Listing Presentation - Sample 1

OLIVIA SEKERAK REAL ESTATE

MARKETING PROPOSAL & LISTING PROCESS

From day one, Olivia Sekerak was extremely professional, punctual, efficient, hard-working, and relentless.

OLIVIA SEKERAK With a Marketing background and real estate expertise, Olivia Sekerak has quickly built a name for herself in the Atlanta market. Clients that have worked with Olivia say she is hard-working, organized, detailoriented, nurturing, and service minded. She has perfected the art of selling and finding homes, at any price point. Olivia provides a consultative approach to both listing and buying clients – making sure they feel educated, informed, and confident each step of the way.

Olivia earned the Rookie of the Year Award for the Buckhead Office, during her first full year in real estate. She has also been a member of the Million Dollar Council since 2019. As a listing agent, Olivia Sekerak is known for her comprehensive marketing plan and using modern strategies to effectively sell your home.

UNIQUE TO OLIVIA SEKERAK • Personal relationships with a vast network of agents that helps us achieve more ‘eyes on your property’ and additional buyer reach • Active involvement in the community • Board membership of the Citizens Advisory Council for Zone 2 Police Department and Peachtree Hills Civic Association and a representative on the Buckhead Council of Neighborhoods • Access to 130,000 agents through the HomeServices Relocation Network, with established relationships with the top organizations moving employees to Atlanta

2019 MILLION DOLLAR COUNCIL ROOKIE OF THE YEAR

2020 CHAIR OF YOPRO AGENT NETWORK MILLION DOLLAR COUNCIL

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

HARRY NORMAN The Harry Norman, REALTORS® Buckhead Office is the top producing office in the state of Georgia, with sales over half a billion dollars in 2019. The office’s high volume of sales places it at the forefront of the real estate market in Georgia; it has the highest sales per agent of any major real estate office in the city and is home to the top 10 Atlanta agents.

REACHING BUYERS As more buyers conduct their property searches online, it’s important to select a Brokerage with local and global reach.

Harry Norman’s investments with strategically selected real estate search portals ensure that listings are published on thousands of powerful websites, video channels, and mobile apps. In addition, Harry Norman has partnered with top relocation firms to extend our buyer reach.

SYNDICATED PARTNERS All properties listed with Harry Norman, REALTORS® are automatically published to top Real Estate websites including Realtor, Zillow, Trulia, Redfin, and The Wall Street Journal. Through these powerful partners, Harry Norman is able to place your property in front of millions of viewers every month.

87K+ Monthly visits to HarryNorman.com

1000+ Syndicated websites

30K Atlanta agents who receive emails about our properties

RELOCATING WITH CONFIDENCE No matter how close or far you’re planning to move, our relocation specialists make your transition easy. Atlanta is home to some of the world’s most notable corporations. Our alliances with prestigious relocation providers make us a trusted adviser to companies that need to move their most valuable asset: their employees.

Our comprehensive support services help newcomers feel right at home. We are with you every step of the way.

442 Number of buyers the Buckhead Office has relocated since 2005

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

THE PROCESS

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

STEP 1

STEP 2

Before Listing

Prepare to List

INITIAL PHONE CALL 15m conversation & schedule in-person meeting PULL PROPERTY INFORMATION Pull recent sales information pertaining to your property Research comparable home sales in your neighborhood, current market trends, and current listing price points IN-PERSON LISTING CONSULTATION (1 OF 2) Tour property, review marketing proposal, discuss current market trends, learn about Seller’s ideal timeline for listing and moving, and schedule pricing appointment IN-PERSON LISTING CONSULTATION (2 OF 2) Tour property again ‘through buyers’ eyes’, discuss staging/pre-listing updates or repairs (to generate a higher sale price), review comps and share pricing strategy

2-4 WEEKS PRIOR TO LISTING MY PREPARATION Communicate any new sales, new competitive listings, marketing updates, etc. that could impact price Send all necessary documents to Owners to Review/ Complete – Legal Description, Exclusive Listing Agreement, Seller’s Disclosure, Community Association Disclosure, Lead Based Paint Exhibit, etc.

Hire professional photographer and schedule appointment for pictures * Optional – Schedule Agent Price

Evaluation with hand-selected REALTORS® that are familiar with the neighborhood

* Optional – Schedule drone/video

marketing

OWNER PREPARATION Coordinate vendors to come in to complete the agreed upon painting, repairs, updates, cleaning, staging, etc. *I am happy to help facilitate any appointments, provide vendor recommendations, etc.*

Organize, de-personalize, and simplify all rooms, drawers, and closets Review & begin filling out all listing paperwork Complete Utilities & Property Information worksheets Share any final showing requests/instructions

STEP 3

Marketing Plan & Coming Soon campaign

SCHEDULE EVENTS • List date • Coming soon launch (1 week prior to list date) • Sign install • Lockbox install • Agent Previews • Agent Caravan – first available Tuesday • Open House – first available Sunday DIGITAL MARKETING Emails to Harry Norman distribution list of 1100 top agents in Atlanta • • • •

Coming Soon eCard Just Listed eCard Caravan eCard Open House eCard

Email announcement to Olivia Sekerak’s personal agent network Social Media campaigns • Olivia Sekerak (830+ followers) • Harry Norman, REALTORS® (124K+ followers) • The Buckhead Office (9,900+ followers) One-to-one calls/texts/emails to top agents Mobile app promotion Nextdoor app promotion PRINT MARKETING Custom color property brochure hand-crafted and printed Seller improvements & key features list ‘Just Listed’ postcard Order print advertising

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

STEP 4

STEP 5

Listing

Contract to Close

LISTING GOES LIVE Loaded into FMLS, MLS, and GMLS Listing syndicates toZillow, Trulia, Redfin, and Realtor.com AGENT CARAVAN Hosted on first available Tuesday from 11:30am-2:00pm OPEN HOUSE Scheduled for a Saturday/Sunday afternoon, open to public COMMUNICATION Showing requests Appointment feedback Agent caravan, open house, etc. results Online traffic (views) & showing trends Market updates

REACHING AN AGREEMENT Handle all paperwork, negotiations, inspections, amendments, and estimates during due diligence period MANAGING TIMELINES Make sure all responsibilities, deadlines, and contingencies are met CLOSING Work directly with our legal counsel to schedule closing date, title search, etc.

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

OLIVIA’S RECENT SALES

25 KARLAND DR NW

981 SHY LN

20 IRON BOUND PL NW

454 CAROLWOOD LN

4282 ROSWELL RD, APT L4

1758 CREAT TRL

1568 SPRING ST SE

872 COUNTRYSIDE CT

2721 FRASER ST SE

150 WHITEFOORD AVE NE

126 MOBILE AVE NE

2084 HATTERAS WAY NW

4300 BERKELEY SOUTH CT

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

PLEASE HAVE THE FOLLOWING ITEMS AND INFORMATION AVAILABLE PRIOR TO LISTING • Mortgage Loan(s) and account number(s) & balances • Warranty Deed • Plat or Survey

• Copy of Community Association Covenants and Restrictions, Association fees, Budget, recent Meeting Minutes • Homeowners Association Fee information

• Quit Claim Deed(s), if applicable

• Swim/Tennis/Golf membership information, if applicable

• Warranties on appliances, waterproofing systems, roof, etc.

• Keys for property & extra keys for outside door locks, crawl space, etc.

• Home Warranty, if applicable

• List of Personal Property to remain

• Termite bond or service information, if applicable

• List of Personal Property excluded from sale

• Property Tax records

PROPERTY INFORMATION & UTILITIES WORKSHEET Power: Phone/Website: Monthly Cost:

Age of HVAC System(s): Age of Water Heater: Age of Furnace:

Gas: Phone/Website: Monthly Cost: Water: Phone/Website: Monthly Cost: Cable and/or Internet: Phone/Website: Monthly Cost:

Age of Roof: HOA fees (if applicable):

OTHER SERVICES (IF APPLICABLE): Pest Control: Landscaper/Lawn Service: Pool Service Provider:

Security System (if applicable): Phone/Website: Monthly Cost: Trash and pickup days: Phone/Website: Cost:

Electrician: Plumber: Contractor: Housekeeper/Cleaning Service: Other:

OLIVIA SEKERAK | 404.695.3234 | Olivia.Sekerak@HarryNorman.com | @Olivia_Sekerak_ATL_Realtor | www.oliviasekerak.com

OLIVIA SEKERAK REAL ESTATE

404.695.3234 C | 404.233.4142 O Olivia.Sekerak@HarryNorman.com www.oliviasekerak.com

Buckhead Office - 532 East Paces Ferry Road, Atlanta, GA 30305 | 404.233.4142 | HarryNorman.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice