"The Corporation" Social Awareness Campaign

#StopCorporateRule

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‘It’s you know what you have to expect, that guys like me are out there. We’re predators. […] ”- Marc Barry’ — PAGE 3

T

he Corporation is a documentary, which exposes a broad range of issues that involve corporations of today. Issues like pollution, human rights, morality, evolution, business practices, economy, government, policy, and so much more are covered. The position of the documentary is that which brings to light, and provides clarity of current corporate practices, that go unnoticed to mainstream society. The movie explores the past, present, and the future inner-workings of the corporate structure. The question of why these corporations have so much influence over the lives of society is greatly examined. The idea of a few bad apples, being the cause for the tarnished reputation of the “Corporate Entity” is discussed. The question of how corporations are contributors of unseen, and harmful impact on individuals, the environment, and of society is enter2

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tained. The idea of being oblivious to the intentional profit based, interest of corporations is intriguing. As a creative professional, I found the topics debated quiet useful.

The reasoning for covering this documentary was to learn how these issues affect society. Expecting the public to take action, without a certain level of understanding is ludacris. This pertains to not only the environment, but also business, and relationships thereof. Becoming more aware of the social impact of business ventures was also a part of the process. Knowing who to develop relations with is extremely important, too avoid mutual collapse, due to immoral practices. The key is to begin by publicizing various alleged credible sources in the business environment. Then we can move to, the original purpose of a corporation, and its founding corporate responsibility. The use of unhealthy chemicals

in foods, and products should not be tolerated. Moving from how and why corporations operate with aide from the government, is a subject of much debate. Forcing companies to explain their plan for progressively sustaining throughout the future is a major component in this journey. We have heard various perspectives from CEO’s, and human rights authorities, whom all agree change must happen. Brought into the discussion, is the idea of society being stakeholders for corporations, and being a non-inclusive third party in decisions. The idea of a corporation’s aim to put bottom line, and the interest of its shareholders above the interest of society as a whole is problematic. This reminds us of the top 1% of America who make decision for the remaining 99%. This is explored in the documentary, where CEOs make decisions, while protesters await outside.

The concept behind Externality

was very impactful, and has stirred pathize. The use of clear evidence of up rage in many communities with a Corporation’s activity, from sources influence. During a transaction bewhose job it is to analyze their issues, tween two people, there is a third is extremely convincing. The sharing party who is affected, but has no of ideas that will oppose the films input in the discussion. The idea of persuasive message, are introduced externality is, the placing of responand allowed a platform. This desibility on someone else, to handle stroys any claims that the stories are desirable and undesirable tasks. The slanted. idea of evaluating case studies, and Also the use of visual aids to how they can be used to inform us prove that corporate criminals exist of characteristics (what makes it succeed), is strong material. The fact that corporate hitmen, are being used to gain competitive advantages, is a fact that highlighted the extremes corporations will go to be profitable. Environmental impacts of corporations, Peter Dilliador, obtaining rights to Chief Ambassador, water that falls as rain Pulse Environmental Surveillance Group is very farfetched. This shows the levels we have reached, is very surprising. As a result I find and how important the need for no weak, or misleading material, change has become. that is not strongly supported.

Aristotle’s 3 means of persuaOne quote I recall being the most sion of Logos, Ethos, and Pathos impactful, was stated by a corporate are used. The information is logical executive recruiter which read, and organized, with enough truth “My work spans all industry secto persuade. Using credible sources tors, I virtually worked for 25% of for information (Ethos), filmmakers the Fortune 500. I’ve posed as an create validity. By showing the negainvestment banker, I’ve posed as tive impact on society, they cater to a venture capitalist. I setup front the emotions of the viewer (Pathos). companies that were executive Showing footage of victims of correcruiting firms. Essentially I’m porations, causes the viewer to ema spy. I’ll locate your employees,

“

and I will tell them I’m calling from Acme recruiting agency. And that I’ve got a job that pays them considerably more then what their paying, would they mind meeting me for an interview. And when the executive shows up what he doesn’t know is, I’m actually debriefing him on behalf of a competitor. And that there is no job.

And the office that he’s at has been rented. And the picture on my desk is a phony. And it’s all just a big elaborate roost to glean competitive information from, from him. I don’t feel any guilt. It’s you know, what you have to expect, that guys like me are out there. We’re predators. […] ”- Marc Barry.

In the end of the movie, viewers are challenged to take action. This is done by playing footage of Michael Moore, saying how sure corporations feel that people will do nothing. Overall this documentary was very informative, and has illustrated the need for change. No longer will we lay idle while corporations do as they please. We deserve to be heard, and our demands considered. Get out and be heard! #STOPCORPORATERULE

I have strong faith, that the corporations in question will do their best to work with Pulse to find a solution”

Top Corporate Pick’s Carlton Brown

Marc Barry

Ray Anderson

Commodities Trader

Executive Recruiter (Spy)

CEO

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#StopCorporateRule StopCorporateRule

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