Beautymute Magazine #196

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Beautymute

ISSUE #196 August 2020 beautymute.com

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LAYOUT

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EXCLUSIVE

PHOTO SESSIONS EDITORIALS

COVER STORY NEW LAYOUT

FOR BEAUTYMUTE PARIS

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COVER PHOTOGRAPHER: ELENA PRENAJ MODEL: KATRIN HASSMANN MAKEUP ARTIST/HAIR STYLIST: ELENA PRENAJ

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PHOTOGRAPHER: ELENA PRENAJ MODEL: KATRIN HASSMANN MAKEUP ARTIST/HAIR STYLIST: ELENA PRENAJ

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PHOTOGRAPHER: ELENA PRENAJ MODEL: KATRIN HASSMANN MAKEUP ARTIST/HAIR STYLIST: ELENA PRENAJ

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H&M COLLABORATES WITH ALL-FEMALE SURF COLLECTIVE WOMEN + WAVES FOR A SUSTAINABLE SWIMWEAR COLLECTION. FOR THE FIRST TIME, H&M IS COLLABORATING WITH AN ALL-FEMALE SURF COMMUNITY, TO HELP EMPOWER AND INSPIRE TOGETHERNESS AMONGST WOMEN ALL OVER THE WORLD. TEAMING UP WITH WOMEN + WAVES, A COLLECTIVE FOUNDED IN 2017 BY RACHEL MURPHY AND BASED IN CORNWALL, ENGLAND, THE SWIMWEAR COLLECTION FEATURES DESIGNS WITH A SUBTLE 1990S LOOK AND CUTS FOR AN ACTIVE LIFESTYLE. THE COLLABORATION IS ALSO THE FIRST FORAY INTO FASHION FOR WOMEN + WAVES, WITH PIECES MADE FROM SUSTAINABLY SOURCED MATERIALS, INCLUDING RECYCLED POLYAMIDE, RECYCLED POLYESTER AND ORGANIC COTTON. THE WOMEN + WAVES X H&M COLLECTION WILL BE AVAILABLE ON HM.COM AND IN SELECTED STORES FROM 4 JUNE. WITH A RANGE OF MODERN SWIMWEAR, ONE-PIECES, RASH GUARDS AND A WETSUIT IN A HIGH-QUALITY NATURAL RUBBER, THE WOMEN + WAVES X H&M COLLECTION PERFORMS EQUALLY WELL IN THE OCEAN AND ON LAND — IT’S SURF AND STYLE READY. DESIGNED BY A H&M IN-HOUSE TEAM IN CLOSE COLLABORATION WITH WOMEN + WAVES, THE COLLECTION’S OVERALL SILHOUETTES ARE STRONG AND SLEEK IN HOMAGE TO SURFING AS AN ACTIVE SPORT AND THE WOMEN IT BRINGS TOGETHER. A HOODIE, T-SHIRT AND ACCESSORIES ARE ALSO INCLUDED, FEATURING SPECIAL WOMEN + WAVES LOGOS BY ILLUSTRATOR AND FELLOW MEMBER CLARA JONAS. THE WHOLE COLLECTION IS MADE FROM FABRIC BLENDS WITH AT LEAST 50% SUSTAINABLY SOURCED MATERIALS SUCH AS RECYCLED POLYAMIDE, RECYCLED POLYESTER AND ORGANIC COTTON. THERE ARE DETAILS SUCH AS ZIP OPENINGS, BODY-ENHANCING SEAMS AND SECURE STRAPS, WHILE THE COLOUR PALETTE OF MUTED GREENS, SOFT YELLOW AND BLACK IS COOL AND CONFIDENCE-BUILDING, JUST LIKE THE WOMEN WHO ARE PART OF THE SISTERHOOD OF SURF. “WITH THIS H&M COLLABORATION, WE REALLY WANTED EACH PIECE NOT ONLY TO BE PRACTICAL BUT ALSO REFLECT THE STRENGTH AND EMPOWERMENT OF WOMEN SURFING TOGETHER. OUR COMMUNITY STARTED FROM CASUAL ONCEA-WEEK GATHERINGS AND NOW IT HAS GROWN INTO A REAL COLLECTIVE WHO CONSTANTLY SUPPORT ONE ANOTHER. I HOPE THE H&M COLLABORATION WILL INSPIRE WOMEN TO SURF, PLUS RAISE AWARENESS OF KEEPING THE OCEANS CLEAN,” RACHEL

MURPHY,

FOUNDER

OF

WOMEN

+

WAVES.

“WHEN WE CAME ACROSS WOMEN + WAVES FOR THE FIRST TIME, WE WERE BLOWN AWAY BY THE POWER AND AUTHENTICITY OF THIS ALL-FEMALE SURF COLLECTIVE. IT’S UNIQUE, POSITIVE AND INSPIRING, SO WE’RE ABSOLUTELY THRILLED TO BE COLLABORATING WITH THEM. TOGETHER, WE KNEW IT WAS IMPORTANT TO HAVE FUNCTIONAL AND FASHIONABLE SWIMWEAR AS THE CORE OF THE COLLECTION, WHICH COULD THEN BE STYLED FOR ANY OCCASION UNDER THE CURRENT CIRCUMSTANCES WE ARE IN, WHEN WE MIGHT ONLY BE ABLE TO DREAM OF OUR SUMMER DESTINATIONS,” MARIA

ÖSTBLOM,

HEAD

OF

DESIGN

WOMENSWEAR

AT

H&M.

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H&M TEAM UP WITH EYEWEAR BRAND CHIMI FOR A SUNNY PASTEL MENSWEAR COLLECTION WITH SUMMER AROUND THE CORNER, H&M ANNOUNCES A COLLABORATION WITH CHIMI, THE STOCKHOLM-BASED BRAND KNOWN FOR THEIR COLOURFUL AND CREATIVE EYEWEAR. THE COLLECTION FEATURES UNIQUE SUNGLASSES, BUT ALSO STYLISH CLOTHING AND ACCESSORIES – THE FIRST EVER BY CHIMI. RETRO-INSPIRED SILHOUETTES GET A MODERN STREETWEAR UPDATE, WHILE THE SIGNATURE COLOUR CHOICES OF CHIMI INCLUDE A RANGE OF EDGY PASTELS AND CLASSIC BLACK. THE CHIMI X H&M COLLECTION IS A GLOBAL ONLINE EXCLUSIVE AND WILL BE AVAILABLE ON HM.COM FROM 4 JUNE 2020.

THE CHIMI X H&M COLLABORATION IS A CAPSULE COLLECTION FEATURING THREE UNIQUE STYLES OF SUNGLASSES, EACH MADE FROM CHUNKY ACETATE. THERE IS ALSO A SHORT-SLEEVED SHIRT, DRAWSTRING SHORTS AND BUCKET HAT IN LINEN-VISCOSE BLENDS AND SPORTY POLYESTERS, PLUS POOL SLIDES AND A BAG. DETAILS SUCH AS WIDER SHIRT COLLARS AND SLIGHTLY HIGHER HEM ON THE SHORTS SHOW A SENSE OF PLAYFULNESS WHILE BEING FASHION-FORWARD. DESIGNED TOGETHER BY H&M AND CHIMI, ALL PIECES IN THE COLLECTION HAVE THE DISTINCTIVE CHIMI COLOUR CHOICE – PASTEL YELLOW, BLUE, PINK AND PURPLE. A COOL GREY FOR THE ACCESSORIES, PASTEL YELLOW, GREEN, PURPLE, AND BLACK FOR THE SUNGLASSES. “WITH THIS H&M COLLABORATION, WE WANTED TO ENCOURAGE PEOPLE TO SEE BEAUTY IN PLACES AROUND THEM, CREATING GOOD SUMMER MEMORIES IN A JOYOUS WAY. IN THESE PECULIAR TIMES, WE THOUGHT THIS POSITIVE MESSAGE COULD GIVE AN EXTRA SPARK TO PEOPLE’S LIVES. EACH PIECE IN THE COLLECTION PUTS A TWIST ON AN ICONIC ITEM, FROM OUR SIGNATURE SUNGLASSES TO BOWLING SHIRTS, AND WE BELIEVE THAT WITH H&M WE’VE CREATED SOMETHING NEW AND EXCITING,” CHARLIE LINDSTRÖM AND JONAS LÖHR, CO-FOUNDER AND PARTNER OF CHIMI

“WE’VE ALWAYS ADMIRED CHIMI FOR THEIR VIBRANT SPIRIT, VERSATILITY AND EYE FOR COLOUR SO IT’S FANTASTIC THAT WE COULD JOIN FORCES TO COLLABORATE ON THIS CAPSULE COLLECTION. IT FEELS GREAT TO OFFER OUR CUSTOMERS BOTH ICONIC EYEWEAR AND CLOTHES IN THIS RANGE, BUT MOSTLY TO INTRODUCE A LITTLE HAPPINESS THROUGH FASHION AND COLOUR DURING THIS EXTRAORDINARY TIME. THE DESIGN PROCESS WITH CHIMI WAS A LOT OF FUN AND I THINK THAT REALLY COMES THROUGH WITH EACH PIECE IN THE COLLECTION – IT’S UPBEAT, ACCESSIBLE STYLE FOR ALL,” ROSS LYDON, HEAD OF MENSWEAR DESIGN AT H&M

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Her Entropia FASHION DESIGNER/PHOTOGRAPHER/HAIR STYLIST: AOIFE CASEY FEMALE MODEL: ANNA CAHILL @UPFRONTMODELMANAGEMENT MAKEUP ARTIST: ORIGIN THERAPIES BANTRY

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FASHION DESIGNER/PHOTOGRAPHER/HAIR STYLIST: AOIFE CASEY FEMALE MODEL: ANNA CAHILL @UPFRONTMODELMANAGEMENT MAKEUP ARTIST: ORIGIN THERAPIES BANTRY BEAUTYMUTE

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FASHION DESIGNER/PHOTOGRAPHER/HAIR STYLIST: AOIFE CASEY FEMALE MODEL: ANNA CAHILL @UPFRONTMODELMANAGEMENT MAKEUP ARTIST: ORIGIN THERAPIES BANTRY

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LIFE

PHOTOGRAPHER: ANASTASIA STOYANOVA HAIR STYLIST: VICTORIA BORMOTOVA HAIR STYLIST: ANNA PINES HAIR STYLIST: ANASTASIA KRASNIK MAKEUP ARTIST: IRINA PANASENKO VIDEOGRAPHER: ELINA KREMLEVA MAKEUP ARTIST: MARIIA RIABININA STYLIST: TINARIA MODEL: OLGA VARENOVA

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PHOTOGRAPHER: ANASTASIA STOYANOVA HAIR STYLIST: VICTORIA BORMOTOVA HAIR STYLIST: ANNA PINES HAIR STYLIST: ANASTASIA KRASNIK MAKEUP ARTIST: IRINA PANASENKO VIDEOGRAPHER: ELINA KREMLEVA MAKEUP ARTIST: MARIIA RIABININA STYLIST: TINARIA MODEL: OLGA VARENOVA

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PHOTOGRAPHER: ANASTASIA STOYANOVA HAIR STYLIST: VICTORIA BORMOTOVA HAIR STYLIST: ANNA PINES HAIR STYLIST: ANASTASIA KRASNIK MAKEUP ARTIST: IRINA PANASENKO VIDEOGRAPHER: ELINA KREMLEVA MAKEUP ARTIST: MARIIA RIABININA STYLIST: TINARIA MODEL: OLGA VARENOVA

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Sisterly Love PHOTOGRAPHER: TIM BRACEY MAKEUP ARTIST/HAIR STYLIST: KITTRINA TIMMERMAN FEMALE MODEL: LEXI GRAVES HAIR STYLIST: DANA WILLIAMS WEST FEMALE MODEL: MALORIE WEST @THE ENVY AGENCY

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PHOTOGRAPHER: TIM BRACEY MAKEUP ARTIST/HAIR STYLIST: KITTRINA TIMMERMAN FEMALE MODEL: LEXI GRAVES HAIR STYLIST: DANA WILLIAMS WEST FEMALE MODEL: MALORIE WEST @THE ENVY AGENCY BEAUTYMUTE

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PHOTOGRAPHER: TIM BRACEY MAKEUP ARTIST/HAIR STYLIST: KITTRINA TIMMERMAN FEMALE MODEL: LEXI GRAVES HAIR STYLIST: DANA WILLIAMS WEST FEMALE MODEL: MALORIE WEST @THE ENVY AGENCY

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Architectural freedom

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FEMALE MODEL/CREATIVE DIRECTOR/FASHION DESIGNER/PHOTOGRAPHER: TAMARA SHUKLINA BRAND: TOMMYDI

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FEMALE MODEL/CREATIVE DIRECTOR/FASHION DESIGNER/PHOTOGRAPHER: TAMARA SHUKLINA BRAND: TOMMYDI

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