,” adds Dallas Bennett. “This enables us to very efficiently produce vibrant and high quality double sided banners. The system uses two cameras which measure the print registration at every registration mark ensuring that the back-up is very accurate and guesswork is completely eliminated.”

A feature of the Uvistar Pro8 is the Parallel Drop Size (PDS) technology. This is a clever software algorithm that enables jetting within the same print

And another thing…

As well as printing flexible materials in very quick time the Benefitz Uvistar Pro8 can be converted to print rigid flat sheets. A great back-up to our Vutek EFI LED flatbed machine.

pass of both small and large droplets without any reduction in print speed. The use of the small droplets helps to smooth images which if viewed close up may otherwise appear grainy.

Other new features on the Uvistar Pro8 is totally new software and a touch screen interface which has an intuitive icon display to operate the printer – meaning onboard help support, which guides the operator through the actions needed to resolve any issues, eliminating downtime.

the facts • • • • •

Prints up to 5 metres wide and virtually any length.

NZ’s biggest billboard and banner printer.

NZ’s best quality billboard and banner printer.

Prints up to 300 square metres per hour.

Prints up to 8 Colours for maximum quality.

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flatbed digital printing

I F E K E E T T U V TBED

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A major technology investment has been made by Benefitz over the past year with the installation of the VUTEk EFI LED GS3250LX Flatbed Printer.

This machine was the first of its kind in the New Zealand market, and with its innovative LED ‘cool cure’ ink-curing system, the machine is consistent with Benefitz commitment to green technology as it contains no VOCs, uses less consumables, produces less waste, uses less energy and has the ability to print on recycled and other materials with ease.

The lower curing temperatures enable Benefitz to print heat sensitive and thin materials without buckling or head strikes, adding significantly to its portfolio of applications. Additionally, the environmental benefits mean that less energy is required, with the extra benefit of the lamps having a longer life span.

“There is the benefit that the LED curing lamps don’t need to warm up before we use the printer, speeding up set-up times,” says Benefitz Director

Mike Nolan. “As well as being able to handle very sensitive substrates, the GS3250LX both increases our capacity while at the same time further reducing our impact on the environment through responsible choices in equipment and supplies. It also offers a leap forward in speed – being two times faster – and quality, over the machinery it replaced.”

The Benefitz EFI VUTEk GS3250LX Flatbed Printer boasts innovative digital advancements with significant increase in production speed combined with true 1,000 DPI print capability. This enables Benefitz to quickly achieve consistent print photo-quality images, crisp text, vibrant colours and advanced three-layer white ink printing on an extended range of supported substrates. VUTEk’s innovative LED ink curing technology delivers high quality and high adhesion in order to maximise the visual allure of promotional materials, including signage, retail POS, exhibition, display, billboards and fleet graphics.

“We took some time to find the right machine that would future proof our business in this flatbed space,” adds Mike Nolan. “And 12 months on we are thrilled with our choice and we are once again leading the way by being the first to adopt the LED ‘cool cure’ technology in the New Zealand market.”

At 3.2 metres in print width capability, the machine also provides the perfect back-up for the Benefitz UviStar Pro8 5 metres wide billboard machine. Both machines also offer the flexibility of printing roll-to-roll or as flatbed machines.

the facts • • • • • • • •

1000 dpi resolution.

Prints up to 3.2 metres wide.

Innovative LED ink curing system.

More durable and stable ink process.

Better adhesion to substrates.

Prints cymk & white.

Faster than previous technology.

Flatbed and Roll-to-Roll Printer.

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large format digital printing

F K C I T G I B I A K A

M I M

Benefitz Mimaki printing machinery continues to be the backbone of the company’s high quality large format capability. There are three Mimaki machines within the Benefitz large format printing facility in Parkway Drive.

The decision to choose Mimaki and their New Zealand supplier Blue Print proved to be an inspired choice around seven years ago. Since that time the machinery has been constantly upgraded as new technology has come on-stream, with improvements being made in both quality and speed.

The Benefitz Mimaki printing machines include three 1.6 metre wide large format printing machines.

We also have a Mimaki vinyl cutter and have recently installed a A2 Mimaki UV Flatbed.

MIMAKI POWER! 28

BENEFITZ NEWS

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The 1.6 metre printing machines all print at up to 1440dpi which is virtually photo-quality resolution.

“We understand that our Mimaki 1.6 metre machines are some of the busiest in the southern hemisphere,” explains Benefitz Director Dallas Bennett. “Apparently this is gauged from the ink usage of the machinery.

So it is fair to say that the our machines are pretty well worn out when we replace them every two to three years. Most recently we decided to increase our Mimaki 1.6 metre lineup from two to three machines.

Now the extra machine is flat out as well.”

Benefitz is one of New Zealand’s leading large format printing operations. We print point of sale and promotional posters, we print exhibition and display banners, we print adhesives for signage and application, we print canvas and PVC vinyl, we print backlit lightbox skins and a whole lot more. For a great deal of these projects we use one of our state-of-the-art Mimaki machines.

Up to 1440 dpi!

R O F K “We work closely with the brand’s New Zealand agents Blue Print Imaging to ensure these machines deliver to their maximum,” adds Dallas Bennett. “We are thrilled with what we have achieved with Mimaki. The machines have certainly played a big part in our success.”

“Over the last decade we have been the big movers in producing large images for display, event and architectural applications. This Mimaki machinery has taken the possibilities to a completely new level. Throw in the print quality of our five metres wide Uvistar 8-colour machine and Vutek EFI LED Flatbed and we have the best large and grand format solutions in the country by far.”

And another thing…

A big reason for choosing Mimaki was the lower consumable costs which have resulted in more favourable pricing for our customers. At the time of commissioning the cost of Mimaki inks from Blueprint Imaging was 40% less per square metre than the ink provided by previous supplier for the machines they superseded.

the facts • • • •

1440 dpi resolution.

3 High resolution printers Perfect for Posters & POS. Prints on Paper, Synthetics, Backlit, Adhesives, Canvas & More!

NEW COMPACT MIMAKI UV FLATBED

IT’S A BEAUTY

Benefitz has recently installed a new Mimaki A2 flatbed UV printer. This machine has an A2 bed and can print items up to 150mm thick, has multiple ink options and high print quality based in part on its 1800 x 1800 dpi resolution.

“This small flatbed can print on to virtually anything,” says Benefitz Managing Director Aidan Bennett. “We are using it to print promotional products and the like as it can print directly onto 3D objects up to the 150mm height, which can be positioned and held steady by the use of jigs that we make inhouse.”

When printing to rigid substrates, Mimaki’s UV-cured ink incorporates CMYK and white, giving vibrant colour and excellent adhesion properties.

the facts • • • •

1800 x1800 dpi resolution.

Perfect for Promo Products Can print objects 15cm thick.

Prints cymk & white.

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signage The Benefitz Signage team, from left:- David Cooper, Rob Brind, Wayne Sloan, Jason Putra, Kelvin Way, Simon Hill, Ian Simpson, and Mark Hobson.

E G A N G I S R E

W O P

Benefitz continues to develop a powerful signage resource with its dedicated facility at 18 Parkway Drive – just a few doors up the road from the main office on the corner of Parkway and Constellation Drive’s.

Mark Hobson leads this Benefitz signage division, assisted by long-time Benefitz signage specialist Simon Hill. They have a wealth of experience in the industry, collectively over 40 years. 10 of the Benefitz 70+ team work from the signage division premises.

Benefitz grand format printing facility – and a further eight staff – are located in the rear unit of the same building – meaning some of the country’s most powerful large and grand format printing solutions are right at their finger tips.

A CNC Router and larger Rolls Roller application table have also been added to the resources that Mark and his team have available. They also have a boom lift signage installation truck that we feature in this issue.

“At Benefitz we quite clearly have the best print manufacturing capability in New Zealand for display and signage with our grand format machinery,” says Mark Hobson. “Now, with the resources we have assembled in our signage division, we have a total signage package that is second-to-none. Well ahead of all others in the industry.”

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the facts • • • • • • •

NZ’s most resourced signage service.

Equipped with the best signage printers in the country.

Working with the latest industry technology.

A team of 20+ dedicated to signage and big images.

Router Cutting, 3D Lettering, Fabrication.

Vehicles, Buildings, Display, Exhibition etc.

Design, Manufacture, Installation, Application.

BENEFITZ CNC ROUTER PROVING A REAL CUTTING EDGE

Benefitz Tekcel Enduro CNC Router, has proven to be a real advantage for the signage division, since being installed a couple of years back.

This machine – the first of its type in New Zealand – was purchased from Tekcel’s New Zealand agents Blue Print Imaging.

The Tekcel Enduro is a powerful CNC Router designed for companies looking for quality and accuracy. Its powerful 3.8kW or 8kW Spindle will router through a wide range of materials with ease and the automatic tool changing system makes multi-tool jobs very easy.

“The router has opened up a whole range of opportunities for us,” explains Benefitz Director Dallas Bennett. “We are now able to do all of the cutting jobs inhouse that we once outsourced, such as 3D lettering etc., and the machine is so versatile that we are discovering new things it can do every day. This is a serious CNC Router that is used overseas by cabinet makers, shopfitters and joiners as well as sign makers.”

“It does everything you want it to do, and more. It can crease and cut and it heavily supports substrates that come off our flatbed digital printing machinery.

It can process card, corflute, stainless steel. All the substrates that, nine times out of 10 are not that easy to cut. It is accurate. For instance, when a sheet feeds through slightly off-square, the router will still cut and follow the correct line. It has a camera that will pick up its point and cut it in the correct place.”

Boasting digital servo motors and ball leadscrews on all axis, the Benefitz Tekcel Enduro offers accurate cutting and superb repeatability. The automatic tool length sensor ensures cutting depths are accurate and with user friendly controls means operation is relatively easy.

the facts • • • • • • • • • • • • •

Cutting area – 2500mm x 1540mm Maximum Cutting Speed – 24 Metres per Minute Positioning Speed – 24 Metres per Minute Maximum Material Thickness – 120mm 3.8kW Auto Tool Change Spindle 6 Tool Static Rack High Speed Light Weight Knife system Reciprocating Buzz knife Folding/Creasing wheel system Opticam print registration system Zoned Vacuum Hold Down Table Top Automatic Tool Length Sensor High Velocity Dust Extractor Foo • Sheet/Part Registration Positioning Pins

And another thing…

Benefitz signage division has just added this Hot Wire Strip Heater that enables us to fold acrylic from 2mm x 10mm thick. This new piece of equipment means we can fold and fabricate acrylic display stands, brochure holders etc in-house. It also enables us to test other plastic products which may also be suitable for bending / folding for similar projects at more economical rate. Our in-house Hot Wire Strip Heater speeds up the turnaround considerably.

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signage

DESIGN, MANUFACTURE,

INSTALL Benefitz Boom Lift Truck makes it easy!

The team at Benefitz not only design and produce signage, we have the best equipment to install it as well. A key tool for the signage team is the Benefitz Hino Truck, equipped with a 15 metre Snorkel and Elevating Work Platform. This vehicle, purchased brand new in 2012, enables us to install signage and big images more efficiently.

The boom extends so work can be carried out at a height of up to 15.80 metres. The fibreglass basket floor extends to 13.80 metres. The basket can carry two people up to a safe total working load of 200kg. The boom is powered by a Honda petrol engine. The Hino 300 truck is powered by a four litre turbo-charged engine.

“We have been involved in the installation of our large images that we print for many years,” explains Benefitz Director Mike Nolan. “To have our own boom-lift truck has become a necessity due to the growth in this part of our business. We looked at second-hand options but decided that a brand new vehicle was the most desirable due to safety and technology considerations. And of course it had to be black.”

Since the truck was introduced it has helped with the installation on a huge number of projects undertaken for customers by Benefitz.

The truck was supplied to Benefitz

by Hino Distributors (NZ) Ltd and the boom-lift by ‘Snorkel’ based in Levin.

the facts • 15 metre Snorkel.

• Elevating Work Platform for two people.

• Billboard and Banner Installation made easy.

• For all Signage Installation that requires high access.

• Convenient and cost-effective.

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benefitz people

BLAKE DOUGLAS ACCOUNT MANAGER

Yes, Benefitz is all over the design, web, print and signage scene - but who are the people that make it happen? Here we chat to one of our staff stars – Account Manager and MD Aidan Bennett’s ‘right hand man’, Blake Douglas.

How long have you been at Benefitz Blake?

BD: Since August 2005, so coming up 10 years!

What did you do prior to this?

BD: I was at Rangitoto College, then did a Sport and Recreation Diploma at AUT on the Shore. After that I worked and did summer camp in California for two winters.

How did you come to join Benefitz?

BD: My sister (Kelly) was a client of Benefitz and asked if there were any entry-level jobs going for me. So, I got a job as the delivery driver, and that is how I started my career here. I have worked in most areas of the business to learn all aspects before moving into working with our customers which I love!

What do you like about the company?

BD: I love Benefitz support of the community through the local business associations and local sports teams.

It gives me the privilege to go to many different events on the Shore and meet lots of interesting people.

The diversity Benefitz offers means my job as an account manager is always interesting, and I’m always learning new things.

What are your interests outside of work?

BD: I love sports, especially cricket and playing for

The diversity Benefitz offers means my job as an account manager is always interesting, and I’m always learning new things.

the Takapuna (Cricket Club) Pirates.

I also enjoy fitness. I train with Selva Thankamani and his Get Fit Fast crew and we also have a great Benefitz group fitness session twice a week with Aaron Kiwara (a trained instructor) who works in our large format printing area.

Which piece of machinery/technology excites you the most?

BD: Our 5 metres wide billboard and our Flatbed machines are my favourite. It’s amazing how quick they print and the quality they produce at massive sizes.

I love seeing our signage team install Large Format / XL jobs - with prints that big. Once they are installed, you see a massive impact and instant improvement. It’s very satisfying.

What’s the best place you’ve ever visited in the world and why?

BD: Recently I have loved travelling in Asia (Vietnam and Indonesia), and I also loved travelling around the States when I worked at the summer camp in the California, as every place is so different. But, my favourite trip would have to be to Cancun, Mexico this past April to get married... five nights at all-inclusive with resort on the beach with 60 of my closest friends and family. It was pretty amazing!

Any advice for budding Account Managers?

BD: ‘’Don’t put off until tomorrow what you can do today’’ - Benjamin Franklin.

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Project profile

WE LOVE PUBLISHING

COVERNOTE MAGAZINE

Benefitz has a strong heritage in publishing that dates back to the launch of the business in the late 80s. A project the company took on then was contract publishing CoverNote magazine, the quarterly magazine of the Insurance Brokers Association of New Zealand. We published the magazine, growing it in content right through from those early days until late 2012 (over 23 years) when the decision was made by the association to hand it to another publisher. It was a thrill when just 18 months later we were approached to once again take on the publishing – a big win!

“We love publishing CoverNote, so it was a real disappointment to us when the bombshell was dropped that it was to be moved,” says Benefitz Director Robert Johnson who has been involved with the magazine right from the 1980s. “But that disappointment turned to elation when it was quite quickly discovered that the grass was not as green on the dark side.”

“We provide the full publishing package for IBANZ in terms of the magazine and they obviously discovered it was a valuable formula once they had dipped their toes elsewhere. In fact we now provide a much more comprehensive package than we did way back when we first took the project on when I was just a young man!”

The full package that Robert mentions includes selling advertising that funds the magazine, working with IBANZ and its members to develop content/ editorial for each issue, designing and laying out the 60 page magazine, then printing it on our Komori offset printing machinery, folding and binding or stitching the magazine and then distributing it to members and a dedicated mailing list. Our web

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development team also ensure that the content is available online as well.

“We are hugely proud of the fact we provide real value to the project as well,” adds Robert Johnson.

“We have grown CoverNote from being around 20-30 pages to be 50-60 pages and it is well recognised that it is a quality publication, with authoritative content, crisp and clean design and it is nicely printed using sustainable materials such as vegetable inks and FSC compliant papers.”

CoverNote is published by Benefitz four times a year in March, June, September and December.

Anne Vindris is the lead Benefitz designer on the quarterly CoverNote magazine project – she loves it!

the facts • • • • •

A Benefitz project for over 25 years.

60 Page quarterly Magazine for IBANZ. Designed, Printed, Finished and Mailed by Benefitz.

Content co-ordinated by Benefitz.

Advertising sold and managed by Benefitz for revenue.

Project profile AUTOHAUS

: BRANDING

INITIAL CON

CEPT SKETC

THE TOTAL SOLUTION FOR

HES

s remain and it’s content

Job numb er: ATHS1198 Job descr iption: Brand 92 ing

Account Mana ger: Aidan Designer: Bennett Lee Darby

www.ben efitz.co

.nz

When well respected central Auckland based Mercedes Benz servicing specialist Autohaus Auckland were wanting to change their branding they made contact with the team at Benefitz.

For many years they had been an authorised Mercedes Benz outlet but changes to the worldwide servicing structure meant they needed to alter their branding to reflect that they were Mercedes Benz servicing specialists.

“Autohaus is a hugely respected operation that has been around since 1979,” explains Aidan Bennett of Benefitz who managed the project. “They have a heritage with Mercedes Benz and new owner Byron Martin was keen to emphasise this heritage in the new branding.”

After getting the initial brief Aidan introduced Benefitz senior designer Lee Darby to the project and he proceeded to work closely with Byron to provide the new branding solution.

“Lee’s initial ideas provided Byron with no less than a dozen logo options to choose from. The predominant device that Lee came up with was a strong ‘A’ that complimented the name (and location) and still represented a style that was not too far away from the existing branding that was strongly influenced by Mercedes Benz. It was also determined that a supporting strap line to reinforce the heritage was important so Lee and I brainstormed and came up with four options. Byron decided that ‘Passionate about Mercedes Benz since 1979’ fitted just perfectly.”

Part of the process also involved providing concepts on how the new branding could be applied to business cards and stationery, brochures, building and vehicle signage, email signatures and the existing website.

twitter.com

/benefitzdm

a

This artwork

Client: Autoh Date: 8/05 aus Auckland /2014

the proper

ty of BENEF

ITZ DMA

AUTOHAUS AUCKLAND www.face book

.com/ben

efitzdma

Designer Lee Darby explains he took great satisfaction from the project. “The strength of our overall Benefitz offering was really demonstrated by the fact that we not only created the new branding that hit the spot, but also that we followed this through to producing printed items including business cards, service stickers, stamps, flyers, presentation folders, letterheads, magazine adverts, and then produced and installed building signage that included a 3 metre high roadside plinth and an 8 metre long by 3 metre high building skin.”

the facts

Benefitz designer Lee Darby and the logo he designed as part of the branding project for Autohaus Auckland.

• • • • •

New brand logo designed.

Supporting brand strapline developed by Benefitz.

Brand collateral designed.

New Business Cards and Stationery items printed.

New building Signage designed, manufactured and installed by Benefitz.

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Project profile

‘OVERLAP’ EXHIBITION STAND

A WINNER FOR SCOTTY DOORS

By Graeme Lietz, Director, Scotty Doors.

Scotty Doors has had a fantastic long standing business relationship with Benefitz. Benefitz currently hosts our website and takes care of all our marketing and printing requirements. The ease of doing business together is enhanced by not only the location of our offices, just down the road from each other, but by the friendly, prompt customer service and follow up we always receive from the familiar folk in their office – Dallas, Ursula, Ella, Aaron, Ryan and Cameron. No project is ever too big or small and the team has always gone out of their way to assist us.

Scotty Doors teamed up with Silvelox to introduce the OVERLAP system to the New Zealand market.

OVERLAP is the world’s first trackless sectional garage door and embodies quality, design innovation and technology. Designed and manufactured to the highest specification in Italy, Silvelox has a unique patented trackless opening system. This means no unsightly ceiling tracks are required, allowing you to make the most of your space. Hence, Scotty Doors is excited to be the exclusive New Zealand distributor of OVERLAP. We immediately devised our marketing plan which prompted us to book a booth with the 2014 Auckland Home Show. We needed some inspirational ideas to help us introduce and promote our exciting new product line and picked up the phone to speak to Ursula Makasini. Within no time Ursula sent through some concept ideas that were further worked on by Ryan and herself to create some stunning visual 3D concept drawings that won us over.

OVERLAP would not have been justified in a traditional boring carpeted show booth and required

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a backdrop as exciting and innovative as the Italian product itself.

Ursula and Ryan visited our office and shared their idea of an OVERLAP garage door leading into a “Mancave” with no ceiling tracks or rails. The exterior of the Mancave was a printed façade of a white weatherboard house which was so effective and realistic. Wide kwila decking completed the look and the 3 Dimensional OVERLAP logo was literally cutting edge!

We stood very proud at our booth and had so many compliments on the presentation from Home Show visitors and exhibitors. We believe with the assistance of a sharp looking booth, updated website and brochures supporting our exciting product – the show was well worthwhile and in time we believe we will have some measured success...

I cannot thank Ursula, Ryan and the team enough for all their guidance and expertise in the marketing world to help us prepare for the Home Show. Guaranteed prompt, friendly yet professional service every time! www.scottydoors.com

the facts • Auckland Home Show Stand Design and Concept.

• 3D conceptual visuals developed for client.

• ‘Mancave’ concept developed by Benefitz creative team.

• Concept implemented with printed facade, router cut 3D logo.

• Printing and router cutting by Benefitz.

• Benefitz signage team assisted with exhibition stand build.

Project profile

MAKING A STATEMENT AT NEW

TAKAPUNA STORE

By now a huge number of Aucklander’s will have visited the sensational new Lets Get Outside Store in Takapuna. The new destination store opened in July 2014. The signage fit-out for the store was done by the Benefitz team.

Lets Get Outside Takapuna is the second store for Nevada Sport, who is the New Zealand distributors of two internationally renowned brands. The store features the full New Zealand ranges of Merrell and Patagonia; which are two of the most innovative and leading Outdoor and Active Lifestyles brands in the world today.

Lets Get Outside is essentially ‘two stores under one roof’ and showcases both Merrell and Patagonia brands separately in the one store. The product mix is urban and summer orientated to match the North Shore lifestyle. The Merrell brand is all about living and performing outside with style. Patagonia make stunning summer dresses, swimwear, and Merino garments, as well as rainwear and insulated jackets.

Dallas Bennett led the project for Benefitz, supported closely by the signage team. Orange was the predominant colour in the supplied store design – a colour that can prove difficult from time to time.

“Our large format printing crew and signage team did a great job within a very tight time frame,” says Dallas Bennett. “The orange was always going to be challenging, but the desired result was achieved through a combination of cut and printed vinyl.”

The project involved producing bold facia signage for the outside of the building facing onto busy Hurstmere Road. An oversized facia was created from acm panelling and orange and cut vinyl to tidy up the outside of the building. An under veranda backlit sign fabricated by Benefitz Ian Simpson from ACM with applied and cut vinyl was also produce. Exterior window adhesives were vinyl cut and applied and branded security fence covers were also created for the entrance to the store. Also included for the exterior signage were rear window graphics, a sandwich board, parking signs and ACM store signs for the back of the building.

Inside the store a combination of the orange vinyl, cut lettering and printed vinyl with striking images of scenery and fauna have been used to create a very inviting warmth. All these items were printed and/or cut to shape by Benefitz and installed or applicated by the Benefitz signage team. These included wall and image panels that can be changed out seasonally, branded pelmets, laser cut logos, counter wraps, bold mission statements and extensive scenery images.

“There was a requirement to follow the standards of the two leading American brands which meant creating the logos on display in certain ways,” adds Dallas Bennett. “The 3D Merrell logo for example was cut to shape out of steel and painted and then mounted to acrylic. Again, all done in house by our Benefitz team. Merrell shoe display holders have also been made to similar standards for this store and for use throughout New Zealand stockists. The whole project went very smoothly when you consider we started by doing the complete measure once building work had been done and really only had a week-or-so to take the supplied graphics, rework them to meet the specifications, manufacture and install before the store opening in early July.”

Suggest you take a look at our handy work for yourself: Lets Get Outside – 11 Hurstmere Road, Takapuna.

the facts • Take supplied design elements a produce signage for new store.

• Full measure and file set-up.

• Print all images and apply in store.

• Large format and flatbed printing.

• Vinyl cutting and application in store.

• Build/Create oversize facia and apply signage.

• Fabrication of under veranda box sign.

• All signage installation.

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Project profile

ADDING VALUE

FOR EVENT ORGANISERS! MAP

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EDMISTON GALLERY KIWIS AND THE COAST MODEL MAKERS

TICKET DESK & MUSEUM SHOP TOILETS LIFT

You will find other activities at the spots marked with an X.

MAP X

BENEFITZ NEWS

www.benefitz.co.nz

ACTIVITIES X See what’s under the ocean

1.

2.

Please note this space is for Education and Events

3.

KEY QUESTION X

4.

X

THEATRE DISCOVERY CENTRE

EDMISTON GALLERY

TICKET DESK & MUSEUM SHOP

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www.maritimemuseum.co.nz

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KEY QUESTION Write the blue words you find at each location to answer the question below

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Y/EXIT

We will provide a room for 2 hours, a host to entertain, themed activities, arts and crafts plus a DESK Birthday gift for the Birthday boy or girl!

DISCOVERY CENTRE

EDMISTON GALLERY

TICKET & MUSEUM SHOP Optional Extras - Catering and a special sailing

LANDFALLS

KIWIS AND THE COAST

TOILETS

NEW BEGINNINGS

MODEL MAKERS

LIFT

A key ingredient of the ‘benefits of using Benefitz’ is our ability to take on a multi-faceted project from design through to all the items required for completion. For that reason we believe we are particularly valuable for those who are organising events. A project that fits into this category was the “Dangerous Duties” Holiday Programme for youngsters and Open Day promoted and organised during 2014 by the New Zealand Maritime Museum in downtown Auckland.

The brief from the customer to Account Manager Blake Douglas was for our creative team to come up with the design and feel for the event and then to role this out over a wide range of items to promote and inform customers about the events and for use on site at the venue, the New Zealand Maritime Museum.

Benefitz designer Chelsea Johnson came up with a concept that hit the spot for the customer and proceeded to apply this to online and print adverts, posters and flyers as well as lightbox and banner prints.

38

X

X LIBRARY

X

ENTR

Explore the museum and find the chests at numbered spots on your map. Complete the activity and find a secret word, written in blue, hidden at each location. When you finish your adventure, you will have a message to help you face the many dangers of the sea.

15 child ing and a ren) child (minimum special sailing 15 children)

BLUE WATER BLACK MAGIC

Explore the museum and find the chests at numbered spots on your map. Complete the activity and find a secret word, written in blue, hidden at each location. When you finish your adventure, you will have a message to help you face the many dangers of the sea.

$23.00 per child (minimum 15 children)

Watch underwater videos from a team of explorers on board a special exploration ship called Nautilus.

X Be a deep sea diver What’s it like to work under the sea? Complete these challenges to find out for yourself!

X Listen to stories about the sea

KEY QUESTION E ES AC OUS TIV DDAA NNGGITI ERR O US X Get comfy in the bach and listen to stories told by Auckland Library staff.

11am - 12pm & 1pm - 2pm.

DU UTTIIEES D S X What are these divers looking at?

ACTIVIT

Drawing and colouring station in the stairwell.

Write the blue words you find at each location to answer the question below See what’s under the ocean

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4.

11am - 12pm & 1pm - 2pm.

X 5.

What are these divers lookin

g at?

Drawing and colouring station in the stairwell.

The online and press adverts were produced and despatched to the respective websites, newspapers and publications. The flyers and posters (A5 and A3) were printed on the Benefitz offset and small format digital machinery and the banners and lightbox prints were printed on the Benefitz large and grand format printing machine. These were up to 5 by 2.5 metres in size.

We get a thrill every time we provide the total solution for a customer and this was the case with this project.

the facts • Designed all elements for promotion.

• Created finished items for print and online use.

• Items printed Small Format Digital, Volume Offset, Large and Grand Format Digital.

• Installation on site.

X See what’s under

Watch underwater vide explorers on board a sp called Nautilus.

X Be a deep sea div

What’s it like to work u these challenges to find

X Listen to stories a

Get comfy in the bach a told by Auckland Librar 11am - 12pm & 1pm - 2p

X What are these di Drawing and colouring

A WINNING SOLUTION FOR

AMAZON At Benefitz we are proud that we can provide just about any solution when the requirement is to produce items that help people communicate. That is what we do.

The Amazon Winning Wheel produced in late 2014 is a great example. The Amazon marketing team tasked us with creating 22 lucky wheels that they could have in each of their surfwear stores around the country. The idea was that customers could have a chance at spinning the wheel and picking up one of the several offers. A great way to interact with the customers.

Dallas Bennett and our signage team took up the challenge. A challenge that involved only about a week to 10 days to design and produce the stands and ship them to the stores around the country in time for the Christmas trading period.

“I was thrilled with the finished wheels,” says Dallas Bennett. “First of all we had to come up with the overall design and concept and then put this into production pretty quickly. First of all we made the aluminium frame and easel that would hold the spinning wheel. We then routered the spinning wheel discs on our CNC router. We then designed, printed and laminated the graphics to go on the wheel and then put this all together so it was well balanced and included the clapping clicker and spacers that determined the finishing spots.”

A prototype was quickly created with a couple of • Design and produce spinning wheel for use in stores. different substrates tested to ensure the balance would • Fabricate aluminium stands. be achieved. The lighter of two 16mm substrates was • Router cut circular disk. chosen. The 22 units were then quickly made and put • Print and apply graphics. together and shipped around the country.

• Build and assemble 22 units.

Apparently the promo was a winner for Amazon. The • Pack and Ship to stores throughout the country.

Benefitz solution was a winner as well. Well done team!

the facts

BENEFITZ SEALEGS For many years Benefitz have provided creative, printing, display and signage services to Sealegs, the innovative North Shore based business that produces amphibious boats. In 2012 we purchased one of their All Blacks branded boats. The boat (along with a handful of others) was produced in conjunction with their sponsorship of the All Blacks for the 2011 Rugby World Cup. The Benefitz and Channel Magazine branded boat lives in and around Takapuna Beach and is made available for use by local marine-based groups such as Takapuna Boating Club (for yachting events etc.) and for the Takapuna Beach Cup Waka-ama group. It has even been used to rescue those in trouble off the beach. "it is a great promotional boat for sure, but also adds real value to these not-for-profit groups for their events," says Aidan Bennett. "It is a fantastic boat. The technology is amazing and it is very durable.

It's great to show off a customer's product while adding value to our community."

Benefitz Sealegs is a star attraction at the annual Takapuna Beach Cup Waka-ama event that brings crowds to the beach for a big weekend every February.

0800 423 633

BENEFITZ NEWS

39

Small format digital printing

G N I C U D O R T Z N T I I F E N E B NG I K A M

P

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Members of the Benefitz Photohub team: From left: Sue, Shannon, Sammy, Amy and Tracey.

It is no secret that our world is changing. The way people communicate is moving constantly which is why as a business we need to keep evolving.

Investing in new opportunities, investing in people and investing in technology are key strategies for facing this moving landscape. An exciting new part of our business has evolved over the past 18 months that we call 'Benefitz Photohub'. In this area we essentially make personal photographs come alive.

Benefitz Photohub took 12 months to set up and involved investing in new technology that has resulted in us being a leader in the production of a whole range of personalised products featuring photographs. Most of these products involve producing one-off copies that we are producing for customers of some of New Zealand's leading retailers and photography businesses.

"We have essentially set up a facility that enables

40

BENEFITZ NEWS

www.benefitz.co.nz

us to produce a whole range of products featuring treasured personal photographs," explains Benefitz Managaing Director Aidan Bennett. "The products include Photobooks, Calendars, Posters, Greeting Cards, Canvas Prints, Mugs and other such items such as Mobile Phone Covers and Skins."

"In this digital world people now take hundreds – maybe thousands – of photos and often they never leave their mobile devices. What we are doing is working with well known wholesalers and retailers to give their customers loads of options to make these photos come alive by being used in treasured personal momentos or gifts."

Aidan Bennett explains that Benefitz Photohub draws on existing production areas of the business to produce these items, but has also included the introduction of many pieces of new machinery that

have been added to ensure these products can be produced efficiently with quality being a key factor.

"The Benefitz JetSX B2 Inkjet Printer was a key ingredient of the mix for the Photohub project. The combination of this machine and our existing Xerox machinery means we have a powerful personalised printing capacity for Photobooks, Calendars, Posters, Greeting Cards etc. In addition, for these printed items, we have added a whole range of finishing equipment including a Perfect Binder, a Hard Case Binder, a UV Coater, a Fujifilm Photo Printer, special shape cutting machinery and guillotines. A totally new area for us has been gifting products which feature treasured photographs. We now have machinery that produces printed Mugs, Beer Steins and have also installed a small Flatbed Printer that enables us to print on virtually any item. As a result we can now print such items as Mobile Phone Covers and the potential is endless as this machine is very versatile."

"The Benefitz Photohub project also draws on our large format printing resource to produce Canvas Prints as well as Wood and Corrugated Iron Prints. We already had the best printing technology for this purpose but have added more automated finishing gear such as a canvas stretching machine imported from Ireland."

Benefitz Photohub went into production in mid 2014.

It is particularly busy around celebration events such as Easter, Mothers Day, Fathers Day and Christmas. For Christmas of 2014 the company produced thousands of personalised items that were shipped all over the country.

"2014 was a steep learning curve for us with this new venture but I was thrilled with what we achieved," said Aidan Bennett in early 2015. "This is an exciting new part of our business that will continue to grow.

Particularly pleasing was the way we – our in house web development team – have developed state-ofthe-art online systems that track these projects right through production to delivery. This has made things very easy for ourselves, and our retail and wholesale partners, to track the progress of every item."

Benefitz Photohub Project Coordinator Amy Burgess with members of the Benefitz Large Format Printing crew who produce Canvas Prints, Corrugated Iron Prints and Wood Prints for the project.

the facts • New resource created to produce personalised photographic products.

• Photobooks, Calendars, Posters, Greeting Cards, Mugs, Steins, Prints, Photoblocks, Phone Covers and Skins, Canvas Prints, Corrugated Iron Prints, Wooden Prints, Acrylics, Glass.

• Strong partnership with leading photographic industry businesses.

0800 423 633

BENEFITZ NEWS

41

Project profile

50

NOT OUT!

Westlake Girls Head Prefec Zoe Cronin is our cover gir modelling their sensationa new school uniforms for 2

NORTH SH

24, 26

Long-standing can now be added to the words positive, community, local and free - when summing up Benefitz popular monthly publication, Channel Magazine.

22,250

www.channelmag.co.nz

We chat w

Award winning c

BILLY BO

The new Principa

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NICK CA

Kesenn

FEATURE INTERVIEW - LOCAL ROCKERS

Black River Drive

ON THE SHORE

TS KENZI AFTER THE

Quincey’s Adventures Part 2: WITH SHAUN QUINCEY

NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEWS, EVENTS AND PEOPLE. 20,850 copies distributed to homes and businesses in Devonport, Bayswater, Belmont, Takapuna, Milford, Forrest Hill, Westlake, Castor Bay, Campbells Bay, Mairangi Bay and to selected businesses outside these areas.

Proudly published by

APRIL 2011

Plus

NORTH SHO

to fam

NORTH SHO

22,750

ISSUE 9

columnists in many areas of expertise. Advertising support has been, and continues to be, strong.

Aidan said: “Our success has really been a snowball effect. And I do believe we have really established a magazine that locals love reading. And it is free!”

People like to see and read about people, and our team can often be seen ‘Out & About’ on the Shore taking photos at local events to share with readers in the magazine’s popular social pages. And we celebrate some of the local treasures in our part of the world through our regular ‘Channel People’ Q & A articles Out in&About which we interview interesting individuals. ,850 A small team works hard to bring the magazine20to print every month - editor Heather Vermeer works alongside publisher Aidan who has a passion for putting together magazines, lead designer Crystal Sharp and advertising/editorial team member Claudia Renford from our Mairangi Bay office.

Channel is plastic-wrapped and delivered to homes Shining a from Murrays Bay in the north, down to Devonport and light on the Devonport out to Birkenhead and Northcote Points. It is available in Base Naval our distinctive Channel collection boxes from many North Shore key locations such as Shore City and Les Mills, Takapuna, Milford Shopping Centre, Craft Knitwits, Old Post Office Building and Navy Museum in Devonport, as well as at all BNZ branches on the Shore.

Here’s to the next 50 issues and beyond!

Visit: www.channelmag.co.nz

We chat with writer

Garth Gilmour

NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEWS, EVENTS AND PEOPLE

22,750

22,750 copies distributed to homes and businesses in Devonport, Bayswater, Belmont, Takapuna, Milford, Forrest Hill, Westlake, Castor Bay, Campbells Bay, Mairangi Bay, Murrays Bay and to selected businesses outside these areas.

Proudly published by

NORTH SH

SEPTEMBER 2012 ISSUE 25

Back in July 2010, the first issue of Channel magazine was published by Benefitz. Managing Director Aidan Bennett felt the Shore needed a positive, quality monthly magazine that celebrated local people and community, and encouraged people to support local businesses. And that original ethos has remained unchanged.

Channel has since topped the 50 issue mark and has become a well-read and respected regular feature of Shore life. It has grown in size and distribution, from an initial 17,000 copies, we now have 25,000 magazines reaching homes and businesses each month on the Shore. Our combined December/January 2015 (50th) issue was a weighty 160 pages and celebrated this milestone for the magazine.

Hand in hand with the 50th issue has been the launch of a new website for Channel. From day one there has been a website that goes hand-in-hand with the magazine but the 2015 version is something special. Developed by our Web Team it is now used as the “Hub” for collecting content for the magazine.

Content goes live online the moment it is ready for the magazine. The website features lots of “behind the scenes” technology that makes publishing a 150 page monthly magazine and website as easy as possible.

Channel has become a vehicle for information and advice on a wide range of topics, with quality editorial features, photography and a swell of regular

22,75

the facts

SCH FUN

One-On-One with

John Key

• Benefitz publishes 130-150 page monthly magazine.

• Free local publication for North Shore.

• 11 issues a year.

• Fully Funded through Advertising.

• 25,000 copies printed and distributed Free to homes and businesses every month.

• Designed by Benefitz.

• Advertising sold by Benefitz team members.

• Content all organised by Benefitz.

Melissa Ingram talks to fellow Olympian

Corney Swanepoel TV's Toni Street

WIN!

24, 76

www.channelmag.co.nz

ALSO: TV HOST MIKE LEE WRITER BEN SANDERS

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MARCH 2014 ISSUE 41

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APRIL 2014 ISSUE 42

Black Stick James Coughlan

CHANNE Q & As ISSUE 43 - May 2014

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BENEFITZ NEWS

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ISSUE 41 - March 2014

42

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Also inside:

Rock DJ Steph Monks

The Aweso

a Wellbeing Weekend on the Shore

Campbell and Hayden McKay of Devonport meet the PM. Photograph by Alex Leben LEBENLife photography.

www.channelmag.co.nz

The Channel Magazine team, from left: Claudia, Aidan, Heather and Crystal.

A Bit Men

on her Shore life off-screen

EXTREME SPECIAL

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MusicFACTORY T id

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Photograph by Scott Taylor - scottiet.com

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Celebrating excellence at the Bruce Mason Centre.

, 19

ISSUE 45 - July 2014

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Valentine’s Day

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Quincey’s Adventures Part 2: WITH SHAUN QUINCEY

FEATURE INTERVIEW - LOCAL ROCKERS

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APRIL 2011

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24,260 copies distributed to homes and businesses in Devonport, Bayswater, Belmont, Takapuna, Milford, Forrest Hill, Westlake, Castor Bay, Campbells Bay, Mairangi Bay, Murrays Bay, Northcote Point, Birkenhead Point and to selected businesses outside these areas.

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LOVES THE BEACH

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Summer & AT TAKAPUNA BEACH

Westlake Girls Head Prefect Zoe Cronin is our cover girl, modelling their sensational new school uniforms for 2013.

Mayor Len Brown

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WE TALK TO MUSIC LEGEND

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NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEWS, EVENTS AND PEOPLE.

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ISSUE 16

Rugby Zone

NOVEMBER 2011

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THE HURSTMERE

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OUR CHARMING VILLAGE BY THE SEA

Interview: HARTLEY ATKINSON,

OCTOBER 2011

Feature interview

ISSUE 14

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ON THE SHORE

Devonport

SEPTEMBER 2011

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ISSUE 12

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JULY 2011

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NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEWS, EVENTS AND PEOPLE. ISSUE 11

NORTH SHORE’S MONTHLY MAGAZINE FOR NEWS, VIEWS, EVENTS AND PEOPLE.

JUNE 2011

Plus

MUSIC PROFILE - ROCK BAND

AUGUST 2011 ISSUE 13

I T’ S AL L PO S S I B L E B E C AU S E O F YO U R S U PPO R T

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Project profile

27TH YEAR

OF GOLF CARDS

Benefitz has moved into its 27th year of producing score cards for golf clubs throughout New Zealand. During this time it is estimated we have printed up to 70 million score cards.

The company first got into producing these score cards back in 1988 when Managing Director Aidan Bennett was just a young man and spotted an opportunity to enhance the quality of the score cards being used by golfers at each club.

“I was playing golf one day and was scoring on

this shabby single colour card and it dawned on me that score cards could become a powerful advertising vehicle,” explains Aidan Bennett. “So I set about designing an attractive generic score card that could be rolled out across a number of clubs. I approached one of the big sponsors of golf back then – an insurer – and they loved the concept.

With 100% sponsorship from that company, we rolled the new full colour Benefitz score cards out across virtually all of the Auckland golf clubs. The concept was

Pre Press specialist Anna Yu preparing golf card files for print. Benefitz Graphic Designer Karina Tedjapoernama, completing the graphics on a recent golf score Printer Jono Gates printing scorecards on the new Benefitz JetSX B2 Inkjet Press under the watchful eye of Aidan Bennett.

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BENEFITZ NEWS

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card

core

Previously we printed all these score cards monthly, in one run, on our Komori press. Now, with the JetSX, we have the flexibility to print them virtually on demand just as economically. then picked up by the sponsor’s network of agents throughout New Zealand and it went nationwide.”

By the early ‘90s Benefitz was responsible for the printing of score cards for over 300 golf clubs throughout the country. From Kaitaia in the north to Bluff in the south.

“After quite a few years the sponsor decided to pull back from what they were spending and we reverted to printing directly for the clubs,” adds Aidan Bennett.

“Over the last 15-20 years we have been essentially printing for the individual clubs and their locally sourced sponsors and advertisers.”

The larger golf clubs in New Zealand use up to 100,000 score cards a year. An average club will use 30,000 to 40,000. Benefitz still prints golf score cards for over 200 clubs from all over the country.

The company also works closely as a preferred print partner for DotGolf, a company which has developed an innovative score card system that allows specific details of the individual player to be laser printed at the golf clubs. Benefitz prints most of these cards colour on one side and the laser printing is done on the other side at the clubs.

“The introduction of our B2 JetSX Volume Inkjet press has recently provided us with real flexibility when printing these score cards,” explains Aidan Bennett. “Previously we printed all these score cards monthly, in one run, on our Komori press. Now, with the JetSX, we have the flexibility to print them virtually on demand just as economically.”

The longevity of the project is something that Aidan Bennett is very proud of. “To be still going strong in this golf market after 27 years is something that warms my heart,” says Aidan. “This type of longevity with many customers and different projects is what has laid the foundations for the business we have today at Benefitz.”

Visit: www.benefitz.co.nz/golfcards

And another thing…

As well as printing the score cards for golf clubs, the Benefitz team also works with the clubs and their sponsors to ensure each score card is designed exactly to their satisfaction. In fact we design 95% of the score cards we print.

the facts

card, is photographed with Managing Director Aidan Bennett.

• Producing quality scoring cards for around 200 NZ Golf Clubs and courses.

• Project started in 1988.

• All cards designed, printed, finished and shipped by Benefitz.

• Printed on Benefitz Komori or JetSX B2 Inkjet Presses.

• Creased on Benefitz diecutting machinery.

• Around 4 million cards produced per annum.

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BENEFITZ NEWS

45

benefitz creative

BENEFITZ

DESIGN A key ingredient of the Benefitz offering is design. We have a 15-strong team of skilled graphic and web designers/developers. As we have covered in this issue we are celebrating our 27th year of business. Over this time we have created a significant number of logos/brands. Cost-effectively taking customer briefs from concept through to reality. These are some recent examples of logos that have been developed by the Benefitz Design team.

Above. Client: Savvy Food. Designer: Daniel MacKinnon. 1. Client: ACM Fabricators. Designer: Ryan Mclachlan. 2. Client: Diva Dolls.

Designer: Crystal Sharp. 3. Client: Fix Physiotherapy. Designer: Dave Cooper. 4. Client: Mekong Baby. Designer: David Cooper.

5. Client: Invelop. Designer: Daniel Mackinnon. 6. Client: Frontier Sealegs. Designer: Ryan Mclachlan. 7. Client: Remuera Early Learning Centre. Designer: David Cooper. 8. Client: Fourth Monkey. Designer: Karina Tedjapoernama & Crystal Sharp. 9. Client: Moana Blue. Designer: Lee Darby. 10. Client: Banque Oyster Bar & Eatery. Designer: David Cooper. 11. Client: ACE. Designer: Crystal Sharp. 12. Client: Skymesh. Designer: Jared Trice. 13. Client: Tow Safe Trailers. Designer: Karina Tedjapoernama & Crystal Sharp. 14. Client: Seco Gas. Designer: Karen McKinlay. 15. Client: RGH. Designer: Ryan Mclachlan. 16. Client: PhysioConnect.

Designer: David Cooper. 17. Client: Sunshine Bags. Designer: Ryan Mclachlan and Nicky Malcon. 18. Client: Fistonich & Bond.

Designer: Lee Darby. 19. Client: The Pet Store. Designer: Ryan Mclachlan. 20. Client: Body’n’sync. Designer: Lee Darby. 21. Client: Safety Lockout Solutions Ltd. Designer: David Cooper. 22. Client: Hobson Bay Boat Share. Designer: Nicky Malcon. 23. Client: OutLast Builders. Designer: Karen McKinlay. 24. Client: Electrical Systems. Designer: Lee Darby and David Cooper.

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BENEFITZ NEWS

www.benefitz.co.nz

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BENEFITZ NEWS

47

benefitz people

CHELSEA JOHNSTON GRAPHIC DESIGNER

There are some great characters who work behind the scenes at Benefitz who make it all happen.

Here we have a chat with one of our long-serving employees, graphic designer Chelsea Johnston who not only works her magic on the Mac, but goes the extra mile in organising social events for staff and decking the place out for themed days throughout the year – including organising Benefitz’s recent Pink Ribbon Breakfast. (She is also one of the office’s best bakers, making loads of treats for staff celebrations!)

How long have you been at Benefitz Chelsea?

CJ: I have been working at Benefitz for just over eight years now. I started in August of 2006.

What had you done previously?

CJ: Before working at Benefitz I completed sixth form at Rangitoto College. I then spent two months in Canada and when I came home I completed a ninemonth diploma course in Computer Graphic Design at Natcol.

How did you come to join Benefitz?

CJ: Getting my job at Benefitz was one of the ‘it’s who you know’ situations. My Mum was a client of Benefitz and happened to mention that I was doing a graphic design course. Benefitz kindly offered to have me in for a couple of days of work experience. It was after spending a day there that I realised this was the industry for me and this was where I wanted to work.

I sent Aidan a copy of my CV and portfolio when I completed my course and he offered me a position.

There wasn’t a design role available at the time, but there was a position in Digital Print Finishing. A few months later I was assisting account managers, and within the year I was doing full time design. I wouldn’t change having worked in the other departments, it taught me so much about the other aspects of the company.

Learn from others around you, and don’t be afraid to start at the bottom.

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BENEFITZ NEWS

www.benefitz.co.nz

What do you love about the place?

CJ: I love the friendly family atmosphere. We have a good laugh everyday. And there is always someone there offering to help you out when you have too much on or are a bit stressed. A colleague and I have picked up the running of social events and it has added another side to the everyday routine at work. Getting involved in charity events such as the Pink Ribbon Breakfast, Buddy Day and Movember have all been well received.

What are your interests outside of work?

CJ: As many people would probably know I love to bake. I’ve even started bringing this into the work place with regular treats for staff, including a cupcake on your birthday or even a special one of a kind cake if it’s a milestone birthday. I love to spend time with family and friends. I bought my first home three years ago so I have found a real interest in renovating and interior design. And thanks to my Dad and his Kiwi ‘do it yourself’ attitude we have been making some great progress with updating my home. I also enjoy getting outside to keep fit and healthy.

What piece of machinery/technology excites you the most?

CJ: I find our flatbeds amazing – both big (massive!) and small. How they can print on so many different substrates and items. Literally whatever you want to print on, they can do it. The look of prints on wood is something I find very unique.

Any advice for budding graphic designers?

CJ: Learn from others around you, and don’t be afraid to start at the bottom. I wouldn’t be where I am today if I hadn’t started out in Digital Print Finishing. I learnt so much about how the way I do my job affects those doing the printing and finishing. I also gained a lot of respect for those working in finishing and what they have to do to complete a job before it makes it to the client. And if you don’t know something don’t be afraid to ask. I learn so much from the other designers around me. You can learn something new everyday.

Benefitz brag

RECENT PROJECTS WE ARE PROUD TO SKITE ABOUT...

Life Education Trust 2015 Calendar Details: It was a thrill for the Benefitz team to Design and Print the 2015 Life Education Trust North Shore Calendar. The Life Education Trust do a great job with educating our young folk about making healthy choices in their lives with their mobile classrooms (and Harold their Giraffe) visiting schools throughout the region.

The calendar is 24 pages printed full colour throughout with thousands of copies printed to raise funds. Benefitz is also a sponsor of Life Education Trust North Shore.

Account Manager: Aidan Bennett.

Design/Creative: Karina Tedjapoernama.

Print: Benefitz Komori Offset Presses.

Finishing: Benefitz High Speed Folding Machine, Benefitz Muller Martini Stitcher.

TDDA Website Details: The Drug Detection Agency (TDDA) consolidated from their individual country based structure into a more global one. In doing so they needed to revamp their website to reflect this.

The Benefitz Web Development team were able to produce a responsive website design which mimicked their other collateral while maintaining their brand guidelines.

Account Manager: Dallas Bennett.

Design/Creative: Aaron Morrison, Lee Darby.

Web: Benefitz BWEB CMS. www.tdda.com

iHeart Radio Stage Floor Decal Details: The Benefitz crew printed this stage floor decal for the Jessica Mauboy and Stan Walker concert. It was printed on non-slip adhesive vinyl and applied to the stage floor by the Benefitz signage team.

Account Manager: Rhys Lloyd.

Design/Creative: Supplied.

Printing: Benefitz Mimaki Large Format Machinery.

Installation/Application: Benefitz Signage Team.

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49

Auckland Grammar & Kings College Dinner Signage Details: This Dinner was hosted for the event of the 200th Rugby match between Auckland Grammar and Kings College. Benefitz was asked to produce the hanging banners. These banners were created at a size of 8m x 3m. Benefitz produced these using the 5 Metre Uvistar Pro8 Printer.

Benefitz also produced the stencils for the floor graphics which were used to paint onto the astro turf which was used for the events dance floor.

Overall a stunning set up for this event.

Account Manager: Robert Johnson.

Design/Creative: Supplied.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Conference Innovators Handbook Details: From a supplied file Benefitz produced this conference handbook of 292 pages using our iGEN150 Digital Press. This was then wiro bound to produce a high quality finished product. We have all the solutions in-house, including three different digital printing presses to produce short run Handbooks and Catalogues.

Account Manager: Robert Johnson.

Creative/Design: Supplied.

Printing: Benefitz iGEN150 Digital Press.

ili Window Banners Details: Benefitz produced these mesh banners by printing them on their 5 Metre Uvistar Pro8 Printer on mesh PVC. They have been installed using the Benefitz alloy framing system which tensions the mesh PVC over the window to give it a tight finish. This mesh PVC allows people inside to see out and let light in but from

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BENEFITZ NEWS

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the outside the image is clear to people passing by.

Account Manager: Rhys Lloyd.

Creative/Design: Supplied.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Installation/Application: Benefitz Signage Team using Benefitz ESR Tensioned Railing System.

Benefitz brag

Sky TV Surfboard Stickers

TDDA Vehicle Signage Details: From new livery created by Benefitz for The Drug Detection Agency (TDDA) we produced and applied signage on a range of Vehicles including Vans, Utes and Cars.

Account Manager: Dallas Bennett, Ursula Makasini.

Design/Creative: By Benefitz.

Printing: Benefitz Mimaki Machinery.

Application: Benefitz Signage Team.

Details: Sky TV required stickers for the Surfboard of their sponsored pro surfer Ella Williams. These stickers were printed on the Benefitz Mimaki large format printer on a clear adhesive with a gloss laminate to give better protection from salt water.

Account Manager: Robert Johnson.

Design/Creative: Karina Tedjapoernama.

Printing: Benefitz Mimaki Large Format Machinery.

Working Style Catalogue Details: Benefitz new JetSX B2 Inkjet Press provided a great solution for (digitally) printing this A3 saddlestitched catalogue. The Working Style booklet was printed full colour throughout on the Benefitz JetSX Press. It was then folded and stitched to complete the 28 page catalogue.

This B2 Inkjet Press is the only one of its kind in the southern hemisphere. The quality of the inkjet process coupled with the large B2 sheet size printing capability means this machine is very cost-effective.

Account Manager: Rhys Lloyd.

Design/Creative: Supplied.

Printing: Benefitz JetSX B2 Inkjet Press.

Finishing: Benefitz High Speed Folding Machine, Benefitz Muller Martini Stitcher.

Lorde Congratulations Banner Takapuna Grammar Details: Benefitz designed and created this 5m x 3m billboard for Takapuna Grammar School to congratulate Lorde (student Ella Yelich-O’Connor) on her achievements. Our 5 metre wide billboard printer meant we could print this large banner in one piece. Our team then welded the edges and eyeletted the corners ready for installation.

Account Manager: Robert Johnson.

Design/Creative: Karina Tedjapoernama.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

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Benefitz brag NZ Breast Cancer Foundation - Pink Promo Items Details: The Benefitz team have designed, printed (and supported) a whole range of items for the NZ Breast Cancer Foundation for their Pink promotions.

Items included posters, brochures, flyers, decals, signage/banners and online adverts.

Account Manager: Blake Douglas, Aidan Bennett.

Design/Creative: Chelsea Johnston.

Printing: Benefitz Komori Offset Press; JetSX B2 Inkjet Press; iGEN150 Digital Press; Uvistar Pro8 Printer; Vutek EFI LED Flatbed Printer; High Speed Folding Machine.

Installation: Benefitz Signage Team

THE AWARD FOR

PINKEST PHILANTHROPIST GIVEN TO

Amy Smith

Support The New Zealand Breast Cancer Foundation by registering your workplace to go Pink For A Day® HELPING YOUR ORGANISATION:

 Build organisational culture  Drive employee performance  Promote staff engagement

Register at www.pinkforaday.co.nz

Maritime Museum Balustrade Covers Details: Benefitz were asked by Maritime Museum if it was possible to replace plain white covers with digitally printed graphics. These covers were printed 2 sides on block-out PVC material and then finished with sewn pockets to fit into the existing railing systems.

The design of these fits in with the other Way Finder

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Signage Benefitz have been working on for Maritime Museum.

Account Manager: Blake Douglas.

Design/Creative: Chelsea Johnston.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Installation/Application: Benefitz Signage Team.

Benefitz brag Swimmingly Pools Website Details: Swimmingly Pools were after a simple website with online ordering functionality that they were able to manage themselves. The Benefitz Web Team produced a responsive website for them and were able to keep the costs down by using internet banking for the payments of orders. Another happy customer as a result of our very own BWEB technology!

Account Manager: Rhys Lloyd.

Design/Creative: Aaron Morrison.

Web: Benefitz BWEB CMS. www.swimminglypools.co.nz

NZ Water Polo Bid Document Booklet Details: This very professional “Bid” Document Booklet was designed by the Benefitz team for NZ WaterPolo and printed and bound using a range of printing and finishing machinery. A great example of our design capability and the high quality books (both short and long run) that Benefitz can produce.

Account Manager: Blake Douglas.

Creative/Design: Chelsea Johnston.

Printing: Benefitz JetSX B2 Inkjet Press.

Finishing: Benefitz Horizon Perfect PUR Binder, Benefitz UV Coater, Benefitz Heidelberg Diecutters.

NZRPG Christmas North Pole Mail Boxes Details: Benefitz utilised its full range of services to create all the Christmas promotional elements for NZRPG’s malls – Westgate, Milford and Highbury. Ranging from small format digital printing through to signage fabrication and installation.

A real stand-out this year were these custom-made Santa’s Mail Boxes, made from cardboard tubes, with cut vinyl and routered end caps (for the bases). We’re sure the finished products would have brought a smile to Santa’s face and is sure to have brought big smiles to hundreds of little faces!

Account Manager: Mike Nolan.

Design/Creative: Ryan Mclachlan.

Finishing: Benefitz Mimaki Vinyl Cutter, Benefitz CNC Router.

Build/Installation/Application: Benefitz Signage Team.

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Benefitz brag Showroom Wall Graphics Details: The Benefitz large format printing team printed this striking 4.89 metre x 2.15 metre showroom wall graphic at high resolution on our state-of-the-art Mimaki machinery. The print is on adhesive and was installed by the Benefitz signage team. This was blown up to this large size from an original photo. Our Mimaki printers print at such high quality that we were able to do this without losing resolution.

Account Manager: Rhys Lloyd.

Creative/Design: David Cooper.

Printing: Benefitz Mimaki Large Format Machinery.

Installation: Benefitz Signage Team.

Tip Top Cafe Signage Details: Benefitz produced the signage for the Tip Top Cafe. The Tip Top coffee menus were made from acrylic poster holders and fixed to the wall using signage mounts. The balustrades were produced using the Benefitz Mimaki vinyl cutter, where the design was cut from frosted vinyl, then applied to the glass.

The Coke fridge light box was printed on the Benefitz Mimaki printer on a light box media. The 3D sign next to the coke fridge was produced using 10mm signed which was router cut using Benefitz CNC Router which gives it the overall 3D look. Vinyl cut text was then applied to this to give it the colours the client was after.

Account Manager: Rhys Lloyd.

Creative/Design: Supplied, Karina Tedjapoernama.

Printing: Benefitz Mimaki Large Format Machinery.

Finishing: Benefitz Mimaki Vinyl Cutter, Benefitz CNC Router.

Installation/Application: Benefitz Signage Team.

Paper People Chain Details: This promotional flyer was printed at Benefitz using an oversized sheet printed on the iGEN150 Digital Press. It was then die cut and creased to create a paper people chain.

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Account Manager: Robert Johnson.

Creative/Design: Supplied.

Printing: Benefitz iGEN150 Digital Press.

Benefitz brag

Symonite Website

Globus Promotional Event Suitcase Details: Benefitz new JetSX B2 Inkjet Press provided the solution for this project. Being able to print B2 digital inkjet meant this project was affordable. The Event Suitcase was printed full colour on the JetSX B2 Press and then diecut. It was then formed to hold magazines and other items for a Globus promotional event.

Account Manager: Rhys Lloyd.

Design/Creative: Supplied, Lee Darby.

Printing: Benefitz JetSX B2 Inkjet Press.

Finishing: Benefitz Heidelberg Diecutters.

Details: Symonite has been utilising the BENEFITZ Web Team expertise for a several years now and when they wanted to refresh the design of their website we were only too happy to help. Working within the style driven industry of architecture, the homepage needed to serve as a showcase of form with function and elegantly lead you into the simple, clean and easy navigate website. All this and the content can be seamlessly managed by Symonite using the powerful BWEB Content Management System.

Account Manager: Mike Nolan.

Design/Creative: Cameron Harrison.

Web: Benefitz BWEB CMS. www.symonite.co.nz

Life-size Lego Characters Details: Benefitz produced these Life-size Lego Characters at a size of 1800 x 800mm on the Vutek EFI LED Flatbed Printer. These images were printed on corflute then cut to shape using the Benefitz CNC Router. Large cardboard struts were applied to the back to allow these to stand. They look great!

Account Manager: Rhys Lloyd.

Creative/Design: Supplied.

Printing: Benefitz Vutek EFI LED Flatbed Printer.

Finishing: Benefitz CNC Router.

Loaded Store Window Decal

Contains low level violence

www.LEGOMovie.co.nz

/RoadshowNZ

Contains low level violence

www.LEGOMovie.co.nz

/RoadshowNZ

Details: This store front window decal was printed on adhesive vinyl using Benefitz large format Mimaki printer. This decal covers a window size of 1970 x 1880 and because of the high resolution print capability of the Mimaki an image this size looks fantastic. This was installed by the Benefitz signage team.

Account Manager: Robert Johnson.

Design/Creative: Supplied.

Printing: Benefitz Mimaki Large Format Machinery.

Finishing: Benefitz High Speed Folding Machine.

Installation/Application: Benefitz Signage Team.

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Sealy Posturepedic Truck Graphics Details: We took a solid-sided Sealy Posturepedic truck and added highly detailed graphics to simulate a curtain-sided truck that had been “lifted back� as if to reveal a scene inside. Using real truck part samples and Photoshop this effective graphic has been applied to a series of Sealy trucks in different scene variations.

Account Manager: Mike Nolan.

Design/Creative: Ryan Mclachlan.

Printing: Benefitz Mimaki Large Format Machinery.

Finishing: Benefitz Mimaki Vinyl Cutter.

Installation/Application: Benefitz Signage Team.

Nissan LEAF Vehicle Signage for Auckland Marathon Details: Benefitz designed, produced and applied these vehicle graphics for the Nissan Leaf sponsor vehicles for the Auckland Marathon. The graphics were printed with white ink on the Vutek EFI LED Flatbed Printer directly to black vinyl, which made the application by our signage team a little easier.

Account Manager: Aidan Bennett, Blake Douglas.

Design/Creative: Chelsea Johnston.

Printing: Benefitz Mimaki Large Format Machinery, Benefitz Vutek EFI LED Flatbed Printer.

Finishing: Benefitz Mimaki Vinyl Cutter.

Application: Benefitz Signage Team.

Belloro Fine Jewellery Website Details: Josephine enlisted the help of the Benefitz Web team to build her an exciting website for her new company Belloro Fine Jewellery. The website needed to have an elegant and simple design utilising her colour scheme and also support online payments. The BWEB CMS ticked all the boxes and the website look very impressive. Featuring subtle hover effects and a responsive background.

Account Manager: Dallas Bennett.

Design/Creative: Aaron Morrison.

Web: Benefitz BWEB CMS. www.belloro.co.nz

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Benefitz brag IGLOO Mini Car Signage Details: The Benefitz team produced and applied the graphics for IGLOO Mini Cooper. Our Mimaki large format high resolution printers were used to print graphics onto high grade vehicle vinyl which was then laminated and applied to the vehicle in our Parkway Drive sign shop.

The project also included graphics that were printed on contravision (see through vinyl) that was applied to the windows. The result is a snazzy looking promo vehicle!

Account Manager: Robert Johnson.

Design/Creative: Supplied.

Printing: Benefitz Mimaki Large Format Machinery.

Installation/Application: Benefitz Signage Team.

Aqualine Website Details: Aqualine were using a Content Management System (CMS) from a previous supplier which was too restrictive and wasn’t meeting their needs. After seeing the capabilities of the BWEB Content Management System, Aqualine were excited to use this technology with their website. The Benefitz Web Develoment team converted the current design onto BWEB and helped migrate over the content. Another happy BWEB customer!

Account Manager: Rhys Lloyd.

Web: Benefitz BWEB CMS. www.aqualine.co.nz

Hirepool Christmas Cards 2014 Details: Hirepool wanted something that really ‘stood out’ from the rest of the clutter this year with their Christmas Card. So our team of creatives conceptualised and designed, our production team printed, diecut and formed this cheeky little interactive ‘pop-up’ Santa situation. The result leaves you with a smile on your face and thinking even Santa sometimes needs a hand with getting certain jobs done!

Account Manager: Mike Nolan.

Design/Creative: Ryan Mclachlan.

Printing: Benefitz iGEN150 Digital Press.

Finishing: Benefitz Heidelberg Diecutters.

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Benefitz brag Nissan ‘JUKE’ North Shore Billboard Details: Benefitz designed (from existing creative), printed and installed this new Billboard for Nissan’s new JUKE promotion beside the Northern Motorway.

The vehicle protrudes over the top of the site. This additional panel was router cut by the Benefitz team using ACM with digital print applied.

Account Manager: Blake Douglas.

Design/Creative: Chelsea Johnston.

Printing: Benefitz Mimaki Large Format Machinery, Benefitz 5 Metre Uvistar Pro8 Printer.

Finishing: Benefitz CNC Router.

Installation/Application: Benefitz Signage Team.

Cam Calkoen Website Details: After starting out with a ‘build-your-own’ style website, Cam came to us wanting to take his website and online presence to the next level. One that reflected who he was and what he is trying to achieve with his inspirational speaking. Now he is actively using the BLOG feature built into our BWEB Content Management System to drive traffic towards his site and complement his already very active Social Media Comms.

Account Manager: Aidan Bennett.

Design/Creative: Cameron Harrison.

Web: Benefitz BWEB CMS. www.camcalkoen.com

IE Produce Van Wrap Hot on the heals of Benefitz undertaking a complete revamp of their exterior store signage for IE Produce in Takapuna, we were asked to design, produce and complete the signage for their new van. The result was a colorful moving billboard for the popular organic store, created from printed images and vinyl cut graphics applied by the Benefitz Sign Team.

Account Manager: Dallas Bennett.

Design/Creative: Lee Darby.

Printing: Benefitz Mimaki Large Format Machinery.

Finishing: Benefitz Mimaki Vinyl Cutter.

Application: Benefitz Signage Team.

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Benefitz brag Coastguard ‘Old 4 New’ Vehicle Wraps Details: Northern Region Coastguard needed their new Volkswagen vans branded for their "Old 4 New" campaign. The Benefitz signage team fully wrapped their TRANSPORTER T5 VOLKSWAGEN 4.8m long by 2m wide by 2.2m high in a very short time frame, due to the launch of their campaign. This was achieved with a day spare due to a great team effort by our entire team – from design, printing through to signage. Just a week later we did the same wrap for a larger Van, a VOLKSWAGEN CRAFTER which was 6m Long by 2m wide x 2.7m high. A great example of the massive all round capability of Benefitz – to create artwork, print the grand format images and then skillfully apply these to the vehicles.

Account Manager: Grant Young.

Design/Creative: Daniel Mackinnon.

Printing: Benefitz Mimaki Large Format Machinery.

Application: Benefitz Signage Team.

Belvedere Vodka Table Tennis Table Wrap Details: The printing capabilities of our Mimaki Large Format Machinery made the task of wrapping this table tennis table in branding very easy. The images were digitally printed on to self adhesive vinyl. This was then applied to the table by the skilled applicators in our Benefitz signage team.

Account Manager: Rhys Lloyd.

Design/Creative: Karina Tedjapoernama.

Printing: Benefitz Mimaki Large Format Machinery.

Installation/Application: Benefitz Signage Team.

BEFORE

AFTER

Vetcare Building Exterior Revamp Details: Vetcare came to Benefitz looking for a cost effective way to refresh their older building. Using our powerful printing and installation resource we printed mesh banners and installed them using our ESR Tensioned Signrail system.

The result has completely transformed the building and really showcased the Vetcare brand. The banners can also be refreshed very economically with new skins at any stage.

Account Manager: Mike Nolan.

Design/Creative: Supplied.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Installation/Application: Benefitz Signage Team using Benefitz ESR Tensioned Railing System.

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The Department Store Billboard Details: Benefitz have printed and installed this 6 metre x 5 metro ‘Karen Walker’ Billboard Skin on the side of The Department Store in Takapuna. This large skin is printed in one piece on our 5 Metre Uvistar Pro8 Printer – The best machine of its type in NZ!

Account Manager: Aidan Bennett, Blake Douglas.

Design/Creative: Supplied.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Installation: Benefitz Signage Team.

Datamars Agri-ID Website Details: For Zee Tags New Zealand, the Benefitz Web Development team produced a clean new website for Datamars to promote their new service ‘Agri-ID’. The website features some subtle animation for the home buttons and is fully responsive.

Account Manager: Mike Nolan.

Design/Creative: Aaron Morrison.

Web: Benefitz BWEB CMS. www.datamars.com.au/agri-id/

Snack Pack Food Labels Details: These Food Labels for Snack Pack were printed using Beneftiz iGEN150 digital printer. These cards were printed directly onto brown kraft card giving the food labels an eco-friendly look. These were then folded to form a tent card that can be stapled over the top of the bag.

Account Manager: Robert Johnson.

Design/Creative: Supplied.

Printing: Benefitz iGEN150 Digital Press.

Finishing: Benefitz High Speed Folding Machine.

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Kristin School Magazine Details: Design and print regular magazine from copy and images supplied.

Account Manager: Mike Nolan.

Design/Creative: Anne Vindriis.

Printing: Benefitz Komori NL528 5 Colour Press.

Benefitz brag Tim Bray Productions “Little Yellow Digger” Details: Benefitz were asked to create this “Little Yellow Digger” prop for the show of the same name that was put on by Tim Bray Production Company at The Pumphouse in Takapuna. We designed this so we could digitally print on light weight foam board and then router cut to shape so it could be easily formed and able to be worn as a costume.

Account Manager: Blake Douglas.

Design/Creative: Karina Tedjapoernama.

Printing: Benefitz Vutek EFI LED Flatbed Printer.

Finishing: Benefitz CNC Router.

Silo Park 9m x 2.5m Interior Banners Details: Due to our capability to print big high quality images we recently produced these 9 metre by 2.5 metre banners for Otago PolyTech’s two week fashion exhibition held inside the silos at Silo Park in downtown Auckland’s Wynyard Quarter. These were printed and then installed by the Benefitz signage

team who came up with a solution to install the banners on the curved walls.

Account Manager: Sean Hawkins.

Design/Creative: Supplied.

Printing: Benefitz 5 Metre Uvistar Pro8 Printer.

Installation: Benefitz Signage Team.

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Benefitz brag

BEFORE

AFTER

Tourism Malaysia Campervan Wrap Details: Tourism Malaysia embarked on a roadshow around New Zealand and their desire was to have a fully wrapped campervan for their travels. Responding to their desire, from images supplied, the Benefitz creative team designed the ‘moving billboard’ and our large format printing and signage divisions printed and completely wrapped the large campervan in

striking graphics. When the promo was finished all the graphics were then removed from the rented camper and it was restored to its normal state.

Account Manager: Aidan Bennett, Blake Douglas.

Design/Creative: Chelsea Johnston.

Printing: Benefitz Mimaki Large Format Machinery.

Installation: Benefitz Signage Team.

Commodores Forum Personalised Hard Cover Book Details: The Royal New Zealand Yacht Squadron hosted the 2015 Commodores Forum Conference. Over 50 attendees came from all over the world for the prestigious week long event. Every attendee received their own personalised hard cover 80 page gold foiled book (with their name on the cover) that included full details of the event. Benefitz designed and printed and produced this high quality book, only 60 copies printed on our B2 JetSX Inkjet Press.

Account Manager: Dallas Bennett.

Design/Creative: Anne Vindriis, Lee Darby.

Printing: Benefitz JetSX B2 Inkjet Press.

Finishing: Benefitz Horizon Hard Case Bookmaker & PUR Binder.

Harvey Norman Security Cover Promo Signage Details: Benefitz produced Promo Signage for their prominent front of stare Security Covers as part of Harvey Norman’s Christmas POS. This was a very simple and cost effective solution. Printed on our Vutek EFI LED Flatbed machine directly onto card.

They were then just creased and formed to fit around Security sensors... Sent all over NZ to 30+ Harvey Norman Stores.

Account Manager: Aidan Bennett, Blake Douglas.

Design/Creative: Supplied.

Printing: Benefitz Vutek EFI LED Flatbed Printer.

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sponsorship & the community

BENEFITZ DESIGN SCHOLARSHIP

WINNERS 2014 For many years Benefitz has provided Scholarships for the leading Design Students in a number of our local North Shore schools. We see it as our way of contributing to our local community and to the future of our industry. These are the 2014 recipients of the Benefitz Design Scholarships, who receive a certificate and $1000 towards their ongoing studies.

Westlake Girls Benefitz Design Scholarship recipient Lynn Choi with Aidan Bennett of Benefitz.

Kristin School’s Benefitz Design Scholarship recipient Susie Howlett with Aidan Bennett of Benefitz.

Rangitoto College’s Benefitz Design Scholarship recipient Noel Zheng with Aidan Bennett of Benefitz.

Westlake Boys Benefitz Design Scholarship recipient Patrick Chambers with Aidan Bennett of Benefitz.

Takapuna Grammar’s Benefitz Design Scholarship recipient Lucy Lim with Robert Johnson of Benefitz.

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sponsorship & the community Benefitz is a keen supporter of the FOR EVERYONE Foundation, the charitable initiative of Ali Williams, Richie McCaw and Dan Carter. Our support includes printing and display items for events and it was also a thrill for the directors to attend their comedy debate and fundraising dinner held in Auckland during the second half of last year.

The three All Blacks launched the foundation in 2009.

FOR EVERYONE helps good people to help others at the grass roots, community level by providing the resources necessary to get the job done. They fund small projects between $500 and $5000 that are often difficult to find funding for but often mean the most to the people who benefit from them. The priority is to fund projects that can be completed in full with a grant of under $5,000.

They also help help supply human resources to assist with community projects through a volunteer network. To date over $200,000 in grants have been provided to community organisations throughout New Zealand. www.foreveryone.org.nz

GIVING TO THE

COMMUNITY Celebrating our community has been a key ingredient of the Benefitz business for most of the 27 years it has been in existence. We do this by providing ongoing support for a range of not-forprofit community organisations and events.

"We have become well known as loyal community supporters and this is great for our business," says Aidan Bennett. "People really appreciate it and by default this is great for our team morale as well. Benefitz has a good name in the community through the work that we do and how involved we are with these notfor-profits. It does bring us business as well. Our community magazine Channel is an extension of this."

Aidan's leadership of the community focus was recognised with a community award by Takapuna Rotary in 2014. The Arthur Coombes Memorial Cup is presented every year to a person in the community who the Rotary Club determines has made a significant contribution to the community.

"It was a thrill and a surprise to receive the recognition," explains Aidan. "It was just as much an award for what we have achieved as a business

Aidan and Michelle Bennett at the presentation of the Arthur Coombes Memorial Cup (for service to the community) in July 2014.

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WE LOVE the part we play in the community

as much as me At Benefitz we enjoy giving back to the community. We personally. It was do this through a range of humbling." sponsorships of not-for-profit Benefitz organisations and events. Our also received a policy, where possible, is to community service provide ongoing support and award from North sponsorship. This is good for Shore City a the entities we are sponsoring and good for our business. decade ago that recognised the contribution the business was making in the community.

Not for profit organisations that Benefitz currently supports include:- North Harbour Club and Charitable Trust; North Harbour Rugby; Netball North Harbour, Northern Mystics; Takapuna Beach Business Association; Milford Business Association; Milford Residents; Takapuna Boating Club; Takapuna Beach Cup; Takapuna Beach Playground Trust; Takapuna Cricket; Auckland Cricket; North Shore Golf Club; Pupuke Golf Club; Tadpole Productions Theatre Company; Campbells Bays Tennis Club; Northcote Tennis Club; St Patricks Day Golf Trust; Forrest Hill Milford Football Club; AUT Millennium; Kristin School; Takapuna Grammar; Westlake Boys High School; Westlake Girls High School; Rangitoto College; Northcote College Art Fair; NZ Sculpture on Shore; Sustainable Coastlines; Hospice North Shore; Kenzies Gift; Life Education Trust; The Outlook for Someday; Omaha Beach Classic; Shore Rovers Netball Club; Rock The Hithe Greenhithe Fundraising Concert; Greenhithe Kindy’s Great Greenhithe Garden Tour; KidsCan; NZ Breast Cancer Foundation “Pink Ribbon Breakfast”; For Everyone Charitable Trust.

sponsorship & the community

BENEFITZ GOES PINK FOR

BREAKFAST All shades of pink were in evidence at Benefitz’s Pink Ribbon Breakfast for New Zealand Breast Cancer Foundation. Clients, staff, friends and family got ‘in the pink’ for the event, which included a well-supported silent auction, as well as plenty of amazing eats - pink and otherwise! Held at the Benefitz office on the corner of Parkway and Constellation Drives, Mairangi Bay - the breakfast was one of the highest earning events in the country for the year’s Pink Ribbon Day cause, with almost $4,000 being raised. Thanks to all the businesses and individuals who gave their support.

Great effort team!

Ursula Makasini, Chelsea Johnston, Karen McKinlay.

Crystal Sharp, Lee Darby, Anne Vindriis.

Allan & Gill Johnston.

Heather Vermeer, Ella Bennett, Jono Gates.

Cameron Harrison, Leo Kitt Yeng, Ella Bennett.

Karen McKinlay, Michelle Bennett, Alison Barker, Chelsea Johnston.

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Benefitz in the Community

CELEBRATING EXCELLENCE WITH THE

NORTH HARBOUR CLUB & AIMES AWARDS Benefitz is well known for its support of the community and an organisation that we are very proud to support is the North Harbour Club and Charitable Trust. In fact it is support that now dates back 18 years.

The North Harbour Club is a group of 150 community leaders who each have a connection with the North Shore and North Harbour region. Their collective aim is three-fold:- To promote the North Harbour region; for business establishments of the region to meet and network for the good of the region; and for the Charitable Trust to raise funds and present scholarships to the youth of the North Harbour region through the annual AIMES Awards.

"I was encouraged to join the North Harbour Club way back in 1997 – a couple of years after it started – by a couple of customers, Bob Jago and Andrew MacKenzie," explains Benefitz MD Aidan Bennett. "It has been a brilliant organisation to be part of and the added bonus for me was being asked to become a trustee around 10 years ago. It is a role I cherish as the North Harbour Club plays a very important role in the community."

The highest profile initiative of the club is the annual AIMES Awards. These awards celebrate excellence achieved by young people of the region in the fields of the Arts; IT, Innovation and Science; Music; Education; Sport; Service to the Community.

"The club and the AIMES Awards have been going now for 20 years," adds Aidan Bennett. "Each year we raise funds through social events and sponsorship so we can give these awards and significant cash grants to outstanding young achievers in the community. Since 1995 over $1.6 million worth of grants have been awarded."

AWARDS

Recent recipients of AIMES Supreme Awards includes golfer Lydia Ko, musician Ella Yelich-O'Connor (aka Lorde) and novelist Ben Sanders. All three grew up and went to school on the North Shore.

The AIMES Awards are presented at a black tie gala dinner in November each year that's is a highlight of the local social calendar.

Benefitz has supported the club for 18 years with the supply of web and graphic design, advertising, printing, display and signage. Benefitz also produces an annual magazine for the North Harbour Club. Called NorthSide, the magazine provides a great record of the achievements of the club, members and AIMES Award recipients.

For more information visit: www.northharbourclub.co.nz

2014 AIMES Award Supreme Winner was novelist Ben Sanders.

2014 AIMES Award Winners with North Harbpur Club Trustees. Aidan Bennett is second from right of photo.

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display & exhibition

ADVERTISING TRAILERS

FOR HIRE

If you are looking for a short term portable billboard solution, for a campaign, event, promotion or product launch, the team at Benefitz have the answer.

OPTION 1 - 6x3 TRAILER 6 metres wide x 3 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $1000

OPTION 2 - 4.8 x 2.4 TRAILER 4.8 metres wide x 2.4 metres high

Indicative Rental Rates: Daily $120, Weekly $500, Monthly $1500 Skin costs (2 = 1 each side) = $900

OPTION 3 - SMALL TRAILER OR STAND ALONE A-FRAME 2.2 metres wide x 2 metres high

Indicative Rental Rates: Daily $50, Weekly $200, Monthly $500 Skin costs (2 = 1 each side) = $370

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display & exhibition

BENEFITZ DISPLAY & EXHIBITION

SOLUTIONS Benefitz has a selection of cost effective portable display units and virtually every digital printing solution to complete the job. Benefitz can also design and print virtually anything you need for exhibitions or point of sale display. Key products in the Benefitz Display & Exhibition range include...

Benefitz Roll-Up Display Units These are very easy to use compact display units that roll away into a small cylinder. They are very easy to transport on planes, in motor vehicles etc. The Benefitz Roll-Up Display Stands are available in 3 sizes: 600w x 1800h mm 850w x 2150h mm 1200w x 2150h mm

Benefitz Pop-Up Curves These are big display units that burst out from a case on wheels. If you want to fill up a big slice of your display stand and make an impact then the Benefitz Pop-Up Curves are the answer. These are modular units that can be made either 3 metres, 2.35 metres or 1.55 metres in height and are 3.3 or 4 metres wide (including curved ends).

Benefitz Lightboxes Benefitz stock a range of lightboxes available in stock sizes. They have very easy front loading snaplock mechanisms and are specially designed to distribute light evenly. They are also fully compliant with New Zealand requirements. Benefitz can supply the lightbox and also print the images. The total lightbox solution.

And another thing‌ With the massive printing and manufacturing resource we have, our team at Benefitz can custom-build a display and exhibition stand to suit your exact requirements. There are no limits.

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display & exhibition Benefitz Footpath Signs & Wobblers

Benefitz Large A-Frames

All printed on the Benefitz FB6100 Flatbed very economically! Now 2 options‌

Very large & sturdy at 1.8 metres x 1.2 metres.

Perfect for shows.

Easy to transport.

Takes 2x printed corflute sheets.

Available to buy or rent as you need them.

BLADE with water base.

BLADE with rubber base.

PR & Event Backdrop We have this 2.4 metre x 2.4 metre transportable backdrop structure available to rent for any events, press conferences, prize givings, product launches, photo shoots etc. We can deliver and pick up. All that’s required is two 2.4 x 1.2 metre sheets printed

by Benefitz. The stand is only available for use when panels are produced by Benefitz.

Benefitz Portable & Teardrop Flags

PRINTING OPTIONS

TEAR DROP FLAG

BLADE FLAG

As part of our Display & Exhibition range Benefitz supplies printed portable windblade flags & teardrop flags. The Benefitz Windblade Flags are available in 2 standard sizes; 3 metres and 5 metres. Benefitz Teardrop Flags are available in 3 standard sizes; 2 metres, 3 metres & 4 metres.

0800 423 633

BENEFITZ NEWS

69

Future Thinking:

B2 INKJET PRESS

WHAT’S THE DIFFERENCE BETWEEN A1 & B2?

NOT MUCH. JUST THE PRICE. AS WE CAN PRINT B2 DIGITALLY ON OUR JETSX INKJET PRESS.

benefitz.co.nz

facebook.com/benefitzdma

B2

530X740

twitter.com/benefitzdma

A1

594X841

linkedin.com/company/benefitz