America’s No. 1 Ranching Magazine Announces Working Ranch Expo by Ellen H, Brisendine, Working Ranch Expo

Get the most out of your “trip to town” this winter by taking advantage of all the Working Ranch Expo has to offer, Dec. 8 to 10, Las Vegas Convention Center. Ranchers always want to get the most out of every trip to town, and so do we at Working Ranch magazine. If your “trip to town” this year is to be in Las Vegas for the last days of the Wrangler National Finals Rodeo, join us at the Working Ranch Expo, Dec. 8 to 10, at the Las Vegas Convention Center for our ranching trade show and seminars. Brought to you by Working Ranch magazine, branded #1 by America’s ranchers, the Working Ranch Expo offers a wide range of useful ranching seminars and a trade show full of companies that supply and service America’s working ranches. Why host an expo in Las Vegas in December? More than 250,000 rodeo fans – largely from America’s working ranch community – will travel to Las Vegas in December for the tremendous Wrangler National Finals Rodeo, and all the exceptional and exciting events surrounding it, such as Cowboy Christmas. The Working Ranch Expo at the Las Vegas Convention Center allows you to round out your trip and increase the value of your travel by including ranching education, business and networking in your schedule.

From Dec. 8 to 10, take a seat in the bleachers or stow your hat and gear on handy tables around the Working Ranch Round Pen, your Destination for Education at the Working Ranch Expo. Get comfortable with a cup of coffee on Wednesday, Dec. 8, and join the opening session of the Working Ranch Expo, a conversation with Working Ranch Editor Tim O’Byrne and Justin Mills, the voice of Working Ranch podcasts, and two plain-speaking experts in veterinary medicine and cattle production. See if you agree with who they think is doing a good job for American ranching … and who they think is going in the wrong direction. After wandering the aisles of exhibitors at the Working Ranch Expo, come back to the Round Pen to learn about the five most common causes of ranch failures and how you can avoid them at home. Is your neighbor getting paid more for his or her calves than you? Learn why that may be and how you can pocket more cash. Retail giant Walmart is reshaping the beef case at groceries. Come to hear how you can participate and benefit. Are there younger folks in your family who need some ideas on how to get started in ranching? Or do you have a military veteran friend or family member who might benefit from the working ranch life? Hear real-life experiences of people who are doing just this, and who are willing to share their knowledge with you. We are honored to have a veteran in our speaker lineup who will share his story of moving from the chaos of combat to the serenity of the saddle. Other session topics range from managing the health of your beef cattle herd with the right tools and nutrition to managing the health of your continued on page 34

ranch through right relationships with your veterinarian, your banker, and most important, your spouse! Working ranches operate at the mercy of the weather. Even though rainfall is beyond our control, ranching’s respected meteorologist Don Day Jr., creator of the Dayweather podcast on www.dayweather. com, will help us understand critical weather patterns. Ranchers nationwide watch the battle over water rights. Hear how Western ranchers are protecting their rights, and by extension the rights of all ranchers, to access to the resources fundamental to land and livestock stewardship.

While learning happens in the round pen on ranches, and it can also happen in the cab of a pickup, on a tractor and chute-side. Wander the Working Ranch Expo aisles and visit with companies that are dedicated to serving and supporting working ranches. Kick the tires on tractors designed to meet ranching needs. Scrutinize ranch equipment such as trucks, trailers, and squeeze chutes. Learn about the latest developments in animal health tools. Discover what the leading beef breeds, such as Beefmaster Breeders United, are doing to advance the profitability and productivity of beef cattle in all environments. And there is so much more to see and shop.

Cowboy Christmas is one of the premier events at the NFR and is a short walk from the Working Ranch Expo. For more than 30 years, Cowboy Christmas has offered unique custom-made products such as jewelry, western wear, boots and spurs, furnishings for the home and office, original art and handmade crafts and goods. Like all ranchers, we understand the need to get the most out of a trip to town. If this year’s “trip to town” is to come to Las Vegas Dec. 8 to 10, then join us at the Working Ranch Expo during the day to see and learn something useful at the ranch, enjoy the thrill of the NFR in the evenings, and even get a handle on your Christmas gift shopping. Visit workingranchexpo.com for more information and a complete schedule. Register to attend at workingranchexpo.com for just continued on page 35

$15, which allows you to come and go at your leisure the entire three days of the event. Working Ranch is the nation’s leading media brand that delivers America’s largest commercial and purebred cow/ calf producers and stockers. Our focus is on ranches with 200 or more head of beef cattle. Now in our 17th year, Working Ranch is No. 1 in both market share of ad pages and in time spent reading each issue as measured by READEX. We do this by imbuing a level of creative, authentic, interactive “ranch” journalism in our print, digital, social media and podcast platforms.

Ellen H. Brisendine Working Ranch Magazine