The Marketing of your home is most successfully accomplished by employing two strategies; Retailing the property to the ultimate buyer and wholesale exposure to the brokerage community. Our marketing campaign effectively addresses both strategies.
Retail Marketing: Slifer Smith & Frampton along with Hopkins, McHugh &Finn Casts The Widest Net Over The Marketplace. At Slifer Smith & Frampton we spend well over $3 million dollars each year on marketing to insure that your home is potentially seen by over 350,000 people every month! We are committed to maximizing the exposure of your home in all of Slifer Smith & Frampton collateral materials.
Internet Exposure The National Association of Realtors study found that over 80% of all home buyers start their search online. The buyers surveyed stated that the most useful website features are detailed property information with virtual tours and photography. With the Vail Valley’s only award winning real estate website as well as custom real estate property websites for both Vail and Beaver Creek Resort, Kenton Hopkins , David McHugh, and Benjamin Finn along with Slifer Smith & Frampton are dedicated to providing the most user friendly tools for buyers and sellers. Our internet exposure and technology is unparalleled. On average our websites receive over 1 million victors a year from over 150 different countries. It will be nearly impossible for a prospect to use the Internet to search for Vail/Beaver Creek Valley Real Estate and not be exposed to your home. We will also be including your home in the Slifer, Smith & Frampton Real Estate Internet campaign which receives over 50,000 unique visitors each month (www.vailrealestate.com and www.slifer.net).
MY PLACE Receive property email notifications on your favorite properties and searches
PROPERTY SEARCH Create a detailed property search of all MLS Listed properties in the Vail Valley
REAL ESTATE RESOURCES Access and request to be mailed any of our brochures and information materials directly from our homepage.
COMMUNITY INFORMATION View Maps, area overviews, videos, news, calendar, local links, weather and more.
MARKET WATCH Learn about market trends with The Slifer Report, The Market Insider, newsletters and the Luxury Portfolio Blog
Over 80% of all Consumers search for a home on the Internet
Online Exposure The shift today is that we are all using the internet more in everything that we do to get the weather, search for books, but clothing and do research. It is estimated that 880 million real estate searches every month start online with Google, Bing, Yahoo, and others. Kenton Hopkins, David McHugh, and Benjamin Finn along with Slifer Smith & Frampton have dedicated a substantial amount of energy insuring that the properties we represent are shown first. We utilize the most extensive Search Engine Marketing strategy in the Vail Valley and display first in the “natural” search results for the most popular keywords, “Vail Real Estate” and “Beaver Creek Real Estate”. Additionally, Slifer Smith & Frampton manages an extensive Search Engine Marketing Campaign with over 125 keywords to ensure we drive highly qualified people to our sites—and to your home.
Providing a Global Reach for your HOME - Featured in the real estate section of over 80 leading Internet Portals -
BeaverCreekOnline.com
Kenton Hopkins MRE, CRS, GRI, David McHugh e-PRO, and Benjamin Finn have created the only custom portal for Beaver Creek Resort with BeaverCreekOnline.com. We are also developing a new portal for Vail (www.VailValleyProperties.com) to showcase properties in Vail as well. Your property will be featured on the front page of the site and throughout the pages of the site as well. Through our website visitors are able to view real estate, virtual tours, videos, book rentals, tour shops, events, hiking trails and many other features. We have literally thousands of prospects who we stay in touch with through our custom website. BeaverCreekOnline.com is one of the most advanced real estate websites anywhere and featured as the #1 Website for ‘Beaver Creek Real Estate’ on bing.com, msn.com, yahoo.com and live.com.
Custom Google Earth Real Estate Map
With Google Earth and BeaverCreekOnline.com you are now able to virtually explore Vail and Beaver Creek from the comfort of your home. From here you can learn information about each building and also see what is for sale. We can also notify Buyers and Sellers immediately when a property is listed or sells in a specific property anywhere in the
State-of-the-Art Interactive Experience
Facebook.com
Between Facebook, Twitter, Realtor.com, and Zillow.com we keep everyone up to date with our real estate listings, activities in Beaver Creek, snow conditions and the latest news. We understand the importance of social media today and how it is changing the real estate industry on a daily basis. We make every effort possible to maximize the exposure of your home through every resource available to us.
Working with Buyers and Sellers from every corner of the Earth.
Twitter.com Keeping our friends and customers up to date in real time is what we do best. Follow us on twitter for the latest open houses, deals of the week and exceptional actives in the Vail Valley.
Realtor.com The #1 Real Estate website. We will showcase your home and also feature your property for anyone looking at real estate in the Vail Valley. Over 5 million unique visitors per month.
Zillow.com We are the PREMIER agent for Zillow.com in Beaver Creek Resort and have the edge in our market to make sure your property stands in front of the rest.
18 OFFICES
OVER
100 BROKERS
(970)
845-8053
MOBILE SEARCH It’s a new mobile era for real estate. All of the properties in the Vail Valley including the properties represented by Hopkins, McHugh and Finn are now available through a unique browsing experience on your mobile phone or tablet. Just open up your mobile device such as the iPhone, iPad, IPod Touch, Android or Blackberry and go to VailRealEstate.com to search all available listings with photos and even contact us from the palm of your hand. You can also view our fully immersive virtual tours from your device as well. Enjoy the freedom of being able to view any property any where in the world from your phone or tablet whether you are in a coffee shop or just driving by a property you would like more information on.
INTERNATIONAL MARKETING Luxury homes deserve the ultimate exposure through the most elite affiliations and websites. Our premier homes receive unprecedented worldwide marketing.
Through our affiliate Luxury Portfolio, the flagship program with The Leading Real Estate Companies of the World, our listings are translated into 9 different languages and 22 currencies. With the most US listings priced over $1 million versus the competition, LuxuryPortfoio.com, has become the source for the discerning buyer, getting oer 100,000 visitors per month.
Additionally, we feature our high-end homes on LuxuryRealEstate.com, the leading website in luxury real estate properties in the world. This website averages over 240,000 unique visitors per month. The Luxury Real estate network consists of 1,072 outstanding brands in luxury real estate, with 2,882 offices and 75,761 sales associates throughout the United States and 64 other countries giving our listings international exposure. Slifer Smith & Frampton has an exclusive Vail Valley affiliation with the Board of Regents and Who’s Who in Luxury Real Estate. Slifer Smith & Frampton along with Hopkins, McHugh & Finn boasts the ultimate in local expertise and global reach. In 2008, our award-winning website, VailRealEstate.com, had over 1 million visitors from 140 countries. No other real estate company in the Vail Valley offers their clients such comprehensive local, national and international marketing.
In 2011, there were over 500,000 visits from 150 countries to our listings
Featured Homes Your home will be featured throughout our site (www.beavercreekonline.com) as one of our featured properties.
Newspaper Advertising Vail Daily Real Estate Update: Constant placement in The Vail Daily Real Estate Update during the winter, and summer seasons in the ‘New Development Section’. This is the only of its kind and is distributed to over 20,000 people every week. No other company in the Vail Valley produces a full color piece like this.
Professional Photography We will arrange for a professional photographer to prominently feature the exterior and common areas of the building as well as the interior of your home. The photographs of your home will insure the highest quality reproduction for the various media uses that Slifer Smith & Frampton and we employ. In a recent study, buyers that saw a property marketing with professional photography viewed the home as being worth 12.9% more than similar homes without.
- Our Weekly Magazine 18,000 distributed/week | 35,000 page views/year
Virtual Tour We will produce an extensive High-Definition Virtual Tour of your home highlighting the interior and exterior of the property. We created this technology in house and Hopkins, McHugh and Finn are currently the only brokers in the Vail Valley able to provide this style of property tour. Market research shows that many of today’s homebuyers will only look at a property that features a virtual tour. With over 80% of homebuyers using the internet to research real estate we want them to see your home. To view an example of how we will set your home apart visit: www.VBCStudios.com/example
The Most Comprehensive Marketing Campaign in the Vail Valley!
Brochure We will develop a custom brochure highlighting the interior and exterior features of your home and finishes as well as a general overview of Vail or Beaver Creek Resort so that a Buyer may fully appreciate the lifestyle that your home will provide as well as the surrounding area. Our custom brochure will be available in hardcopy or email form for distribution to prospective buyers. Sample Brochure Enclosed
Television In addition to our presence on local programming Custom Designed 40+ Page channels and our exclusive relationship with Print and Online Brochure PLUM TV, we have a 30-second advertisement promoting Slifer Smith & Frampton which runs on CNBC, ESPN, CNN, CNN Headline News, and Fox News. Bringing buyer’s to our doors brings them to yours.
Personal Book of Business With over 30 years of engaging fulltime in the Real Estate business in Beaver Creek, Bachelor Gulch and Arrowhead Kenton, David and Ben have an extensive list of prospects and referral sources. We often sell our own listings and will make every effort to sell your home within our book of business.
Custom Website: We will create a custom website domain for your home and use it in all of our marketing materials. This provides easy access to your home for all buyers.
Example: www.111Borders.com
Newsletter: Slifer Smith & Frampton Real Estate distributes over 25,000 newsletters to prospective Buyers and Sellers during the summer and winter seasons. The newsletter highlights the current market as well as future events in both Vail and Beaver Creek.
Broker-accompanied showings: Prior to each showing, your home will be opened and “prepared” to ensure that the home is presented in its best light. We will accompany all showings as well to be sure that prospective buyers are aware of all notable features of the home that may otherwise be missed.
Wholesale Marketing: Networking Many transactions are created in this market via networking. Kenton and David stay up to date with which brokers in the area have clients for their listings and make every effort to assure they see our property listings. Kenton and David then work to help the prospect understand the properties uniqueness and potential relative to the buyer’s personal needs and requirements.
Open House Regular Open Houses for brokers to become familiar with your home.
Multiple Listing Service Your home will be submitted into the Vail Multiple Listing Service. Every member of the Vail Board of Realtors will be able to immediately access specific information for each residence including the floor plan and site plan. The MLS will also send out an email to all clients in their database who are interested in a residence similar to your home. By doing so your home will be exposed to over 600 Realtors and affiliates in Eagle County.
BROADCAST EMAILS Property listing information will be disseminated immediately and regularly to the entire Vail Valley Brokerage Community (over 700 brokers) keeping your home
SPECIALIZING IN VAIL, BEAVER CREEK, BACHELOR GULCH, ARROWHEAD & MOUNTAIN STAR FOR OVER 30 YEARS EXPERIENCE • INTEGRITY • RESOURCES • SERVICE • PROVEN RESULTS