Intellectual Property

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property. The best-known types are patents, copyrights, trademarks, and trade secrets.

In the entertainment industry, category extensions whereby intellectual property (IP) transfers from one medium to another are common practices. The logic of category extensions is straightforward: the parent product’s quality may positively influence consumers’ image toward the extension category and help create awareness to ultimately drive sales. To this end, it is an often-used strategy across many industries to enter new markets and take advantage of earlier investments.