Exec-ed/innovation

TUESDAY, NOVEMBER 18

“Inside the Box” Innovation Featuring Dr. Jacob Goldenberg, co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results

“INSIDE THE BOX” INNOVATION TUESDAY, NOVEMBER 18 UNC CHARLOTTE CENTER CITY CAMPUS

Join Jacob Goldenberg, co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results, for this hands-on session based on pioneering academic research into the creative process. Innovative solutions have an underlying logic that can be defined and taught to others. Better and quicker innovation happens when you work inside your familiar world (inside the box, if you will). Dr. Goldenberg’s work has been featured in the New York Times, Wall

Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired magazine.

This one-day program will help participants generate creative solutions to problems – solutions that are both novel as well as useful. Each session provides a short conceptual framework followed by an introduction of practical tools and a workshop where the tools can be applied. These tools, derived from Goldenberg’s research, have been used by hundreds of corporations throughout the world, including industry leaders such as Johnson & Johnson, GE, Procter & Gamble, SAP and Phillips.

KEY TAKEAWAYS

WHO SHOULD ATTEND?

Today’s business leaders cannot rely on serendipitous innovation to remain competitive. Instead, successful innovation relies on the ability to innovate “on demand.” Key takeaways are:

Executives and senior-level managers who are responsible for strategic innovation and new product development. This program is especially effective for organizations that wish to send a cross-functional team to work on a specific challenge or project together.

• A toolkit to tackle marketing challenges more creatively, by generating product-centered as well as market-centered insights • Learn the art of persuasion to help identify support for innovation

within the organization • Strategies to put an end to self-imposed roadblocks and achieve full creative potential In addition, Jacob Goldenberg, co-author of “Inside the Box,” teaches techniques in the program that he and his co-author, Drew Boyd, derived from research – techniques that form the basis for Systematic Inventive Thinking, or SIT, now used by hundreds of corporations throughout the world.

WHERE

UNC Charlotte Center City 320 E. 9th Street Charlotte, NC 28202 PROGRAM TUITION:

$1,200 - Program tuition covers all course materials and meals.

Accommodations not included REGISTER

EXEC-ED.UNCC.EDU/INNOVATION

PRESENTER

AGENDA | 8:00AM - 5:00PM

TUESDAY, NOVEMBER 18 DR. JACOB GOLDENBERG 7:30 am

REGISTRATION & CONTINENTAL BREAKFAST

8:00 am

MORNING SESSION

Conventional Approaches to Creativity Defining creative solutions; exploring the attributes of creative ideas

and conventional approaches to the study of creativity; and

discussing the trap of modern marketing and the illusion of appealing

to the customer Close(d) World Principle: True Creativity Hides Inside the Box

Using existing resources to generate new value Unexpected Correlations Inspiring Innovation Expecting new ideas from combining seamingly unrelated

characteristics or processes 12:00 pm

LUNCH

1:00 pm

AFTERNOON SESSION

Subtraction Template Improving product functionality by reduction and elimination

Contradiction

Identifying opportunities in contradictions Creating Your Own Innovation Project Template Participate in a hands-on exercise to create a functional innovation

template in your own company or organization 4:00 pm

SUMMARY AND PROGRAM REVIEW

5:00 pm

SESSION CONCLUSION

Professor of Marketing Arison School of Business IDC Herzliya Visiting Professor Columbia Business School Co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results Dr. Jacob Goldenberg’s research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. He is an Academic Trustee of the Marketing Science Institute.

Dr. Goldenberg is a cofounder of SIT, a global innovation company dedicated to helping organizations generate new value using a systematic approach to creativity and thinking “inside the box”. Among SIT clients are P&G, J&J, Philips, GE, AXA, Samsonite, BBDO, Bayer, McCann, Comverse and many other industry leaders. In his talks, Dr. Goldenberg presents examples from these clients’ experiences and projects.

His scientific work has been featured in the New York Times, Wall Street Journal, Boston Globe, BBC News, Herald Tribune, The Economist, and Wired.

Dr. Goldenberg is the editor-in-chief of the International Journal of Research in Marketing and area editor for the Journal of Marketing Research, and serves on the editorial board of Marketing Science. He has published papers in the Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics, and Science. In addition, he is an author of two books by Cambridge University Press and a forthcoming book in Chicago Press, and one book by Simon & Schuster.

He received his Ph.D. from the Hebrew University of Jerusalem in a joint program of the School of Business Administration and Racach Institute of Physics.

FOR MORE INFORMATION:

exec-ed.uncc.edu/innovation REGISTRATION DEADLINE:

Tuesday, November 4

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