BLUE KEY Magazine

Page 1


THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection

SAFE – IT’S OUR NATURE TO PROTECT

A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING

Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

DENIM VIBE A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water

Diresul® Ocean Blues liq

Pre-reduced bright blue sulfur dyes • Aniline-free* minimal sulfide content • Variety of wash-downs possible including an eco-wash • These products have received the Cradle to Cradle Products Innovation Institute‘s Gold Level Material Health Certificate

Direfix® SD liq

Cationic fixing agent • Formaldehyde-free* • Increases the fixation of sulfur dyes • Suitable for ADVANCED DENIM

Direfix® GPF liq

NEW oxidation catalyzer • Fully compatible with cationic & non-ionic products • Suitable for use in ADVANCED DENIM

* Below limits of detection according to industry standard test methods. Not intentionally added


DENIM VIBE A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water

THE ARCHROMA WAY TO A SUSTAINABLE WORLD

DENIM VIBE

Main benefits in a nutshell

• Aniline-free* bright denim • Cost optimization and resource saving using ADVANCED DENIM concepts

• No generation of salts (sulfates and sulfites) to be treated in the waste water treatment plant

‘EFFICIENT’ WITH:

Diresul® Ocean Blues using Archroma’s ADVANCED DENIM process vs. bromo indigo -15%

ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com

-24%

-15%

-23%

-13%

‘ENHANCED’ WITH:

Archroma’s DENIM VIBE system

• Wide shade of bright blues combining Ocean Blues dyes for variety of wash-down effects

www.archroma.com

®

ENHANCED

• More regularity and consistency in processing as compared to bromo indigo, resulting in better quality standards

Diresul® Ocean Blues from Archroma vs. bromo indigo

EFFICIENT

• Less sensitive to price fluctuation and better product availability in case of sulfur bright blues

‘SAFE’ WITH:

SAFE

• Safe products from Archroma package fulfilling international safety standards

* B elow limits of detection according to industry standard test methods CASE STUDY: Egyptian customer, slasher dyeing

For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and inter­national regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2020 Archroma


Trend report presentado en

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TRIPPIN´BLUE Octubre

2021

Colaboradores_ Ana Paula Alves Nahuel Lombardi Julieta Mercerat

SS 22.23


Blue Key

Trend Review SS22.23

It´s all about the process


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bluekey:


Letter from the Editor Volver a hacer Trippin’Blue significa mucho! Armar una agenda internacional con referentes tan importantes de la Industria del Denim es un placer, un compromiso y un honor. Identificar a quiénes convocar, contactarlos, conversar, coordinar agendas, no es sencillo y lleva tiempo...

Y es por eso que invitamos a l@s expert@s de nuestra Industria, buscando compartir sus ideas, visión y experiencias con nuestra audiencia.

¡Gracias por apoyar esta hermosa y apasionante locura! ¡Gracias por ser parte de este viaje a puro Denim!

Ana Paula Alves Founder at Be Disobedient

Gracias! It´s all about the process

Trend Review SS22.23

La 2da edición nos desafió aún más, tenemos la vara muy alta y eso nos mueve.

Blue Key

Hay mucha dedicación y esfuerzo detrás de cada Trippin’ Blue. Somos un equipo chico que busca hacer algo muy grande. Más de 4 meses de entrevistas, reuniones, preparación y curaduría. Varias semanas y +50 videollamadas charlando sobre las temáticas y contenido con los speakers.

Parte de la “desobediencia” que proponemos se basa en expandir límites, acercando casos, referentes e innovación a nuestra región.


INDIGO REFLECTION Performance components of the system Diresul® Smartdenim Blue liq

Direfix® SD liq

A NEW pre-reduced sulfur blue specialty • Aniline-free* • Greenish blue cast – closest to indigo tone • This product has received the Cradle to Cradle Products Innovation Institute’s Gold Level Material Health Certificate

Cationic fixing agent • Formaldehyde-free* • Increases the fixation of sulfur dyes • Suitable for ADVANCED DENIM

Direfix® GPF liq

NEW oxidation catalyzer • Fully compatible with cationic & non-ionic products • Suitable for ADVANCED DENIM

INDIGO REFLECTION

* Below limits of detection according to industry standard test methods. Not intentionally added

Main benefits in a nutshell

SAFE

®

ENHANCED

‘SAFE’ WITH: • Safe products from Archroma Archroma’s INDIGO package fulfilling international REFLECTION system safety standards • Aniline-free*technology, less pollution, better for the factory ‘ENHANCED’ workers WITH: • Resource saving using ADVANCED INDIGO REFLECTION DENIM concepts system with Diresul® Smartdenim • No generation of salts (sulfates Blue liq and sulfites) to be treated in the waste water treatment plant • Wide shade of blues combining Diresul® RDT dyes • Variety of wash-down effects, especially eco-bleach and new sustainable wash-down technologies • Embracing sustainable production & lower impact clothing • Exclusive technology on the market

* B elow limits of detection according to industry standard test methods


INDIGO REFLECTION A coloration system that behaves like indigo but with a more sustainable and efficient process

THE ARCHROMA WAY TO A SUSTAINABLE WORLD

THE ARCHROMA WAY TO A SUSTAINABLE WORLD

Safe + Enhanced = The Enhanced Collection

SAFE – IT’S OUR NATURE TO PROTECT

A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

www.archroma.com ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com

For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and inter­national regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2020 Archroma


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special thanks for..

designers & brands.. LUCÍA CHAIN

NEHA CELLY

BIANCA DEMKIN

media partners..

Organizado por

KARINA FLEIDER


Blue Key

Trend Review SS22.23

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CONTENIDO

0.1

0.2

0.3

0.4

0.5

0.6

MICROTRENDS pag 10

PRINTS pag 22

TOPS pag 36

0.7 JACKETS pag 56

COLOR pag 12

DETAILS pag 28

BOTTOM pag 48


1.1

1.2

1.3

1.4

DENIM TRENDS pag 50

STYLES pag 62

FITS pag 80

WASHES pag 94

1.5

1.6

TRIMS pag 102

DENIM COLOR pag 110 Blue Key Trend Review SS22.23

TREND REPORT

SS 22.23 It´s all about the process


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0.1


Blue Key

Trend Review SS22.23

It´s all about the process


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Blue Key

Trend Review SS22.23

It´s all about the process


OPTIC WHITE TRIPPIN BLUE

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S/S 22.23

Piazza Sempione S/S 22

Courreges S/S 22


Iro S/S 22

Adam Lippes S/S 22

Rodarte S/S 22

CDLM S/S 22

Trend Review SS22.23

Alberta Ferretti S/S 22

Blue Key

Michael Kors S/S 22

It´s all about the process


Dsquared2 S/S 22

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Oscar de la Renta S/S 22

HARD METAL TRIPPIN BLUE

S/S 22.23


Blue Key Trend Review SS22.23

Fendace S/S 22

Tiom Ford S/S 22

It´s all about the process

Paco Rabbane S/S 22


Proenza Schouller S/S 22

Versace S/S 22

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Coach S/S 22

THE BOLD ONES S/S 22.23

TRIPPIN BLUE


Alberta Ferretti S/S 22

Patou S/S 22

Adam Lippes S/S 22

Blue Key Trend Review SS22.23

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Blue Key

Trend Review SS22.23

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Blue Key

Trend Review SS22.23

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COLOR CHECKS S/S 22.23

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COACH S/S 22

MSGM S/S 22


Kenneth Ize S/S 22

Moschino S/S 22

Baum und Pferdgarten S/S 22

Brandon Maxwell S/S 22

Trend Review SS22.23

Prabal Gurung S/S 22

Blue Key

Carolina Herrera S/S 22

It´s all about the process


FULL BLOOMS S/S 22.23

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TRIPPIN BLUE

Oscar de la Renta S/S 22

Etro S/S 22


Richard Quinn S/S 22

Dolce GabbanaS/S 22

Trend Review SS22.23

Saint Laurent S/S 22

Blue Key

MSGM S/S 22

Blumarine S/S 22

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Blue Key

Trend Review SS22.23

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FRINGE FEVER S/S 22.23

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Chloe S/S 22

No21 S/S 22


Victoria Thomas S/S 22

Blue Key

Vaquera S/S 22

Trend Review SS22.23

Proenza Schouller S/S 22

Burberry S/S 22

It´s all about the process

Fendi /S 22


CH-CHCHAINS S/S 22.23

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Tom Ford S/S 22

Bogdar S/S 22


Mark Fast S/S 22

Blue Key

Balmain S/S 22

Trend Review SS22.23

Balmain S/S 22

Nicole Miller S/S 22

It´s all about the process

LRS /S 22


SATIN SHINE S/S 22.23

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Dior S/S 22

Lutz Huelle S/S 22


Peter Do S/S 22

Blue Key

MM6 S/S 22

Trend Review SS22.23

Jil Sander S/S 22

Fendi S/S 22

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Etro /S 22


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Trend Review SS22.23

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NOT JUST A TANK TOP S/S 22.23

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Saint Laurent S/S 22

Tom Ford S/S 22


Loewe S/S 22

Blue Key

Acne Studios S/S 22

Trend Review SS22.23

Missoni S/S 22

Collina Strada S/S 22

It´s all about the process

Maryam Nassir Zadeh /S 22


THE KNIT TOP S/S 22.23

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Ganni S/S 22

Ayni S/S 22


Blue Key

No21 S/S 22

Trend Review SS22.23

Altuzarra S/S 22

Etro S/S 22

It´s all about the process


THE BRA TOP S/S 22.23

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TRIPPIN BLUE

Tom Ford S/S 22

Ulla Johnson S/S 22


Blue Key

Dolce Gabbana S/S 22

Trend Review SS22.23

Christian Siriano S/S 22

Jason Wu S/S 22

It´s all about the process

Philisophy S/S 22


THE LONG OPEN TOP

S/S 22.23

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TRIPPIN BLUE

Etro S/S 22

Blumarine S/S 22


Blue Key

Louis Vuitton S/S 22

Trend Review SS22.23

Isabel Marant S/S 22

Alberta Ferretti S/S 22

It´s all about the process


OPEN SIDE DRESS S/S 22.23

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TRIPPIN BLUE

Chanel S/S 22

Cinq a Sept S/S 22


Blue Key

Paco Rabbane S/S 22

Trend Review SS22.23

Valentino S/S 22

Philosophy S/S 22

It´s all about the process


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It´s all about the process


TRIPPIN BLUE

THE MICRO SHORT

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S/S 22.23

Atlein S/S 22

Prabal Gurung S/S 22


Balmain S/S 22

Loewe /S 22

Trend Review SS22.23

Annakiki S/S 22

Blue Key

Ulla Johnson S/S 22

Moschino S/S 22

It´s all about the process


2000 CARGO S/S 22.23

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TRIPPIN BLUE

Coperni S/S 22

Blumarine S/S 22


Tom Ford S/S 22

Blue Key

Balmain S/S 22

Trend Review SS22.23

Dolce & Gabbana S/S 22

Diesel S/S 22

It´s all about the process

Collina Strada S/S 22


THE SKIRT SET S/S 22.23

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TRIPPIN BLUE

Dior S/S 22

Alberta Ferretti S/S 22


Blue Key Trend Review SS22.23

Fendace S/S 22

Staud S/S 22

It´s all about the process

Christian Cowan S/S 22


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It´s all about the process


NO SLEEVES ALL SHAPES S/S 22.23

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TRIPPIN BLUE

Adam Lippes S/S 22

Dorothee Schumacher S/S 22


Ulla Johnson S/S 22

Chufy /S 22

Trend Review SS22.23

Proenza Schouller S/S 22

Blue Key

Mark Kenly Domino Tan S/S 22

Burberry S/S 22

It´s all about the process


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1.1


Blue Key

Trend Review SS22.23

It´s all about the process


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Blue Key

Trend Review SS22.23

It´s all about the process


STRIDENT HOPE S/S 22.23

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TRIPPIN BLUE

Kidsuper S/S 2022

Mithridate S/S 2022


MSGM S/S 2022

Street, LFW S/S 2022

Phingerin S/S 2022

Trend Review SS22.23

Collina strada S/S 2022

Blue Key

Moschino S/S 2022

Marco Rambaldi S/S 2022

It´s all about the process


SYMPLY SEXI S/S 22.23

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TRIPPIN BLUE

Linmick

Acielle Style du Monde, LFW S/S 2022


Street, MFW S/S 2022

Blue Key

Boyish S/S 2022

Trend Review SS22.23

BDG S/S 2022

Chnge S/S 2022

It´s all about the process

BDG Urban Outfitters


TROMPE L´OEIL S/S 22.23

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TRIPPIN BLUE

Blumarine S/S 2022

Diesel S/S 2022


Acne Studios S/S 2022

Our Legacy

Street, LFW S/S 2022

Trend Review SS22.23

Lupe Lajargo S/S 2022

Blue Key

Acne Studios S/S 2022

It´s all about the process

Knorts


NEW-PREP S/S 22.23

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TRIPPIN BLUE

Coach S/S 2022

St. John S/S 2022


Diesel

Life Textiles

Street, LFW S/S 2022

Blue Key

DSquared S/S 2022

Trend Review SS22.23

Maryling S/S 2022

Anna Sui S/S 2022

It´s all about the process


UPCYCLED COLOR BLOCK S/S 22.23

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TRIPPIN BLUE

GCDS S/S 2022

Per Gotesson S/S 2022


Ahluwalia S/S 202 Blue Key

AG S/S 2022

Trend Review SS22.23

Instagram

Loewe x Paula Ibiza

It´s all about the process

BDG Urban Outfitters 2022


TRIPPIN BLUE

NOSTALGIC KNIT

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S/S 22.23

Reclaimed

Marine Serre S/S 2022


Blue Key

Marco Rambaldi

Rejina Pyo S/S 2022

Trend Review SS22.23

Youthessentials

Street, LFW 2022

It´s all about the process

Street, LFW 2022


CALLING CREATIVES S/S 22.23

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TRIPPIN BLUE

Andrea Crews S/S 2022

Christian Wijnants S/S 2022


Blue Key

Diesel S/S 2022

Trend Review SS22.23

Beautiful People S/S 2022

Rokh S/S 2022

It´s all about the process

Loewe S/S 2022


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Blue Key

TRIPPIN BLUE

Trend Review SS22.23

S/S 22.23

It´s all about the process


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It´s all about the process


IMPERFECT RAW S/S 22.23

Junya watanabe S/S 2022

MSGM S/S 2022

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TRIPPIN BLUE


Armani Exchange S/S 2022

Amiri S/S 2022

Nanushka S/S 2022

Trend Review SS22.23

SacaiS/S 2022

Blue Key

Luar S/S 2022

It´s all about the process

Denim Company


MINIDRESS S/S 22.23

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TRIPPIN BLUE

Sunnei S/S 2022

GCDS S/S 2022


Blue Key Trend Review SS22.23

Versace S/S 2022

Boyish S/S 2022

It´s all about the process

Nicole Mille S/S 2022


DISTRESSED WIDE-LEG S/S 22.23

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TRIPPIN BLUE

Street, London Fashion Week S/S 2022

Redone S/S 2022


Cello S/S 2022

Nordstrom S/S 2022

Trend Review SS22.23

VetementsS/S 2022

Blue Key

Grlfnd S/S 2022

It´s all about the process

Street, PFW S/S 2022


WIDE LEG JEANS S/S 22.23

Molly goddard S/S 2022

MSGM S/S 2022

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TRIPPIN BLUE


Street, LFW S/S 2022

Street CFW S/S 2022

Style Du Monde,CFW

Trend Review SS22.23

GCDS S/S 2022

Blue Key

Good American S/S 2022

It´s all about the process

Street CFW S/S 2022


SHORT SILHOUETTES S/S 22.23

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TRIPPIN BLUE

Philip Plein S/S 2022

Adeam S/S 2022


Blue Key Trend Review SS22.23

Diesel S/S 2022

Vivienne Westwood S/S 2022

It´s all about the process

Mark FastS/S 2022


ONE PIECE S/S 22.23

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TRIPPIN BLUE

Victoria Beckham S/S 2022

Boyish S/S 2022


Blue Key

Outland S/S 2022

Rachel Comey S/S 2022

Trend Review SS22.23

Rag & Bone S/S 2022

System Studio S/S 2022

It´s all about the process

AG denim


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It´s all about the process


DIGITAL DÉGRADÉ S/S 22.23

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TRIPPIN BLUE

Isabel Marant S/S 2022

Dolce & Gabanna S/S 2022


Ader Error S/S 2022

Azgard

Street, MFW 2022

Trend Review SS22.23

Beatrice B S/S 2022

Blue Key

Etro S/S 2022

It´s all about the process

Eckhaus Latta S/S 2022


BLEACHED DENIM S/S 22.23

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TRIPPIN BLUE

A Company S/S 2022

Solid Homme S/S 2022


Blue Key

AG S/S 2022

Diesel S/S 2022

Trend Review SS22.23

Closed

Isabel Marant S/S 2022

It´s all about the process

Street, LWF 2022


AGED HEARTH S/S 22.23

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TRIPPIN BLUE

Louis Vuitton S/S 2022

Diesel S/S 2022


Blue Key

Rag & Bone S/S 2022

Khaite S/S 2022

Trend Review SS22.23

G-Star

Y/Project S/S 2022

It´s all about the process

R13 S/S 2022


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Blue Key

Trend Review SS22.23

It´s all about the process


SCULPING S/S 22.23

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TRIPPIN BLUE

Good American S/S 2022

Schiaparelli S/S 2022


Denimcratic

Mugler

Zadig etVoltaire

Trend Review SS22.23

Nanushka S/S 2022

Blue Key

AG S/S 2022

Free People

It´s all about the process


FABRIC MANIPULATION S/S 22.23

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TRIPPIN BLUE

Y/ Project S/S 2022

GMBH S/S 2022


Victoria Beckham S/S 202

Blue Key

BDG S/S 2022

Trend Review SS22.23

Diesel S/S 2022

Ader error S/S 2022

It´s all about the process

Max Mara S/S 2022


TRIPPIN BLUE

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Blue Key Trend Review SS22.23

S/S 22.23 It´s all about the process


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Blue Key

Trend Review SS22.23

It´s all about the process


SUNRISE PALETTE S/S 22.23

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TRIPPIN BLUE

Martin Across

MSGM


Steel mar

MSGM S/S 2022

HASELLERTEKSTIL

ORTA

Paul Smith S/S 2022

Blue Key

Munn

Trend Review SS22.23

It´s all about the process


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