Bejo concept leaflets

Coolwrap 'cabbage rolls' C Bejo’s Coolwrap: healthy and delicious recipes using handy square cabbage leaves from specially selected flat cabbage varieties. These varieties stand out for their fresh green colour, mild flavour and very fine leaf structure which keeps its strength and elasticity during processing.

HEALTH • TASTE • CONVENIENCE The flat shape makes it easy to cut and ensures the maximum number of ‘perfect squares’ from the cabbage. These are ideal for wraps, sushi, lasagna or as part of a healthy sandwich. They are also a great ingredient in a healthy, tasty salad. Coolwrap is gluten free and is perfect in a low carbohydrate diet. For consumers in retail stores, Bejo recommends Coolwrap as ‘ready to use’ square leaves and as a whole packed cabbage. Coolwrap also has great potential for the food processing industry as a raw ingredient for fresh pack or salads.

Unique characteristics for Coolwrap: • The specially selected cabbage varieties have a mild flavour • Coolwrap is very nutritious (high in vitamin C) • Gluten free • Suitable for use in a low carbohydrate diet • Coolwrap leaves are 'ready to use' • Easy preparation and roll-up due to the thin vein and fine leaf structure • A cabbage distinguishable by its shape • Healthier than traditional tortillas/wraps • A visually attractive presentation of cabbage • Good shelf life in the fridge

VARIETIES GUNMA: Flat white cabbage variety with a mild flavour. Square leaves can be easily cut out of the cabbage, so they can be used for Coolwrap. Gunma can be grown under different conditions.

Due to its short growing cycle, a very precise production schedule can be made.

TAMARINDO: Produces flat round white cabbage heads with a good internal structure.

Tamarindo has smooth leaves of green colour with thin veins which can be used for Coolwrap.

Tamarindo has a short growing schedule.

Ask your local Bejo representative for more information or visit www.bejo.com/coolwrap

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

KOHLRABI STICKS

K Kohlrabi Kohlrabi is a very popular vegetable in Germany. It has high vitamin C and antioxidant content. As such, it perfectly responds to current food trends. Traditionally, kohlrabi is cooked before eating.

HEALTH • TASTE • CONVENIENCE Within the theme Taste-Health-Convenience, Bejo developed great, tasty varieties like Konan and the purple Kolibri, which are ideal for eating raw. The flesh of the kohlrabi bulb is juicy and crunchy with a mild, melon-like fragrance and a mild, sweet flavour. Cut kohlrabi does not discolour so it is excellent as a ready-made product, such as the snack sticks that Bejo is promoting.

Unique characteristics for Kohlrabi: • Kohlrabi is the ‘new star' in the salad bar • Kohlrabi is a member of the brassica family – related to cabbage, broccoli, brussels sprouts • Beautifully tender, juicy flesh with a crunchy texture and mild melon flavour, refreshing • Kohlrabi is fat free, cholesterol free, low calorie, and very low in sodium • Highly nutritious, with lots of vitamin C, a good source of dietary fibre, vitamin B6 and potassium • A great nutrient-boosting side dish when cooked too • Perfect veggie snack or with salads (cubed, sliced, julienne) • Does not oxidise after cutting or discolour when exposed to the air • Many cooking possibilities: very easy to roast, steam, braise, bake, boil, puree and mash

VARIETIES KONAN: a striking tasty variety! Suitable for summer cultivation with healthy upright leaves.

Easy to harvest. Perfect for fresh market purposes.

KOSSAK

: ideal for processing sticks and industrial purposes due to its unique large size. A mild white kohlrabi for autumn production. This is a high yielding variety which produces big leaves with globe shaped bulbs with a fine internal quality.

KOLIBRI

: purple mid-late hybrid, flat round shape with medium tall tops. Excellent flesh quality, beautiful white interior and nice purple colour outside. Very productive and can grow large without the flesh losing its quality. Not suitable for early sowings.

Also available as organic seed.

Ask your local Bejo representative for more information or visit www.bejo.com/kohlrabi

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

Be inspired by our concepts!

SNACK CARROT

Snack Carrot S A range of colours and flavours that will boost the appeal of the snack market.

HEALTH • TASTE • CONVENIENCE Unique characteristics for Bejo's snack carrot range: • Sweet, aromatic and crunchy: our tasty varieties each have their own characteristic flavour • Unique varieties selected for their sophisticated, consistent taste • A healthy and tasty snack for any moment of the day • Convenient to handle and easy to consume • Eye-catching appearance • The orange pigment in carrots is rich in carotenes. The body converts beta-carotenes into vitamin A • Different varieties for different market needs

VARIETIES MOKUM: the ultimate tasty snack. The standard for taste! Mokum is sweet, fragrant and beautifully crunchy.

Mokum is ideal for the snack and fresh market, as well as suitable for bunching.

RAINBOW: distinctive mixed coloured variety. Its white, yellow, salmon and orange carrots make a colourful display on the shelf. Rainbow is a 'Nantes' type which produces slender, cylindrical carrots.

NERJA: sweet carrot. Real full carrot taste. Reliable variety for the snack market and suitable for bunching.

IBIZA: the tastiest imperator type for cut and peel with a full carrot flavour. Produces long, slender and cylindrical carrots.

Ask your local Bejo representative for more information or visit www.bejo.com/snackcarrot

The varieties in our snack segment are continiously being evaluated by an expert taste panel from the Wageningen University commissioned by Bejo.

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

Be inspired by our concepts!

PURPLE SPROUTING BROCCOLI

Purple sprouting broccoli P A new vegetable with unique ‘talents’. Purple sprouting broccoli is full of flavour and adds colour and ambiance to any meal! Learn all about its potential.

HEALTH • TASTE • CONVENIENCE Unique characteristics for Purple sprouting broccoli: • Special taste experience: purple sprouting broccoli combines a distinct broccoli flavour with a delicate hint of green asparagus.

• Striking appearance with its purple stems and flowering heads.

• Packed with antioxidants. Purple sprouting broccoli contains 10 times more antioxidants than traditional broccoli. High concentration of vitamins.

• Its versatility lends itself to a range of preparation options: boiling, steaming, stir frying and grilling.

VARIETIES SANTEE

: Leading variety for main crop. A beautiful, bushy plant which is suited to multiple harvesting.

MENDOCINO: Very uniform variety producing good yields of excellent quality spears.

POZO: Purple sprouting broccoli variety for winter cultivation. Pozoo produces deep purple spears and has a high yield.

Also available as organic seed.

Ask your local Bejo representative for more information or visit www.bejo.com/purplesproutingbroccoli

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

Be inspired by our concepts!

ORGANIC SEED

Organic seed O Bejo is profiling itself with an expanded range of organic seeds for field vegetables. Bejo presents its range of organic vegetable seeds with the slogan: ‘Start with organic’.

Bejo continues to work on expanding its range of high-quality organic seeds, making it easier for the growers to decide to use organic seeds. The company applies breeding methods that are appropriate to the organic chain. Bejo is the market leader in organic vegetable seeds for field vegetables. The range is still growing, meanwhile consisting of 140 varieties of over 40 crops.

Growing organic crops begins with using organic seeds. Why is Bejo your partner for organic growing?

• We provide organic seed of the highest quality • We only use suitable breeding techniques for our organic varieties • Our organic assortment is selected specifically for the organic cultivation • Technical knowledge and professional service to the organic grower • Modern hybrids with resistances are made available to the professional organic grower

VARIETIES A few varieties from our organic seed program HYLANDER: A mid-late onion variety of the Rijnsburger type with a high resistance to downy mildew (HR: Peronospora destructor). Hylander has good skin quality and produces attractive round bulbs, as well as a good storability and good sprouting resistance.

MIAMI: A mid-late Nantes for summer and autumn cultivation, gives smooth and well filled carrots. Miami has outstanding taste characteristics. Suitable for fresh market and cut & peel.

BALBOA: A fast growing cauliflower for mid-late autumn cultivation with well wrapped curds.

A firm white solid curd with a short core, suitable for fresh market and industry purposes.

Balboa is easy to harvest with heavy curds.

CONSERVOR: A red brown shallot for long day production areas.

A high yielding variety with a nice elongated shape.

Ask your local Bejo representative for more information or see www.bejo.com/organicseed

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

Start with organic

CURLY KALE

Curly Kale Curly kale, also called borecole (a word derived from its Dutch name ‘boerenkool’), is the latest trend right now. In some countries they immediately associate curly kale with traditional mashed potatoes and kale with sausage. But now the image has been revolutionised.

HEALTH • TASTE • CONVENIENCE Curly kale has high nutritional values, which lies perfectly in line with the current consumer trend.

Contemporary consumers are mainly using kale in salads and smoothies. It is also popular grilled on the barbecue or processed into crispy chips.

Unique characteristics for Curly kale: • Kale offers more vitamin C than an orange and more calcium than enriched milk • The vegetable is rich in vitamin K, iron and healthy omega 3 fatty acids • Also, kale contains large quantities of the anti-oxidants flavonoids and sulforophane, which help resistance. No other superfood comes close • Curly kale has a specific flavour • A range of preparation options: boiling, steaming, stir-fry, grilling, salads and smoothies

VARIETIES REFLEX: Medium tall hybrid suitable for autumn and winter cultivation. Reflex is high yielding and has dark green leaves. This variety is excellent against yellowing and leaf fall. No. 1 for winter cultivation.

WINTERBOR: Medium tall, late hybrid variety. Winterbor has dark blue-green, upright leaves which are finely curled. Suitable for autumn cultivation with medium frost resistance.

DARKIBOR: High yielding, medium tall, dark green, finely curled hybrid. Suitable for late autumn production.

REDBOR: A curly kale with a nice dark red colour. High type for autumn and winter cultivation.

Redbor is suitable as vegetable, ornamental plant and decoration.

Ask your local Bejo representative for more information or www.bejo.com/curlykale

Bejo Zaden B.V. P.O. Box 50

T +31 (0) 226 396 162

1749 ZH Warmenhuizen

E info@bejo.com

The Netherlands

W www.bejo.com

Be inspired by our concepts!