Issuu on Google+


The Marketing of your home is most successfully accomplished by employing two strategies; Retailing the property to the ultimate buyer and Wholesale exposure to the brokerage community. Our marketing campaign effectively addresses both strategies.

Hopkins, McHugh & Finn along with Slifer Smith and Frampton Casts The Widest Net Over The Marketplace. At Slifer Smith & Frampton we spend well over $2 million dollars each year on marketing to insure that your home is potentially seen by over 350,000 people every month! We are committed to maximizing the exposure of your home in all of Slifer Smith & Frampton and our own professionally designed marketing materials and websites.

According to a National Association of Realtors study over 80% of all home buyers start their search online. The buyers surveyed stated that the most useful website features are detailed property information with “Virtual Tours” and “Professional Photography”. With the Vail Valley’s only award winning real estate website as well as custom real estate websites for both Vail and Beaver Creek Resort, Kenton Hopkins, David McHugh, and Benjamin Finn along with Slifer Smith & Frampton provide the most user friendly tools for our customers. Our internet exposure and technology is unparalleled. On average our websites receive over 1.5 million visitors a year from over 150 different countries. It will be nearly impossible for a buyer or seller to use the Internet to search for Vail and Beaver Creek Real Estate and not be exposed to your home.

www.VailRealEstate.com | www.BeaverCreekOnline.com | www.VailValleyProperties.com


Receive property email notifications on your favorite properties and searches

Create a detailed property search of all MLS Listed properties in the Vail Valley

Access and request to be mailed any of our brochures and information materials directly from our homepage.

View maps, area overviews, videos, news, calendar, local links, weather and more.

Learn about market trends with The Slifer Report, The Market Insider, newsletters and the Luxury Portfolio Blog

Over 80% of all Consumers search for a home on the Internet


The shift today is towards using the internet as a tool for all of our daily activities, from getting the weather, searching for a good book, purchasing clothing to conducting research. It is estimated that 880 million real estate searches every month start online with Google, Bing, Yahoo, and others. Kenton Hopkins, David McHugh, and Benjamin Finn along with Slifer Smith & Frampton have dedicated a substantial amount of energy and resources insuring that the properties we represent are shown first. We utilize the most extensive Search Engine Marketing strategy in the Vail Valley and display first in the “natural” search results for the most popular keywords, “Vail Real Estate” and “Beaver Creek Real Estate”. Additionally, Slifer Smith & Frampton manages an extensive Search Engine Marketing Campaign with over 125 keywords to ensure we drive highly qualified people to our sites—and to your home.


Providing a Global Reach for your HOME - Featured in the real estate section of over 80 leading Internet Portals -


Kenton Hopkins MRE, CRS, GRI, David McHugh e-PRO, and Benjamin Finn have created the only custom portals for Vail and Beaver Creek Resort with BeaverCreekOnline.com and VailValleyProperties.com. Your property will be featured on our homepage and throughout the pages of these sites as well. Through our custom designed websites visitors are able to view real estate, virtual tours, videos, book rentals, tour shops, events, discover hiking trails and even book dinner reservations. We have literally thousands of prospects who we stay in touch with through our custom websites. Our sites are among the most advanced real estate websites found anywhere in the world and featured at the top of the major search engines including Google, Bing, MSN, Yahoo and Live.com.


With Google Earth, BeaverCreekOnline.com and VailValleyProperties.com you are now able to virtually explore Vail and Beaver Creek from the comfort of your home. From here you can learn information about each building and also see what is for sale by just clicking on the appropriate building. We can also notify Buyers and Sellers immediately when a property is listed or sells in a specific property anywhere in the Vail Valley.

An Amazing Interactive Experience


Between Facebook, Twitter, Realtor.com, Trulia.com and Zillow.com we keep everyone up to date with our real estate listings, activities in Vail and Beaver Creek, snow conditions and the latest news. We understand the importance of social media today and how it is changing the real estate industry on a daily basis. We make every effort possible to maximize the exposure of your home through every resource available to us.

Working with Buyers and Sellers from every corner of the Globe


Keeping our friends and customers up to date in real time is what we do best. Follow us on twitter for the latest open houses, deals of the week and exceptional actives in the Vail Valley.

The #1 Real Estate website. We will showcase your home and also feature your property for anyone looking at real estate in Vail and Beaver Creek. Over 5 million unique visitors per month.

We are the PREMIER agent for Zillow.com in Vail and Beaver Creek Resort and have the edge in our market to make sure your property stands in front of the rest.


18 OFFICES

OVER

100 BROKERS

(970)

845-8053

It’s a new mobile era for real estate. All of the properties in the Vail Valley including the properties represented by Kenton Hopkins, David McHugh and Benjamin Finn are now available through a unique browsing experience on your mobile phone or tablet. Just open up your mobile device such as the iPhone, iPad, IPod Touch, Android or Blackberry and go to VailRealEstate.com to search all available listings with photos and even contact us from the palm of your hand. You can also fully immerse yourself in properties by viewing high definition virtual tours on your handheld device created in-house by Hopkins, McHugh & Finn. Enjoy the freedom of being able to view any property anywhere in the world from your phone or tablet whether you are in a coffee shop or just driving by a property you would like more information on.


Luxury homes deserve the ultimate exposure through the most elite affiliations and websites. The homes we represent receive unprecedented worldwide marketing through our network.

Through our affiliate Luxury Portfolio, the flagship program with The Leading Real Estate Companies of the World, our listings are translated into 9 different languages and 22 currencies. With the most US listings priced over $1 million, LuxuryPortfoio.com, has become the source for the discerning buyer, getting over 100,000 visitors per month.

Additionally, we feature all of our homes on LuxuryRealEstate.com, the leading website for luxury real estate properties in the world. This website averages over 240,000 unique visitors per month. The Luxury Real Estate network consists of 1,072 outstanding brands in luxury real estate, with 2,882 offices and 75,761 sales associates throughout the United States and 64 other countries giving our listings international exposure. Slifer Smith & Frampton has an exclusive Vail Valley affiliation with the Board of Regents and Who’s Who in Luxury Real Estate. Hopkins, McHugh & Finn along with Slifer, Smith and Frampton boast unmatched local expertise and global reach. Our award-winning website, VailRealEstate.com, along with BeaverCreekOnline.com and VailValleyProperites.com averages over 1,500,000 visitors from 150 countries a year. No other real estate company in the Vail Valley offers their clients such comprehensive local, national and international marketing.

We average over 1,500,000 visits from 150 countries to our listings a year


Your home will be presented throughout our websites (www.beavercreekonline.com and www.vailvalleyproperties.com) as a featured property. Your home will also be highlighted on Realtor.com and other leading real estate websites including Trulia.com and Zillow.com.

Vail Daily Real Estate Portfolio: Placement in The Vail Daily Real Estate Update during the winter, and summer seasons. This is the only publication of its kind and is distributed to over 20,000 people every week. No other company in the Vail Valley produces a full color piece like this.

As part of our comprehensive multi-front marketing campaign we will arrange for a professional photographer to prominently display the interior and exterior of your home as well as aerial video of your property. The photographs and video of your home will insure the highest quality reproduction for the various media outlets that our team along with Slifer Smith & Frampton employ. Unlike other brokers or brokerage firms who only take a few photos we will professionally photograph each room so that buyers anywhere in the world fully appreciate the value of your home.

In a recent study, buyers that saw a property marketed with professional photography viewed the home as being worth 12.9% more than similar homes without.

We will produce a State-of-the-Art High-Definition Virtual Tour of your entire home highlighting the interior and exterior of the property. In Vail and Beaver Creek there is not a single company providing the level of service or quality we require for the properties we represent. Hopkins, McHugh & Finn are the only brokers in the Vail Valley able to provide this state-of-the-art Virtual Tour because we created it ourselves. Market research shows that many of today’s homebuyers will only look at a property that features a virtual tour. With over 80% of homebuyers using the internet to research real estate we want them to see your home first. To view an example of how we will set your home apart from the rest please visit: www.VBCStudios.com/example

The Most Comprehensive Marketing Campaign in the Vail Valley!


Our Weekly Magazine — 18,000 Distributed Per Week


We will always go above and beyond your expectations!


We will develop a custom designed brochure highlighting the interior and exterior features of your home, as well as a general overview of Vail or Beaver Creek Resort so that a buyer may fully appreciate the lifestyle that your home and the community will provide. Our custom designed brochure will be available in print and email for distribution to prospective buyers anywhere in the world. Sample Brochure Enclosed

Custom Designed 40+ Page Print and Online

In addition to our presence on local programming channels and our exclusive relationships we have a 30-second advertisement promoting Slifer, Smith & Frampton which runs on CNBC, ESPN, CNN, CNN Headline News, and Fox News. Bringing buyer’s to our doors brings them to yours. Brochure of your Property

With over 25 years of engaging fulltime in the Real Estate business in Vail, Beaver Creek, Bachelor Gulch and Arrowhead Kenton Hopkins, David McHugh and Benjamin Finn have an extensive list of prospects and referral sources. We often sell our own listings and will make every effort to sell your home within our book of business.

We will create a custom website domain for your home and use it in all of our marketing materials. This provides easy online access to your home for all buyers. Example: www.111Borders.com

Slifer Smith & Frampton Real Estate distributes over 25,000 newsletters to prospective Buyers and Sellers during the summer and winter seasons. The newsletter highlights the current market as well as future events in both Vail and Beaver Creek.

Prior to each showing, your home will be opened and “prepared” to ensure that the home is presented in its best light. We will accompany all showings as well to be sure that prospective buyers are aware of all notable features of the home that may otherwise be missed.


Many transactions are created in this market via networking. Kenton Hopkins, David McHugh and Benjamin Finn stay up to date with which brokers in the area have clients for their listings and make every effort to assure they see your property. Most importantly we know how to sell your home like no one else and work hard to help the buyer and their broker to understand your properties uniqueness and potential relative to their personal needs and requirements.

Regular Open Houses will be scheduled to familiarize brokers with your home.

Your home will be submitted into the Vail Valley Multiple Listing Service. Every member of the Vail Board of Realtors will be able to immediately access specific information for each residence including the professional photographs, virtual tour, brochure, floor plan and site plan. The MLS will also send out an email to all clients in their database who are interested in a residence similar to your home. By doing so your home will be exposed to over 600 Realtors and affiliates in Eagle County.

Property listing information will be disseminated immediately and regularly to the entire Vail Valley Brokerage Community (over 600 brokers) keeping your home fresh in the minds of the local area brokers and their customers.

IT PAYS TO CHOOSE THE VERY BEST SPECIALIZING IN VAIL, BEAVER CREEK, BACHELOR GULCH,

ARROWHEAD & MOUNTAIN STAR FOR OVER 25 YEARS EXPERIENCE • INTEGRITY • RESOURCES • SERVICE • PROVEN RESULTS



Marketing Plan