DSBA Executive Education Program

KNOW YOUR CUSTOMERS: LEAD YOUR COMPANY INTO THE ANALYTICS REVOLUTION

OCT. 17-18, 2013

THE DATA SCIENCE AND BUSINESS ANALYTICS INITIATIVE AT UNC CHARLOTTE

PROGRAM OVERVIEW

OCTOBER 17 | DAY ONE The Art of the Possible. What is data science and business analytics and how can it help you better interact with your customers?

The emergence of massive real time data sets, and 7:30-8:15

REGISTRATION AND BREAKFAST

8:15-8:30

WELCOME

RICHARD BUTTIMER, Associate Dean of Faculty and Research, Belk College of Business

firms interact with their

8:30-10:00

ASKING THE RIGHT QUESTIONS: WHAT ANALYTICS CAN DO FOR YOU

clients. Providing your

AMARESH TRIPATHY, Partner, PricewaterhouseCoopers

workforce with the right

SUNIL EREVELLES, Associate Professor of Marketing and Chair, Department of Marketing, Belk College of Business

the tools to analyze and visualize those data, is revolutionizing how

customer information at the right time can allow every interaction with customers to

A critical step to success in data analytics projects is defining the question to be answered.

Equally important is identifying the data which can answer the question. This session explores how one can identify the right issues, ask the right questions, and then find the right answer when starting a big data project. This session will also define how data science and business analytics is different from traditional information technology, and will examine how all firms can benefit from this technology.

10:00-10:30 COFFEE BREAK

be an opportunity to further your relationship

10:30-12:15 DATA SCIENCE: SCALABLE DATA COLLECTION, STORAGE, AND DISTRIBUTED ANALYSIS

with them.

SRINIVAS AKELLA, Associate Professor of Computer Science, College of Computing and Informatics

This executive seminar will examine both the technical and leadership

There are many different types of data and specific software available to use for fast access, high availability, and rapid analysis. This session will explain why standard software tools are not enough, and will include a discussion about data collection methods, scalable data access and analysis, and costs.

12:30-2:00

LUNCHEON SPEAKER

aspects of developing

ASHOK N. SRIVASTAVA, PH.D., Chief Data Scientist, Verizon, Inc.

your company’s business

Transforming the Customer Relationship in Real-Time with Big Data Analytics

analytics. Seminar

2:00-3:30

DATA ANALYTICS: METHODS AND TOOLS

participants will develop

CHANDRA SUBRAMANIAM, Professor of Management Information Systems, Belk College of Business

an understanding of the

MIRSAD HADZIKADIC, Professor of Software and Information Systems, College of Computing and Informatics

technology, personnel,

This session will provide a technical overview of the methods and tools available for analyzing big data for the purpose of multiple types of business and customer analyses.

leadership, and organizational structure needed to implement an analytics culture successfully. The focus will be on practical issues

3:30-3:45

COFFEE BREAK

3:45-5:00

CASE STUDY

DEREK WANG, Assistant Professor of Computer Science, College of Computing and Informatics This case study will help participants gain a better understanding of the technical aspects of data science and business analytics discussed in earlier sessions. The case analysis will provide a detailed look at combined visual and business analytics, demonstrating how to move from problem identification through to the potential final product.

and implementation.

5:15-6:30

RECEPTION

OCTOBER 18 | DAY TWO

KEYNOTE SPEAKERS

Getting from Here to There. How to lead your company through the transition and into the Analytics Era.

7:00-8:00

BREAKFAST SPEAKER

MARIUS LEIBOLD, PH.D. Professor Emeritus of Strategic International Management, Stellenbosch University, South Africa

Big Data/Smart Minds

ASHOK SRIVASTAVA, PH.D. Chief Data Scientist

8:00-9:30 LOOKING FOR DATA IN ALL THE RIGHT PLACES: LOOKING AT YOUR COMPANY, AND OUTSIDE IT, AS A PLACE TO FIND DATA

Verizon, Inc.

ANU BROOKINS, Vice President, Customer Relationship Management, Belk, Inc.

Companies often have access to lots of data, but do not always know how to be systematic about finding, storing, processing, and using that data. This session will help participants gain a better understanding of how to use in-house sources of data, social media, other online outlets, and purchased data to expand their reach. Examples will demonstrate how companies have improved their customer interactions by using big data.

9:30-10:00

COFFEE BREAK MARIUS LEIBOLD, PH.D.

10:00-11:45 IMPLEMENTING ANALYTICS: LEADING YOUR COMPANY THROUGH THE ANALYTICS TRANSFORMATION DAVID WOEHR, Professor of Management, and Chair, Department of Management, Belk College of Business

Professor Emeritus of Strategic International Management Stellenbosch University, South Africa

One of the great benefits of the analytics revolution is that it allows data to be captured and used throughout the organization. This can empower all levels of the organization to be more effective in serving customers and other stakeholders. It can also require significant organizational and cultural change. This session will examine how firms can build a culture of data-driven decision making and analysis.

12:00-1:30

LUNCHEON SPEAKER

ANINDYA GHOSE, PH.D. Professor of Information, Operations, and Management Sciences and Professor of Marketing, New York University ANINDYA GHOSE, PH.D. 1:45-3:00

PANEL DISCUSSION

ANDREW BRUNSON, Managing Director, Corporate Investments Senior Quantitative Finance Manager, CIG Data and Analytics, Bank of America

NATHALIE HOFMAN, Managing Director, Huron Legal

AMARESH TRIPATHY, Partner, PricewaterhouseCoopers

Implementing Big Data and Analytics: Tips and Traps from the Pros

3:00-3:30

COFFEE BREAK

Professor of Information, Operations and Management Sciences, and Professor of Marketing New York University Leonard N. Stern School of Business

3:30-5:15 PROTECTING YOUR DATA INVESTMENT: SECURITY, ETHICS, LEGAL, AND PUBLIC RELATIONS ISSUES BILL CHU, Professor of Software and Information Systems, College of Computing and Informatics

LAUREY HARRIS, Senior Director, Huron Legal

Big data has the potential to create a host of liabilities for firms. This session will focus on security, ethical implications, legalities and liabilities, and public relations. The discussion will show companies how to reduce risk while using data and analytics to increase the bottom line.

FOR MORE INFORMATION:

dsba.uncc.edu/executiveeducation APPLICATION DEADLINE:

September 27, 2013

WHO SHOULD ATTEND?

This two-day program is geared towards executives that seek to use data to transform their client relationships. Expertise in technology is not assumed or required.

WHERE

UNC Charlotte Center City 320 E. 9th Street Charlotte, NC 28202 PROGRAM TUITION: $2,000

Program tuition includes all course materials and meals.

Application deadline: SEPTEMBER 27, 2013 REGISTER

ABOUT THE DATA SCIENCE AND BUSINESS ANALYTICS INITIATIVE AT UNCÂ CHARLOTTE The Data Science and Business Analytics (DSBA) Initiative at UNC Charlotte is an industry-university-state partnership, led by the Belk College of Business and the College of Computing and Informatics. The DSBA Initiative provides an effective solution to industry challenges by creating education, training and research programs in data science and analytics integrated with business and industry expertise. These interdisciplinary academic programs will develop a new generation of data scientists, business analysts, and managers who will have both technical and business skills to transform data into smart, innovative business solutions.

1,000 copies of this public document were printed at a cost of $842.

dsba.uncc.edu/executiveeducation