BH - Identity launch 2024

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We are;

An amateur running club based in the Southside of Glasgow.

Established way back in 1892, we are proud of our significant history and welcome runners of all abilities.

Bellahouston Harriers, Running For 132 Years.

Photo
Our annual Brian Goodwin Memorial 10k race 2024.

Bellahouston Harriers

Amateur running club based in the Southside of Glasgow. Est. 1892. Welcoming runners of all paces.

We train on Tuesday & Thursday at 6:30 pm.

Bellahouston Harriers, established in 1892, commemorates its 132nd anniversary this year. While the club’s history is rich, its true essence lies in the dedicated community of runners who consistently participate in races, turn up for training every week, volunteer at our numerous events and get togethers, and promote the club's achievements.

Beyond the people, the club's identity is embodied in its logo, vest, and various mediums such as websites, social media, printed materials, and training gear. As the 132nd anniversary unfolds, the club seized the opportunity to assess its identity through a graphic rationalisation exercise.

Find us online: bellahoustonharriers.co.uk

Socials: @bellahoustonharriers

This approach aims to highlight the club’s proud history, offer clarity for strengthening its identity, and establish comprehensive brand guidelines.

Text Here

Amateur running club based in the Southside of Glasgow. Est. 1892. Welcoming runners of all paces.

We train on Tuesday & Thursday at 6:30 pm.

Find us online: bellahoustonharriers.co.uk

Socials: @bellahoustonharriers

Origins

One of the first records of our BH Monogram dates back to this picture of former Harrier member, John McGough circa early 1900’s.

Heritage:

John McGough “The Flying Postman”.

Origins

WW1 Postcard of Harrier members.

Heritage: 1915

Origins

Another former iteration of our BH Monogram.

Photo
Our annual Brian Goodwin Memorial 10k race 2024.

Desperandum

New

Our new Monogram. A combination of the many varying historic iterations of the iconic ‘BH’ initials, rendered through a contemporary lens with a view to the future.

New

Our new club badge. Including the club name, motto & date established. The specified typography is a bold, contemporary interpretation of late 1900s era-specific fonts, originally designed, cut and moulded in metal by type foundries based in Glasgow .

Photo
Our annual Brian Goodwin Memorial 10k race 2024.

New

Our new club designs include training and race kits to gazebos for fending off the elements while at various events.

Identity Roll-out.

Desperandum

Bitstream Romana Regular

The Romana Font Family

The French interest in the revival of suitably edited Oldstyle romans as an alternative to a world of Modern typefaces started in 1846 when Louis Perrin cut the Lyons capitals. About 1860, as Phemister was cutting the Miller & Richard Old Style in Edinburgh, Theophile Beaudoire turned the idea of the Lyons capitals into a complete Oldstyle typeface, with similar overwhelming success.

Primary Font

Used for main headings and key messaging to ensure brand consistency and recognition.

Bitstream Romana Bold

Founders Grotesk Font Family

Founders Grotesk Text Regular is rooted in the tradition of 19thcentury grotesque typefaces but tailored for modern use. Its blend of historical inspiration and contemporary functionality has made it a staple in the world of typography.

Secondary Font

Supports the primary font by being used in body text and subheadings, providing readability and flexibility while maintaining the brand's visual identity.

3-6 reflects the surfaces we run on ...

01. SKY
02. BELLA VEST 03. GRASS 04. MUD 05. CONCRETE 06. TRACK Our Colours
New Vest design

vest:

Updated version of our current vest, avalible through Migo sports.

Standard
#NilDesperandum
Bellahouston Harriers
@bellahoustonharriers
Photo
Our annual Brian Goodwin Memorial 10k race 2024.

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