As Vail’s original real estate firm, Slifer Smith & Frampton offers knowledge and insight into the local real estate market like no other company can provide. For more than 50 years, we have been servicing the real estate needs of visitors and locals. We have been an integral part in the growth of our beautiful valley and making it a place so many people want to call home. With the effort and commitment of Kenton Hopkins, David McHugh, Benjamin Finn and everyone else at the Vail Valley’s largest real estate firm, we will deliver the resources necessary to sell your home.
The principals of our company are recognized by many as the founding fathers of Vail, Beaver Creek, Bachelor Gulch, Arrowhead and Eagle Ranch. They have proven their leadership in real estate throughout the community and have chosen the Vail Valley as home for the same reasons you have. It is our vision to contribute to the long term health of the Vail Valley, diligently protecting the beauty and integrity of our natural environment.
We have over 100 brokers in 17 offices who will work together to sell your home. The majority of our brokers have been selling real estate in the Vail Valley for more than 20 years with customers from around the globe. Every year, our brokers’ customer base becomes more valuable as success brings new relationships.
Over 100 Brokers, 17 Offices and over 1,500 years of combined experience
Our brokers and clients both benefit from the unmatched support of a seasoned Administrative Staff and full�time Marketing, Technology and Closing Departments.
Our doors are always open. We have 17 offices conveniently located throughout the Vail Valley, with most of our offices open 7 days a week to show and sell your home. This means access to your listing 7 days a week, 365 days a year.
When you place your confidence with Kenton, David and Benjamin and Slifer Smith & Frampton Real Estate, you not only work with the Vail Valley experts but get the advantage of unmatched international reach. Through our exclusive affiliations with Luxury Portfolio International™ and Luxury Real Estate, we ensure that your home is positioned everywhere discerning buyers and sellers are looking. Our luxury residences are showcased to all 200 countries/regions of the world and to over 1.2 million high net worth visitors as part of a network that encompasses over 500 brokerages, 4,600 offices and 140,000 associates in 30 countries. This exclusive group is responsible for producing $235 billion in homes sales each year.
50,000 clients and prospects around the globe
Additionally, we have formed a Latin America Division as part of our international business alliance working specifically with our worldwide clients. This division focuses on creating relationships with brokerages and potential clients throughout Mexico, Puerto Rico, South America and beyond. Our designated brokers speak Spanish, are experts in this field and offer personalized service that lead clients through a seamless process of selling or purchasing.
Slifer Smith & Frampton ranked #86 of Top Real Estate Companies in the US by Real Trends Top 500 in 2011
| Marketing
AWARD‐WINNING MARKETING: Out of 1,500 of the top real estate companies in the world within the Who’s Who in Luxury Real Estate network, Slifer Smith & Frampton was awarded “The Best Overall Marketing” Package in 2006 and “Best Print Marketing” in 2009. Below are some of the highlights of our marketing strategies.
INTERNET: www.VailRealEstate.com, www.BeaverCreekOnline.com and www.VailValleyProperties.com. We are committed to exceeding our customers’ expectations with our internet capabilities. Our award winning websites offer a comprehensive online guide to real estate including all of the properties available for sale in the Vail Valley and overviews of every community. By producing the best online marketing for our clients, we provide the most exposure to potential buyers. Our websites average over 1.5 million visitors per year from 150 countries. We take advantage of every opportunity to build relationships with premier portals such as: Luxury Real Estate (www.luxuryrealestate.com)
Luxury Portfolio (www.luxuryportfolio.com)
The National Association of REALTORS® (www.realtor.com) The Wall Street Journal (www.wsj.com) The Leading Real Estate Companies of the World (www.leadingre.com) Vail Daily (www.vaildaily.com) Trulia (www.trulia.com) We continue to focus on top search engine placement and have the advantage of over 100 websites relating to our listings. We are the top ranked website for the most popular keywords, “Vail Real Estate”, on Google and Bing. Each property we represent features professional photography, a high-definition virtual tour, a custom designed brochure with a floor plan, site plan, aerial map, community video and detailed information on all that your property has to offer. No other broker or brokerage firms provides this level of information or detail about your home giving prospective buyers a sneak peak of their dream residence. We will also create a unique website for your home to increase your exposure online.
The largest and most comprehensive mountain resort marketing in the country
Example: www.111Borders.com Our luxury properties are marketed on the second largest search engine through exclusive video tours on our YouTube channel, www.youtube.com/vailoriginal. Our social media marketing creates a unique avenue for anyone to connect with our clients and the Vail community. Join our team and Slifer Smith and Frampton at facebook.com/vailrealestate, twitter.com/ vailoriginal or pinterest.com/vailrealestate. Our blog dedicated to local events and community information is www.vailtalk.com. Our commitment extends to providing the best tools for online real estate marketing, including the “My Place” tool which allows prospective buyers to select their purchase criteria and be notified via email when a matching property becomes available for sale.
- Our Weekly Magazine 18,000 distributed/week | 35,000 page views/year
Slifer Smith & Frampton is proud to be the first company to introduce a custom iPhone app. The entire MLS, including our listings, are marketed on our app. For people searching for properties on the go, we also have a mobile site optimized for browsing on smart phones and tablets.
BROCHURES: We will work with our brokers’ extensive mailing lists to produce highly qualified prospects who will receive newsletters, custom brochures of your property and seasonal postcards. Our coffee‐table book, ELEVATED PURSUITS, is a photo montage featuring all of the communities in Eagle County and Summit County.
HIGH-DEFENITION VIRTUAL TOURS: We will create a Custom High-Definition Virtual Tour of your property to be featured on VailRealEstate.com, BeaverCreekOnline.com, VailValleyProperties.com, LuxuryRealEstate,com, and LuxuryPortoflio.com. Research indicates that with the growth in broadband connections, a large percentage of internet users will only look for properties that have virtual tours when searching for real estate. By creating a Custom Virtual Tour we are assuring you that your property will be seen anywhere in the world.
PHOTOGRAPHY: Professional photography of your property will be arranged to ensure the highest quality reproduction in the various media uses we employ. We have a full‐time, professional photographer who works personally with our team and understand our goals.
NEWSPAPER ADVERTISING: Slifer Smith & Frampton advertises 52 weeks a year in the Vail Daily. Our full color Real Estate Portfolio appears weekly in the Vail Daily every Saturday and Thursday in the resort areas during the peak seasons. It is also displayed in strategic locations throughout the Vail Valley. The Portfolio is a magazine style insert that highlights selected properties currently on the market. This is the only one of its kind and no other company in the Vail Valley produces a piece like this. With the number of properties we have for sale, the Real Estate Portfolio is a comprehensive, up‐to‐date look at properties available throughout the Vail Valley, from East Vail to Eagle Ranch and even highlights outlying ranches. The SSF Portfolio is also emailed to our clients weekly and displayed on our website as an electronic brochure. Classified and display advertising in the Vail Daily are other great ways to advertise your home. As one of the Vail Daily’s largest advertisers we can negotiate the best rates and terms as well as take advantage of specials before anyone else. Slifer Smith & Frampton also focuses on regional and national advertising. We offer strategic advertising in the Wall Street Journal both regionally and internationally. OPEN HOUSES: Our brokers can conduct tours and open houses of your property on a regular basis for both Realtors and the general public. We encourage each office to conduct their sales meetings at various listed properties, allowing our sales people to familiarize themselves with your property’s features. VAIL BOARD OF REALTORS: All properties are included on the Multiple Listing Service, a valley wide system. In addition, each office announces
National and International Newspaper Advertising in the Wall Street Journal
exciting property information through email lists distributed to all brokers and real estate companies throughout the Vail Valley. We work extensively with the Vail Board of Realtors to feature all MLS listings on our websites; VailRealEstate.com, BeaverCreekOnline.com and VailValleyProperties.com.
TELEVISION: Slifer Smith and Frampton is featured four times a week during TV8’s “Good Morning Vail” program in the peak seasons. The show is a live magazine format with four minute interview segments where our brokers can promote a particular property.
IMAGE: Our clients have made us the largest and most reputable real estate firm in the Vail Valley and we know they are the key to our success. We actively promote our position in our market and internationally through a series of corporate image ads aimed at maintaining our existing client base while continually introducing ourselves to new customers. Since 2007, Slifer Smith and Frampton has continued a commitment to the environment by printing nearly all our marketing materials on recycled paper. NEWSPAPER ADVERTISING: We run branding ads in the Vail Daily during peak periods of the year such as Fourth of July week and the winter holiday period. We also participate in national and international newspaper publications such as the Wall Street Journal throughout the year. TELEVISION: Slifer Smith & Frampton runs an extensive branding campaign featuring 30 second commercials and exclusive sponsorships on the local channel of TV8. MAGAZINE ADVERTISING: Slifer Smith and Frampton consistently maintains a presence in local, regional, national and International magazines including Vail Beaver Creek Magazine, Vail Valley Magazine, Bravo! Vail Valley Music Festival Program Book, The Vilar Center for the Arts Program, Beaver Creek Magazine, Luxury Real Estate, Luxury Portfolio and more.
COMPANY BOOK: As mentioned previously, our unique coffee table book, ELEVATED PURSUITS, provides a glimpse into all of the spectacular communities throughout the Vail Valley and Summit County. Not only will you find beautiful photography, you’ll also find community overviews, new developments and resources for these distinct mountain communities. The public can request their own copy online or they can be found at any of our 17 real estate offices.
EMAIL NEWSLETTER CAMPAIGN: We create company email newsletters to keep our buyers and sellers informed about the Vail Valley real estate market, general news, travel information and community updates. This exclusive newsletter is created monthly and emailed to our brokers’ extensive client lists of over 50,000 people around the globe.
SLIFER REPORT: The quarterly report for the number crunchers. This comprehensive report analyzes the real estate market in each area of the Vail Valley providing expert insight on the trends and statistics.
Bringing Buyers to Our Doors Will Help Us Bring Them to Yours!
DISPLAYS: Slifer Smith and Frampton maintains the largest advertising presence at the Eagle County Airport private and public terminals. We are also featured in the Vail Village parking structure. Visitors will see our presence in the Vail Valley from the airport to the villages with display advertising and our 17 offices.
PUBLICITY & PUBLIC RELATIONS: Slifer Smith and Frampton works closely with our Public Relations firm to create feature stories for local and national publications regarding the Vail Valley real estate market, our brokers, charitable organizations and current company news.
CHARITABLE: Slifer Smith & Frampton real estate has a strong commitment to our community. As a company, we contribute to over 80 local charities and organizations annually. It is part of our continued commitment to be the leaders in the Vail Valley.
TECHNOLOGY: Slifer Smith and Frampton has a dedicated intranet system connecting every member of our team; all of our brokers will know about your home minutes after you sign the listing contract. We have the only award‐winning real estate website in the Vail Valley, www.VailRealEstate.com, which features cutting‐edge technology that offers a virtual gateway into the Vail Valley. It features up‐to‐the‐minute real estate updates along with community and market information. We have a full‐time technology support staff charged with the responsibility of constantly monitoring and improving this state‐of‐the‐art system, as well as to train and support our team. This continuous effort maintains our team as the leaders in new technology for our buyers and sellers. SUPPORT STAFF: Our seasoned support staff of over 30 professionals ensures that our brokers can focus entirely on you and your real estate needs. CLOSING DEPARTMENT: An experienced member of Slifer Smith and Frampton’s full‐time, in‐house Closing Department will personally guide your sales transaction from start to finish, providing professional, proficient attention to every detail.
MARKETING DEPARTMENT: We spend over $2 million annually on advertising and marketing, and our own in‐house Marketing Department works in coordination with leading agencies to provide the best possible media exposure for your home. With the largest marketing presence in the Vail Valley and a comprehensive blend of national and international exposure, Slifer Smith & Frampton can expose your home to millions of potential buyers. This dedicated, full‐ time support staff spanning our Administrative, Closing, Technology and Marketing Departments allows our team to focus on you.
We have been the leader in the Vail Valley for more than 50 years and have proven ourselves as the trusted experts. We list and sell more property than any other real estate firm; over half of our listings are sold by a broker within Slifer Smith and Frampton and we maintain a leading market share in most of the Vail Valley’s neighborhoods. Our clients have the unique advantage of the most up to date information on the entire market, including new listings and projects since we are involved in the majority of the transactions.
Shouldn’t you have the experience of Hopkins, McHugh & Finn behind your effort to Buy or Sell?
Now More than ever Luxury Real Estate is a Global Business!