Exec-ed/digitalpresence

MAXIMIZING DIGITAL PRESENCE UNC CHARLOTTE CENTER CITY FEBRUARY 25-27

MAXIMIZING DIGITAL PRESENCE FEBRUARY 25-27 UNC CHARLOTTE CENTER CITY CAMPUS

Does your business strategy maximize the potential impact of digital information for your business? This three-day digital marketing and analytics program will provide you with insights on how to combine mobile, social, and internet data with other information to create competitive advantage and influence business decisions. Learn the most recent trends in the technology and strategy of digital marketing and analytics. And discover the impact of different forms of digital data and analytics on brand performance and overall marketing strategy.

WHO SHOULD ATTEND?

KEY TAKEAWAYS

Executives and senior-level managers who are striving to implement business strategies and cultural practices that realize the potential of an organization’s digital presence.

• Learn to strategically manage and improve your digital presence across internet, social, and mobile platforms to create meaningful

customer experiences and convert digital interactions to transactions.

• Identify key factors of how to manage digital marketing and analytics for a competitive business advantage.

WHERE

UNC Charlotte Center City 320 E. 9th Street Charlotte, NC 28202

• Recognize how to manage people who execute digital marketing and how to enhance mature digital presence through growth and search engine optimization (SEO).

• Leverage program learning in order to lead your organization in defining strategic direction.

PROGRAM TUITION:

$3,000 - Program tuition covers all course materials and meals.

Accommodations not included REGISTER

EXEC-ED.UNCC.EDU/DIGITALPRESENCE

PRESENTERS

AGENDA | 8:00AM - 5:00PM

DAY 1: WEDNESDAY, FEBRUARY 25 DR. JARED M. HANSEN 8:00 am

REGISTRATION & CONTINENTAL BREAKFAST

8:30 am

MORNING SESSION

Digital Growth & Implications for Improved Business Strategy

New Fundamentals of Internet Marketing and Reputation Management

12:00 pm

LUNCH

1:00 pm

AFTERNOON SESSION

Keeping Your Data from Deceiving You and Statistics from Giving You Bad Directions

Analytics - Attribution - Marketing Decisions

4:00 pm

SUMMARY

DAY 2: THURSDAY, FEBRUARY 26 8:00 am

CONTINENTAL BREAKFAST

8:30 am

MORNING SESSION

Associate Professor of Marketing Belk College of Business at UNC Charlotte Dr. Jared M. Hansen has taught executive business education in the United States, Mexico, Taiwan, and Hong Kong. He is currently working with UNC Charlotte’s Visualization Center to provide business insights to companies through visual text analytics on social media and other sources of unstructured text data.

Dr. Hansen has appeared locally on NPR and Fox News and his research on business analytics and firm performance, innovation and capabilities, and corporate social responsibility, digital marketing effects, and ethics has been widely published in leading business journals and presented at conferences worldwide.

He received his Ph.D. in Marketing from Texas Tech University.

Transformations and Trends in Social Media Evaluating a Social Media Strategy 12:00 pm

LUNCH

1:00 pm

AFTERNOON SESSION

Strategy of Textual Analysis and Brand Management through Social Media Identifying and Measuring ‘What Matters Most’ in Social Media 4:00 pm

SUMMARY

DAY 3: FRIDAY, FEBRUARY 27 8:00 am

CONTINENTAL BREAKFAST

8:30 am

MORNING SESSION

Mobile Strategy Roadmap Building Digital Persuasion — Realizing Mobile’s Potential at Consumer Touch-Points 12:00 pm

LUNCH

1:00 pm

AFTERNOON SESSION

Aligning Mobile App Strategy with Organizational Strategy Building Organizations around the Omni-Channel Customer 4:00 pm

SUMMARY AND PROGRAM REVIEW

DR. ANU BROOKINS Vice President, Customer Insights & Analytics Belk, Inc. Dr. Anu Brookins is Vice President, Customer Insights & Analytics at Belk where she leads a team performing customer research, textual analytics, customer analytics and predictive modeling.

Prior to joining Belk, she held key analytical and leadership positions at Bank of America, Transamerica, Sabre, and SAS Institute. Dr. Brookins serves on the board of the Analytics and Big Data Society of Charlotte.

Dr. Brookins holds a Ph.D. in Operations Research from University of North Carolina at Chapel Hill.

FOR MORE INFORMATION:

exec-ed.uncc.edu/digitalpresence

UNC CHARLOTTE EXECUTIVE EDUCATION UNC Charlotte’s Executive Education offers open enrollment and custom executive education programs to propel your strategic leadership to the next level. Our programs are designed for executives and senior-level managers. From intensive, two-day focused programs to broader, week-long programs with more diverse topics, our executive education programs develop individuals while enhancing organizational performance.

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