BH - Identity launch 2024

Bellahouston Harriers Nil Desperandum

We are; An amateur running club based in the Southside of Glasgow.

Established way back in 1892, we are proud of our significant history and welcome runners of all abilities.

Press Release

Bellahouston Harriers, Running For 132 Years.

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Bellahouston Harriers Nil Desperandum

Our Present

Photo Our annual Brian Goodwin Memorial 10k race 2024.

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Bellahouston Harriers Amateur Nil Desperandum running club based in the Southside of Glasgow. Est. 1892.

Welcoming runners of all paces.

Page An Introduction Title

We train on Tuesday & Thursday at 6:30 pm.

Bellahouston Harriers, established in 1892, commemorates its 132nd anniversary this year. While the club’s history is rich, its true essence lies in the dedicated community of runners who consistently participate in races, turn up for training every week, volunteer at our numerous events and get togethers, and promote the club's achievements.

Beyond the people, the club's identity is embodied in its logo, vest, and various mediums such as websites, social media, printed materials, and training gear. As the 132nd anniversary unfolds, the club seized the opportunity to assess its identity through a graphic rationalisation exercise.

Find us online: bellahoustonharriers.co.uk Socials: @bellahoustonharriers

This approach aims to highlight the club’s proud history, offer clarity for strengthening its identity, and establish comprehensive brandHere guidelines.

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We train on Tuesday & Thursday at 6:30 pm.

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Bellahouston Harriers Amateur Nil Desperandum running club based in the Southside of Glasgow. Est. 1892.

Welcoming runners of all paces.

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Values Find us online: Embracing tradition, bellahoustonharriers.co.uk navigating the future.

Socials: @bellahoustonharriers

Bellahouston Harriers Nil Desperandum

Origins One of the first records of our BH Monogram dates back to this picture of former Harrier member, John McGough circa early 1900’s.

Our Heritage

Heritage: 05

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John McGough “The Flying Postman”.

Bellahouston Harriers Nil Desperandum

Origins WW1 Postcard of Harrier members.

Our Heritage

Heritage: 1915 06

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Origins Another former iteration of our BH Monogram.

Our Heritage

Heritage: 07

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1962 Membership booklet

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Photo Our annual Brian Goodwin Memorial 10k race 2024.

Our Present

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Our Monogram

New Our new Monogram. A combination of the many varying historic iterations of the iconic ‘BH’ initials, rendered through a contemporary lens with a view to the future.

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Our Club Badge

New Our new club badge. Including the club name, motto & date established.

The specified typography is a bold, contemporary interpretation of late 1900s era-specific fonts, originally designed, cut and moulded in metal by type foundries based in Glasgow .

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Our Present

Photo Our annual Brian Goodwin Memorial 10k race 2024.

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New Our new club designs include training and race kits to gazebos for fending off the elements while at various events.

Club Look

Identity Roll-out.

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Typography - Primary

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Bitstream Romana Regular

The Romana Font Family The French interest in the revival of suitably edited Oldstyle romans as an alternative to a world of Modern typefaces started in 1846 when Louis Perrin cut the Lyons capitals.

About 1860, as Phemister was cutting the Miller & Richard Old Style in Edinburgh, Theophile Beaudoire turned the idea of the Lyons capitals into a complete Oldstyle typeface, with similar overwhelming success.

Primary Font Used for main headings and key messaging to ensure brand consistency and recognition.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Bitstream Romana Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 13

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Typography - Secondary

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Founders Grotesk Text Regular

Founders Grotesk Font Family Founders Grotesk Text Regular is rooted in the tradition of 19thcentury grotesque typefaces but tailored for modern use. Its blend of historical inspiration and contemporary functionality has made it a staple in the world of typography.

Secondary Font Supports the primary font by being used in body text and subheadings, providing readability and flexibility while maintaining the brand's visual identity.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Founders Grotesk Text Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234�6789 14

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Colour Palette

01. SKY 02. BELLA VEST 03. GRASS 04. MUD 05. CONCRETE 06. TRACK Our Colours 3-6 reflects the surfaces we run on ...

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Our Vest

New Vest design

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Fastrax

Standard vest: Updated version of our current vest, avalible through Migo sports.

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Gazebo

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TOP

Bellahouston Harriers

Colours:

FRONT

PMS: 2767 PMS: 290

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@bellahoustonharriers

SIDE

#NilDesperandum

BACK (WITH WINDOW)

www.bellahoustonharriers.co.uk

SIDE

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Our Present

Photo Our annual Brian Goodwin Memorial 10k race 2024.

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Bellahouston Harriers Nil Desperandum

Ends

Thank you.

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