New Tendencies in Temporary Hospitality

NEW TENDENCIES IN TEMPORARY HOSPITALITY A survey on temporary habitat through the blueprint of a hotel tower in Cascina Merlata - Expo Milano 2015 area Beatrice Galimberti Politecnico di Milano Advanced School of Architecture REViEWAL workshop 2016

Š 2016 Beatrice Galimberti. All rights reserved

1. TEMPORARY HOSPITALITY FEATURES To Answer Contemporary Needs

2. WHICH PROGRAM? Planning a Contemporary Hotel

3. TEMPORARY HOSPITALITY TYPOLOGIES Hotel, Low Cost Hotel, Restaurant

1. TEMPORARY HOSPITALITY FEATURES To Answer Contemporary Needs

16TH CENTURY

Hostelry

19TH CENTURY

Grand Hotels

20TH CENTURY

Luxury Hotels

50s-80s

Luxury Chains

90s

Pensions Hotel Chains

Hotels

Design Hotels

21ST CENTURY

SCENARIO

Hostels

Luxury Chains Design Hotels

Genealogy

Low Cost Chains Low Cost Hotels

Luxury Hostels

Low Cost Chains

Luxury Hostels

Hostels

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

Private Units: Small But With High Performances More Collective Spaces Automatic Processes Customized Interiors Flexibile Spaces

Main Features of Contemporary Hospitality

2. WHICH PROGRAM? Planning a Contemporary Hotel

turisti italiani

permanenza

hotel 5stelle

hotel 4stelle

hotel 3stelle

italiani

hotel 1stella hotel 2stelle

1,9 giorni

altre strutture

43%

turisti italiani 5.405.825

8%

resto del mondo

presenze nelle strutture ricettive

29 milioni

35%

resto di Italia e Europa

57%

di visite

35%

Nord Italia

hotel 5stelle

hotel 4stelle

permanenza

57%

hotel 3stelle

turisti stranieri

stranieri

hotel 1stella hotel 2stelle

2,2 giorni

altre strutture

57%

turisti stranieri 7.115.842

8%

hotel 5stelle

hotel 4stelle

hotel 3stelle

vacanza

residence

lavoro

9,3%

turismo di lavoro

lavoro

20%

gruppi organizzati

29 milioni

famiglie e leisure

30%

gruppi organizzati

famiglie e leisure

di visite

pernottamenti

85,2%

di visite in giornata

12,5milioni

di pernottamenti

presenze nelle strutture ricettive target turistico

5,5% altro

16,5milioni

50% 45%

business

lavoro

4%

congressi

Normal Conditions

Expo-Milano 2015 Previsions (2012)

Tourist Flow in Milan

prevalenza delle scelte hotel 4 stelle hotel 2-3 stelle ospitalitĂ a basso costo

57%

Nord Italia

91.200 v/g

160.000 v/g EXPO 2015

91.200

v/g non pernottano

30%

35%

famiglie e leisure

resto di Italia e Europa

20.640 v/g

56.000 v/g

di cui il

68.800 v/g pernottano

lavoro

34.400 v/g

8%

20%

12.800 v/g

13.760 v/g

resto del mondo

MERCATO POTENZIALE

50%

gruppi

MERCATO DISPONIBILE

Qualified Available Market

50%

pernotta in hotel 4 stelle

17.200 v/g

30.960

v/g pernottano in hotel 4 stelle o in strutture a basso costo MERCATO DISPONIBILE QUALIFICATO

Hotel Low Cost Cascina Merlata

320 Lambrate Hostel 28 Hostel Galla Hostel Colours

50

Ostello della Giovent첫 Piero Rotta Ostello Bello

60

350

Zebra Hostel

Ostello Burigozzo

50

60

83

1000m

1000m

Hostels, Groups of Tourists

Cerro Maggiore UNA Hotel Malpensa

320

19’

120’

200’

Lainate

Baranzate

Hotel Litta Palace

192

16’

130’

130’

A8

Novate Best Western HL Hotel

130

18’

Domina Inn Milano Fiera

30’

45’

392 SP 46

15’

40’

40’

Klima Hotel Milano Fiere

242

Rho

10’

40’

31’

Italiana Hotels Milano Rho Fair

310

16’

90’

40’

NH Hotel

534 Monica Hotel Fiera 18’

65’

35’

Expo 2015

S6

20’

Hotel Cascina Merlata

Pregnana Milanese 186

S5

05’

300

A4

05’

05’

The Hub Hotel

340

10’

29’

40’

B4 Milano

280

05’

10’

20’

40’

150’

Radisson Blu Hotel Milano Suite Hotel

M1

76

Hotel Bonola 27

12’

55’

VIA LE

50’

VIA

E

55’

Hotel Bel Sit 34

Una camera doppia costa 129,33 valore medio tra i prezzi rilevati

€

Milano

39’

16’

50’

480

20’

50’

270

55’

19’

50’

Antares Hotel Accademia

118

16’

50’

E ASS

50’

SPIN

16’

RT OS A

LLA RAT

Hotel Mirage

172

50’

Doubletree by Hilton Hotel CE

GA

C. E

40’

16’

VIA

15’

500

35’

45’

48’

Hotel Arizona

152

15’

50’

55’

1000m

Hospitality Nearby Expo - Milano 2015, Business Tourists

50’

tipologie tipologie tipologie di di camere di camere camere

Room Typologies servizi servizi servizi aggiuntivi aggiuntivi aggiuntivi

Additional Facilities

Hospitality Nearby Expo - Milano 2015, A Survey of Existing Conditions

singola singola singola doppia uso singolo doppia doppia uso uso singolo singolo doppia due letti doppia doppia due due letti letti doppia matrimoniale doppia doppia matrimoniale matrimoniale doppia deluxe/superior/executive doppia doppia deluxe/superior/executive deluxe/superior/executive tripla (famiglia) tripla tripla (famiglia) (famiglia) quadrupla (famiglia) quadrupla quadrupla (famiglia) (famiglia) due camere comunicanti due due camere camere comunicanti comunicanti junior suite junior junior suite suite suite letto singolo suite suite letto letto singolo singolo suite suite suite

Project Quantities

hotel 4 stelle

10 piani (18°-27°) 300 posti letto

spazio per la lettura

4500 mq (camere)

230 mq 180 mq cucina collettiva

440 mq spazi per il lavoro residenze temporanee

8 piani (10°-17°)

250 mq spazi per conferenze e riunioni

192 posti letto

3740 mq (camere)

500 mq bar e ristorante

900 mq palestra

2500 mq hotel low cost

playground

8 piani (2°-9°)

55 mq

320 posti letto

giardino e terrazze

1738 mq (camere)

900 mq

Hospitality Typologies

Additional Facilities

Project Quantities

Hotel 4 stars

Restaurants and Rooftop Bar Automatic Cafes

FOOD

Cafes

Libraries Gym Spaces for Kids

Low Cost Hotel

Garden and Panoramic Terraces

Collective Workplaces Outside

Soho Wifi Areas

Additional Facilities for Customers

WORK

Meeting and Conference Rooms

ADDITIONAL FACILITIES

Temporary Housing

LEISURE

CUSTOMERS

Collective Kitchens

3. TEMPORARY HOSPITALITY TYPOLOGIES Hotel, Low Cost Hotel, Restaurant

Hotel

Design Hotels: Ace Hotels

Design Hotels: Ace Hotels

Design Hotels: Waterhouse at South Bund, Singapore

Design Hotels: Qvest, Cologne

Customized Rooms: 25 Hours Hotel in Bikini Building, Berlin

Customized Rooms: Mama Shelter

Customized Rooms: Fusion Hotel, Prague

Open Geometries: Goli Âą Bosi Design Hostel, Split

Open Geometries: Hotel Daniel

Single Object Rooms: The Place Tainan, Taiwan

Single Object Rooms: Qbic Hotel

Hotel: 2 beds, 25 sqm

Temporary housing: 25 sqm

Soho: 25 sqm

Flexible Rooms

Hotel: 2+2 beds 25+25 sqm

Flexible Rooms

Hotel: 20th Floor

Low Cost Hotel

Multiple Bed Rooms: Ecomama Hostel, Wien

Multiple Bed Rooms: Fusion Hotel, Prague

Multiple Bed Rooms: King Kong Hostel, Rotterdam

Multiple Bed Rooms: The Indipendente Hostel & Suites, Lisbon

Multiple Bed Rooms: Null Stern Hotel, Teufen

Low Cost Hotel: 8beds, 50sqm

2nd Floor: 8 Beds Rooms

7th Floor: 8 Beds Rooms

Cabins: Nine Hours Capsule Hotel

Cabins: Dream Hotel, Tampere

Cabins: Citizen M

Cabins: Yotel

Low Cost Hotel: 2 beds, 9 sqm; 2 beds, 8 sqm

4th Floor: Cabin Units

aria mandata

aria mandata

aria ripresa con recupero di calore

aria ripresa con recupero di calore

04

18

Ventilation System

Box Units: Goli Âą Bosi Design Hostel, Split

Box Units: Pod Boutique Capsule Hotel, Singapore

Box Units: Pod Boutique Capsule Hotel, Singapore

Low Cost Hotel: 2-4-6 beds, 5-10-15 sqm

Box Unit Structure

5th Floor: Box Units

Tent Units: MINO Ostello di Migliarino, Migliarino

Tent Units: MINO Ostello di Migliarino, Migliarino

Low Cost Hotel: 1-2 beds, 5-9 sqm

Tent Unit Structure

8th Floor:Tent Units

8th Floor:Tent Units

8th Floor: Tent Units

aria mandata

aria mandata

aria ripresa con recupero di calore

aria ripresa con recupero di calore

08

18

Ventilation System

Restaurant

Collective Kitchen: Magdas Hotel, Wien

Collective Kitchen: Citizen M

Collective Kitchen: Hi-Matic Hotel, Paris

29th Floor: Collective Kitchen

20th Floor: Collective Kitchen

Cafe: Hotel Daniel

Cafe: 25 Hours Hotel in Bikini Building, Berlin

Cafe: Fusion Hotel, Prague

2nd Floor: CafĂŠ Terrace

Ground Floor and 1st Floor: a Collective Space System

Bar: ACE Hotel

Bar: Fusion Hotel, Prague

Bar: Mama Shelter

Bar: Dandelyan, Mondrian Hotel, London

Restaurant: 25 Hours Hotel in Bikini Building, Berlin

Restaurant: Mama Shelter

Restaurant: Mama Shelter

Restaurant: Moxy Hotel

29th Floor: Cafe, Restaurant and Bar

30th Floor: Restaurant

NEW TENDENCIES IN TEMPORARY HOSPITALITY A survey on temporary habitat through the blueprint of a hotel tower in Cascina Merlata - Expo Milano 2015 area Beatrice Galimberti Politecnico di Milano Advanced School of Architecture REViEWAL workshop 2016

Š 2016 Beatrice Galimberti. All rights reserved