Sotheby's International Realty Media Plan | 2016

SOTHEBY’S INTERNATIONAL REALTY

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2016 MARKETING PLAN ONLINE PROPERTY DISTRIBUTION

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N E W YO R K T I M E S / I N T E R N AT I O N A L N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL DW E L L JAMES EDITION P RO P G O L U X U RY L U X U RY E S TAT E FINANCIAL TIMES

MOBILE ADVERTISING N E W YO R K T I M E S BLOOMBERG ARCHIECTURAL DIGEST MANSION GLOBAL P RO P G O L U X U RY FINANCIAL TIMES ELLE DÉCOR APPLE

ONLINE BANNERS N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL BLOOMBERG ARCHITECTURAL DIGEST DW E L L FINANCIAL TIMES ELLE DÉCOR JAMES EDITION P RO P G O L U X U RY L U X U RY E S TAT E S C M P ( N A N Z AO. C O M / N A N Z AO C H I N A N . C O M )

BRAND MARKETING N E W YO R K T I M E S WA L L S T R E E T J O U R N A L MANSION GLOBAL BLOOMBERG ARCHITECTURAL DIGEST DW E L L FINANCIAL TIMES HEARST JAMES EDITION P RO P G O L U X U RY

PROPERTY ADVERTISING WA L L S T R E E T J O U R N A L S OT H E B Y ’ S A RT & H O M E S OT H E B Y ’ S P R E F E R R E D N E W YO R K T I M E S RO B B R E P O RT C O L L E C T I O N C O U N T RY L I F E I N T E R N AT I O N A L N E W YO R K T I M E S INYT WRAP L U X U RY P RO P E RT I E S M AG A Z I N E FINANCIAL TIMES B O S TO N M AG A Z I N E OCEAN HOME RESIDE REGIONAL BLOOMBERG MARKETS T H E S U N DAY T I M E S

SEARCH ENGINE MARKETING GOOGLE YA H O O !

BING.COM YA N D E X YO U T U B E

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SOTHEBY’S INTERNATIONAL REALTY

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2016 MARKETING PLAN I N T E G R AT E D PA R T N E R S H I P S

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N Y T I M E S . C O M V I D E O I N T E G R AT I O N N Y T I M E S . C O M H E RO C A RO U S E L I N R E A L E S TAT E : F I N D A H O M E N Y T I M E S . C O M S P O N S O R E D P RO P E RT Y I N R E A L E S TAT E S E A R C H S A L E S N Y T I M E S . C O M M O B I L E I N - S T R E A M F E AT U R E D P RO P E RT Y N Y T I M E S . C O M C RO S S - P L AT F O R M R E A L E S TAT E S L I D E S H OW S P O N S O R S H I P N Y T I M E S . C O M I N T E R N AT I O N A L H O M E PAG E R E A L E S TAT E M O D U L E N Y T I M E S . C O M P RO P E RT Y L I S T I N G S NYTIMES.COM MOBILE FLEX FRAME W S J . C O M E X C L U S I V E F R I DAY R E A L E S TAT E OW N E R S H I P W S J . C O M I PA D M A N S I O N E X C L U S I V E S P O N S O R S H I P W S J . C O M C U S TO M V I D E O S E R I E S “ H O U S E G U E S T ” W S J D N . C O M G L O B A L N E T WO R K V I D E O M A N S I O N G L O B A L . C O M E X C L U S I V E F R I DAY H O M E PAG E OW N E R S H I P M A N S I O N G L O B A L . C O M L I F E S T Y L E S E A R C H OW N E R S H I P M A N S I O N G L O B A L . C O M H O M E PAG E F E AT U R E D P RO P E RT I E S M O D U L E M A N S I O N G L O B A L . C O M H O M E PAG E H E RO U N I T F T C O - B R A N D E D P RO P E RT Y P R I N T P RO M OT I O N 1 8 X 1 / 4 PAG E F T. C O M D I S T I N C T I V E L I V I N G C O - B R A N D E D B A N N E R S F T. C O M L AU N C H L I S T I N G S S P O N S O R S H I P B L O O M B E R G . C O M L I V E T V A N D VO D P R E - RO L L V I D E O B L O O M B E R G . C O M H I G H N E T & L U X U RY C O N S U M E R I N D I V I D UA L AU D I E N C E TA R G E T I N G A D. C O M E X C L U S I V E H O M E PAG E TA K E OV E R A D. C O M E - N E W S L E T T E R I N T E G R AT I O N A D. C O M E X C L U S I V E S P O N S O R S H I P O F C E L E B R I T Y H O M E S F O R S A L E A D. C O M OW N E R S H I P O F R E A L E S TAT E I N D E X PAG E A D. C O M OW N E R S H I P O F R E A L E S TAT E S U B C H A N N E L A D. C O M N AT I V E S L I D E S H OW DW E L L . C O M C U S TO M S P O N S O R E D P O S T S W / P RO P E RT Y S L I D E S H OW DW E L L . C O M N AT I V E P O S T S W / V I D E O + S O C I A L P RO M OT I O N DW E L L . C O M S P O N S O R E D C O L L A B O R AT I V E C O L L E C T I O N ( 5 A RT I C L E S ) DW E L L . C O M F I X E D S E A R C H T E R M S P O N S O R S H I P DW E L L . C O M S O C I A L P RO M OT I O N ( 2 X F B , 2 X T W I T T E R ) DW E L L . C O M P I N T E R E S T B OA R D C O L L A B O R AT I O N DW E L L . C O M L I S T I N G S PAG E DW E L L . C O M R E A L E S TAT E PA RT N E R E X C L U S I V I T Y J A M E S E D I T I O N . C O M C U S TO M P RO P E RT Y L I S T I N G S L U X U RY E S TAT E . C O M L I S T I N G S L U X U RY E S TAT E . C O M E D I TO R I A L P RO P G O L U X U RY L I S T I N G S P RO P G O L U X U RY E D I TO R I A L N E W S F E AT U R E E L L E D É C O R P RO P E RT Y G A L L E R I E S D E S T I N AT I O N ( L I S T I N G S ) E L L E D É C O R C RO S S P L AT F O R M C O N T E N T ROA D B L O C K E L L E D É C O R C U S TO M H E RO U N I T E L L E D É C O R N AT I V E TO U T ELLE DÉCOR CONTENT IGNITION E L L E D É C O R H O M E PAG E S P O N S O R S H I P E L L E D É C O R C U S TO M M A R Q U E E ELLE DÉCOR CELEBRITY HOMES SPONSORSHIP

SOCIAL MEDIA

WA L L S T R E E T J O U R N A L DW E L L ELLE DÉCOR S C M P ( N A N Z AO. C O M / N A N Z AO C H I N A N . C O M )

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