ABOUT FREEK VONK
• Professor at Amsterdam Institute of Molecular and Life Sciences
• Expert in evolutionary molecular biology, particularly in the field of snake venom.
• Eureka prize in science communication
• Advanced as postdoctoral researcher squencing and studying the genomes and transcriptomes of the king cobra
• Fearless biologist to encounter and film all animal species on planet eath
• Bitten by venomous snakes, almost lost his arm due shark bite and has housed several parasites in his own body
• Most popular tv host amongst children (Freeks Wild World). Million viewers per episode.
• Own magazine ‘Wild van Freek’ reaching ten thousands of children every month
• Liveshow every year in AFAS ‘Freek Vonk Live’
evolutionary this AFAS
FREEK VONK MERCHANDISE
TARGET GROUP AND CORE VALUES
• Family brand
• Main target children 5 to 12
• Peak boys 7-8 years
• ‘Cool’ girls, no pink and glitter
• Tough and raw, with teeth and nails
Delano, 8 years old, from Almere.
Loves gaming and when he is older he wants to become a DJ or biologist. Delano loves reptiles, especially snakes. His bearded snake is called Freekie and for his birthday he gets tickets to Freek Vonk Live.
Teun, 7 years old, from Tytsjerk.
Likes to sit all day with his fingers and feet in the mud, looking for anything that crawls, swims and flies. His classmates regularly call him ‘Teun Vonk’ because he knows so much about animals and nature.
Anne-Fleur, 9 years old, from Voorburg.
Has a subscription to Freek’s Wild and has also read all Freek’s books. Her talks are always about a species and she recently raised 100 euros by collecting bottles for Freek’s No Wildlife Crime foundation.
COLLECTION DUVET COVERS
8079 FV Happige Haaien - Blue
8083 FV Laterrr - Sand
8080 FV Dappere Dino’s - Natural
8084 FV Lazy Luiaard - Natural
8081 FV Ssslaap Lekker - Brown 8082 FV Safari Survival - Sand
COLLECTION ACCESSORIES
Feetwarmer
Decorative Cushions
Feetbags / Sleepingbags
Fleece Plaids
Bathcapes
Rugs / Carpets
SHARK THEME
8079 FV Happige Haaien - Blue
8092 FV Haai Badcape - Blue Bathcape – 60x60 cm
8089 FV Haai Kussen - Blue Decorative Cushion – Dia 40 cm
8091 FV Haai Vloerkleed - Blue Rug/carpet – 75x135 cm
8090 FV Haai Voetenzak - Blue Feetbag – 50x140 cm
DINOSAUR THEME
8080 FV Dappere Dino’s - Natural
8101 FV Johan Kussen - Natural Decorative cushion – 12x70 cm
8093 FV Dino Plaid - Natural Fleece plaid – 120x140 cm
8094 FV Dino Vloerkleed - Brown Rug/carpet – 75x135 cm
8100 FV Laterrr Kussen – Green Decorative Cushion – 30x50 cm
SNAKE THEME
8081 FV Ssslaap Lekker - Brown
8100 FV Laterrr Kussen – Green Decorative Cushion – 30x50 cm
8101 FV Johan Kussen - Natural Decorative cushion – 12x70 cm
8095 FV Slang Rolkussen - Brown Decorative cushion – 20x80 cm
8096 FV Slang Voetenzak - Brown Feetbag – 50x140 cm
SAFARI THEME
8082 FV Safari Survival - Sand
8124 FV Cheetah Plaid - Sand Fleece plaid – 120x140 cm
8097 FV Cheetah Kop - Sand Decorative cushion – 30x40 cm
8099 FV Olifant Badcape - Brown Bathcape – 60x60 cm
8098 FV Olifant Voetenwarmer - Brown Feetwarmer – 30x35x6 cm
LATERRR THEME (MIX&MATCH)
8083 FV Laterrr - Sand
8097 FV Cheetah Kop - Sand Decorative cushion – 30x40 cm
8100 FV Laterrr Kussen – Green Decorative Cushion – 30x50 cm
8125 FV Laterrr Vloerkleed - Green Rug/carpet – Dia 120 cm
8101 FV Johan Kussen - Natural Decorative cushion – 12x70 cm
SLOTH THEME
8084 FV Lazy Luiaard - Natural
8100 FV Laterrr Kussen – Green Decorative Cushion – 30x50 cm
8102 FV Luiaard Nekkussen - Natural Decorative cushion – 30x30x15 cm
8101 FV Johan Kussen - Natural Decorative cushion – 12x70 cm
PACKAGING Info tekst over Freek x BH Pudame qui officiet as eosaperio. Ut aboribus ernam faccus sequi custes accatur, si illuptatem volorro omnimoluptat la doluptate endipsu ntisquiatur? Rum rera duci sed ma aspelib usanihi cipient. Emo quibus ut lab in re sin nem excerunt quatiost lam verspiet ut Ga mee op avontuur in de natuur Met Freek Vonk Scan de QR voor bedtime stories voor avonturiers sssslaap lekker Safari Green 40 x 60 cm Front: 100% polyester velvet with digital print. Reverse: 100% polyester velvet in plain red. A/N: 279917 8 719931 965778 Designed en distributed by Bedding House B.V., Vennestraat 8, 2161 LE Lisse The Netherlands www.beddinghouse.com Spot clean only Tijger thema Slangen thema Dino thema Haaien thema Dino thema Haaien thema Safari thema Luiaard thema thema Haaien thema Safari thema Luiaard thema Slangen thema Dino Slangen thema Dino thema Dino thema Luiaard thema Laterrr thema Duvet cover (Kids packaging) Brandlabel with QR-code for bedtime stories Accessories booklet
LAUNCH
Will take place in Naturalis Biodiversity Center
Experience the world of Freek.. with meet and greet.
Online and offline marketing actions
Inviting press