City of Beaumont Brand Standards Guide

LET’S GET IT DONE! TRANSITION TOOLS

Brand Standards Guide

I

LET’S GET IT DONE! TRANSITION TOOLS

Hello Neighbour, Nice to Meet You! You can see that this brand is fresh and energetic, much like our city itself.

Through use of shape and colour, the brand pays homage to Beaumont’s cultural integrity, youthful energy, and passion for French heritage.

Brand Standards Guide

Who We Are

II

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Let’s Get to Know Each Other.

Consistency in text is as important to us as it is in visuals. When developing assets on behalf of Beaumont, please ensure that the tone of voice abides by the following three traits:

Neighbourly We are hospitable, understanding, and cultivate meaningful connections.

Brand Standards Guide Authentic We are genuine, relatable, and we always follow through on our promises.

Optimistic We are confident in our ability to grow, and unafraid to try new things.

Our Tone

III

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While Our City Will Grow and Evolve, Our Logo Should Remain the Same.

Please Don’t: squish me stretch me tilt me or tear me apart

Our logo is a valuable member of the community; please give it respect. The following are the logos available for use in horizontal and vertical formats.

Please do not alter or distort them in any way.

Brand Standards Guide

min. safe distance | min. size 1.5” W min. safe distance | min. size 1.25” W

Our Logo

IV

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Our Icon is a Vibrant Member of the Community.

Our icon can appear independently from the wordmark, as long as the full logo mark also appears on the same piece.

A.

Please ensure all three colours are represented and in view when the icon is placed on a colour or photo background, and/or rotated to include the partial icon.

Brand Standards Guide

Our icon speaks to the character and strength of Beaumont, showing that together we are greater than the sum of our parts.

A. Full-colour icon to be used where space allows.

B. White or colour version can be placed on a colour or photo background as long as all colours are visible.

C. If rotating or cropping icon, please ensure all colours are present to correctly represent us.

B.

C.

Our Icon

V

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With spirit | Avec esprit Our tagline speaks directly to the warmth and heart of the city, celebrating the gusto that Beaumontians have for life, business, and growth. It positions Beaumont as a confident and energetic city that has a distinctive and compelling voice.

This tagline is not imperative on all collateral, but can be used freely across brand assets, social media, and advertising as desired or necessary to reinforce the Beaumont brand.

Brand Standards Guide

When using the tagline, please always use sentence case and alternating font weights.

(Nobel: Book and Bold, Tahoma: Regular and Bold).

Please see “Type” for further information.

Our Tagline

VI

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We are a Colourful City.

Our colours are inspired by our city’s vibrancy. Please use our brand colours when creating materials.

PANTONE 7468C C 90 M 18 Y 7 K 29 R 0 G 115 B 152 HEX# 007398

PANTONE 7468U C 92 M 16 Y 13 K 25

Brand Standards Guide PANTONE 7739C

PANTONE 7739U

C 78 M 0 Y 95 K 5 R 49 G 155 B 66 HEX# 319B42

C 71 M 0 Y 98 K 2

PANTONE 124C

PANTONE 115U

C 0 M 30 Y 100 K 0 R 234 G 170 B 0 HEX# EAAA00

C 0 M 11 Y 94 K 0

PANTONE 166C

PANTONE 166U

C 0 M 76 Y 100 K 0 R 227 G 82 B 5 HEX# E35205

C 0 M 57 Y 84 K 2

Our Colours

VII

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Consistency is Key. Please stick to our corporate fonts when creating materials.

External Documents Please use this font on documents produced externally to ensure consistency with our brand. Appropriate uses for this font could include, but are not limited to, print pieces, digital advertisements, slideshow presentations, and additional brand collateral.

Nobel https://fonts.adobe.com/fonts/nobel

Brand

Nobel Bold, Regular headlines and subheads size 16 pt - 42 pt approx based on 8.5X11 document

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm Standards Guide nopqrstuvwxyz 1234567890

Nobel Book, Regular body copy size 11 pt - 15 pt approx based on 8.5X11 document

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Everyday Use Nobel should always be your first choice; however, we understand it will not always be accessible to everyone. Please use this font when Nobel is not available for use on your hosting site. Appropriate uses for this font could include, but are not limited to, all emails, PDF, or word documents.

Tahoma https://www.myfonts.com/ fonts/microsoft/tahoma/

Tahoma Bold headlines and subheads size 15 pt - 41 pt approx based on 8.5X11 document

Tahoma Regular body copy size 11 pt - 14 pt approx based on 8.5X11 document

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Type

Contact Us We hope that these guidelines were helpful and easy to use. If you need any help or further information on any aspect of this Brand Guide, please contact: Communications | City of Beaumont styleguide@beaumont.ab.ca

Brand Standards Guide

32

Brand Implementation Guide