Nook A rare and obscure record shop and coffee bar
About
Color Palette
Nook is a specialty Record shop and espresso bar that carries mint condition rare, collectible, and obscure vinyls. Based in Chicago IL, founded by two friends, Amanda Smith who graduated from Babson University with a bachelors degree in business and entrepreneurship, and Steve Williamson who graduated from The Curtis Institute of Music with a Bachelors in Music history and Audio Production. The espresso bar is ran by Sebastian Windsor, a Batista for 12 years with a culinary degree from San Diego Culinary Institute. The shop offers 7” singles and 12” LPs from their extensive library. There is also a lounge with offers comfortable seating, access to the espresso bar and vintage record player and a selection of musical classics. The interior is modern retro, with a relaxing but upscale vibe.
White #ffffff
Black #000000
Gold #e1c66a
Type For the logo, above 20 pt, it will be the hand illustrated type. Anything smaller and for any supporting text or body copy used for the brand will be in Helvetica Light.
The Logo The logo can be represented in the black or gold on a white background or white on a black background. The lettermark can be substituted in any situation where the name is not necessary, such as decor, packaging, or accents. The full name must be present in marketing, advertising, or business cards.
An example of the logo represented with a repeating pattern. Acceptable for decor, wrapping paper, and murals within the store.
Unacceptable Representations No form of color mixing, stretching, or distorting the logo is permitted. The logo cannot be displayed over any kind of imagery and no smaller than 20 pt. Body copy is only allowed in Helvetica light, NOT in header/logo font.
Applications
Demographic Mainly ranging from the ages of 22-35, although not limited to. People of all ages, races, genders, and music lovers of all kinds come in looking for the perfect addition to their collection.
Advertising
Advertising will appear through digital media forms. Spotify, Pandora, Discogs, and Ebay will be the main sites. Advertisements will be minimalistic representations of the mural pattern design or the logo which is a link to the website where they can find all of the additional information