Ben Ridler - Design Portfolio

Ben Ridler

Design Portfolio.

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Contents

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Vis

23

We Aren’t

55

Ethr.

67

CAD Anim

Industrial & UX Design

UX/UI & Branding

Service Design

3D Modelling &

tQ

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Intelligent Spice Grinder Industrial & UX Design

mation

& Animation

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Viś

Brief Design a solution to help those who work from home to better look after their mental wellbeing.

Duration

One Year 4th Year

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Research & Opportunities

Insight

Yoga is an excellent way to help look after your physical and mental health, especially for those leading sedentary lifestyles.

Problem

Many students have stopped since they went online, citing and sense of community.

d attending classes g a lack of atmosphere

Opportunity

Bring the experience of the Yoga Studio to peoples’ home Yoga spaces.

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Customer Segments

The New Student

The Lifelong Stud

This person has tried to get into Yoga recently to This person has practiced Yog likely not stopped attending on help look after their health, but have found the they may want to enhance the online class experience to be undesirable.

“

I can’t find much motivation to do Yoga these days since going online.

“

I still enjoy Yo the social asp

dent

ga for many years, and has nline sessions, however, eir Yoga experience.

oga, but I miss pect of the studio.

The Teacher

The teacher may have had some difficulties adjusting to online teaching, and despite their hard work, have seen class numbers dwindling.

“

We’ve lost students to YouTube [...] our lessons lose their value when they’re online.

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User Journey

Start up desktop program and navigate to calendar.

Select current class and choo microphone and video with.

Participate in the class, allowing the atmosphere to help you focus.

Stay and chat with only your f

Scan for a Video Prototype

ose who to share your

Pair your device, adjust brightness and volume, and join the class.

friends after class.

Go about the rest of your day feeling refreshed and relaxed.

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The Product

Atmosphere Creation

Light

Colour profiles are extracted from images to create atmosphere. Instructors can choose from a library of colour profiles or upload their own.

Sound

The Vis program for instructo of soundtracks for every clas upload their own audio files.

ors has a wide variety ss, and instructors can .

Scan for a Video Prototype

Motion

Motion can be evocative, so instructors can choose how the light profiles appear and transition between colours for complete control.

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The Product Features

Aluminium 6063 Body CNC Machined, Brushed & Anodised Opal Polycarbonate Diffuser Injection Moulded, Polished Outer Surface RGB LED Arrays & ABS Shroud Perforated Aluminium 6063 Speaker Mesh Stamped, Brushed & Anodised ABS Speaker Structure Injection Moulded Pouch Cell Li-Ion Battery Rechargeable - up to 10 hours of charge 12v Charging Port 10W Full Range Speakers Silicone Rubber Buttons & Base

Wireless Operation

Bluetooth Connection

Brightness & Volume Control

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The Program For Instructors

The Vis program for instructors features an easy to use User Interface with granular control over class scheduling and Atmosphere Profile creation.

Instructors can choose from a and motion settings, or uploa feedback is given via an upd

a library of light, sound, ad their own media. Live dating preview animation.

Instructors can communicate directly with students by posting updates.

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The Program For Students

The Vis program for students features a lightweight, easy to use user interface, with no unnecessary features.

Users can choose which of th microphone audio with durin

heir friends to share their ng class.

Users can see their upcoming classes and any updates from instructors on their dashboard.

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A physical and digital product to bring the experience of the Yoga Studio home.

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We Aren’t Q

Brief How might we harness social media to bridge societal divides by supporting social connection, collective action and reducing polarisation?

Duration

6 Weeks Competition Brief 4th Year

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Conspiracy Theories & QAnon

What is QAnon?

QAnon is an ur-conspiracy theory which posits the existence of an elite cabal of Satanic, paedophile left-wing politicians and celebrities who rule the world and traffick children.

Where Did it Com

In October of 2017, an indiv Clearance Patriot” and claim official leaking classified info the fringe messaging board 4 that Donald Trump was wagi the aforementioned cabal.

me From?

vidual going by “Q ming to be a US intelligence ormation, began posting to 4Chan. Q claimed ing a secret war against

Why Now?

Recently, conspiracy theories have gained unprecedented traction due to their migration from fringe platforms such as 4Chan to more mainstream social media platforms. QAnon is among the most harmful of these theories.

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The Harms

Violence

In event that sparked QAnon, PizzaGate, a man (above) attacked a Washington D.C. pizza restaurant with firearms.

Anti-Semitism

QAnon rhetoric is strongly an

nti-Semitic and anti-Islamic.

Democracy

QAnon’s glorification of Donald Trump and demonisation of his opponents influences its believers’ political views, which is damaging to democracy.

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Key Insights

‘Crippled Epistemologies’

When people have little information, they are susceptible to conspiracy theories. By making correct information available, susceptibility can be reduced.

Emotive Content

Due to its emotional nature, m Trafficking often gets lots of e our content must be emotive.

misinformation about Child engagement. Therefore, .

Who Makes the Intervention?

Any intervention must be made by a trustworthy entity. Love146 is an anti-child trafficking charity which people are likely to trust without dismissing them as co-conspirators.

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The Radicalisation Process

Engagement with Misinformation

Algorithmic Rabbit Holes

Conspiracy Belief Formation

Intervention Opportunity Space

Source: Klein et Al., “Pathways to conspiracy: The social and linguistic precursors of involvement in Reddit’s conspiracy theory forum”

Self Selection into Conspiratorial Social Groups

Reinforcement of Conspiracy Beliefs

Radicalisation and Real World Action

Increasingly hard to intervene

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Who is Affected?

• Young Parents.

• 18-34 years old.

• Less educated.

• Perhaps experiencing personal hardship.

• Seeking exculpatory narratives.

• Low threshold for believing information.

• Uses Twitter, Facebook and Instagram.

• Involved in wellness and alternative medicine.

• May be lacking sense of self.

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User Journey

Jane Doe 18m

Lorem ipsum sit

dolor amet

Jon Doe 34m

By engaging with the content, the The user sees a social media post social media platform’s algorithm from their friend which contains misinformation about child trafficking. begins to show her more similar content.

THE TRUTH ABOUT CHILD TRAFFICKING

MYTHS & FACTS LEARN THE SIGNS WHAT YOU CAN DO

The page she is taken to contains accurate information about child trafficking, what the signs are,and what she can do to help.

Through learning accurate information before forming conspiracy beliefs, the user will form realistic views and beliefs about the situation.

Love146 Sponsored Learn the truth about trafficking: bit.ly/hjdfbv

Jon Doe 34m

Over time, repeated exposure to this highly emotional and upsetting content leads her to begin to believe the misconceptions.

One of Love146’s targeted sponsored posts appears on her timeline, challenging a common myth. Curious, the user clicks the link.

WHAT YOU CAN DO

REPORT IT IF YOU SEE IT CALL THE HOTLINE

SHARE THIS PAGE

DONATE DONATE

On the ‘what you can do’ page, the user can report suspected cases, share a link to social media, and donate to Love146, empowering her to take useful action.

By sharing, more people in the same situation will be educated on the reality, making them more resistant to believing conspiracy theories around child trafficking.

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Touchpoints

To make the service more approachable, the design language of the touchpoints incorporates visual themes from content that the target audience already interacts with, such as script typefaces.

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Kenwood Intelligent Spice Grinder Brief Building on Kenwood’s equity in the Food Processor category of products, design an appliance or kitchen tool which places Kenwood in a disruptive market position by creating a new and innovative way of processing ingredients.

Duration

4 Weeks Live Project 3rd Year

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Key Insights

Changing Habits

Increased travel for culture, as well as a long standing love of world cuisine, has lead to more Brits cooking international foods from scratch.

Spice Blends & To

Replicating spice blends can b measurement. Toasting spices but is an extra step that not eve

oasting

The Spice Rack

be tricky as it requires precise The home spice rack is widely underused but helps to bring out their flavour occupies permanent worktop space. verybody wants to take.

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Target Consumer

Jackie Culinary Devotee

• 55-65 years old.

• Lives with her husband in Sussex or Surrey.

• ~£60k p.a. household income.

• Loves cooking for her grown up kids at the weekend.

• Has discovered the flavours of North Africa and India through travel.

Now she wants to recreate them.

• A very capable cook within European cuisines, but finds cooking with spices challenging.

• Has accumulated a vast spice rack that rarely gets used.

What Jackie Cooks Now

What Jackie Wants to Cook

Her Go-To Device

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Design Direction

Capable - Purposeful

l - Friendly - Intuitive

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Sketch Development

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User Journey Custom Blends

Place a bowl under the spout.

Use the dial to select the spice you want.

Once selected, turn the dial again to input the weight. Repeat until all spices are selected.

Use the dial to select the spice or blend that you want.

Once selected, turn the dial again to input the weight.

Use the dial to select “Create Custom Blend”.

Single Spices & Preset Blends

Place a bowl under the spout.

Use the dial to select “Single Spice”, or “Preset Blend”.

Push the dial in for 2 seconds to confirm and save the blend.

The spices will be toasted, ground and dispensed into your bowl below.

Add your custom spice blend to your dish when needed.

Push the dial in for 2 seconds to confirm.

The spices will be toasted, ground and dispensed.

Add your custom spice blend to your dish when needed.

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Spice Containers Container Mount

Dispensation System Thermo Resist® Glass Stainless Steel Blades Mesh Sieve

Heating Plate and Exit

300w Motor Spring Loaded Control Dial Display Spout

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Ethr.

Brief Design a Brand and User Interface for a privacy-centred mobile backup app.

This project was set up as a start-up business.

Duration 18 Months Independent Project

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Key Insights

Insight

People are becoming more aware of how companies use their data, but few know how to protect themselves.

Problem

While solutions exist in many management to VPN services are still severely lacking. Man management practices, lack e compatibile with other opera restoring data to a new phon

y niches, from password s, mobile backup solutions ny have opaque data encryption, and aren’t ating systems when ne.

Opportunity

Create an effective, cross-platform mobile backup solution with a focus on data privacy.

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Market Research & Target Consumer

How do they use their Phones?

As a social tool. Social media, entertainment and the camera are the most used features.

May have sensitive For entertainment. information on their phones that they would not want others to see.

• Younger, generally 18-30 years old.

• Active on Social Media.

• Technologically savvy.

• Somewhat aware of data privacy issues.

• Lower income due to working in an entry level/junior role.

• Likely to engage in activities which put them at risk of losing or breaking their phone.

• Cares about the data she keeps on her phone.

User Needs

Affordability.

Security.

Generous storage allowances.

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Branding Main Logotype & Icon Variants

Alternate Logos

Colours

#D4ECFC

#001436

#F59D24

#384E53

#F2F2F2

#FFFFFF

Typography

ABCDEFGHIJK ABCDEFGHIJK LMNOPQRSTU LMNOPQRSTU VWXYZ123456 VWXYZ123456 Questrial

Lato Light

Headings & Subheadings 17pt or larger

Body 16pt or less

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Touchpoints

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UI Design

Through wireframing and regular user testing, I developed the information architecture and the base of the user interface. I then applied the branding to it to create the below UI.

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CAD Animation

Brief Model an everyday item in SolidWorks and animate it in KeyShot to communicate its functionality.

Duration 8 Weeks 3rd Year

Scan for a Video Prototype

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Thanks for Reading!

Contact me at

benwgridler@gmail.com