

ABOUT FREEK VONK
• Professor at Amsterdam Institute of Molecular and Life Sciences
• Expert in evolutionary molecular biology, particularly in the field of snake venom.
• Eureka prize in science communication
• Advanced as postdoctoral researcher squencing and studying the genomes and transcriptomes of the king cobra
• Fearless biologist to encounter and film all animal species on planet eath

• Bitten by venomous snakes, almost lost his arm due shark bite and has housed several parasites in his own body
• Most popular tv host amongst children (Freeks Wild World). Million viewers per episode.
• Own magazine ‘Wild van Freek’ reaching ten thousands of children every month
• Liveshow every year in AFAS ‘Freek Vonk Live’
FREEK VONK MERCHANDISE




TARGET GROUP AND CORE VALUES
• Family brand
• Main target children 5 to 12
• Peak boys 7-8 years
• ‘Cool’ girls, no pink and glitter
• Tough and raw, with teeth and nails
Delano, 8 years old, from Almere.
Loves gaming and when he is older he wants to become a DJ or biologist. Delano loves reptiles, especially snakes. His bearded snake is called Freekie and for his birthday he gets tickets to Freek Vonk Live.
Teun, 7 years old, from Tytsjerk.
Likes to sit all day with his fingers and feet in the mud, looking for anything that crawls, swims and flies. His classmates regularly call him ‘Teun Vonk’ because he knows so much about animals and nature.

Anne-Fleur, 9 years old, from Voorburg.
Has a subscription to Freek’s Wild and has also read all Freek’s books. Her talks are always about a species and she recently raised 100 euros by collecting bottles for Freek’s No Wildlife Crime foundation.
COLLECTION DUVET COVERS






COLLECTION ACCESSORIES


Feetwarmer











Decorative Cushions

Feetbags / Sleepingbags
Fleece Plaids
Bathcapes

Rugs / Carpets

SHARK THEME





DINOSAUR THEME





SNAKE THEME





SAFARI THEME





LATERRR THEME (MIX&MATCH)





SLOTH THEME






























LAUNCH
Will take place in Naturalis Biodiversity Center



Experience the world of Freek.. with meet and greet.

Online and offline marketing actions
Inviting press