BLUE KEY Magazine *ss2324

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CONSUMER EXPERIENCES

MICRO TRENDS

FASHION CATWALK HIGHLIGHTS


Blue key # IV



KORE BLACK DENIM

‘SAFE’ WITH:

Archroma's KORE BLACK DENIM system ®

EFFICIENT

‘EFFICIENT’ WITH:

SAFE

Archroma's KORE BLACK DENIM compared to benchmark black denim dyeing and wash-down laser & PP

‘ENHANCED’ WITH:

ENHANCED

• Safe products from a reliable global partner who applies international safety standards • Low sulfide black dyeing • Patented ring dyeing technology • Enhances consistency of the dyeing process for premium quality • Allows elimination of PP thus neutralization in wash-down • Allows extreme reduction in water consumption in laundry process • Shorter process timing and possibility to increase production output • Local washdown effects with top sustainability profile • Embracing sustainable production & lower impact clothing • Controlled and safe chemistry for workers & end consumers

Main benefits in a nutshell

Archroma’s KORE BLACK DENIM system

* Complete C2C recipe available under request **Potassium Permanganate free

THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection

SAFE – IT’S OUR NATURE TO PROTECT

A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING

Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

www.archroma.com ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com

For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2022 Archroma


KORE BLACK DENIM

A potassium permanganate-free system that produces stylish vintage black jeans that is safer for our planet and workers

System powered by CleanKORE

KORE BLACK DENIM

THE ARCHROMA WAY TO A SUSTAINABLE WORLD

Performance components of the system

Diresul® Black RDT liq

Low sulfide sulfur black • Metal-free* • Compliant with the strictest official eco-standards and requirements from retailers and fashion leading companies • Selection of dyes Cradleto-Cradle Product Innovation Institute’s Platinum Level Material Health Certificate • Easy wastewater treatment

Best-in-class dyeing auxiliaries Dekol® 2005 liq – chelating agent Leonil® EHC liq – wetting & penetrating agent (high stability with sulfur dyes) Reducing agent D p – ecological reducing agent (plant based)

Clean

The Dyeing Process...Redefined Patented Ring Dyeing technology allowing: • High degree of whiteness on the final look with single laser technique • Permanganate-free* technique • No need for laser booster application • Significant resource saving in laundry process

* Below limits of detection according to industry standard test methods. Not intentionally added


M

D DEN I ZE LI

Reporte de tendencias presentado en TRIPPIN’ BLUE Noviembre 2022 Colaboradores_ Ana Paula Alves Nahuel Lombardi Julieta Mercerat

Blue key # IV

Sponsor

SPECIA

ND R TRE E

RT PO



Blue key # IV

“Gracias por ser parte de este espacio tan generoso y aplaudo que sigamos apostando al cambio, con manos azules y mentes abiertas!”


Letter from the Editor El mundo cambió de golpe y nos muestra el impacto negativo que veníamos provocando en él. Si ‘ya es tarde’ o ‘aún estamos a tiempo’ para revertir este proceso, se convirtió en una discusión cotidiana, pero exponer este debate, permitió que hoy nadie dude sobre la responsabilidad que tenemos como personas y organizaciones en repensar la manera en la cual hacemos las cosas, entendiendo repercusiones y oportunidades. La Industria Jeanswear fue una de las que mayor impacto generó y es, al mismo tiempo, una de las que más rápido aceptó el desafío de pagar su deuda. Tecnológicamente, en sus insumos y maquinarias, los desarrollos avanzan positivamente. Desde la innovación, tuvimos la apertura para experimentar y modificar estándares. Y eso dice mucho de nosotros: jamás estuvimos de brazos cruzados. Y es esa curiosidad la que nos mueve, que nos cambia, que nos hace preguntarnos: ¿por qué no? Trippin’Blue nació así. Con la existencia de ferias espectaculares y eventos de altísima calidad alrededor del mundo, decidimos mirar a Latinoamérica y confirmar que somos gigantes. ¿Por qué no traer expertos para compartir sus aprendizajes y experiencias? ¿Por qué no escuchar gente que viene transformando la forma de producir? ¿Por qué no mostrar nuestros colores, dolores, pasiones y victorias? Y acá estamos, después de la 4ta edición, listos para escuchar y aprender. Preparados para absorber y experimentar. Cuando miro lo que hicimos en estos dos años, me sigo emocionando con la participación de los speakers y con los temas que trajeron a esta mesa azul, con las discusiones que se generan, con la inspiración que provocan. Todo esto lo hacemos juntos, hasta cuando siento que durante la organización del evento somos pocos, sé que con Uds del otro lado, somos muchos. El Denim es todo, menos solitario. Esta nueva edición trajo 30 empresas de más de 20 países diferentes. Imaginamos una experiencia pensada para todos aquellos dispuestos a cambiar. El jeans es multitudinario y su ruido, es hermosamente ensordecedor. Gracias por ser parte de este espacio tan generoso y aplaudo que sigamos apostando al cambio, con manos azules y mentes abiertas!

Ana Paula Alves, fundadora de Be Disobedient www.bedisobedient.com


DEEP SOUL

A system for overdyeing denim or woven fabrics for trendy wash-down looks using much less water and energy

THE ARCHROMA WAY TO A SUSTAINABLE WORLD

DEEP SOUL

Diresul® RDT

Performance components of the system

Pre-reduced liquid dyestuffs with minimal sulfide content • Dye range compliant with the strictest official eco-standards and requirements from retailers and fashion leading companies • Unique selection of blues to obtain Indigo look • Dyes manufactured in Archroma’s eco-certified plant nearby Barcelona (Spain) • This product has received the Cradle to Cradle Products Innovation Institute‘s Gold Level Material Health Certificate

Reducing Agent HP liq

New reducing agent for sulfur dyes suitable for room temperature application systems

Optifix® E-50 liq

New oxidation catalyzer Strong by-cationic fixing agent, specially indicated for sulfur dye application to increase the fixation of the colors


DEEP SOUL

Main benefits in a nutshell

®

SAFE EFFICIENT

-20%

-89%

-46%

-32%

ENHANCED

• Safe products from a reliable global ‘SAFE’ WITH: Archroma's DEEP SOUL system partner who applies international safety standards • Increases profitability through lower processing & operating costs ‘EFFICIENT’ WITH: • A short and robust system approach: Archroma's PAD-OX G2 technology - Significant resource optimization compared to benchmark Pad-Steam in terms of water & energy - Cleaner and lower wastewater • Better luster and overall fabric ‘ENHANCED’ WITH: aspect as compare to conventional Archroma’s DEEP SOUL system pad steam due to the final ozone step with G2 Dynamic continuous machine • Good overall fastness • Suitable for wash-down effects • Differentiation with improved resource utilization and less pollution for brands that demand and drive sustainable production

THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection

SAFE – IT’S OUR NATURE TO PROTECT

A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.

EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING

Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.

ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE

Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.

www.archroma.com ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com

For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2022 Archroma






INDEX

18

pag

Reporte WGSN

20

pag

TREND REPORT

56

Blue key # IV

pag

DENIM TRENDS


pag

64

WASHES

pag

108

FULL REPORT


El Consumidor del Futuro

Blue key # IV

WGSN x Trippin’ blue

wgsn.com


Tras años de rápida aceleración industrial, tecnológica y social, 2024 supondrá el comienzo de una era de reajuste. WGSN presenta los nuevos sentimientos y perfiles clave de los consumidores, y los puntos de acción que se deben tomar para conectar con ellos y ganar cuota de mercado. El informe El Consumidor del Futuro 2024 forma parte de nuestra serie de reportajes exclusivos sobre estrategia de negocio que le proporciona información para anticiparse y crear los productos y estrategias para conectar con el consumidor del mañana.

Descargue ya el informe para ir un paso por delante.


Blue key # IV


MMER U S

NO 24 RA

3 2

- V E

RING SP /



Trippin’

24 no a

Stella McCartney S/S 23

e - Ve r lu B





Trippin’

24 no a

Y/Project S/S 23

e - Ve r lu B



Trippin’

24 no a

Fendi S/S 23

e - Ve r lu B



Trippin’

24 no a

Miu Miu S/S 23

e - Ve r lu B



Trippin’

24 no a

Stella McCartney S/S 23

e - Ve r lu B



Trippin’

24 no a

Gucci S/S 23

e - Ve r lu B


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Gucci S/S 23


Trippin’

24 no a

e - Ve u r l B


Loewe S/S 23

Gucci S/S 23







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Miu miu S/S 23


Trippin’

24 no a

e - Ve u r l B


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Trippin’

24 no a

e - Ve u r l B




Trippin’

24 no a

Versace S/S 23

e - Ve u r l B



Trippin’

Isabel Marant S/S 23

24 no a

e - Ve u r l B



Trippin’

Tommy Hilfiger S/S 23

24 no a

e - Ve u r l B




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MMER U S

NO 24 RA

3 2

- V E

Acne studios

RING SP /


Blue key # IV


e - Ve u r l B

24 no a

Trippin’

Ph. Alexandra Armata



Trippin’

24 no a

Etro S/S 23

e - Ve u r l B



Trippin’

24 no a

Diesel S/S 23

e - Ve u r l B


Blue key # IV

Trippin’

24 no a

e - Ve r lu B


No Faith Studios, PH: Louis Mack


Dsquared S/S 23

Off white S/S 23


Trippin’

24 no a

e - Ve u r l B


Diesel S/S 23

8IGB community clothing S/S 23


Trippin’

24 no a

e - Ve u r l B


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Trippin’

24 no a

e - Ve u r l B


Acne Studios & Rosalia



Trippin’

24 no a

Diesel S/S 23

e - Ve u r l B



Trippin’

Moschino S/S 23

24 no a

e - Ve u r l B



Trippin’

Ottolinger S/S 23

24 no a

e - Ve u r l B


Blue key # IV


e - Ve u r l B

24 no a

Trippin’

Diesel


GCDS S/S 23

M65 S/S 23


Trippin’

24 no a

e - Ve u r l B



Trippin’

24 no a

e - Ve u r l B



Trippin’

Festival de Hyeres S/S 23

24 no a

e - Ve u r l B



Trippin’

24 no a

e - Ve u r l B


Trippin’

24 no a

e - Ve u r l B

Alexandra Armata S/S 23



Blue key # IV

Trippin’

24 no a

e - Ve r lu B


Y project, Photographed by Acielle/Style Du Monde



Trippin’

Blumarine S/S 23

24 no a

e - Ve u r l B


Blue key # IV

Juun J

DRAMATIC SILHOUET


Trippin’

24 no a

C TTES_

e - Ve u r l B



Trippin’

24 no a

MM6 S/S 23

e - Ve u r l B


Blue key # IV

Trippin’

24 no a

e - Ve r lu B

EMBELLIS


Off White

SHMENT_


Trippin’

24 no a

e - Ve r lu B




Trippin’

24 no a

e - Ve u r l B


Trippin’

24 no a

e - Ve r lu B



Huishan Zhang S/S 22



WATCH ON DEMAND


Descargue el reporte de tendencias completo

Blue key # IV