Static vs. Dynamic QR Codes: Differences, Benefits, and What to Choose

Static vs. Dynamic QR Codes: Differences, Benefits, and What to Choose

What is the difference between a static and dynamic QR Code?

Static QR Codes cannot be edited once created, are not trackable, and cannot be used for online retargeting. Whereas dynamic QR Codes offer you the flexibility to edit QR Code content as many times as required, are trackable, and can let you retarget people online on Facebook and Google. Moreover, static QR Codes take longer to scan as compared to dynamic QR Codes.

What is a static QR Code?

A static QR Code is a QR Code that, once generated, cannot be overwritten. It can store information that is uneditable. Static QR Codes find a lot of use in instances where either the information need not be updated or for a one-off campaign. You can create different types of static QR Codes ●

Website QR Code

By placing QR Codes on flyers, brochures, billboards, etc., you can lead your customers to an intended website. It eases the process of searching for your website.

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Email QR Code By scanning an email QR Code, customers can automatically send you an email to your desired email address without them having to type it. You can set a recipient email address and body of the email.

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SMS QR Code An SMS QR Code contains your phone number and the pre-written text message. When customers scan the QR Code, they are redirected to a text message with your phone number and a message ready to be sent.

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Text QR Code You can display a simple text, a coupon code, or a serial number using a text QR Code.

When to use static QR Codes? ●

Personal use You can use static QR Codes for personal use if you don’t need to edit the QR Code content and track campaign metrics.

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One-off marketing campaigns They are ideal for providing detailed information at one-time events and one-off marketing campaigns. The stored data cannot be changed, and you have to recreate a new QR Code to change the information.

Discover the benefits of using static vs dynamic QR codes.

What is a dynamic QR Code?

A dynamic QR Code is a QR Code that can be edited as many times as needed without having to reprint and redeploy the code. You can update small details or change the entire URL, and avoid pesky 404 errors.

Beaconstac’s QR Code solution allows you to track information, such as the number of scans, locations, and operating systems used. The solution also allows you to convert potential leads who have scanned the QR Code but have not taken any action yet with online retargeting on Google and Facebook.

Static vs. dynamic QR Codes: Why are dynamic QR Codes better?

Static QR Codes

Dynamic QR Codes

Cannot be edited once created

Can be edited even after printing

Do not offer QR scan tracking

Offer QR scan tracking & analytics

Cannot be used for online retargeting

Can retarget users online

Have a long and complicated URL

Have a short and clean URL

Take longer to scan

Take less time to scan

Cannot deliver different campaigns

Deliver different campaigns based on a set schedule

Static vs. dynamic QR Code payment Static QR Code payments include the merchant’s name and bank details and cannot be edited. Upon scanning, the customer needs to enter the amount before proceeding with the transaction. Payments using static QR Codes are ideal for one-time offers or seasonal promotions, whether at restaurants, brick-and-mortar stores, or shopping malls.

Dynamic QR Code payments, on the other hand, change with every transaction. In this case, customers don’t need to manually enter the amount to be paid since it’s included along with the merchant’s name and bank details. Upon scanning, the customer can directly make the payment.