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B E A U T é IN T E C H WOM EN ' S TECHN OLOGY M AGAZI N E | SEPTEM BER 2021

TOP APPS FOR BUSINESS

THE TECHNOLOGY TRENDS DRIVING W ORLD OF MARKETS FORWARD

AI & U

CHRISTY LAURENCE BUILT A TECH COMPANY THAT'LL CHANGE THE WAY YOU POST TO INSTAGRAM

C ONT E NT S 6) FOUR KEY TECH TRENDS IN 2021 10) PLANNTHAT FOUNDER, CHRISSY 14) THE FUTURE OF FITNESS 16) EIGHTEEN WOMEN IN TECH CONFERENCES 20) TOP BUSINESS APPS 24) GRETA EAGEN INTERVIEW 26) AI & U: EMOTION

EDITOR'S NOTE

PUBLISHER Christina Rodriguez

OW NER

s we transcend from imagining utopia and returning to "normal

life" as the creator of this magazine I have realized that everything is far from normal. In fact, the idea of returning to normal is forever changed as our society continues to advance and transform with every passing day. Last year, we were forced into a mission of navigating "unprecedented times". Instead I decided to escape. After hiding in day dreams for a year, I disposed my rose-colored sunglasses as we entered 2021. Pushing forward and looking inward, a new hope and beaming light ignited something inside of all us: growth. Issue 1: Escapism was an outlet which allowed all who joined me in producing the spread to "break free from any troubles". However embarking on this new journey, full of self-reflection and consciousness. Issue II created space for development. Have you noticed that great change-like the Renaissance, the industrial Revolution, the roaring 20's- all mark the end of a disastrous abyss ? These blackholes seem destructive while we're in it; however, the human race has interesting ways of raising our selves up. The beginning of this new decade is no different because as we know, humans are creatures of habit. Yet we still find ways to evolve and excite. Art has shown us that inspiration grows from the creations of yesterday. But what boost originality is improvement. Innovation . This issue is inspired by the all-encompassing age of technology which influences our everyday lives. Even this magazine was produced and distributed digitally. Written pieces emphasize the digital and tech modernization from going to the gym and finding the perfect beauty script. This magazine will bridge the gap that allows women to see themselves represented, honored, heard and seen through our female founder focus of inclusion and diversity in the technology industry.

Christina Rodriguez

GRAPHIC DESIGN Darnisha Ali

PHOTOGRAPHER Julian Sierra

MODELS Yamileth Turcios Milagros Salazar Anna De Rosa

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The time and talent does not go unnoticed, gaining much knowledge and skill from the first issue that will continue to progress in the following issue in November and beyond.

W EBSITE

To everyone who helped support and produce this magazine, thank you.

beautetechnologymagazine.com

Christ ina Rodriguez Executive Editor

4 Ke y Te c h T r e n d s in 2 0 2 1

2020 was a year that rocked our world because of COVID-19. The pandemic has accelerated societal and technological changes at a pace we never imagined. Just a few months after the start of the year, countries around the world were in lockdown, and most businesses shifted their operations to remote work environments. The events of 2020 demonstrate the importance of maintaining resiliency, capacity, performance, immediacy and security across our businesses. Appropriately, the focus of this year is on the technologies and recent innovations that build, drive and support operational excellence. Here are the t op 4 t ech t rends according to Nasdaq that are believed to have the most impact on our industry and power to shape the year ahead: First , syst ems on chips (SoCs) and field-programmable gat e arrays (FPGAs) are not new, but recent innovat ions in t his space excit e us.

Notably, we are seeing the rise of Advanced RISC Machine (ARM) architecture for central processing units (CPUs) and advancements in graphics processing units (GPUs) and machine learning optimized chips. These innovations allow us to build more efficient trading systems, deliver better performance, reduce complexity, lower the cost of end products, increase profitability and add new features that differentiate our products. These innovations are having a profound impact on our business ? and the financial services industry as a whole ? especially as the industry migrates to the cloud. Second, Edge Cloud is reducing reliance on cent ralized processing (processing performed in one comput er or in a clust er of coupled comput ers in a single locat ion), bringing great er scale and performance t o consumers in an increasingly connect ed world. We see myriad practical use cases outside of financial services such as in internet of

things (IoT), vehicular applications and drone applications. In the financial services industry, edge cloud can support workflows designed to evolve customer engagement models and provide deeper insights from data, as well as enable hybrid cloud strategies. Third, t he powerful combinat ion of cloud, federat ed learning and homomorphic encrypt ion could pot ent ially overcome regulat ory and ot her barriers t o sharing and analyzing dat a for purposes such as fight ing financial crime and improving market int egrit y. The cloud is a neutral, secure infrastructure for internal and external stakeholders to share, analyze and act upon data, and the hyperscale cloud providers have tools to help organizations do it. With federated learning, organizations can share insights without actually sharing data. Moreover, homomorphic encryption is emerging as a technology that can allow organizations to share data, retain complete control over who can access or perform analysis on

that data, and own auditability of that process. Fourt h, t he adopt ion of t he soft ware-as-a-service model (SaaS) in t he cloud is rapidly accelerat ing. Financial inst it ut ions and market places are finding t hat SaaS makes it much fast er and cost effect ive t o onboard client s and upgrade and deliver new product s. SaaS in the cloud contributes to our resiliency and security because it alleviates some of the potential risk of downtime in our own data centers. Deploying infrastructure as code allows us to manage and define the desired state of our technology infrastructure using configuration files, and determine the security configuration before it is deployed in a public cloud.

"Plann is now recognized as one of the leading Instagram scheduling tools and boasts over 2 million downloads across 160+ countries.".

CHRISTY LAURENCE

In this interview, Christy shares her journey and tips for anyone starting out their business .

W hat 's your background? Based in Sydney, Australia and originally from a marketing career, Christy Laurence used her own creative talents to become an expert in the field, selling her own illustration work through the platform which quickly led her to an ?a-ha moment?and a viral idea. Seeing the huge potential and opportunity that Instagram had for anyone to subsidize their income or create a new career for themselves, she dove into helping others understand how to use Social Media for business, leading to her scoping out and designing a software platform she knew could help millions. ?What if there was an app that could help you brand your Instagram feed, that taught you when to post, what to post, and why to post? What if you could drag and drop and visually design your virtual shopfront instead of leaving it to chance?? She knew it was a brilliant idea and she knew someone was going to do it - so she thought, why can?t that be me? How did PLANN come t o be? Christy had a successful career in digital marketing, social media, and direct response advertising for agencies and corporates, most recently finishing up as Advertising Executive at Insurance Australia Group (IAG). A Freak brain trauma caused by the flu, rendered Christy extremely dizzy, nauseous and lost most of her mobility for more than 18 months. Suffering trouble with the nervous system (including panic attacks leaving the house and

falling down stairs several times due to dizziness), she decided to start a business at home and focus on getting better. The idea for Plann was born while Christy was illustrating and selling her artwork on Instagram. Friends would ask ?how?and she had understood Instagram was about how everything looked and a specific story-selling technique - decided to scale her consulting time by building an app to teach on mass. On launching the product she had 1000 paying users in week one - the growth has been exponential ever since. By the end of the year, Plann wins 3 awards for an innovative product and Christy wins ?Australiasian Startup Founder of the Year?with StartCon as one of the only female finalists. With no technical background, Christy used nothing but her gusto, resilience, and passion for business to get Plann off the ground. She laughs now that she originally thought Plann would be a hobby project giving her freedom to work from home part-time, but the company now boasts a global team, a trophy cabinet of awards and an app listed amongst the top-grossing in the world. Without any funding, Christy bootstrapped Plann (or what she refers to as ?Customer Funded?) to millions of dollars in revenue and an army of brand loyalists who love using Plann. She puts her success down to two things, the first being constantly aware of the metrics within the business that drive growth and sharing her business acumen with her leadership team, and secondly being compulsively obsessed with the people inside the product. By knowing the exact challenges they?re facing

down to the minute details, the team is able to come up with creative ways to remove those roadblocks and ensure the success of their community. W hat 's t he mission of PLANN? Plann doesn?t just put a social media scheduler into the world and say ?Here! Figure it out!? Instead, Plann becomes an extension of your team, offering content ideas, strategy ideas, royalty free images and analytics that really help brands understand what moves the needle rather than celebrate vanity metrics. By helping over 2.5m+ brands build influence and make sales on Instagram, providing extra income, helping scale businesses and creating employment opportunities (social media managers, content makers, copy writers and creatives), Plann was built from an internal passion to help others build successful businesses, so it wasn't lost on Christy to become equally obsessed with wanting to help her female peers too. How can pros use it t o bet t er serve t heir client s? With an obsession to educate and provide thoughtful, helpful tools, Plann isn?t just another scheduler on the market. ?Our goal is to create a product that empowers and teaches brands how to optimize workflow quickly and effectively, whether they?re working on their own or in a large team.?Founder Christy Laurence explains, ?We want our people to know how to use social media platforms to grow their bottom line, and why not to focus on vanity metrics that don?t make money.? How can business owners use t his t ool t o improve business? Supporting over 2.5M of the world?s best Social Media Managers across the globe, Plann was designed to keep your brand online, relevant, and making sales 24/7. You?ll learn when your unique best time to post is and what content themes drive the highest engagement, right through to what colors work best to drive click-throughs. Being in business nowadays means you have to be an expert at everything. The Plann team also runs a media publication; a blog with expert level information to help anyone find success on social with articles visited by more than 5M people every year. W hat are t he best ways t o opt imize using a t ool like t his? Can you give real life examples? PLANNis a powerful Social Mediaplanning tool

"With our lives becoming increasingly virtual, Christy Laurence, Founder and CEO of Plann, believesthat now more than ever businesses need to focus on their online presence ? with Instagram a frequently overlooked sales channel." designed to help people get discovered, build influence and make sales on Instagram. W hat are some of your favorit e moment s in creat ing t his app and running t he company so far? Christy explains ?The best compliment is when someone in our community tells us they can feel it on the other side?. Being able to share Plann with the world is such an honour.To be honest I felt like I was just sharing my passion with anyone that would listen! Without realizing it I had created a ?ground swell?approach and word spread quickly How do people use t his t ool t o save t ime? When designing the app, I spent a painstaking amount of time hunting out and speaking to people with the exact challenges I was having. Understanding their exact pains, insights and sort out to solve them all in a very beautiful, simplistic way. Every single feature is well thought out and has been intentionally added. Working tirelessly on a product that genuinely helps people find success, be something that they use every day to make their lives easier, creates less social media anxiety while they can be more productive makes it easy to get to work every day. Try Plann for yourself, we?d love to see what magic we can make together.

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T h e F u t u r e o f F it n e s s 2021: A NEW BALLGAME FOR THE FITNESS INDUSTRY The spread of the COVID-19 pandemic resulted in nationwide lockdowns and social distancing norms. This has led to a transition to virtual fitness from traditional studios and gyms. This, in turn, has increased the downloads and usage of fitness apps. According to an article published in the World Economic Forum in September 2020, the global downloads of fitness and health apps increased by 46%. This increased usage rate of fitness apps due to a growing trend of online fitness training is driving the market globally. The growing awareness regarding health and wellness is also driving the market In addition, the COVID-19 pandemic has increased the awareness pertaining to health and hygiene. The Daily Active Users (DAUs) on fitness apps increased by 24% from quarter 1 to quarter 2 of 2020, according to an article published in the World Economic Forum in September 2020. In addition, studios and gyms are increasing their online presence. Many consumers are investing in home fitness equipment. For instance, sales of Peloton, the U.S.-based exercise equipment company, are estimated to double in 2020. Fitness apps utilize artificial intelligence,machine learning, and other technologies to provide personalized fitness programs to their customers. They also offer no equipment workout routines, personalized diet charts, monitor diet, track footsteps, and also provide personalized health coaches. Such advantages are increasing the growth potential of the market. For instance, MyFitness Pal (MFP) provides personalized diet tracking and activity tracking to its customers. The revenue of this app was USD 6.7 million in June 2020.

Increasing penetration of smartphones is a major factor driving the market. According to the Mobile Economy Survey 2018, smartphone penetration is estimated to reach 77% by 2025 from 57% in 2017. Moreover, unique mobile subscribers are expected to reach 5.9 billion by 2025, according to the Mobile Economy 2018 survey. Furthermore, the rising adoption of wearable devices, such as the Apple Watch and Fitbit, is supporting the market growth. Key players are introducing fitness apps in order to cater to the growing consumer demand, which is projected to drive the market globally. Moreover, new functions and features are added to enhance the customer experience. For instance, in June 2020, HealthifyMe, a health and nutrition app, launched HealthifyMe Studio to provide live and interactive workouts. The number of participants was limited to 30 in order to increase overall customer engagement. In December 2020, Apple introduced Fitness+ for Apple TV, iPhone, and iPad. The Fitness+ platform will have 10 different workout types, including Core, High-Intensity Interval Training, Strength, Dance, Yoga, Cycling, Rowing, Treadmill, and Mindful Cooldown. Many capital venture and investment firms are investing in the fitness app sector. For instance, Fittr, a fitness app, raised USD 2 million in April 2020. In addition, many footwear companies such as Adidas, Nike, and Under Armour are investing in health apps and tracking systems. For instance, Nike Inc. has apps: Nike Training Club and Nike+Run. This, in turn, is positively impacting the growth of the market.

Valuable conferences for women in Tech If you support diversity and inclusion for women in technology fields, here are 20 conferences you won?t want to miss.

In a 2017 report, Accenture found that increased digital fluency and tech immersion among women will be two of the most powerful accelerators toclosing the gender pay gap? shrinking it by as much as 35% by 2030. That equates to a $3.9 trillion annual increase to women?s salaries. And that salary bump has big implications. A recent study from the Institute for Women?s Policy Research found that if women earned as much as men, the poverty rate among working women would be cut in half? and the U.S. economy would get a $512.6 billion boost. But the benefits of increased female representation in STEM and computing roles extend beyond financial incentives. Diverse teams have been shown to be moreinnovativeandhave higher moralethan homogenous groups, and companies with gender-diverse executive teams are21% more likely to outperformmale-dominated ones

.Whether you already have a strong network of women colleagues in your industry or if you?re looking to expand your community, there are a number of conferences designed for women in STEM fields. And most of these aren?t just for women ? they?re open to allies and anyone who supports diversity and inclusion in the workplace. Here are 20 tech conferences that aim to connect women and other underrepresented groups in technology to build a more diverse community in the tech industry.

AwardsGlobal Women in Tech The Women in IT Awards & Summit is a one-day event covering topics such as blockchain, AI and machine learning ? there is also an awards gala at the end of the conference. Award categories include CIO of the Year; Advocate of the Year; Entrepreneur of the Year; Future CIO of the Year; Business Role Model of the Year; CTO of the Year; Rising Star; and Diversity Initiative of the Year. The NYC and Silicon Valley conferences were held virtually in 2020 ? dates and location for 2021 haven?t been announced yet. Date: TBA Locat ion: New York City and Silicon Valley Ticket price: TBA

Grace Hopper Celebrat ion The Grace Hopper Celebration was co-founded by Dr. Anita Borg and Dr. Telle Whitney in 1994 and is now the world?s ?largest gathering of women technologists,? according to the event website. The conference is named after Admirable Grace Murray Hopper, who is considered the one of the first computer programmers ? her work is directly responsible for the development of COBOL. Date: September 26-29, 2021 Locat ion: The event will be broadcast from Chicago, IL Ticket price: $299 for students and $799 for the general public

Johnson Women in Technology (JWiT) Conference TheJohnson Women in Technology (JWiT) Conference is ?committed to taking action and driving the national dialogue around advancing opportunities in technology for women,? according to the event website. The conference helps bring together women MBAs, industry leaders and advocates to engage, connect and inspire and to foster a community of ?leaders and allies? who will help drive women forward in the tech industry. The 2021 conference is still TBD ? date and location have not yet been announced, but it is slated to take place in the spring. Date: Spring 2021

She Summitis a two-day networking and personal development event with more than 30 speakers. While not specifically a tech event, technology is one of the topics covered at the event. The focus is on bringing together executives, entrepreneurs and other leaders in the industry to discuss leadership and diversity across industries. The 2020 conference was held virtually, but if you pay for the conference and membership, you can access on-demand recordings of the virtual conference. Date: Nov 9-13, 2020 Locat ion: Virtual Ticket price: $125 per month for the conference and membership fee or a flat rate of $1,197 for the conference and an annual membership.

Simmons Leadership Conference TheSimmons Leadership Conferencehas taken place annually for more than 40 years as a professional development and networking conference for women. It?s hosted by Simmons College and features high-profile speakers ? Serena Williams is scheduled to speak at the latest upcoming event. Past speakers include Michelle Obama, Madeline Albright, Anita Hill, Oprah Winfrey and Barbara Walters. Date: March 23, 2021 Locat ion: Boston Ticket price: $495 per person, $295 per person for non-profit organizations and $295 for Simmons University graduate students and alumnae

Tech Up for Women Tech Up for Womenis a one-day conference that focuses on the advancement of women in technology ? topics include cybersecurity, block chain, AI, VR, digital transformation, big data, security, entrepreneurship, startups and healthcare technology. The event encourages women to network and for women to ?improve their digital literacy and successfully compete and disrupt gender imbalance in work environments,? according to the event website. Date: Nov. 16, 2021 Locat ion: New York City Ticket price: Tickets start at $250

Locat ion: TBA Ticket price: TBA

She Summit

The Girls in Tech Conference TheGirls in Tech Conferenceis a two-day event that features keynote speakers, panel discussions and breakout sessions

with leaders in technology. Attendees are given the chance to develop business skills, find mentors and role models in the industry and gain valuable insights on how to navigate your career. The 2020 conference was held virtually in September, but you can?t access recordings of the event ? dates and location for 2021 have not yet been announced.

one-on-one meetings with companies at seven different national events ? there is also a virtual conference for those who can?t attend in person. The 2021 events are expected to take place in San Francisco in August, Boston in October, and New York in December. There is also an event planned in Seattle for February 2022.

Date: TBA

Locat ion: TBA

Locat ion: San Francisco, Boston, New York and Seattle

Ticket price: TBA

The Global Women in Data Science (WiDS) Conference

Women in Cloud Annual Summit

Established by Stanford University,The Global Women in Data Science (WiDS) Conferencebrings together data scientists of all genders worldwide to support women working in the data science field. The main conference and event typically take place on the Stanford University campus, with more than 150 partner events held worldwide at other locations, but the event will be held virtually in 2021 ? registration opens in January. Date: March 8, 2021 Locat ion: Virtual Ticket price: TBA

TheWomen in Cloud Annual Summitis typically held in Redmond, Wash., at the Microsoft Conference Center. But much like other conferences on this list, the WIC summit will be held virtually this year. The event is focused on women?s contributions to cloud computing, empowering women in tech and encouraging inclusion in the industry. You don?t have to be a woman to attend; ?all genders and allies of women in tech entrepreneurs and community are welcome to participate in the Summit,? according to the event website. Date: January 28 ? 30, 2021 Locat ion: Virtual Ticket

price:

TBA

WeCode 2021

Women in Cybersecurit y

WeCode 2021is an annual tech conference hosted by Harvard University, which ?seeks to promote community and scholarship for undergraduate women in technology worldwide,? according to the website. It?s an event that aims to bridge gender gaps in STEM, develop ?concrete initiatives? to support women in tech and equip women engineers with competitive skills and a network of professionals to turn to. The conference typically takes place in Cambridge, Mass., on the Harvard campus, but it will be held virtually this year.

TheWomen in Cybersecurity (WiCyS)conference was established in 2012 by Dr. Ambareen Siraj of Tennessee Tech University through a National Science Foundation grant. WiCyS is a nonprofit organization that offers memberships, scholarships and networking opportunities to women working in security. The conference takes place over two days and gives WiCyS members and nonmembers a chance to network with other women in the industry and get updates on the latest cybersecurity trends.

Date: March 6-7 Locat ion: Virtual Ticket price: $17

Women Impact Tech TheWomen Impact Techconferences are a series of events that align ?top women in tech with companies who are committed to inclusion and innovation.? The event gives women in tech, namely women engineers, the chance to network with more than 350 tech companies and have

Date: Sept. 8-10, 2021 Locat ion: Denver Ticket price: $600 for members of WiCyS, $850 for non-members; discounts for students, faculty, government workers and nonprofit employees

Women in Tech Fest ival TheWomen in Tech Festivalis an event to celebrate women in STEM, business and leadership positions, and anyone who supports the advancement of women and diversity. It?s

a two-day event with speakers, startup pitches, group discussions, educational workshops and career mentorship sessions. The official event date hasn?t been announced but it?s slated to take place next Fall. Date: Fall 2021 Locat ion: Mountain View, Calif. Ticket price: TBA

choose from a silver, gold, platinum or diamond pass ? each level gives additional perks, such as access to the speaker lounge, free lunch, reserved front row seats, express check-in, access to the speaker?s corner where you can meet main stage presenters, VIP drinks reception and access to advanced training opportunities. This year the event will be held virtually ? so perks such as free lunch, VIP drinks reception and live performances won?t be on the agenda, but the three-day online event will feature keynote speakers, workshops and networking opportunities.

Women in Tech Summit

Date: June 7-11, 2021

TheWomen in Tech Summitis a series of coding conferences that take place across the nation with conferences held in the Mid-Atlantic, Midwest, Northeast, Southeast and West. These conferences help connect women regionally ? everyone from executives to students ? who are working on both the business and technical sides of the industry students. Two virtual events are planned for the spring and fall of 2021.

Locat ion: Virtual

Date: March 24-26 and October 20-22 Locat ion: Virtual Ticket price: $99 for spring summit only and $169 for the spring and fall summits; $49 and $79 for students, respectively.

Women in Technology Summit TheWomen in Technology Summitis a three-day event with more than 1,500 women and men from around the world who gather to network, develop relationships, collaborate with peers and discover the latest trends in technical and leadership skills. The event includes a Women in Technology Hall of Fame dinner, a career fair, a startup village and a business and technology expo. This 2020 event was held virtually in December ? dates and location for 2021 are still to be announced. You can still register to get access to on-demand recordings from the December event. Date: TBA Locat ion: TBA Ticket price: The VIP Summit Pass is $59 for members, $99 for nonmembers; the VIP Summit Pass and lifetime membership is $845

Ticket price: $100 for early access; $155 when the discount ends

Women Transforming Technology TheWomen Transforming Technology Conference (WT2)is a ?consortium of companies and organization in industry, academia and nonprofit sectors? that are committed to addressing the issues that are top priority for women in technology. They hold an annual conference for women in technology and this year?s conference theme is ?resilience,? and knowing how to respond to ?setbacks, barriers or limited resources.? This is the second year the conference will be held virtually ? the WT2 expects around 10,000 attendees globally. Date: May 3-4, 2021 Locat ion: Virtual Ticket

price:

TBA

Wonder Women Tech Wonder Women Techis a national convention that takes place in Long Beach, Calif., in partnership with the City of Long Beach and the Mayor. The conference addresses topics such as women?s rights, politics, equal pay, diversity and fostering inclusive and tolerant work environments. The conference celebrates and empowers women by highlighting their accomplishments and achievements in the industry. This year?s virtual event included more than 200 speakers, an online inclusive community, career fair, resume workshops, networking events, mentorship opportunities, social events, meet and greets and more. Dates and location for 2021 have not yet been announced.

Women of Silicon Valley

Date: TBA

TheWomen of Silicon Valleyconference is a two-day event that brings together more than 2,700 tech industry professionals from major corporations and startups across the country. The event is packed with activities, and you can

Locat ion: TBA Ticket price: TBA

To p A p p s y o u n e e d t o k now

bes t apps f or f or B u s in e s s RESCUETIME RescueTime automatically tracks time you?ve spent on applications and websites and sends you detailed reports based on your activity, giving you an accurate picture of how you spent your day. You can set alerts to notify you when you?ve spent a certain amount of time on an activity, like social networking or reading the news, and block distracting websites. It works for Mac, PC, Android and Linux. MY MINUTES If you find you can?t stay focused on your most important tasks ? or you?re wasting too much time on Facebook ? My Minutescan help you stay grounded by setting goals, such as ?Spend only one hour checking email? or ?Work out for 30 minutes." The app is available for iPhones only. OMNIFOCUS OmniFocusis a personal task manager that lets you create projects and tasks and organize them into to-do lists. OmniFocus syncs between your devices and works with iPhones, iPads, Macs and Apple Watch..

Time is your most valuable asset. Here are some of the best time-management apps to help you organize your schedule and stay focused on the most important tasks at hand.

Apps are changing the way we do business from communication to process to the way an organizations stays efficient in the workflow .

St ay on t op of all of your errands and work t asks wit h t hese t op organizat ion apps.

ASANA If your business is looking to improve its communication and collaboration, look no further than Asana. The web-based and mobile app lets you view all tasks and projects and follow progress on the Asana board, and you can share notes, upload files and communicate without having to rely on email. Asana also integrates with Google Drive and Dropbox to attach files, and with Slack for communication to post updates to a Slack messaging channel.

notes organized. You can store and share your personal and business to-do lists, reminders and notes across mobile and desktop devices. Evernote is available on Windows, Mac, iOS and Android devices. TRELLO Trello is an easy-to-use project management app that tracks your team?s workflow. Each card you create on a Trello board represents an assignment or task. You can add members, comments, attachments, checklists, due dates, and labels and stickers to make the cards as descriptive as possible. Whenever you change a card, Trello notifies each member via email and on mobile devices.

BOXMEUP The Android app Boxmeup organizes and tracks your packages, containers and other bulk storage items. It allows you to print the proper QR labels, which you can scan with your phone to access a list of items in each container at any time. There?s no iPhone app, but you can access Boxmeup?s mobile website using an iPhone. EVERNOTE Evernoteis the app for keeping your

KANBANFLOW Managers can use KanbanFlow to assign tasks, upload documents and file attachments, schedule due dates and visualize overall workflow. The Kanban board is divided into columns to give you an overview of your current work situation. You can also divide tasks into subtasks to track progress more easily, and filter tasks to view only the ones that are assigned to you or someone on your team..

CONECTTEAM Connecteam is the employee app that connects everything a business needs from field to office, all in one place. In the click of a button, you can connect your staff, manage day-to-day operations, improve employee experience and engagement, and drive your business forward.

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EMAILANAYLTICS EmailAnalytics is an app that visualizes your team?s email activity, enabling you to see essential productivity KPIs at a glance, such as emails sent, emails received, and average email response time.

SAP SUCCESSFACTORS

MELIO

SAP SuccessFactors makes it simple to engage your entire workforce and complete HR tasks.

Melio is a web-based account payable platform that lets you conveniently pay bills via bank transfer and debit card for free, even for vendors who only accept check payments. Currently only available to small businesses in the U.S..

CHANTY Chanty is a team chat app that lets you communicate and collaborate with your team with ease..

W ORKDAY Workday boasts ofa singlesmall business appfor HR and finance so you can make better choices based on data and not guesswork. XERO This New Zealand company allows you to monitor your cash flow in real-time. Send invoices (and see when they?ve been opened), create expense claims, and import and

VENMO Venmo isn?t just for splitting cab fares or sharing payments with friends, their social commerce platform allows you to do so much more. When customers checkout on mobile or desktop, Venmo steps in to connect real friends who can share what they experienced and bought . QUICKBOOKS Easily track expenses, create and send forms (such as quotes,

invoices, accounting reports, etc.), know where your cash flow stands ? its user-friendly dashboard presents everything in a way that?s simple to understand. WAVE With Wave, you can track income and expenses, create and send invoices (from desktop or mobile), recurring billing, and scan receipts from anywhere. MONDAY Monday is a project management app that clearly organizes all tasks and boosts team communication. Just create a project, add tasks to the said project, and finally, add steps to each task. NTASK nTask is a cloud-based task and project management software that caters to small businesses and individuals. It provides users with tools that enable collaboration with team members on tasks, projects, issues, meetings, timesheets, and risks. BASECAMP Basecamp describes their product clearly, ?Basecamp combines all the

tools teams need to get work done in a single, streamlined package. With everything in one place, your team will know what to do, where things stand, and where to find things they need.? Create, assign tasks, and set due dates with a to-do list, create a message board on a single topic, schedules clearly display all projects, all files and documents are conveniently located in one place, chat in real-time, ?check-in questions? allow you to ask questions daily, weekly or monthly, share access with your clients, hill charts show project status, Pings are a direct messaging option, forward emails into Basecamp, and SO much more.. PROOFHUB ProofHub is a project management app that gives you access to all your projects on the go. It is one place for all your projects and team collaboration. Managers can delegate from a distance. They can assign tasks, check the current status of any task, have a look at the planning aspect in no time with the ProofHub app. Follow @beaut et echnologymagazine on social media t o see more t ips and t ricks.

GRETA EAGAN Beauty is only a prescription away

Beauty Scripts is a product recommendation platform and app for beauty professionals that allows them to ?script? products and through an affiliate network earn commissions without stocking (or touching) inventory I sat down with the founder

products used or recommended with every service they perform.

W hat 's your background?

We see BeautyScripts as the retail product sales solution. No more costly inventory that expires. No more limitations. Use BeautyScripts to uplevel the experience of your clients with easy to shop 'scripts' that take the pressure off of selling product.

I'm a professional makeup artist, a published author and I cut my teeth in NYC working with major brands like Glamour, Kate Spade, and Tory Burch on digital media. I have 10 years experience in the fashion and beauty industry, and am currently the CEO of BeautyScripts.

How did Beaut y Script s come t o be? BeautyScripts came from a need I had as a makeup artist, paired with my business background and the gap I saw in the market. As a makeup artist working with brides, I was constantly recommending products 3-6 months out from their wedding day to help them get their skin 'in shape' for their big day and purchase any cosmetics they would need for touch-ups on the day of. Inevitably, those recs would get lost or I would get texts asking, 'What was that product again?' or 'What shade should I buy that lipstick in?' and so I started emailing them with links and instructions (including colorways). One day I decided to use my affiliate links in the emails to my clients, and they clicked through and shopped and I got credit! I was earning commission on product sales without having to stock inventory. I shared this with a few other artists, and their clients clicked through and shopped too. So, with a little affirmation that I was on to something, I raised some capital and built BeautyScripts as a product recommendation platform for beauty professionals to 'prescribe' products using our affiliate-powered catalog of products and retailers (now including Sephora, Ulta, and Credo!) to better serve their clients and also generate income.

W hat 's t he mission of Beaut y Script s? Our mission is to leverage expertise to create financial abundance through passive income.

How can pros use it t o bet t er serve t heir client s? I always suggest a pro pair a 'beauty prescription' or

How can business owners use t his t ool t o improve business?

W hat are t he best ways t o opt imize using a t ool like t his? Can you give real life examples? You can use BeautyScripts to recommend products to clients over a long period time, like the example I gave with my bridal clients. You can also use our 'quick share' feature to drop a product link into an existing text thread to make it easy to shop the product you're 'prescribing.' Lastly, you can use BeautyScripts to do beauty breakdowns on social media and share your recs with a larger audience.

W hat are some of your favorit e moment s in creat ing t his app and running t he company so far? This is a good question! I've definitely had some proud moments when a pro will message me and say something like, 'I've been waiting for something like this! Thank you!' or when they share it with their audiences. Mostly, I feel really happy that the vision of what I wanted as a MUA is now out in the world and available to others too.

How do people use t his t ool t o make an ext ra income ? Our average commission rate is 16%, so it is really comparable to what you'd make if you were selling product in a salon or spa. With BeautyScripts you're not limited to what's on the shelf. You can truly recommend whatever products you think are best and that builds trust with your clients and an additional income stream for you.

If you're a beauty professional, visit www.beautyscripts.com. It's free to join and you not only gain a robust library of products to 'prescribe' you also gain a place in our pro community- which is really special. We'd love to have you join us!.

Emotion, Artificial Intelligence & U Technology is affect ing how we connect wit h each ot her as humans What could your computer know or do if it knew what you where thinking ? We spend so much more time with our computer than we do humans. Even though we are spending this much intimate time with a computer it has no clue what you are feeling, but what if a computer could know what you are feeling just like your best friend or mom would ? Our relationship with technology is transforming. It's becoming a lot more perceptual and more relational. We're becoming more attached to our devices.Computers are our portal for communicating with the rest of the world. A computer can help you show emotion or the perception of emotion.z.

Engineering Emotional Intelligence HOW DO PEOPLE COMMUNICATE EMOTION THROUGH FACIAL EXPRESSION, a fundamental aspect of how we connect. Trying to teach a computer emotions. Emotional repository to read emotion, examples of people expressing over 400 types of emotions through voice and through face as a tool to use the data set to train algorithms. People are not only building better technology to make computers better, it actually has the potential to help humans communicate better. When you have a hearing problem you put on a hearing aid, but there is no equivalent to hearing aid for social and emotional communication. Imagine a piece of technology could augment not just your cognitive intelligence, but also you're emotional intelligence. Bringing emotional intelligence to artificial intelligence is quite cutting edge. This is how emotional intelligence is engineered to make algorithms to produce artificial intelligence.

There are many social issues AI could cont ribut e t o. Some examples include t he following: Just ice: How do we identify, target, and prevent individuals who are likely to cycle through various public systems (emergency rooms, homeless shelters for example) and eventually end up in the criminal justice system?Can I understand what factors best predict interactions with these systems and develop interventions so employees of these systems may reduce future interactions while providing quality services? Economic Development : How do I allocate resources that a city has towards the homes, neighborhoods, and communities that are most likely to help reduce blight?

Workforce Development : How do we help Job Training and Skills Development programs to figure out what skills are going to be in demand in the future so they can

train individuals and help them become employable?

Public Safet y: How do I better make dispatch decisions for emergency response calls?Who do we send for a given dispatch and how do we ensure to send the appropriate resources without overspending?

Policing: Can I identify police officers that are at risk of adverse incidents with the public in order to match them appropriate preventative interventions?

Educat ion: Build a system to help target early and effective interventions at students who may need extra support to graduate on time or not likely to apply to college or not ready for college or careers upon graduation from high school.

Algorithms Are Man Made Deep learning is data hungry, it needs a lot of data that companies are online gathering about you every day when you log into an app or visit a website. When you feed it more data you get better accuracy and if the data stops coming in the accuracy tapers off. Deep learning needs data and the people creating the algorithm have to be smart with the data and how to sample the data. People are aware that this data is there and being collected. Opting in is one way we agree to this by using a social media platform, app or website with consent that that data is being collected from a user. To get us to share this data there is a value being exchanged for your data. Either it's monetary by being paid in marketing surveys or a better user experience.

Bias in AI Artificial Intelligence is increasingly influencing the opinions and behaviors of people in everyday life. The bias starts with the over representation of men in the design of technologies that can quietly undo the advances of gender equality. AI bias is programed into the output of machine learning. This could be due to the prejudice assumptions during the algorithm development process or prejudices in the programed data. Teenagers are growing and developing, some who are not emotional intelligent some with malice intent, would this be something that we need another robot to replicate or understand ? This is still something that is a black box that even those who are developing the algorithms do not know what the outcome will be. No matter what we are doing we are responding.

Regulating AI that Interprets Human Emotions Yet with all the social good AI can do, companies continue to sell software that will affect people?s opportunities without clearly documented, independently audited evidence of effectiveness. Job applicants are being judged unfairly because their facial expressions or vocal tones don?t match those of employees; students are being flagged at school because their faces seem angry. Researchers have also shown that facial-recognition software interprets Black faces as having more negative emotions than white faces do. We can no longer allow emotion-recognition technologies to go unregulated. It is time for legislative protection from unproven uses of these tools in all domains ? education, health care, employment and criminal justice. These safeguards will recentre rigorous science and reject the mythology that internal states are just another data set that can be scraped from our faces.

AI & Social Good The power and the fear. When you are emotionally intelligent you can persuade people better. That's true for humans. That's going to be true for emotional AI like machines that can read your emotions and sense the right person to persuade you to change your behavior. But it can also be used to manipulate you in ways that we don't want in society. Look at politicians who can monitor this and tweak this in real time and that may or may not be a good thing. It's important to collectively come up with the guidelines or best practices for what is right and what isn't right about this technology or focus our efforts in the right direction.

B E A U T é IN T E C H WOM EN ' S TECHN OLOGY M AGAZI N E | SEPTEM BER 2021